Estrategias de ofertas en múltiples cuentas

Nota: En esta página, se describen las estrategias de oferta de múltiples cuentas que son propiedad del administrador. cuentas de servicio. Uso de estrategias de ofertas estándares y de cartera en cuentas que no son de administrador se aborda en el página de estrategias de ofertas estándares y de cartera.

Estrategias de oferta de múltiples cuentas son efectivamente Ofertas inteligentes Estrategias de oferta de cartera creadas en cuentas de administrador Pueden utilizarlas campañas en cualquier cuenta de cliente que esté dentro del administrador propietaria de la estrategia.

Crea y administra

Crear una nueva estrategia de ofertas de múltiples cuentas es casi idéntico a crear una nueva estrategia de oferta de cartera, excepto que establece customer_id de las llamada a la API con la de una cuenta de administrador. Usa el ID de una cuenta de administrador para crear una nuevo recurso BiddingStrategy de la misma manera podrías crear una nueva estrategia de cartera en una cuenta de cliente.

Java

private String createBiddingStrategy(GoogleAdsClient googleAdsClient, long managerCustomerId) {
  try (BiddingStrategyServiceClient biddingStrategyServiceClient =
      googleAdsClient.getLatestVersion().createBiddingStrategyServiceClient()) {
    // Creates a portfolio bidding strategy.
    BiddingStrategy portfolioBiddingStrategy =
        BiddingStrategy.newBuilder()
            .setName("Maximize Clicks #" + getPrintableDateTime())
            .setTargetSpend(TargetSpend.getDefaultInstance())
            // Sets the currency of the new bidding strategy. If not provided, the bidding
            // strategy uses the manager account's default currency.
            .setCurrencyCode("USD")
            .build();
    // Constructs an operation that will create a portfolio bidding strategy.
    BiddingStrategyOperation operation =
        BiddingStrategyOperation.newBuilder().setCreate(portfolioBiddingStrategy).build();
    // Sends the operation in a mutate request.
    MutateBiddingStrategiesResponse response =
        biddingStrategyServiceClient.mutateBiddingStrategies(
            Long.toString(managerCustomerId), ImmutableList.of(operation));

    // Prints the resource name of the created cross-account bidding strategy.
    MutateBiddingStrategyResult mutateBiddingStrategyResult = response.getResults(0);
    String resourceName = mutateBiddingStrategyResult.getResourceName();
    System.out.printf("Created cross-account bidding strategy: '%s'.%n", resourceName);

    return resourceName;
  }
}
UseCrossAccountBiddingStrategy.java
      

C#

/// <summary>
/// Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in the
/// specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
/// <returns>The resource name of the newly created bidding strategy.</returns>
private string CreateBiddingStrategy(GoogleAdsClient client, long managerCustomerId)
{
    BiddingStrategyServiceClient biddingStrategyServiceClient =
        client.GetService(Services.V17.BiddingStrategyService);

    // Create a portfolio bidding strategy.
    BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
    {
        Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
        TargetSpend = new TargetSpend(),
        // Set the currency of the new bidding strategy. If not provided, the bidding
        // strategy uses the manager account's default currency.
        CurrencyCode = "USD"
    };

    // Send a create operation that will create the portfolio bidding strategy.
    MutateBiddingStrategiesResponse mutateBiddingStrategiesResponse =
        biddingStrategyServiceClient.MutateBiddingStrategies(managerCustomerId.ToString(),
            new[]
            {
                new BiddingStrategyOperation
                {
                    Create = portfolioBiddingStrategy
                }
            });

    // Print and return the resource name of the newly created cross-account bidding
    // strategy.
    string biddingStrategyResourceName =
        mutateBiddingStrategiesResponse.Results.First().ResourceName;
    Console.WriteLine("Created cross-account bidding strategy " +
        $"'{biddingStrategyResourceName}'.");

    return biddingStrategyResourceName;
}
UseCrossAccountBiddingStrategy.cs
      

PHP

private static function createBiddingStrategy(
    GoogleAdsClient $googleAdsClient,
    int $managerCustomerId
): string {
    // Creates a portfolio bidding strategy.
    $portfolioBiddingStrategy = new BiddingStrategy([
        'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
        'target_spend' => new TargetSpend(),
        // Optional: Sets the currency of the new bidding strategy to match the currency of the
        // client account with which this bidding strategy is shared.
        // If not provided, the bidding strategy uses the manager account's default currency.
        'currency_code' => 'USD'
    ]);

