Teklif simülasyonlarını alma

Teklif simülasyonu, simülasyon verileri ile zaman aralığı, simülasyon verilerinin türü, kampanya, reklam grubu veya ilgili ölçüt hakkında bilgiler içerir. Simülasyon verileri, belirli zaman aralığında farklı tekliflerle beklenen performansın çubuk grafiğini sağlayan bir simülasyon noktaları dizisidir. Simülasyon noktası tarafından sağlanan bilgiler, simülasyon verilerinin türüne bağlıdır.

Önemli nokta: Teklif simülasyonları, reklamlarınızın o zamanlarda ve aynı koşullar altında ancak farklı tekliflerle nasıl performans göstereceğini tahmin ettiğinden zaman aralığı her zaman geçmişe aittir.

Herhangi bir teklif simülasyonu, doğru kaynaktan (teklif düzeyi) doğru simülasyon verileri alanı (simülasyon verilerinin türü) seçilerek bir GAQL sorgusuyla alınabilir.

Önemli nokta: Her teklif düzeyi, desteklenen sınırlı bir alan değeri kombinasyonuyla ilişkilendirilir. CampaignSimulation gibi daha fazla ayrıntı için her kaynak türünün dokümanlarına bakın.

Teklif Düzeyi ve Kaynak	SimulationType	Simülasyon Veri Alanı	Simülasyon Noktası Türü
Reklam grubu ad_group_simulation	CPC_BID CPV_BID TARGET_CPA TARGET_ROAS	cpc_bid_point_list.points cpv_bid_point_list.points target_cpa_point_list.points target_roas_point_list.points	CpcBidSimulationPoint CpvBidSimulationPoint TargetCpaSimulationPoint TargetRoasSimulationPoint
Reklam grubu ölçütü ad_group_criterion_simulation	CPC_BID	cpc_bid_point_list.points	CpcBidSimulationPoint
Teklif stratejisi (portföy) bidding_strategy_simulation	TARGET_CPA TARGET_ROAS	target_cpa_point_list.points target_roas_point_list.points	TargetCpaSimulationPoint TargetRoasSimulationPoint
Kampanya campaign_simulation	BUDGET CPC_BID TARGET_CPA TARGET_IMPRESSION_SHARE TARGET_ROAS Not: Uygulama kampanyaları için bu simülasyon türü, Google Ads API v16_1 veya sonraki sürümlerde kullanılabilir.	budget_point_list.points cpc_bid_point_list.points target_cpa_point_list.points target_impression_share_point_list.points target_roas_point_list.points	BudgetSimulationPoint CpcBidSimulationPoint TargetCpaSimulationPoint TargetImpressionShareSimulationPoint TargetRoasSimulationPoint

Kampanya simülasyonlarında ölçeklendirme simülasyonu değiştirme yöntemi

Kampanya düzeyindeki simülasyonlar, SCALING adlı özel bir simülasyon değiştirme yöntemini destekler. Bir CampaignSimulation, SCALING değişiklik yöntemine sahip olduğunda tüm anahtar kelime teklifleri, verilen ölçeklendirme düzenleyicisiyle ölçeklendirildiğinde ne olacağını gösterir. Örneğin, ölçeklendirme değiştiricisi 2, 0 olduğunda tüm anahtar kelime teklifleri iki katına çıkarılırsa ne olacağını gösterir. Daha fazla bilgi için Teklif, bütçe ve hedef simülasyon araçlarıyla elde edeceğiniz sonuçları tahmin etme başlıklı makaleyi inceleyin.

Aşağıdaki örnekte, kimliğine göre filtrelenen belirli bir reklam grubunun herhangi bir ölçütü için kullanılabilen tüm TBM teklifi türündeki simülasyonların nasıl alınacağı ve yazdırılacağı gösterilmektedir.

