Свойство url_custom_parameters объекта FeedItem позволяет вам задавать пользовательские параметры.
Обзор политики для поддерживаемых организаций
Изменения в полях обновленного URL могут стать причиной редакционной проверки, в результате чего показ ваших объявлений будет приостановлен до завершения проверки (в зависимости от типа объекта):
[null,null,["Последнее обновление: 2025-08-26 UTC."],[[["\u003cp\u003eThis document outlines support for Upgraded URLs across various Google Ads entities like Customer, Campaign, AdGroup, Ad, AdGroupCriterion, and FeedItem.\u003c/p\u003e\n"],["\u003cp\u003eSitelinks utilize FeedItem attributes for Upgraded URLs, and custom parameters can be set via the \u003ccode\u003eurl_custom_parameters\u003c/code\u003e property.\u003c/p\u003e\n"],["\u003cp\u003eWhile some Upgraded URL changes trigger an editorial review and pause ad serving for entities like AdGroupCriterion, FeedItem, and Ad, others like Customer, Campaign, and AdGroup only affect serving for tracking template and custom parameter changes.\u003c/p\u003e\n"],["\u003cp\u003eIf you use a tracking template for specific entities, you must also include a final URL, except for Dynamic Search Ads, Shopping ads, and Shopping product partitions.\u003c/p\u003e\n"]]],[],null,["# Supported Entities\n\nThe following table summarizes the support for individual fields of\nUpgraded URLs in various Google Ads entities.\n\n| Google Ads Entity | Final URL | Final mobile URL | Final app URL | Custom parameters | Tracking template |\n|--------------------------------------------------------------------------|-----------|------------------|---------------|-------------------|-------------------|\n| [`Customer`](/google-ads/api/reference/rpc/v21/Customer) | | | | | |\n| [`Campaign`](/google-ads/api/reference/rpc/v21/Campaign) | | | | | |\n| [`AdGroup`](/google-ads/api/reference/rpc/v21/AdGroup) | | | | | |\n| [`Ad`](/google-ads/api/reference/rpc/v21/Ad) | | | | | |\n| [`AdGroupCriterion`](/google-ads/api/reference/rpc/v21/AdGroupCriterion) | | | | | |\n| [`FeedItem` (Sitelink)](/google-ads/api/reference/rpc/v21/FeedItem) | | | | | |\n\n| **Note:** If you specify a tracking template for an `AdGroupCriterion`, `Ad`, or `FeedItem` (Sitelink), you must also set the final URL. Exceptions are [Dynamic Search Ads](//support.google.com/google-ads/answer/6049664), [Shopping ads](//support.google.com/google-ads/answer/2454022), and Shopping product partitions, which do not have final URLs. Note that you can set the final URL without specifying a tracking template.\n\nSitelinks support Upgraded URLs using\n[`FeedItem`](/google-ads/api/reference/rpc/v21/FeedItem) attributes.\nThe relevant placeholders can be found in\n[`PlaceholderType`](/google-ads/api/reference/rpc/v21/PlaceholderTypeEnum.PlaceholderType) and\n[`SitelinkPlaceholderField`](/google-ads/api/reference/rpc/v21/SitelinkPlaceholderFieldEnum.SitelinkPlaceholderField).\n\nThe FeedItem's\n[`url_custom_parameters`](/google-ads/api/reference/rpc/v21/FeedItem)\nproperty lets you set custom parameters.\n\nReview policy for supported entities\n------------------------------------\n\nChanges to Upgraded URL fields may trigger\nan editorial review, preventing your ads from serving until the review is\ncomplete, depending on the entity type:\n\n| Google Ads Entity | Final URL | Final mobile URL | Final app URL | Custom parameters | Tracking template |\n|--------------------------------------------------------------------------|-----------|------------------|---------------|-------------------|-------------------|\n| [`Customer`](/google-ads/api/reference/rpc/v21/Customer) | N/A | N/A | N/A | N/A | Serving |\n| [`Campaign`](/google-ads/api/reference/rpc/v21/Campaign) | N/A | N/A | N/A | Serving | Serving |\n| [`AdGroup`](/google-ads/api/reference/rpc/v21/AdGroup) | N/A | N/A | N/A | Serving | Serving |\n| [`AdGroupCriterion`](/google-ads/api/reference/rpc/v21/AdGroupCriterion) | Stopped | Stopped | Stopped | Stopped | Stopped |\n| [`FeedItem`](/google-ads/api/reference/rpc/v21/FeedItem) | Stopped | Stopped | Stopped | Stopped | Stopped |\n| [`Ad`](/google-ads/api/reference/rpc/v21/Ad) | Stopped | Stopped | Stopped | Stopped | Stopped |"]]