    // Constructs an operation that will create a portfolio bidding strategy.
    $biddingStrategyOperation = new BiddingStrategyOperation();
    $biddingStrategyOperation->setCreate($portfolioBiddingStrategy);

    // Issues a mutate request to create the bidding strategy.
    $biddingStrategyServiceClient = $googleAdsClient->getBiddingStrategyServiceClient();
    $response = $biddingStrategyServiceClient->mutateBiddingStrategies(
        MutateBiddingStrategiesRequest::build($managerCustomerId, [$biddingStrategyOperation])
    );
    /** @var BiddingStrategy $addedBiddingStrategy */
    $addedBiddingStrategy = $response->getResults()[0];

    // Prints out the resource name of the created bidding strategy.
    printf(
        "Created cross-account bidding strategy with resource name: '%s'.%s",
        $addedBiddingStrategy->getResourceName(),
        PHP_EOL
    );

    return $addedBiddingStrategy->getResourceName();
}
UseCrossAccountBiddingStrategy.php
      

Python

def create_bidding_strategy(client, manager_customer_id):
    """Creates a new cross-account bidding strategy in the manager account.

    The cross-account bidding strategy is of type TargetSpend (Maximize Clicks).

    Args:
        client: An initialized GoogleAdsClient instance.
        manager_customer_id: A manager customer ID.

    Returns:
        The ID of the newly created bidding strategy.
    """
    bidding_strategy_service = client.get_service("BiddingStrategyService")
    # Creates a portfolio bidding strategy.
    # Constructs an operation that will create a portfolio bidding strategy.
    bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
    bidding_strategy = bidding_strategy_operation.create
    bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
    # Sets target_spend to an empty TargetSpend object without setting any
    # of its nested fields.
    bidding_strategy.target_spend = client.get_type("TargetSpend")
    # Sets the currency of the new bidding strategy. If not provided, the
    # bidding strategy uses the manager account's default currency.
    bidding_strategy.currency_code = "USD"

    # Sends the operation in a mutate request.
    response = bidding_strategy_service.mutate_bidding_strategies(
        customer_id=manager_customer_id, operations=[bidding_strategy_operation]
    )

    # Prints the resource name of the created cross-account bidding strategy.
    resource_name = response.results[0].resource_name
    print(f"Created cross-account bidding strategy: '{resource_name}'")

    return resource_name
use_cross_account_bidding_strategy.py
      

Rita

def create_bidding_strategy(client, manager_customer_id)
  # Constructs an operation that will create a portfolio bidding strategy.
  operation = client.operation.create_resource.bidding_strategy do |b|
    b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
    b.target_spend = client.resource.target_spend
    # Sets the currency of the new bidding strategy. If not provided, the
    # bidding strategy uses the manager account's default currency.
    b.currency_code = "USD"
  end

  # Sends the operation in a mutate request.
  response = client.service.bidding_strategy.mutate_bidding_strategies(
    customer_id: manager_customer_id,
    operations: [operation],
  )

  resource_name = response.results.first.resource_name
  puts "Created cross-account bidding strategy: `#{resource_name}`"

  resource_name
end
use_cross_account_bidding_strategy.rb
      

Perl

# Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in
# the specified manager account.
sub _create_bidding_strategy {
  my ($api_client, $manager_customer_id) = @_;

  # Create a portfolio bidding strategy.
  my $portfolio_bidding_strategy =
    Google::Ads::GoogleAds::V17::Resources::BiddingStrategy->new({
      name        => "Maximize clicks #" . uniqid(),
      targetSpend => Google::Ads::GoogleAds::V17::Common::TargetSpend->new(),
      # Sets the currency of the new bidding strategy. If not provided, the
      # bidding strategy uses the manager account's default currency.
      currencyCode => "USD"
    });