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // Creates a query that retrieves the ad group criterion CPC bid simulations.
    String query =
        String.format(
            "SELECT ad_group_criterion_simulation.ad_group_id, "
                + "ad_group_criterion_simulation.criterion_id, "
                + "ad_group_criterion_simulation.start_date, "
                + "ad_group_criterion_simulation.end_date, "
                + "ad_group_criterion_simulation.cpc_bid_point_list.points "
                + "FROM ad_group_criterion_simulation "
                + "WHERE ad_group_criterion_simulation.type = CPC_BID "
                + "AND ad_group_criterion_simulation.ad_group_id = %d",
            adGroupId);
    // Constructs the SearchGoogleAdsStreamRequest.
    SearchGoogleAdsStreamRequest request =
        SearchGoogleAdsStreamRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .setQuery(query)
            .build();

    // Issues the search stream request.
    ServerStream<SearchGoogleAdsStreamResponse> stream =
        googleAdsServiceClient.searchStreamCallable().call(request);

    // Iterates over all rows in all messages and prints the requested field values for
    // the ad group criterion CPC bid simulation in each row.
    for (SearchGoogleAdsStreamResponse response : stream) {
      for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
        AdGroupCriterionSimulation simulation = googleAdsRow.getAdGroupCriterionSimulation();
        System.out.printf(
            "Found ad group criterion CPC bid simulation for ad group ID %d, "
                + "criterion ID %d, start date '%s', end date '%s', and points:%n",
            simulation.getAdGroupId(),
            simulation.getCriterionId(),
            simulation.getStartDate(),
            simulation.getEndDate());
        for (CpcBidSimulationPoint point : simulation.getCpcBidPointList().getPointsList()) {
          System.out.printf(
              "  bid: %d => clicks: %d, cost: %d, impressions: %d, "
                  + "biddable conversions: %.2f, biddable conversions value: %.2f%s",
              point.getCpcBidMicros(),
              point.getClicks(),
              point.getCostMicros(),
              point.getImpressions(),
              point.getBiddableConversions(),
              point.getBiddableConversions());
        }
      }
    }
  }
}
GetAdGroupCriterionCpcBidSimulations.java
      

C#

public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
    // Get the GoogleAdsService.
    GoogleAdsServiceClient googleAdsService =
        client.GetService(Services.V21.GoogleAdsService);

    try
    {
        // Creates a query that retrieves the ad group criterion CPC bid simulations.
        string query = $@"
            SELECT
                ad_group_criterion_simulation.ad_group_id,
                ad_group_criterion_simulation.criterion_id,
                ad_group_criterion_simulation.start_date,
                ad_group_criterion_simulation.end_date,
                ad_group_criterion_simulation.cpc_bid_point_list.points
            FROM
                ad_group_criterion_simulation
            WHERE
                ad_group_criterion_simulation.type = CPC_BID AND
                ad_group_criterion_simulation.ad_group_id = {adGroupId}";

        // Issue a search stream request.
        googleAdsService.SearchStream(customerId.ToString(), query,
            delegate (SearchGoogleAdsStreamResponse response)
            {
                // Iterates over all rows in all messages and prints the requested field
                // values for the ad group criterion CPC bid simulation in each row.
                foreach (GoogleAdsRow googleAdsRow in response.Results)
                {
                    AdGroupCriterionSimulation simulation =
                        googleAdsRow.AdGroupCriterionSimulation;

                    Console.WriteLine("Found ad group criterion CPC bid simulation for " +
                        $"ad group ID {simulation.AdGroupId}, " +
                        $"criterion ID {simulation.CriterionId}, " +
                        $"start date {simulation.StartDate}, " +
                        $"end date {simulation.EndDate}");

                    foreach (CpcBidSimulationPoint point in
                        simulation.CpcBidPointList.Points)
                    {
                        Console.WriteLine($"\tbid: {point.CpcBidMicros} => " +
                            $"clicks: {point.Clicks}, " +
                            $"cost: {point.CostMicros}, " +
                            $"impressions: {point.Impressions}, " +
                            $"biddable conversions: {point.BiddableConversions}, " +
                            "biddable conversions value: " +
                            $"{point.BiddableConversionsValue}");
                    }

