A maioria dos tipos de recursos precisa ser criada usando o
AssetService antes de serem usadas em um anúncio.
O tipo TextAsset é a exceção, já que é
criados inline durante a criação do anúncio. Todos os outros tipos devem ser carregados primeiro
na conta do anunciante antes de serem usados.
Criar um recurso
Nomes exclusivos são obrigatórios ao criar recursos de imagem e pacote de mídia. Se você fornecer um nome existente, um novo nome será criado anexando um ao nome existente. Recomendamos que você use nomes exclusivos descritivos para facilitar o gerenciamento e a identificação de recursos individuais à medida que sua coleção aumenta.
O exemplo a seguir mostra como criar um novo recurso de imagem a partir de um URL bruto dados de imagem.
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId) throws IOException {
byte[] imageData = ByteStreams.toByteArray(new URL(IMAGE_URL).openStream());
// Create the image asset.
ImageAsset imageAsset = ImageAsset.newBuilder().setData(ByteString.copyFrom(imageData)).build();
// Creates an asset.
Asset asset =
Asset.newBuilder()
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a different name, the
// new name will be dropped silently.
.setName("Marketing Image")
.setType(AssetType.IMAGE)
.setImageAsset(imageAsset)
.build();
// Creates the operation.
AssetOperation operation = AssetOperation.newBuilder().setCreate(asset).build();
// Creates the service client.
try (AssetServiceClient assetServiceClient =
googleAdsClient.getLatestVersion().createAssetServiceClient()) {
// Issues a mutate request to add the asset.
MutateAssetsResponse response =
assetServiceClient.mutateAssets(Long.toString(customerId), ImmutableList.of(operation));
// Prints the result.
System.out.printf(
"The image asset with resource name '%s' was created.%n",
response.getResults(0).getResourceName());
}
}
C#
public void Run(GoogleAdsClient client, long customerId)
{
// Get the AssetServiceClient.
AssetServiceClient assetService =
client.GetService(Services.V17.AssetService);
// Creates an image content.
byte[] imageContent = MediaUtilities.GetAssetDataFromUrl(IMAGE_URL, client.Config);
// Creates an image asset.
ImageAsset imageAsset = new ImageAsset()
{
Data = ByteString.CopyFrom(imageContent),
FileSize = imageContent.Length,
MimeType = MimeType.ImageJpeg,
FullSize = new ImageDimension()
{
HeightPixels = 315,
WidthPixels = 600,
Url = IMAGE_URL
}
};
// Creates an asset.
Asset asset = new Asset()
{
// Optional: Provide a unique friendly name to identify your asset.
// If you specify the name field, then both the asset name and the image being
// uploaded should be unique, and should not match another ACTIVE asset in this
// customer account.
// Name = 'Jupiter Trip #' + ExampleUtilities.GetRandomString(),
Type = AssetType.Image,
ImageAsset = imageAsset,
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a different
// name, the new name will be dropped silently.
Name = "Marketing Image"
};
// Creates an asset operation.
AssetOperation operation = new AssetOperation()
{
Create = asset
};
try
{
// Issues a mutate request to add the asset.
MutateAssetsResponse response =
assetService.MutateAssets(customerId.ToString(), new[] { operation });
// Displays the result.
Console.WriteLine($"Image asset with resource name: " +
$"'{response.Results.First().ResourceName}' is created.");
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
// Creates an image content.
$imageContent = file_get_contents(self::IMAGE_URL);
// Creates an asset.
$asset = new Asset([
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a different
// name, the new name will be dropped silently.
'name' => 'Marketing Image',
'type' => AssetType::IMAGE,
'image_asset' => new ImageAsset(['data' => $imageContent])
]);
// Creates an asset operation.
$assetOperation = new AssetOperation();
$assetOperation->setCreate($asset);
// Issues a mutate request to add the asset.
$assetServiceClient = $googleAdsClient->getAssetServiceClient();
$response = $assetServiceClient->mutateAssets(MutateAssetsRequest::build(
$customerId,
[$assetOperation]
));
if (!empty($response->getResults())) {
// Prints the resource name of the added image asset.
/** @var MutateAssetResult $addedImageAsset */
$addedImageAsset = $response->getResults()[0];
printf(
"The image asset with resource name '%s' was created.%s",
$addedImageAsset->getResourceName(),
PHP_EOL
);
} else {
print 'No image asset was created.' . PHP_EOL;
}
}
Python
def main(client, customer_id):
"""Main method, to run this code example as a standalone application."""