  # Send a create operation that will create the portfolio bidding strategy.
  my $mutate_bidding_strategies_response =
    $api_client->BiddingStrategyService()->mutate({
      customerId => $manager_customer_id,
      operations => [
        Google::Ads::GoogleAds::V17::Services::BiddingStrategyService::BiddingStrategyOperation
          ->new({
            create => $portfolio_bidding_strategy
          })]});

  my $resource_name =
    $mutate_bidding_strategies_response->{results}[0]{resourceName};

  printf "Created cross-account bidding strategy with resource name '%s'.\n",
    $resource_name;

  return $resource_name;
}
use_cross_account_bidding_strategy.pl
      

Establece el código de moneda

Las estrategias de múltiples cuentas en las cuentas de administrador admiten la configuración de un currency_code, lo que le permite Comparte las estrategias de ofertas con cuentas de cliente en diferentes monedas. El campo es opcional y, si no se establece, se usará la moneda de la cuenta de administrador de forma predeterminada. El El campo currency_code solo es mutable en las estrategias de oferta de múltiples cuentas.

Nota: Las estrategias de ofertas de múltiples cuentas solo pueden utilizarse con campañas del misma moneda. No puede cambiar la moneda de una estrategia de oferta de múltiples cuentas después de crearla.

Java

BiddingStrategy portfolioBiddingStrategy =
    BiddingStrategy.newBuilder()
        .setName("Maximize Clicks #" + getPrintableDateTime())
        .setTargetSpend(TargetSpend.getDefaultInstance())
        // Sets the currency of the new bidding strategy. If not provided, the bidding
        // strategy uses the manager account's default currency.
        .setCurrencyCode("USD")
        .build();
UseCrossAccountBiddingStrategy.java
      

C#

BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
{
    Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
    TargetSpend = new TargetSpend(),
    // Set the currency of the new bidding strategy. If not provided, the bidding
    // strategy uses the manager account's default currency.
    CurrencyCode = "USD"
};
UseCrossAccountBiddingStrategy.cs
      

PHP

$portfolioBiddingStrategy = new BiddingStrategy([
    'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
    'target_spend' => new TargetSpend(),
    // Optional: Sets the currency of the new bidding strategy to match the currency of the
    // client account with which this bidding strategy is shared.
    // If not provided, the bidding strategy uses the manager account's default currency.
    'currency_code' => 'USD'
]);
UseCrossAccountBiddingStrategy.php
      

Python

# Constructs an operation that will create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
# Sets target_spend to an empty TargetSpend object without setting any
# of its nested fields.
bidding_strategy.target_spend = client.get_type("TargetSpend")
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
bidding_strategy.currency_code = "USD"
use_cross_account_bidding_strategy.py
      

Rita

operation = client.operation.create_resource.bidding_strategy do |b|
  b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
  b.target_spend = client.resource.target_spend
  # Sets the currency of the new bidding strategy. If not provided, the
  # bidding strategy uses the manager account's default currency.
  b.currency_code = "USD"
use_cross_account_bidding_strategy.rb
      

Perl

my $portfolio_bidding_strategy =
  Google::Ads::GoogleAds::V17::Resources::BiddingStrategy->new({
    name        => "Maximize clicks #" . uniqid(),
    targetSpend => Google::Ads::GoogleAds::V17::Common::TargetSpend->new(),
    # Sets the currency of the new bidding strategy. If not provided, the
    # bidding strategy uses the manager account's default currency.
    currencyCode => "USD"
  });
use_cross_account_bidding_strategy.pl
      

Actualiza estrategias

Algunos campos de una estrategia de ofertas se pueden actualizar según su type. Las cuentas de administrador que poseen una estrategia de ofertas (o su de cuentas) pueden actualizar los campos de una estrategia de ofertas de cuentas de cliente de forma similar a cualquier otra estrategia de cartera.

Por ejemplo, para cambiar el límite de oferta máximo de la la estrategia TargetSpend creada en el ejemplo anterior, establecer su cpc_bid_ceiling_micros nuevo a un valor nuevo.

Quita las estrategias que no se usen

Para quitar una estrategia de oferta de múltiples cuentas, ninguna de ellas debe usarla campañas. Si intentas quitar una estrategia que aún está en uso, ocurrirá lo siguiente: CANNOT_REMOVE_ASSOCIATED_STRATEGY . Primero debes quitar la estrategia. de las campañas asociadas.

