Le strategie di offerta tra account sono efficacemente Smart Bidding strategie di offerta di portafoglio create negli account amministratore. Possono essere utilizzati dalle campagne in qualsiasi account cliente al di sotto dell'amministratore proprietario della strategia.
Crea e gestisci
Creare una nuova strategia di offerta su più account è quasi identica alla creazione di una nuova strategia di offerta di portafoglio, ad eccezione del fatto che imposti customer_id della chiamata API su quello di un account amministratore. Utilizza l'ID di un account amministratore per creare una
nuova risorsa BiddingStrategy, esattamente come
crei una nuova strategia di portafoglio in un account cliente.
Java
private String createBiddingStrategy(GoogleAdsClient googleAdsClient, long managerCustomerId) {
try (BiddingStrategyServiceClient biddingStrategyServiceClient =
googleAdsClient.getLatestVersion().createBiddingStrategyServiceClient()) {
// Creates a portfolio bidding strategy.
BiddingStrategy portfolioBiddingStrategy =
BiddingStrategy.newBuilder()
.setName("Maximize Clicks #" + getPrintableDateTime())
.setTargetSpend(TargetSpend.getDefaultInstance())
// Sets the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
.setCurrencyCode("USD")
.build();
// Constructs an operation that will create a portfolio bidding strategy.
BiddingStrategyOperation operation =
BiddingStrategyOperation.newBuilder().setCreate(portfolioBiddingStrategy).build();
// Sends the operation in a mutate request.
MutateBiddingStrategiesResponse response =
biddingStrategyServiceClient.mutateBiddingStrategies(
Long.toString(managerCustomerId), ImmutableList.of(operation));
// Prints the resource name of the created cross-account bidding strategy.
MutateBiddingStrategyResult mutateBiddingStrategyResult = response.getResults(0);
String resourceName = mutateBiddingStrategyResult.getResourceName();
System.out.printf("Created cross-account bidding strategy: '%s'.%n", resourceName);
return resourceName;
}
}
C#
/// <summary>
/// Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in the
/// specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
/// <returns>The resource name of the newly created bidding strategy.</returns>
private string CreateBiddingStrategy(GoogleAdsClient client, long managerCustomerId)
{
BiddingStrategyServiceClient biddingStrategyServiceClient =
client.GetService(Services.V17.BiddingStrategyService);
// Create a portfolio bidding strategy.
BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
{
Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
TargetSpend = new TargetSpend(),
// Set the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
CurrencyCode = "USD"
};
// Send a create operation that will create the portfolio bidding strategy.
MutateBiddingStrategiesResponse mutateBiddingStrategiesResponse =
biddingStrategyServiceClient.MutateBiddingStrategies(managerCustomerId.ToString(),
new[]
{
new BiddingStrategyOperation
{
Create = portfolioBiddingStrategy
}
});
// Print and return the resource name of the newly created cross-account bidding
// strategy.
string biddingStrategyResourceName =
mutateBiddingStrategiesResponse.Results.First().ResourceName;
Console.WriteLine("Created cross-account bidding strategy " +
$"'{biddingStrategyResourceName}'.");
return biddingStrategyResourceName;
}
PHP
private static function createBiddingStrategy(
GoogleAdsClient $googleAdsClient,
int $managerCustomerId
): string {
// Creates a portfolio bidding strategy.
$portfolioBiddingStrategy = new BiddingStrategy([
'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
'target_spend' => new TargetSpend(),
// Optional: Sets the currency of the new bidding strategy to match the currency of the
// client account with which this bidding strategy is shared.
// If not provided, the bidding strategy uses the manager account's default currency.
'currency_code' => 'USD'
]);
// Constructs an operation that will create a portfolio bidding strategy.
$biddingStrategyOperation = new BiddingStrategyOperation();
$biddingStrategyOperation->setCreate($portfolioBiddingStrategy);
// Issues a mutate request to create the bidding strategy.