# Download image from URL
url = "https://gaagl.page.link/Eit5"
image_content = requests.get(url).content
asset_service = client.get_service("AssetService")
asset_operation = client.get_type("AssetOperation")
asset = asset_operation.create
asset.type_ = client.enums.AssetTypeEnum.IMAGE
asset.image_asset.data = image_content
asset.image_asset.file_size = len(image_content)
asset.image_asset.mime_type = client.enums.MimeTypeEnum.IMAGE_JPEG
# Use your favorite image library to determine dimensions
asset.image_asset.full_size.height_pixels = 315
asset.image_asset.full_size.width_pixels = 600
asset.image_asset.full_size.url = url
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
asset.name = "Marketing Image"
mutate_asset_response = asset_service.mutate_assets(
customer_id=customer_id, operations=[asset_operation]
)
print("Uploaded file(s):")
for row in mutate_asset_response.results:
print(f"\tResource name: {row.resource_name}")
Ruby
def upload_image_asset(customer_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
url = 'https://gaagl.page.link/Eit5'
image_data = open(url) { |f| f.read }
# Create the operation for uploading the image asset.
asset_operation = client.operation.create_resource.asset do |asset|
asset.type = :IMAGE
asset.image_asset = client.resource.image_asset do |image_asset|
image_asset.data = image_data
image_asset.file_size = image_data.length()
image_asset.mime_type = :IMAGE_JPEG
image_asset.full_size = client.resource.image_dimension do |dimension|
dimension.height_pixels = 315
dimension.width_pixels = 600
dimension.url = url
end
end
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
asset.name = "Marketing Image"
end
# Upload the image asset.
response = client.service.asset.mutate_assets(
customer_id: customer_id,
operations: [asset_operation],
)
puts "Uploaded image asset #{response.results.first.resource_name}."
end
Perl
sub upload_image_asset {
my ($api_client, $customer_id) = @_;
# Create an image content.
my $image_content = get_base64_data_from_url(IMAGE_URL);
# Create an asset.
my $asset = Google::Ads::GoogleAds::V17::Resources::Asset->new({
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
name => "Marketing Image",
type => IMAGE,
imageAsset => Google::Ads::GoogleAds::V17::Common::ImageAsset->new({
data => $image_content
})});
# Create an asset operation.
my $asset_operation =
Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->new({
create => $asset
});
# Issue a mutate request to add the asset.
my $assets_response = $api_client->AssetService()->mutate({
customerId => $customer_id,
operations => [$asset_operation]});
printf "The image asset with resource name '%s' was created.\n",
$assets_response->{results}[0]{resourceName};
return 1;
}
Após a criação do recurso, a API retorna uma
O objeto MutateAssetResult que contém o
nome do recurso do novo ImageAsset. Este recurso
é usado para fazer referência ao ImageAsset ao criar um anúncio baseado em recursos.
Para recuperar uma lista de recursos atuais e os respectivos nomes de recursos, consulte
o GoogleAdsService. Consulte
Buscando atributos e métricas do recurso para mais detalhes.
Usar o recurso em um anúncio
Diferentes tipos de anúncios e campanhas são compatíveis com diferentes tipos de recursos, conforme mostrado nas tabela a seguir:
| Tipos de anúncios/campanhas e os tipos de recursos compatíveis | |
|---|---|
AppAd |
TextAssetImageAssetVideoAssetMediaBundleAsset |
AppEngagementAd
|
TextAssetImageAssetVideoAsset |
DisplayUploadAd
|
MediaBundleAsset |
| Campanha Performance Max |
TextAssetImageAssetVideoAssetMediaBundleAssetYoutubeVideoAssetCallToActionAsset
|
ResponsiveDisplayAd
|
TextAssetImageAssetVideoAsset |
ResponsiveSearchAd
|
TextAsset |
Cada um dos tipos de anúncio acima tem campos para definir os vários tipos de recursos que
com suporte. Para TextAsset, um novo recurso de string é
criadas inline no anúncio. Para todos os outros tipos de recursos, os recursos existentes são
adicionados ao anúncio fazendo referência aos nomes dos recursos.
O exemplo abaixo demonstra como adicionar um TextAsset
e um ImageAsset para um
ResponsiveDisplayAd. A
TextAsset é criado inline como os títulos do anúncio
e descrição. O ImageAsset é especificado por
um nome de recurso.