Lee atributos

El recurso BiddingStrategy se usa para crear, actualizar y obtener propiedades de estrategias de oferta dentro de una única cuenta. Como se mencionó anteriormente, cuando esa cuenta es una cuenta de administrador, después de mutar y leer desde un El recurso BiddingStrategy administra las estrategias de oferta de múltiples cuentas.

Por lo tanto, cuando realiza llamadas a la API con una cuenta de administrador, puede enumerar y leer su lista de estrategias de ofertas propias de múltiples cuentas. Para ello, consulte el Recurso BiddingStrategy:

Java

private void listManagerOwnedBiddingStrategies(
    GoogleAdsClient googleAdsClient, long managerCustomerId) throws GoogleAdsException {
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    String query =
        "SELECT bidding_strategy.id, "
            + "bidding_strategy.name, "
            + "bidding_strategy.type, "
            + "bidding_strategy.currency_code "
            + "FROM bidding_strategy";
    // Constructs the SearchGoogleAdsStreamRequest.
    SearchGoogleAdsStreamRequest request =
        SearchGoogleAdsStreamRequest.newBuilder()
            .setCustomerId(Long.toString(managerCustomerId))
            .setQuery(query)
            .build();

    // Creates and issues a search Google Ads stream request that will retrieve all bidding
    // strategies.
    ServerStream<SearchGoogleAdsStreamResponse> stream =
        googleAdsServiceClient.searchStreamCallable().call(request);

    // Iterates through and prints all of the results in the stream response.
    System.out.printf(
        "Cross-account bid strategies in manager account %d: %n", managerCustomerId);
    for (SearchGoogleAdsStreamResponse response : stream) {
      for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
        BiddingStrategy bs = googleAdsRow.getBiddingStrategy();
        System.out.printf("  ID: %d%n", bs.getId());
        System.out.printf("  Name: %s%n", bs.getName());
        System.out.printf("  Strategy type: %s%n", bs.getType());
        System.out.printf("  Currency: %s%n", bs.getCurrencyCode());
        System.out.println();
      }
    }
  }
}
UseCrossAccountBiddingStrategy.java
      

C#

/// <summary>
/// Lists all cross-account bidding strategies in a specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
private void ListManagerOwnedBiddingStrategies(GoogleAdsClient client,
    long managerCustomerId)
{
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V17.GoogleAdsService);

    // Create a GAQL query that will retrieve all cross-account bidding strategies.
    string query = @"
        SELECT
          bidding_strategy.id,
          bidding_strategy.name,
          bidding_strategy.type,
          bidding_strategy.currency_code
        FROM bidding_strategy";

    // Issue a streaming search request, then iterate through and print the results.
    googleAdsServiceClient.SearchStream(managerCustomerId.ToString(), query,
        delegate(SearchGoogleAdsStreamResponse resp)
        {
            Console.WriteLine("Cross-account bid strategies in manager account " +
                $"{managerCustomerId}:");

            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                BiddingStrategy biddingStrategy = googleAdsRow.BiddingStrategy;

                Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
                    $"\tName: {biddingStrategy.Name}\n" +
                    "\tStrategy type: " +
                    $"{Enum.GetName(typeof(BiddingStrategyType), biddingStrategy.Type)}\n" +
                    $"\tCurrency: {biddingStrategy.CurrencyCode}\n\n");
            }
        }
    );
}
UseCrossAccountBiddingStrategy.cs
      

PHP

private static function listManagerOwnedBiddingStrategies(
    GoogleAdsClient $googleAdsClient,
    int $managerCustomerId
) {
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
    // Creates a query that retrieves all bidding strategies.
    $query = 'SELECT bidding_strategy.id, bidding_strategy.name, '
        . 'bidding_strategy.type, bidding_strategy.currency_code '
        . 'FROM bidding_strategy';
    // Issues a search stream request.
    /** @var GoogleAdsServerStreamDecorator $stream */
    $stream = $googleAdsServiceClient->searchStream(
        SearchGoogleAdsStreamRequest::build($managerCustomerId, $query)
    );

    // Iterates over all rows in all messages and prints the requested field values for
    // the bidding strategy in each row.
    printf(
        "Cross-account bid strategies in manager account ID %d:%s",
        $managerCustomerId,
        PHP_EOL
    );
    foreach ($stream->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        printf(
            '  ID: %1$d%2$s  Name: "%3$s"%2$s  Strategy type: "%4$s"%2$s'
            . '  Currency: "%5$s"%2$s%2$s',
            $googleAdsRow->getBiddingStrategy()->getId(),
            PHP_EOL,
            $googleAdsRow->getBiddingStrategy()->getName(),
            BiddingStrategyType::name($googleAdsRow->getBiddingStrategy()->getType()),
            $googleAdsRow->getBiddingStrategy()->getCurrencyCode()
        );
    }
}
UseCrossAccountBiddingStrategy.php
      

Python

def list_manager_owned_bidding_strategies(client, manager_customer_id):
    """List all cross-account bidding strategies in the manager account.