$biddingStrategyServiceClient = $googleAdsClient->getBiddingStrategyServiceClient();
$response = $biddingStrategyServiceClient->mutateBiddingStrategies(
MutateBiddingStrategiesRequest::build($managerCustomerId, [$biddingStrategyOperation])
);
/** @var BiddingStrategy $addedBiddingStrategy */
$addedBiddingStrategy = $response->getResults()[0];
// Prints out the resource name of the created bidding strategy.
printf(
"Created cross-account bidding strategy with resource name: '%s'.%s",
$addedBiddingStrategy->getResourceName(),
PHP_EOL
);
return $addedBiddingStrategy->getResourceName();
}
Python
def create_bidding_strategy(client, manager_customer_id):
"""Creates a new cross-account bidding strategy in the manager account.
The cross-account bidding strategy is of type TargetSpend (Maximize Clicks).
Args:
client: An initialized GoogleAdsClient instance.
manager_customer_id: A manager customer ID.
Returns:
The ID of the newly created bidding strategy.
"""
bidding_strategy_service = client.get_service("BiddingStrategyService")
# Creates a portfolio bidding strategy.
# Constructs an operation that will create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
# Sets target_spend to an empty TargetSpend object without setting any
# of its nested fields.
bidding_strategy.target_spend = client.get_type("TargetSpend")
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
bidding_strategy.currency_code = "USD"
# Sends the operation in a mutate request.
response = bidding_strategy_service.mutate_bidding_strategies(
customer_id=manager_customer_id, operations=[bidding_strategy_operation]
)
# Prints the resource name of the created cross-account bidding strategy.
resource_name = response.results[0].resource_name
print(f"Created cross-account bidding strategy: '{resource_name}'")
return resource_name
Ruby
def create_bidding_strategy(client, manager_customer_id)
# Constructs an operation that will create a portfolio bidding strategy.
operation = client.operation.create_resource.bidding_strategy do |b|
b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
b.target_spend = client.resource.target_spend
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
b.currency_code = "USD"
end
# Sends the operation in a mutate request.
response = client.service.bidding_strategy.mutate_bidding_strategies(
customer_id: manager_customer_id,
operations: [operation],
)
resource_name = response.results.first.resource_name
puts "Created cross-account bidding strategy: `#{resource_name}`"
resource_name
end
Perl
# Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in
# the specified manager account.
sub _create_bidding_strategy {
my ($api_client, $manager_customer_id) = @_;
# Create a portfolio bidding strategy.
my $portfolio_bidding_strategy =
Google::Ads::GoogleAds::V17::Resources::BiddingStrategy->new({
name => "Maximize clicks #" . uniqid(),
targetSpend => Google::Ads::GoogleAds::V17::Common::TargetSpend->new(),
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
currencyCode => "USD"
});
# Send a create operation that will create the portfolio bidding strategy.
my $mutate_bidding_strategies_response =
$api_client->BiddingStrategyService()->mutate({
customerId => $manager_customer_id,
operations => [
Google::Ads::GoogleAds::V17::Services::BiddingStrategyService::BiddingStrategyOperation
->new({
create => $portfolio_bidding_strategy
})]});
my $resource_name =
$mutate_bidding_strategies_response->{results}[0]{resourceName};
printf "Created cross-account bidding strategy with resource name '%s'.\n",
$resource_name;
return $resource_name;
}
Imposta il codice valuta
Le strategie tra account negli account amministratore supportano l'impostazione di un elemento currency_code facoltativo, che consente di condividere le strategie di offerta con gli account cliente in valute diverse. Il campo è facoltativo e, se non viene configurato, viene utilizzata per impostazione predefinita la valuta dell'account amministratore. Il campo currency_code è modificabile solo nelle strategie di offerta su più account.
Java
BiddingStrategy portfolioBiddingStrategy =
BiddingStrategy.newBuilder()
.setName("Maximize Clicks #" + getPrintableDateTime())
.setTargetSpend(TargetSpend.getDefaultInstance())
// Sets the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
.setCurrencyCode("USD")
.build();
C#
BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
{
Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
TargetSpend = new TargetSpend(),
// Set the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
CurrencyCode = "USD"
};
PHP
$portfolioBiddingStrategy = new BiddingStrategy([
'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
'target_spend' => new TargetSpend(),
// Optional: Sets the currency of the new bidding strategy to match the currency of the
// client account with which this bidding strategy is shared.