Java
private void createAd(
GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName)
throws IOException {
String marketingImageUrl = "https://gaagl.page.link/Eit5";
String marketingImageName = "Marketing Image";
String marketingImageResourceName =
uploadAsset(googleAdsClient, customerId, marketingImageUrl, marketingImageName);
String squareMarketingImageName = "Square Marketing Image";
String squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
String squareMarketingImageResourceName =
uploadAsset(googleAdsClient, customerId, squareMarketingImageUrl, squareMarketingImageName);
// Creates the responsive display ad info object.
ResponsiveDisplayAdInfo responsiveDisplayAdInfo =
ResponsiveDisplayAdInfo.newBuilder()
.addMarketingImages(
AdImageAsset.newBuilder().setAsset(marketingImageResourceName).build())
.addSquareMarketingImages(
AdImageAsset.newBuilder().setAsset(squareMarketingImageResourceName).build())
.addHeadlines(AdTextAsset.newBuilder().setText("Travel").build())
.setLongHeadline(AdTextAsset.newBuilder().setText("Travel the World").build())
.addDescriptions(AdTextAsset.newBuilder().setText("Take to the air!").build())
.setBusinessName("Interplanetary Cruises")
// Optional: Call to action text.
// Valid texts: https://support.google.com/adwords/answer/7005917
.setCallToActionText("Apply Now")
// Optional: Sets the ad colors.
.setMainColor("#0000ff")
.setAccentColor("#ffff00")
// Optional: Sets to false to strictly render the ad using the colors.
.setAllowFlexibleColor(false)
// Optional: Sets the format setting that the ad will be served in.
.setFormatSetting(DisplayAdFormatSetting.NON_NATIVE)
// Optional: Creates a logo image and sets it to the ad.
/*
.addLogoImages(
AdImageAsset.newBuilder()
.setAsset(StringValue.of("INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"))
.build())
*/
// Optional: Creates a square logo image and sets it to the ad.
/*
.addSquareLogoImages(
AdImageAsset.newBuilder()
.setAsset(StringValue.of("INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"))
.build())
*/
.build();
// Creates the ad.
Ad ad =
Ad.newBuilder()
.setResponsiveDisplayAd(responsiveDisplayAdInfo)
.addFinalUrls("http://www.example.com/")
.build();
// Creates the ad group ad.
AdGroupAd adGroupAd = AdGroupAd.newBuilder().setAdGroup(adGroupResourceName).setAd(ad).build();
// Creates the ad group ad operation.
AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();
// Creates the ad group ad service client.
try (AdGroupAdServiceClient adGroupAdServiceClient =
googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
// Adds the ad group ad.
MutateAdGroupAdsResponse response =
adGroupAdServiceClient.mutateAdGroupAds(
Long.toString(customerId), ImmutableList.of(operation));
System.out.printf(
"Created ad group ad with resource name '%s'.%n",
response.getResults(0).getResourceName());
}
}
C#
private void CreateAd(GoogleAdsClient client, long customerId, string adGroupResourceName)
{
// Creates the ad group ad service client.
AdGroupAdServiceClient adGroupAdServiceClient =
client.GetService(Services.V17.AdGroupAdService);
string marketingImageUrl = "https://gaagl.page.link/Eit5";
string marketingImageName = "Marketing Image";
string marketingImageResourceName =
UploadAsset(client, customerId, marketingImageUrl, marketingImageName);
string squareMarketingImageName = "Square Marketing Image";
string squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
string squareMarketingImageResourceName =
UploadAsset(client, customerId, squareMarketingImageUrl, squareMarketingImageName);
// Creates the responsive display ad info object.
ResponsiveDisplayAdInfo responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo()
{
MarketingImages =
{
new AdImageAsset()
{
Asset = marketingImageResourceName
}
},
SquareMarketingImages =
{
new AdImageAsset()
{
Asset = squareMarketingImageResourceName
}
},
Headlines =
{
new AdTextAsset()
{
Text = "Travel"
}
},
LongHeadline = new AdTextAsset()
{
Text = "Travel the World"
},
Descriptions =
{
new AdTextAsset()
{
Text = "Take to the air!"
}
},
BusinessName = "Interplanetary Cruises",
// Optional: Call to action text.
// Valid texts: https://support.google.com/adwords/answer/7005917
CallToActionText = "Apply Now",
// Optional: Sets the ad colors.
MainColor = "#0000ff",
AccentColor = "#ffff00",
// Optional: Sets to false to strictly render the ad using the colors.