                    Console.WriteLine();
                }
            }
        );
    }
GetAdGroupCriterionCpcBidSimulations.cs
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId
) {
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();

    // Creates a query that retrieves the ad group criterion CPC bid simulations.
    $query = sprintf(
        'SELECT ad_group_criterion_simulation.ad_group_id, ' .
        'ad_group_criterion_simulation.criterion_id, ' .
        'ad_group_criterion_simulation.start_date, ' .
        'ad_group_criterion_simulation.end_date, ' .
        'ad_group_criterion_simulation.cpc_bid_point_list.points ' .
        'FROM ad_group_criterion_simulation ' .
        'WHERE ad_group_criterion_simulation.type = CPC_BID ' .
        'AND ad_group_criterion_simulation.ad_group_id = %d',
        $adGroupId
    );

    // Issues a search stream request.
    /** @var GoogleAdsServerStreamDecorator $stream */
    $stream = $googleAdsServiceClient->searchStream(
        SearchGoogleAdsStreamRequest::build($customerId, $query)
    );

    // Iterates over all rows in all messages and prints the requested field values for
    // the ad group criterion CPC bid simulation in each row.
    foreach ($stream->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        $simulation = $googleAdsRow->getAdGroupCriterionSimulation();
        printf(
            'Found ad group criterion CPC bid simulation for ad group ID %d, ' .
            'criterion ID %d, start date "%s", end date "%s", and points:%s',
            $simulation->getAdGroupId(),
            $simulation->getCriterionId(),
            $simulation->getStartDate(),
            $simulation->getEndDate(),
            PHP_EOL
        );
        foreach ($simulation->getCpcBidPointList()->getPoints() as $point) {
            /** @var CpcBidSimulationPoint $point */
            printf(
                '  bid: %d => clicks: %d, cost: %d, impressions: %d, ' .
                'biddable conversions: %.2f, biddable conversions value: %.2f%s',
                $point->getCpcBidMicros(),
                $point->getClicks(),
                $point->getCostMicros(),
                $point->getImpressions(),
                $point->getBiddableConversions(),
                $point->getBiddableConversionsValue(),
                PHP_EOL
            );
        }

        print PHP_EOL;
    }
}
GetAdGroupCriterionCpcBidSimulations.php
      

Python

def main(client: GoogleAdsClient, customer_id: str, ad_group_id: str):
    googleads_service: GoogleAdsServiceClient = client.get_service(
        "GoogleAdsService"
    )

    query = f"""
        SELECT
          ad_group_criterion_simulation.ad_group_id,
          ad_group_criterion_simulation.criterion_id,
          ad_group_criterion_simulation.start_date,
          ad_group_criterion_simulation.end_date,
          ad_group_criterion_simulation.cpc_bid_point_list.points
        FROM ad_group_criterion_simulation
        WHERE
          ad_group_criterion_simulation.type = CPC_BID
          AND ad_group_criterion_simulation.ad_group_id = {ad_group_id}"""

    # Issues a search request using streaming.
    stream: Iterable[SearchGoogleAdsStreamResponse] = (
        googleads_service.search_stream(customer_id=customer_id, query=query)
    )

    # Iterates over all rows in all messages and prints the requested field
    # values for the ad group criterion CPC bid simulation in each row.
    batch: SearchGoogleAdsStreamResponse
    for batch in stream:
        row: GoogleAdsRow
        for row in batch.results:
            simulation: AdGroupCriterionSimulation = (
                row.ad_group_criterion_simulation
            )

            print(
                "found ad group criterion CPC bid simulation for "
                f"ad group ID {simulation.ad_group_id}, "
                f"criterion ID {simulation.criterion_id}, "
                f"start date {simulation.start_date}, "
                f"end date {simulation.end_date}"
            )

            point: CpcBidSimulationPoint
            for point in simulation.cpc_bid_point_list.points:
                print(
                    f"\tbid: {point.cpc_bid_micros} => "
                    f"clicks: {point.clicks}",
                    f"cost: {point.cost_micros}, "
                    f"impressions: {point.impressions},"
                    "biddable conversions: "
                    f"{point.biddable_conversions},"
                    f"biddable conversions value: "
                    f"{point.biddable_conversions_value}",
                )