// If not provided, the bidding strategy uses the manager account's default currency.
'currency_code' => 'USD'
]);
Python
# Constructs an operation that will create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
# Sets target_spend to an empty TargetSpend object without setting any
# of its nested fields.
bidding_strategy.target_spend = client.get_type("TargetSpend")
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
bidding_strategy.currency_code = "USD"
Ruby
operation = client.operation.create_resource.bidding_strategy do |b|
b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
b.target_spend = client.resource.target_spend
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
b.currency_code = "USD"
Perl
my $portfolio_bidding_strategy =
Google::Ads::GoogleAds::V17::Resources::BiddingStrategy->new({
name => "Maximize clicks #" . uniqid(),
targetSpend => Google::Ads::GoogleAds::V17::Common::TargetSpend->new(),
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
currencyCode => "USD"
});
Aggiorna strategie
Alcuni campi di una strategia di offerta possono essere aggiornati, a seconda del tipo. Gli account amministratore che possiedono una strategia di offerta (o i rispettivi amministratori) possono aggiornare i campi di una strategia di offerta dell'account coss in modo simile a qualsiasi altra strategia di portafoglio.
Ad esempio, per modificare il limite di offerta massimo per la strategia TargetSpend creata nell'esempio precedente, imposta il campo cpc_bid_ceiling_micros su un nuovo valore.
Rimuovi le strategie inutilizzate
Per rimuoverla, la strategia di offerta su più account non deve essere utilizzata da nessuna
campagna. Il tentativo di rimuovere una strategia ancora in uso genererà un errore CANNOT_REMOVE_ASSOCIATED_STRATEGY. Devi prima rimuovere la strategia
da tutte le campagne associate.
Attributi di lettura
La risorsa BiddingStrategy viene utilizzata per creare, aggiornare e ottenere le proprietà delle
strategie di offerta in un singolo account. Come indicato nella sezione precedente, quando l'account è un gestore, la modifica e la lettura di una risorsa BiddingStrategy consentono di gestire le strategie di offerta tra account.
Di conseguenza, quando effettui chiamate API con un account amministratore, puoi elencare e leggere il relativo elenco di strategie di offerta tra account di proprietà eseguendo una query sulla risorsa BiddingStrategy:
Java
private void listManagerOwnedBiddingStrategies(
GoogleAdsClient googleAdsClient, long managerCustomerId) throws GoogleAdsException {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
String query =
"SELECT bidding_strategy.id, "
+ "bidding_strategy.name, "
+ "bidding_strategy.type, "
+ "bidding_strategy.currency_code "
+ "FROM bidding_strategy";
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(managerCustomerId))
.setQuery(query)
.build();
// Creates and issues a search Google Ads stream request that will retrieve all bidding
// strategies.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates through and prints all of the results in the stream response.
System.out.printf(
"Cross-account bid strategies in manager account %d: %n", managerCustomerId);
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
BiddingStrategy bs = googleAdsRow.getBiddingStrategy();
System.out.printf(" ID: %d%n", bs.getId());
System.out.printf(" Name: %s%n", bs.getName());
System.out.printf(" Strategy type: %s%n", bs.getType());
System.out.printf(" Currency: %s%n", bs.getCurrencyCode());
System.out.println();
}
}
}
}
C#
/// <summary>
/// Lists all cross-account bidding strategies in a specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
private void ListManagerOwnedBiddingStrategies(GoogleAdsClient client,
long managerCustomerId)
{
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V17.GoogleAdsService);
// Create a GAQL query that will retrieve all cross-account bidding strategies.
string query = @"
SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy";
// Issue a streaming search request, then iterate through and print the results.
googleAdsServiceClient.SearchStream(managerCustomerId.ToString(), query,
delegate(SearchGoogleAdsStreamResponse resp)
{
Console.WriteLine("Cross-account bid strategies in manager account " +
$"{managerCustomerId}:");
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
BiddingStrategy biddingStrategy = googleAdsRow.BiddingStrategy;
Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
$"\tName: {biddingStrategy.Name}\n" +
"\tStrategy type: " +
$"{Enum.GetName(typeof(BiddingStrategyType), biddingStrategy.Type)}\n" +
$"\tCurrency: {biddingStrategy.CurrencyCode}\n\n");
}
}
);
}
PHP
private static function listManagerOwnedBiddingStrategies(
GoogleAdsClient $googleAdsClient,
int $managerCustomerId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all bidding strategies.