AllowFlexibleColor = false,
// Optional: Sets the format setting that the ad will be served in.
FormatSetting = DisplayAdFormatSetting.NonNative,
// Optional: Creates a logo image and sets it to the ad.
/*
LogoImages = { new AdImageAsset()
{
Asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
}}
*/
// Optional: Creates a square logo image and sets it to the ad.
/*
SquareLogoImages = { new AdImageAsset()
{
Asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
}}
*/
};
// Creates the ad.
Ad ad = new Ad()
{
ResponsiveDisplayAd = responsiveDisplayAdInfo,
FinalUrls = { "http://www.example.com/" }
};
// Creates the ad group ad.
AdGroupAd adGroupAd = new AdGroupAd()
{
AdGroup = adGroupResourceName,
Ad = ad
};
// Creates the ad group ad operation.
AdGroupAdOperation operation = new AdGroupAdOperation()
{
Create = adGroupAd
};
// Adds the ad group ad.
MutateAdGroupAdsResponse response = adGroupAdServiceClient.MutateAdGroupAds
(customerId.ToString(), new[] { operation });
Console.WriteLine("Created ad group ad with resource name " +
$"'{response.Results.First().ResourceName}'.");
}
PHP
private static function createAd(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $adGroupResourceName
) {
$marketingImageResourceName = self::uploadAsset(
$googleAdsClient,
$customerId,
'https://gaagl.page.link/Eit5',
'Marketing Image'
);
$squareMarketingImageResourceName = self::uploadAsset(
$googleAdsClient,
$customerId,
'https://gaagl.page.link/bjYi',
'Square Marketing Image'
);
// Creates the responsive display ad info object.
$responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo([
'marketing_images' => [new AdImageAsset(['asset' => $marketingImageResourceName])],
'square_marketing_images' => [new AdImageAsset([
'asset' => $squareMarketingImageResourceName
])],
'headlines' => [new AdTextAsset(['text' => 'Travel'])],
'long_headline' => new AdTextAsset(['text' => 'Travel the World']),
'descriptions' => [new AdTextAsset(['text' => 'Take to the air!'])],
'business_name' => 'Interplanetary Cruises',
// Optional: Call to action text.
// Valid texts: https://support.google.com/google-ads/answer/7005917
'call_to_action_text' => 'Apply Now',
// Optional: Sets the ad colors.
'main_color' => '#0000ff',
'accent_color' => '#ffff00',
// Optional: Sets to false to strictly render the ad using the colors.
'allow_flexible_color' => false,
// Optional: Sets the format setting that the ad will be served in.
'format_setting' => DisplayAdFormatSetting::NON_NATIVE
// Optional: Creates a logo image and sets it to the ad.
// 'logo_images' => [new AdImageAsset([
// 'asset' => 'INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE'
// ])],
// Optional: Creates a square logo image and sets it to the ad.
// 'square_logo_images' => [new AdImageAsset([
// 'asset' => 'INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE'
// ])]
]);
// Creates a new ad group ad.
$adGroupAd = new AdGroupAd([
'ad' => new Ad([
'responsive_display_ad' => $responsiveDisplayAdInfo,
'final_urls' => ['http://www.example.com/']
]),
'ad_group' => $adGroupResourceName
]);
// Creates an ad group ad operation.
$adGroupAdOperation = new AdGroupAdOperation();
$adGroupAdOperation->setCreate($adGroupAd);
// Issues a mutate request to add the ad group ad.
$adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
$response = $adGroupAdServiceClient->mutateAdGroupAds(
MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
);
/** @var AdGroupAd $addedAdGroupAd */
$addedAdGroupAd = $response->getResults()[0];
printf(
"Created ad group ad with resource name '%s'.%s",
$addedAdGroupAd->getResourceName(),
PHP_EOL
);
}
Python
def create_ad(client, customer_id, ad_group_resource_name):
"""Creates the responsive display ad.
Args:
client: An initialized GoogleAds client.
customer_id: The Google Ads customer ID.
ad_group_resource_name: The resource name of the target ad group.
"""
# Get the AdGroupAdService client.
ad_group_ad_service = client.get_service("AdGroupAdService")
# Upload image assets for the ad.
marketing_image_resource_name = upload_image_asset(
client, customer_id, "https://gaagl.page.link/Eit5", "Marketing Image"
)
square_marketing_image_resource_name = upload_image_asset(
client,
customer_id,
"https://gaagl.page.link/bjYi",
"Square Marketing Image",
)
# Create the relevant asset objects for the ad.
marketing_image = client.get_type("AdImageAsset")
marketing_image.asset = marketing_image_resource_name
square_marketing_image = client.get_type("AdImageAsset")
square_marketing_image.asset = square_marketing_image_resource_name
headline = client.get_type("AdTextAsset")
headline.text = "Travel"
description = client.get_type("AdTextAsset")
description.text = "Take to the air!"