    Args:
        client: An initialized GoogleAdsClient instance.
        manager_customer_id: A manager customer ID.
    """
    googleads_service = client.get_service("GoogleAdsService")
    query = """
        SELECT
          bidding_strategy.id,
          bidding_strategy.name,
          bidding_strategy.type,
          bidding_strategy.currency_code
        FROM bidding_strategy"""

    # Creates and issues a search Google Ads stream request that will retrieve
    # all bidding strategies.
    stream = googleads_service.search_stream(
        customer_id=manager_customer_id, query=query
    )

    # Iterates through and prints all of the results in the stream response.
    print(
        "Cross-account bid strategies in manager account: "
        f"{manager_customer_id}"
    )
    for response in stream:
        for row in response.results:
            bs = row.bidding_strategy
            print(
                f"\tID: {bs.id}\n"
                f"\tName: {bs.name}\n"
                f"\tStrategy type: {bs.type_}\n"
                f"\tCurrency: {bs.currency_code}\n\n"
            )
use_cross_account_bidding_strategy.py
      

Rita

def list_manager_owned_bidding_strategies(client, manager_customer_id)
  query = <<~QUERY
    SELECT bidding_strategy.id,
           bidding_strategy.name,
           bidding_strategy.type,
           bidding_strategy.currency_code
    FROM bidding_strategy
  QUERY

  responses = client.service.google_ads.search_stream(
    customer_id: manager_customer_id,
    query: query,
  )

  puts "Cross-account bid strategies in manager account #{manager_customer_id}:"
  responses.each do |response|
    response.results.each do |row|
      b = row.bidding_strategy
      puts "ID: #{b.id}"
      puts "Name: #{b.name}"
      puts "Strategy type: #{b.type}"
      puts "Currency: #{b.currency_code}"
      puts
    end
  end
end
use_cross_account_bidding_strategy.rb
      

Perl

# Lists all cross-account bidding strategies in a specified manager account.
sub _list_manager_owned_bidding_strategies {
  my ($api_client, $manager_customer_id) = @_;

  # Create a GAQL query that will retrieve all cross-account bidding
  # strategies.
  my $query = "SELECT
                 bidding_strategy.id,
                 bidding_strategy.name,
                 bidding_strategy.type,
                 bidding_strategy.currency_code
               FROM bidding_strategy";

  # Issue a streaming search request, then iterate through and print the
  # results.
  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request =>
        Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
        ->new({
          customerId => $manager_customer_id,
          query      => $query
        })});

  printf
    "Cross-account bid strategies in manager account $manager_customer_id:\n";
  $search_stream_handler->process_contents(
    sub {
      my $google_ads_row   = shift;
      my $bidding_strategy = $google_ads_row->{biddingStrategy};
      printf "\tID: $bidding_strategy->{id}\n" .
        "\tName: $bidding_strategy->{name}\n" .
        "\tStrategy type: $bidding_strategy->{type}\n" .
        "\tCurrency: $bidding_strategy->{currencyCode}\n\n";
    });
}
use_cross_account_bidding_strategy.pl
      

Consulta las estrategias de ofertas accesibles

Cuando trabajes con cuentas de clientes que usan estrategias de oferta de múltiples cuentas, el AccessibleBiddingStrategy recurso se usa para proporcionar una vista de solo lectura de todas las estrategias de oferta accesibles para el cliente actual. Esto incluye las estrategias de cartera propiedad del cliente y las estrategias de ofertas de múltiples cuentas compartidas con el cliente.