$query = 'SELECT bidding_strategy.id, bidding_strategy.name, '
. 'bidding_strategy.type, bidding_strategy.currency_code '
. 'FROM bidding_strategy';
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($managerCustomerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// the bidding strategy in each row.
printf(
"Cross-account bid strategies in manager account ID %d:%s",
$managerCustomerId,
PHP_EOL
);
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
printf(
' ID: %1$d%2$s Name: "%3$s"%2$s Strategy type: "%4$s"%2$s'
. ' Currency: "%5$s"%2$s%2$s',
$googleAdsRow->getBiddingStrategy()->getId(),
PHP_EOL,
$googleAdsRow->getBiddingStrategy()->getName(),
BiddingStrategyType::name($googleAdsRow->getBiddingStrategy()->getType()),
$googleAdsRow->getBiddingStrategy()->getCurrencyCode()
);
}
}
Python
def list_manager_owned_bidding_strategies(client, manager_customer_id):
"""List all cross-account bidding strategies in the manager account.
Args:
client: An initialized GoogleAdsClient instance.
manager_customer_id: A manager customer ID.
"""
googleads_service = client.get_service("GoogleAdsService")
query = """
SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy"""
# Creates and issues a search Google Ads stream request that will retrieve
# all bidding strategies.
stream = googleads_service.search_stream(
customer_id=manager_customer_id, query=query
)
# Iterates through and prints all of the results in the stream response.
print(
"Cross-account bid strategies in manager account: "
f"{manager_customer_id}"
)
for response in stream:
for row in response.results:
bs = row.bidding_strategy
print(
f"\tID: {bs.id}\n"
f"\tName: {bs.name}\n"
f"\tStrategy type: {bs.type_}\n"
f"\tCurrency: {bs.currency_code}\n\n"
)
Ruby
def list_manager_owned_bidding_strategies(client, manager_customer_id)
query = <<~QUERY
SELECT bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy
QUERY
responses = client.service.google_ads.search_stream(
customer_id: manager_customer_id,
query: query,
)
puts "Cross-account bid strategies in manager account #{manager_customer_id}:"
responses.each do |response|
response.results.each do |row|
b = row.bidding_strategy
puts "ID: #{b.id}"
puts "Name: #{b.name}"
puts "Strategy type: #{b.type}"
puts "Currency: #{b.currency_code}"
puts
end
end
end
Perl
# Lists all cross-account bidding strategies in a specified manager account.
sub _list_manager_owned_bidding_strategies {
my ($api_client, $manager_customer_id) = @_;
# Create a GAQL query that will retrieve all cross-account bidding
# strategies.
my $query = "SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy";
# Issue a streaming search request, then iterate through and print the
# results.
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request =>
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $manager_customer_id,
query => $query
})});
printf
"Cross-account bid strategies in manager account $manager_customer_id:\n";
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $bidding_strategy = $google_ads_row->{biddingStrategy};
printf "\tID: $bidding_strategy->{id}\n" .
"\tName: $bidding_strategy->{name}\n" .
"\tStrategy type: $bidding_strategy->{type}\n" .
"\tCurrency: $bidding_strategy->{currencyCode}\n\n";
});
}
Visualizza le strategie di offerta accessibili
Quando lavori con account cliente che utilizzano strategie di offerta su più account, la risorsa AccessibleBiddingStrategy viene utilizzata per fornire una visualizzazione di sola lettura di tutte le strategie di offerta accessibili al cliente corrente. Sono incluse sia le strategie di portafoglio di proprietà del cliente sia le strategie di offerta su più account condivise con il cliente.
Ottieni tutte le strategie di offerta accessibili
Per recuperare tutte le strategie di offerta accessibili dal cliente attuale, esegui una query direttamente sulla risorsa accessible_bidding_strategy. Per impostazione predefinita, i risultati includeranno sia le strategie di portafoglio nell'account corrente sia le strategie di offerta tra account condivise da un gestore.