# Create an ad group ad operation and set the ad group ad values.
ad_group_ad_operation = client.get_type("AdGroupAdOperation")
ad_group_ad = ad_group_ad_operation.create
ad_group_ad.ad_group = ad_group_resource_name
ad_group_ad.ad.final_urls.append("http://www.example.com/")
# Configure the responsive display ad info object.
responsive_display_ad_info = ad_group_ad.ad.responsive_display_ad
responsive_display_ad_info.marketing_images.append(marketing_image)
responsive_display_ad_info.square_marketing_images.append(
square_marketing_image
)
responsive_display_ad_info.headlines.append(headline)
responsive_display_ad_info.long_headline.text = "Travel the World"
responsive_display_ad_info.descriptions.append(description)
responsive_display_ad_info.business_name = "Interplanetary Cruises"
# Optional: Call to action text.
# Valid texts: https://support.google.com/google-ads/answer/7005917
responsive_display_ad_info.call_to_action_text = "Apply Now"
# Optional: Set the ad colors.
responsive_display_ad_info.main_color = "#0000ff"
responsive_display_ad_info.accent_color = "#ffff00"
# Optional: Set to false to strictly render the ad using the colors.
responsive_display_ad_info.allow_flexible_color = False
# Optional: Set the format setting that the ad will be served in.
responsive_display_ad_info.format_setting = (
client.enums.DisplayAdFormatSettingEnum.NON_NATIVE
)
# Optional: Create a logo image and set it to the ad.
# logo_image = client.get_type("AdImageAsset")
# logo_image.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
# responsive_display_ad_info.logo_images.append(logo_image)
# Optional: Create a square logo image and set it to the ad.
# square_logo_image = client.get_type("AdImageAsset")
# square_logo_image.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
# responsive_display_ad_info.square_logo_images.append(square_logo_image)
# Issue a mutate request to add the ad group ad.
ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
customer_id=customer_id, operations=[ad_group_ad_operation]
)
print(
"Created ad group ad with resource name "
f"'{ad_group_ad_response.results[0].resource_name}'."
)
Ruby
def create_ad(client, customer_id, ad_group_resource_name)
marketing_image_url = "https://gaagl.page.link/Eit5"
square_marketing_image_url = "https://gaagl.page.link/bjYi"
marketing_image_asset_resource_name = upload_asset(
client, customer_id, marketing_image_url, "Marketing Image"
)
square_marketing_image_asset_resource_name = upload_asset(
client, customer_id, square_marketing_image_url, "Square Marketing Image"
)
# Creates an ad group ad operation.
operation = client.operation.create_resource.ad_group_ad do |aga|
aga.ad_group = ad_group_resource_name
aga.status = :PAUSED
aga.ad = client.resource.ad do |a|
a.final_urls << "https://www.example.com"
# Creates the responsive display ad info object.
a.responsive_display_ad = client.resource.responsive_display_ad_info do |rda|
rda.headlines << client.resource.ad_text_asset do |ata|
ata.text = "Travel"
end
rda.long_headline = client.resource.ad_text_asset do |ata|
ata.text = "Travel the World"
end
rda.descriptions << client.resource.ad_text_asset do |ata|
ata.text = "Take to the air!"
end
rda.business_name = "Interplanetary Cruises"
rda.marketing_images << client.resource.ad_image_asset do |aia|
aia.asset = marketing_image_asset_resource_name
end
rda.square_marketing_images << client.resource.ad_image_asset do |aia|
aia.asset = square_marketing_image_asset_resource_name
end
# Optional: Call to action text.
# Valid texts: https://support.google.com/google-ads/answer/7005917
rda.call_to_action_text = "Apply Now"
# Optional: Sets the ad colors.
rda.main_color = "#0000ff"
rda.accent_color = "#ffff00"