Punto clave: Las cuentas de cliente solo pueden ver un subconjunto restringido de una cuenta en múltiples cuentas. propiedades de la estrategia de oferta. El AccessibleBiddingStrategy de solo lectura proporciona una vista unificada y filtrada de todas las estrategias de oferta a las que se puede acceder a la cuenta actual (incluidas sus propias estrategias de oferta de cartera y estrategias de múltiples cuentas compartidas desde un administrador).

Obtén todas las estrategias de ofertas accesibles

Para recuperar todas las estrategias de ofertas a las que puede acceder el cliente actual, consulta el accessible_bidding_strategy recurso directamente. De forma predeterminada, los resultados incluirán ambas estrategias de cartera en el estrategias de oferta actuales de cuentas y de múltiples cuentas compartidas por un administrador.

Nota: Agregar un filtro de accessible_bidding_strategy.owner_customer_id != CUSTOMER_ID, en el que CUSTOMER_ID es el ID de cliente de la cuenta para la que se segmenta la búsqueda filtrará los resultados para incluir solo las estrategias de oferta de múltiples cuentas.

Java

private void listCustomerAccessibleBiddingStrategies(
    GoogleAdsClient googleAdsClient, long clientCustomerId) throws GoogleAdsException {
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    String query =
        "SELECT accessible_bidding_strategy.id, "
            + "accessible_bidding_strategy.name, "
            + "accessible_bidding_strategy.type, "
            + "accessible_bidding_strategy.owner_customer_id, "
            + "accessible_bidding_strategy.owner_descriptive_name "
            + "FROM accessible_bidding_strategy "
        // Uncomment the following WHERE clause to filter results to *only* cross-account bidding
        // strategies shared with the current customer by a manager (and not also include the
        // current customer's portfolio bidding strategies).
        // + "WHERE accessible_bidding_strategy.owner_customer_id != " + clientCustomerId;
        ;

    // Constructs the SearchGoogleAdsStreamRequest.
    SearchGoogleAdsStreamRequest request =
        SearchGoogleAdsStreamRequest.newBuilder()
            .setCustomerId(Long.toString(clientCustomerId))
            .setQuery(query)
            .build();

    // Creates and issues a search Google Ads stream request that will retrieve all accessible
    // bidding strategies.
    ServerStream<SearchGoogleAdsStreamResponse> stream =
        googleAdsServiceClient.searchStreamCallable().call(request);

    // Iterates through and prints all of the results in the stream response.
    System.out.printf("All bid strategies accessible by account %d: %n", clientCustomerId);
    for (SearchGoogleAdsStreamResponse response : stream) {
      for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
        AccessibleBiddingStrategy bs = googleAdsRow.getAccessibleBiddingStrategy();
        System.out.printf("  ID: %d%n", bs.getId());
        System.out.printf("  Name: %s%n", bs.getName());
        System.out.printf("  Strategy type: %s%n", bs.getType());
        System.out.printf("  Owner customer ID: %d%n", bs.getOwnerCustomerId());
        System.out.printf("  Owner description: %s%n", bs.getOwnerDescriptiveName());
        System.out.println();
      }
    }
  }
}
UseCrossAccountBiddingStrategy.java
      

C#

/// <summary>
/// Lists all bidding strategies available to specified client customer account. This
/// includes both portfolio bidding strategies owned by the client customer account and
/// cross-account bidding strategies shared by any of its managers.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
private void ListCustomerAccessibleBiddingStrategies(GoogleAdsClient client,
    long customerId)
{
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V17.GoogleAdsService);

    // Create a GAQL query that will retrieve all accessible bidding strategies.
    string query = @"
        SELECT
          accessible_bidding_strategy.resource_name,
          accessible_bidding_strategy.id,
          accessible_bidding_strategy.name,
          accessible_bidding_strategy.type,
          accessible_bidding_strategy.owner_customer_id,
          accessible_bidding_strategy.owner_descriptive_name
        FROM accessible_bidding_strategy";

    // Uncomment the following WHERE clause addition to the query to filter results to
    // *only* cross-account bidding strategies shared with the current customer by a manager
    // (and not also include the current customer's portfolio bidding strategies).
    // query += $" WHERE accessible_bidding_strategy.owner_customer_id != {customerId}";

    // Issue a streaming search request, then iterate through and print the results.
    googleAdsServiceClient.SearchStream(customerId.ToString(), query,
        delegate(SearchGoogleAdsStreamResponse resp)
        {
            Console.WriteLine($"All bid strategies accessible by account {customerId}:");