Java
private void listCustomerAccessibleBiddingStrategies(
GoogleAdsClient googleAdsClient, long clientCustomerId) throws GoogleAdsException {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
String query =
"SELECT accessible_bidding_strategy.id, "
+ "accessible_bidding_strategy.name, "
+ "accessible_bidding_strategy.type, "
+ "accessible_bidding_strategy.owner_customer_id, "
+ "accessible_bidding_strategy.owner_descriptive_name "
+ "FROM accessible_bidding_strategy "
// Uncomment the following WHERE clause to filter results to *only* cross-account bidding
// strategies shared with the current customer by a manager (and not also include the
// current customer's portfolio bidding strategies).
// + "WHERE accessible_bidding_strategy.owner_customer_id != " + clientCustomerId;
;
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(clientCustomerId))
.setQuery(query)
.build();
// Creates and issues a search Google Ads stream request that will retrieve all accessible
// bidding strategies.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates through and prints all of the results in the stream response.
System.out.printf("All bid strategies accessible by account %d: %n", clientCustomerId);
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
AccessibleBiddingStrategy bs = googleAdsRow.getAccessibleBiddingStrategy();
System.out.printf(" ID: %d%n", bs.getId());
System.out.printf(" Name: %s%n", bs.getName());
System.out.printf(" Strategy type: %s%n", bs.getType());
System.out.printf(" Owner customer ID: %d%n", bs.getOwnerCustomerId());
System.out.printf(" Owner description: %s%n", bs.getOwnerDescriptiveName());
System.out.println();
}
}
}
}
C#
/// <summary>
/// Lists all bidding strategies available to specified client customer account. This
/// includes both portfolio bidding strategies owned by the client customer account and
/// cross-account bidding strategies shared by any of its managers.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
private void ListCustomerAccessibleBiddingStrategies(GoogleAdsClient client,
long customerId)
{
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V17.GoogleAdsService);
// Create a GAQL query that will retrieve all accessible bidding strategies.
string query = @"
SELECT
accessible_bidding_strategy.resource_name,
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy";
// Uncomment the following WHERE clause addition to the query to filter results to
// *only* cross-account bidding strategies shared with the current customer by a manager
// (and not also include the current customer's portfolio bidding strategies).
// query += $" WHERE accessible_bidding_strategy.owner_customer_id != {customerId}";
// Issue a streaming search request, then iterate through and print the results.
googleAdsServiceClient.SearchStream(customerId.ToString(), query,
delegate(SearchGoogleAdsStreamResponse resp)
{
Console.WriteLine($"All bid strategies accessible by account {customerId}:");
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
AccessibleBiddingStrategy biddingStrategy =
googleAdsRow.AccessibleBiddingStrategy;
Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
$"\tName: {biddingStrategy.Name}\n" +
$"\tStrategy type: {biddingStrategy.Type.ToString()}\n" +
$"\tOwner customer ID: {biddingStrategy.OwnerCustomerId}\n" +
$"\tOwner description: {biddingStrategy.OwnerDescriptiveName}\n\n");
}
}
);
}
PHP
private static function listCustomerAccessibleBiddingStrategies(
GoogleAdsClient $googleAdsClient,
int $clientCustomerId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all bidding strategies.
$query = 'SELECT accessible_bidding_strategy.id, '
. 'accessible_bidding_strategy.name, '
. 'accessible_bidding_strategy.type, '
. 'accessible_bidding_strategy.owner_customer_id, '
. 'accessible_bidding_strategy.owner_descriptive_name '
. 'FROM accessible_bidding_strategy '
// Uncomment the following WHERE clause to filter results to *only* cross-account
// bidding strategies shared with the current customer by a manager (and not also
// include the current customer's portfolio bidding strategies).