# Optional: Sets to false to strictly render the ad using the colors.
rda.allow_flexible_color = false
# Optional: Sets the format setting that the ad will be served in.
rda.format_setting = :NON_NATIVE
# Optional: Creates a logo image and sets it to the ad.
# rda.logo_images << client.resource.ad_image_asset do |aia|
# aia.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
# end
# Optional: Creates a square logo image and sets it to the ad.
# rda.square_logo_images << client.resource.ad_image_asset do |aia|
# aia.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
# end
end
end
end
# Issues a mutate request to add the ad group ad.
response = client.service.ad_group_ad.mutate_ad_group_ads(
customer_id: customer_id,
operations: [operation]
)
# Prints out some information about the newly created ad.
resource_name = response.results.first.resource_name
puts "Created ad group ad: #{resource_name}"
resource_name
end
Perl
sub create_ad {
my ($api_client, $customer_id, $ad_group_resource_name) = @_;
my $marketing_image_resource_name = upload_asset(
$api_client, $customer_id,
"https://gaagl.page.link/Eit5",
"Marketing Image"
);
my $square_marketing_image_resource_name = upload_asset(
$api_client, $customer_id,
"https://gaagl.page.link/bjYi",
"Square Marketing Image"
);
# Create the responsive display ad info object.
my $responsive_display_ad_info =
Google::Ads::GoogleAds::V17::Common::ResponsiveDisplayAdInfo->new({
marketingImages => [
Google::Ads::GoogleAds::V17::Common::AdImageAsset->new({
asset => $marketing_image_resource_name
})
],
squareMarketingImages => [
Google::Ads::GoogleAds::V17::Common::AdImageAsset->new({
asset => $square_marketing_image_resource_name
})
],
headlines => [
Google::Ads::GoogleAds::V17::Common::AdTextAsset->new({
text => "Travel"
})
],
longHeadline => Google::Ads::GoogleAds::V17::Common::AdTextAsset->new({
text => "Travel the World"
}
),
descriptions => [
Google::Ads::GoogleAds::V17::Common::AdTextAsset->new({
text => "Take to the air!"
})
],
businessName => "Interplanetary Cruises",
# Optional: Call to action text.
# Valid texts: https://support.google.com/google-ads/answer/7005917
callToActionText => "Apply Now",
# Optional: Set the ad colors.
mainColor => "#0000ff",
accentColor => "#ffff00",
# Optional: Set to false to strictly render the ad using the colors.
allowFlexibleColor => "false",
# Optional: Set the format setting that the ad will be served in.
formatSetting => NON_NATIVE,
# Optional: Create a logo image and set it to the ad.
# logoImages => [
# Google::Ads::GoogleAds::V17::Common::AdImageAsset->new({
# asset => "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
# })
# ],
# Optional: Create a square logo image and set it to the ad.
# squareLogoImages => [
# Google::Ads::GoogleAds::V17::Common::AdImageAsset->new({
# asset => "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
# })
# ]
});
# Create an ad group ad.
my $ad_group_ad = Google::Ads::GoogleAds::V17::Resources::AdGroupAd->new({
adGroup => $ad_group_resource_name,
ad => Google::Ads::GoogleAds::V17::Resources::Ad->new({
responsiveDisplayAd => $responsive_display_ad_info,
finalUrls => ["http://www.example.com/"]})});
# Create an ad group ad operation.
my $ad_group_ad_operation =
Google::Ads::GoogleAds::V17::Services::AdGroupAdService::AdGroupAdOperation
->new({create => $ad_group_ad});
# Issue a mutate request to add the ad group ad.
my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
customerId => $customer_id,
operations => [$ad_group_ad_operation]});
printf "Created ad group ad with resource name '%s'.\n",
$ad_group_ads_response->{results}[0]{resourceName};
}
Recomendações de recursos
As recomendações podem melhorar. seus recursos de duas maneiras:
Ela pode sugerir recursos, que você pode adicionar à sua campanha chamar
RecommendationService.ApplyRecommendationPor exemplo, é possível recuperarCALLOUT_ASSET,SITELINK_ASSET,CALL_ASSET,LEAD_FORM_ASSETeRESPONSIVE_SEARCH_AD_ASSETe aplique as recomendações para anexar os recursos recomendados ao campanha, grupo de anúncios ou anúncio relevante.Eles ajudam a identificar áreas em que você pode atualizar seus recursos. melhorar a qualidade geral dos anúncios responsivos de pesquisa ou Performance Max. Por exemplo, recupere
IMPROVE_PERFORMANCE_MAX_AD_STRENGTHpara saber quais grupos de recursos precisam ser atualizados para melhorar força
Acesse o guia Recomendações e pontuação de otimização. para mais informações.