            print()
get_ad_group_criterion_cpc_bid_simulations.py
      

Ruby

def get_ad_group_criterion_cpc_bid_simulations(customer_id, ad_group_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  query = <<~QUERY
    SELECT ad_group_criterion_simulation.ad_group_id,
           ad_group_criterion_simulation.criterion_id,
           ad_group_criterion_simulation.start_date,
           ad_group_criterion_simulation.end_date,
           ad_group_criterion_simulation.cpc_bid_point_list.points
    FROM ad_group_criterion_simulation
    WHERE ad_group_criterion_simulation.type = CPC_BID 
    AND ad_group_criterion_simulation.ad_group_id = #{ad_group_id}
  QUERY

  responses = client.service.google_ads.search_stream(
    customer_id: customer_id,
    query: query,
  )

  responses.each do |response|
    response.results.each do |row|
      simulation = row.ad_group_criterion_simulation

      puts "Found ad group criterion CPC bid simulation for " \
      "ad group ID #{simulation.ad_group_id}, " \
      "criterion ID #{simulation.criterion_id}, " \
      "start date '#{simulation.start_date}', " \
      "end date '#{simulation.end_date}', and points:"

      simulation.cpc_bid_point_list.points.each do |point|
        puts "  bid: #{point.cpc_bid_micros} => " \
        "clicks: #{point.clicks}, " \
        "cost: #{point.cost_micros}, " \
        "impressions: #{point.impressions}, " \
        "biddable conversions: #{point.biddable_conversions.round(2)}, " \
        "biddable conversions value: #{point.biddable_conversions_value.round(2)}"
      end
    end
  end
end
get_ad_group_criterion_cpc_bid_simulations.rb
      

Perl

sub get_ad_group_criterion_cpc_bid_simulations {
  my ($api_client, $customer_id, $ad_group_id) = @_;

  # Create a query that retrieves the ad group criterion CPC bid simulations.
  my $search_query =
    "SELECT ad_group_criterion_simulation.ad_group_id, " .
    "ad_group_criterion_simulation.criterion_id, " .
    "ad_group_criterion_simulation.start_date, " .
    "ad_group_criterion_simulation.end_date, " .
    "ad_group_criterion_simulation.cpc_bid_point_list.points " .
    "FROM ad_group_criterion_simulation " .
    "WHERE ad_group_criterion_simulation.type = CPC_BID " .
    "AND ad_group_criterion_simulation.ad_group_id = $ad_group_id";

  my $search_stream_request =
    Google::Ads::GoogleAds::V21::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
    ->new({
      customerId => $customer_id,
      query      => $search_query
    });

  # Get the GoogleAdsService.
  my $google_ads_service = $api_client->GoogleAdsService();

  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $google_ads_service,
      request => $search_stream_request
    });

  # Issue a search stream request, iterate over all rows in all messages and
  # print the requested field values for the ad group criterion CPC bid
  # simulation in each row.
  $search_stream_handler->process_contents(
    sub {
      my $google_ads_row = shift;
      my $simulation     = $google_ads_row->{adGroupCriterionSimulation};

      printf
        "Found ad group criterion CPC bid simulation for ad group ID %d, " .
        "criterion ID %d, start date '%s', end date '%s', and points:\n",
        $simulation->{adGroupId}, $simulation->{criterionId},
        $simulation->{startDate}, $simulation->{endDate};

      foreach my $point (@{$simulation->{cpcBidPointList}{points}}) {
        printf "  bid: %d => clicks: %d, cost: %d, impressions: %d, " .
          "biddable conversions: %.2f, biddable conversions value: %.2f\n",
          $point->{cpcBidMicros},
          $point->{clicks},
          $point->{costMicros},
          $point->{impressions},
          $point->{biddableConversions},
          $point->{biddableConversionsValue};
      }
    });

  return 1;
}
get_ad_group_criterion_cpc_bid_simulations.pl