// . 'WHERE accessible_bidding_strategy.owner_customer_id != ' . $clientCustomerId
;
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($clientCustomerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// each accessible bidding strategy.
printf(
"All bid strategies accessible by the customer ID %d:%s",
$clientCustomerId,
PHP_EOL
);
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
printf(
' ID: %1$d%2$s Name: "%3$s"%2$s Strategy type: "%4$s"%2$s'
. ' Owner customer ID: %5$d%2$s Owner customer description: "%6$s"%2$s%2$s',
$googleAdsRow->getAccessibleBiddingStrategy()->getId(),
PHP_EOL,
$googleAdsRow->getAccessibleBiddingStrategy()->getName(),
BiddingStrategyType::name($googleAdsRow->getAccessibleBiddingStrategy()->getType()),
$googleAdsRow->getAccessibleBiddingStrategy()->getOwnerCustomerId(),
$googleAdsRow->getAccessibleBiddingStrategy()->getOwnerDescriptiveName()
);
}
}
Python
def list_customer_accessible_bidding_strategies(client, customer_id):
"""Lists all bidding strategies available to the client account.
This includes both portfolio bidding strategies owned by account and
cross-account bidding strategies shared by any of its managers.
Args:
client: An initialized GoogleAdsClient instance.
customer_id: A client customer ID.
"""
googleads_service = client.get_service("GoogleAdsService")
query = """
SELECT
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy"""
# Uncomment the following WHERE clause to filter results to *only*
# cross-account bidding strategies shared with the current customer by a
# manager (and not also include the current customer's portfolio
# bidding strategies).
#
# query += f"WHERE accessible_bidding_strategy.owner_customer_id != {customer_id}"
# Creates and issues a search Google Ads stream request that will retrieve
# all bidding strategies.
stream = googleads_service.search_stream(
customer_id=customer_id, query=query
)
# Iterates through and prints all of the results in the stream response.
print(f"All bid strategies accessible by account '{customer_id}'\n")
for response in stream:
for row in response.results:
bs = row.accessible_bidding_strategy
print(
f"\tID: {bs.id}\n"
f"\tName: {bs.name}\n"
f"\tStrategy type: {bs.type_}\n"
f"\tOwner customer ID: {bs.owner_customer_id}\n"
f"\tOwner description: {bs.owner_descriptive_name}\n\n"
)
Ruby
def list_customer_accessible_bidding_strategies(client, customer_id)
query = <<~QUERY
SELECT accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy
QUERY
# Add the following WHERE clause to filter results to *only*
# cross-account bidding strategies shared with the current customer by a
# manager (and not also include the current customer's portfolio bidding
# strategies).
# query += <<~QUERY
# WHERE accessible_bidding_strategy.owner_customer_id != #{customer_id}
# QUERY
responses = client.service.google_ads.search_stream(
customer_id: customer_id,
query: query,
)
puts "All bid strategies accessible by account #{customer_id}:"
responses.each do |response|
response.results.each do |row|
b = row.accessible_bidding_strategy
puts "ID: #{b.id}"
puts "Name: #{b.name}"
puts "Strategy type: #{b.type}"
puts "Owner customer ID: #{b.owner_customer_id}"
puts "Owner description: #{b.owner_descriptive_name}"
puts
end
end
end
Perl
# Lists all bidding strategies available to specified client customer account.
# This includes both portfolio bidding strategies owned by the client customer
# account and cross-account bidding strategies shared by any of its managers.
sub _list_customer_accessible_bidding_strategies {
my ($api_client, $customer_id) = @_;
# Create a GAQL query that will retrieve all accessible bidding strategies.
my $query = "SELECT
accessible_bidding_strategy.resource_name,
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy";
# Uncomment the following WHERE clause addition to the query to filter results
# to *only* cross-account bidding strategies shared with the current customer
# by a manager (and not also include the current customer's portfolio bidding
# strategies).
# $query .=
# " WHERE accessible_bidding_strategy.owner_customer_id != $customer_id";
# Issue a streaming search request, then iterate through and print the
# results.
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request =>
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => $query
})});
printf "All bid strategies accessible by account $customer_id:\n";
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $bidding_strategy = $google_ads_row->{accessibleBiddingStrategy};
printf "\tID: $bidding_strategy->{id}\n" .
"\tName: $bidding_strategy->{name}\n" .
"\tStrategy type: $bidding_strategy->{type}\n" .
"\tOwner customer ID: $bidding_strategy->{ownerCustomerId}\n" .
"\tOwner description: $bidding_strategy->{ownerDescriptiveName}\n\n";
});
}
Ottenere informazioni su campagne specifiche
Puoi anche recuperare i campi di bidding_strategy e
accessible_bidding_strategy quando esegui query sulle campagne. Se utilizzi campaign
nella clausola FROM della query, le campagne corrispondenti uniranno implicitamente tutte
le risorse bidding_strategy e accessible_bidding_strategy associate.
Ad esempio, la seguente query recupererà tutte le campagne e i campi attivi delle
risorse bidding_strategy e accessible_bidding_strategy associate.
GAQL
SELECT campaign.id, campaign.name, campaign.bidding_strategy, campaign.bidding_strategy_type, accessible_bidding_strategy.id, accessible_bidding_strategy.name, accessible_bidding_strategy.type, accessible_bidding_strategy.owner_customer_id, accessible_bidding_strategy.owner_descriptive_name, bidding_strategy.name, bidding_strategy.type FROM campaign WHERE campaign.status != REMOVED
Associa alle campagne
Come per le strategie di offerta di portafoglio standard, puoi
collegare una strategia di offerta su più account a una campagna impostando
bidding_strategy sul nome
risorsa di una strategia di offerta su più account. Solo i gestori che possiedono una strategia di offerta su più account (o i gestori di questi gestori) possono collegarla alle campagne.
Pertanto, le chiamate API che collegano le strategie di offerta su più account a una campagna devono utilizzare l'elemento login-customer-id di un gestore che disponga dell'accesso appropriato alla strategia di offerta.
Java
private void attachCrossAccountBiddingStrategyToCampaign(
GoogleAdsClient googleAdsClient,
long clientCustomerId,
long campaignId,
String biddingStrategyResourceName)
throws GoogleAdsException {
try (CampaignServiceClient campaignServiceClient =
googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
Campaign campaign =
Campaign.newBuilder()
.setResourceName(ResourceNames.campaign(clientCustomerId, campaignId))
.setBiddingStrategy(biddingStrategyResourceName)
.build();
CampaignOperation operation =
CampaignOperation.newBuilder()
.setUpdate(campaign)
.setUpdateMask(FieldMasks.allSetFieldsOf(campaign))
.build();
// Sends the operation in a mutate request.
MutateCampaignsResponse response =
campaignServiceClient.mutateCampaigns(
Long.toString(clientCustomerId), ImmutableList.of(operation));
MutateCampaignResult mutateCampaignResult = response.getResults(0);
// Prints the resource name of the updated campaign.
System.out.printf(
"Updated campaign with resource name: '%s'.%n", mutateCampaignResult.getResourceName());
}
}
C#
/// <summary>
/// Attaches a specified cross-account bidding strategy to a campaign owned by a specified
/// client customer account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
/// <param name="campaignId">The ID of the campaign owned by the customer ID to which the
/// cross-account bidding strategy will be attached.</param>
/// <param name="biddingStrategyResourceName">A cross-account bidding strategy resource
/// name.</param>
private void AttachCrossAccountBiddingStrategyToCampaign(GoogleAdsClient client,
long customerId, long campaignId, string biddingStrategyResourceName)
{
CampaignServiceClient campaignServiceClient =
client.GetService(Services.V17.CampaignService);
Campaign campaign = new Campaign
{
ResourceName = ResourceNames.Campaign(customerId, campaignId),
BiddingStrategy = biddingStrategyResourceName
};
// Mutate the campaign and print the resource name of the updated campaign.
MutateCampaignsResponse mutateCampaignsResponse =
campaignServiceClient.MutateCampaigns(customerId.ToString(), new[]
{
new CampaignOperation
{
Update = campaign,
UpdateMask = FieldMasks.AllSetFieldsOf(campaign)
}
});
Console.WriteLine("Updated campaign with resource name " +
$"'{mutateCampaignsResponse.Results.First().ResourceName}'.");
}
PHP
private static function attachCrossAccountBiddingStrategyToCampaign(
GoogleAdsClient $googleAdsClient,
int $clientCustomerId,
int $campaignId,
string $biddingStrategyResourceName
) {
// Creates a campaign using the specified campaign ID and the bidding strategy ID.
// Note that a cross-account bidding strategy's resource name should use the
// client's customer ID when attaching it to a campaign, not that of the manager that owns
// the strategy.
$campaign = new Campaign([
'resource_name' => ResourceNames::forCampaign($clientCustomerId, $campaignId),
'bidding_strategy' => $biddingStrategyResourceName
]);
// Constructs an operation that will update the campaign with the specified resource name,
// using the FieldMasks utility to derive the update mask. This mask tells the Google Ads
// API which attributes of the campaign you want to change.
$campaignOperation = new CampaignOperation();
$campaignOperation->setUpdate($campaign);
$campaignOperation->setUpdateMask(FieldMasks::allSetFieldsOf($campaign));
// Issues a mutate request to update the campaign.
$campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
$response = $campaignServiceClient->mutateCampaigns(
MutateCampaignsRequest::build($clientCustomerId, [$campaignOperation])
);
// Prints information about the updated campaign.
printf(
"Updated campaign with resource name: '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
}
Python
def attach_cross_account_bidding_strategy_to_campaign(
client, customer_id, campaign_id, bidding_strategy_resource_name
):
"""Attaches the cross-account bidding strategy to the given campaign.
Args:
client: An initialized GoogleAdsClient instance.
customer_id: A client customer ID.
campaign_id: The ID of an existing campaign in the client customer's
account.
bidding_strategy_resource_name: The ID of a bidding strategy
"""
campaign_service = client.get_service("CampaignService")
bidding_strategy_service = client.get_service("BiddingStrategyService")
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.update
campaign.resource_name = campaign_service.campaign_path(
customer_id, campaign_id
)
campaign.bidding_strategy = bidding_strategy_resource_name
campaign_operation.update_mask = protobuf_helpers.field_mask(
None, campaign._pb
)
# Sends the operation in a mutate request.
response = campaign_service.mutate_campaigns(
customer_id=customer_id, operations=[campaign_operation]
)
# Prints the resource name of the updated campaign.
print(
"Updated campaign with resource name: "
f"'{response.results[0].resource_name}'"
)
Ruby
def attach_cross_account_bidding_strategy_to_campaign(
client,
customer_id,
campaign_id,
bidding_strategy_resource_name)
operation = client.operation.update_resource.campaign(
client.path.campaign(customer_id, campaign_id)) do |c|
c.bidding_strategy = bidding_strategy_resource_name
end
# Sends the operation in a mutate request.
response = client.service.campaign.mutate_campaigns(
customer_id: customer_id,
operations: [operation],
)
puts "Updated campaign with resource name: " \
"`#{response.results.first.resource_name}`"
end
Perl
# Attaches a specified cross-account bidding strategy to a campaign owned by a
# specified client customer account.
sub _attach_cross_account_bidding_strategy_to_campaign {
my ($api_client, $customer_id, $campaign_id, $bidding_strategy_resource_name)
= @_;
my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
biddingStrategy => $bidding_strategy_resource_name
});
my $campaign_operation =
Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
new({
update => $campaign,
updateMask => all_set_fields_of($campaign)});
my $campaigns_response = $api_client->CampaignService()->mutate({
customerId => $customer_id,
operations => [$campaign_operation]});
printf "Updated campaign with resource name '%s'.\n",
$campaigns_response->{results}[0]{resourceName};
}
Rimuovi strategia di offerta
Per annullare l'associazione di una strategia di offerta su più account a una campagna, aggiorna la campagna in modo che utilizzi un'altra strategia di offerta. Imposta il campo bidding_strategy in modo da utilizzare un'altra strategia di portafoglio o utilizzare una strategia di offerta standard.
Scollega account cliente
Se un account cliente viene scollegato dal proprio amministratore, le strategie di offerta su più account condivise da questo amministratore non saranno più accessibili. Qualsiasi campagna del cliente impostata per utilizzare una strategia di offerta di questo tipo non verrà più pubblicata e dovrà essere aggiornata per utilizzare una strategia di offerta diversa.