            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                AccessibleBiddingStrategy biddingStrategy =
                    googleAdsRow.AccessibleBiddingStrategy;

                Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
                    $"\tName: {biddingStrategy.Name}\n" +
                    $"\tStrategy type: {biddingStrategy.Type.ToString()}\n" +
                    $"\tOwner customer ID: {biddingStrategy.OwnerCustomerId}\n" +
                    $"\tOwner description: {biddingStrategy.OwnerDescriptiveName}\n\n");
            }
        }
    );
}
UseCrossAccountBiddingStrategy.cs
      

PHP

private static function listCustomerAccessibleBiddingStrategies(
    GoogleAdsClient $googleAdsClient,
    int $clientCustomerId
) {
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
    // Creates a query that retrieves all bidding strategies.
    $query = 'SELECT accessible_bidding_strategy.id, '
          . 'accessible_bidding_strategy.name, '
          . 'accessible_bidding_strategy.type, '
          . 'accessible_bidding_strategy.owner_customer_id, '
          . 'accessible_bidding_strategy.owner_descriptive_name '
          . 'FROM accessible_bidding_strategy '
        // Uncomment the following WHERE clause to filter results to *only* cross-account
        // bidding strategies shared with the current customer by a manager (and not also
        // include the current customer's portfolio bidding strategies).
        // . 'WHERE accessible_bidding_strategy.owner_customer_id != ' . $clientCustomerId
    ;
    // Issues a search stream request.
    /** @var GoogleAdsServerStreamDecorator $stream */
    $stream = $googleAdsServiceClient->searchStream(
        SearchGoogleAdsStreamRequest::build($clientCustomerId, $query)
    );

    // Iterates over all rows in all messages and prints the requested field values for
    // each accessible bidding strategy.
    printf(
        "All bid strategies accessible by the customer ID %d:%s",
        $clientCustomerId,
        PHP_EOL
    );
    foreach ($stream->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        printf(
            '  ID: %1$d%2$s  Name: "%3$s"%2$s  Strategy type: "%4$s"%2$s'
            . '  Owner customer ID: %5$d%2$s  Owner customer description: "%6$s"%2$s%2$s',
            $googleAdsRow->getAccessibleBiddingStrategy()->getId(),
            PHP_EOL,
            $googleAdsRow->getAccessibleBiddingStrategy()->getName(),
            BiddingStrategyType::name($googleAdsRow->getAccessibleBiddingStrategy()->getType()),
            $googleAdsRow->getAccessibleBiddingStrategy()->getOwnerCustomerId(),
            $googleAdsRow->getAccessibleBiddingStrategy()->getOwnerDescriptiveName()
        );
    }
}
UseCrossAccountBiddingStrategy.php
      

Python

def list_customer_accessible_bidding_strategies(client, customer_id):
    """Lists all bidding strategies available to the client account.

    This includes both portfolio bidding strategies owned by account and
    cross-account bidding strategies shared by any of its managers.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: A client customer ID.
    """
    googleads_service = client.get_service("GoogleAdsService")
    query = """
        SELECT
          accessible_bidding_strategy.id,
          accessible_bidding_strategy.name,
          accessible_bidding_strategy.type,
          accessible_bidding_strategy.owner_customer_id,
          accessible_bidding_strategy.owner_descriptive_name
        FROM accessible_bidding_strategy"""
    # Uncomment the following WHERE clause to filter results to *only*
    # cross-account bidding strategies shared with the current customer by a
    # manager (and not also include the current customer's portfolio
    # bidding strategies).
    #
    # query += f"WHERE accessible_bidding_strategy.owner_customer_id != {customer_id}"

    # Creates and issues a search Google Ads stream request that will retrieve
    # all bidding strategies.
    stream = googleads_service.search_stream(
        customer_id=customer_id, query=query
    )

    # Iterates through and prints all of the results in the stream response.
    print(f"All bid strategies accessible by account '{customer_id}'\n")
    for response in stream:
        for row in response.results:
            bs = row.accessible_bidding_strategy
            print(
                f"\tID: {bs.id}\n"
                f"\tName: {bs.name}\n"
                f"\tStrategy type: {bs.type_}\n"
                f"\tOwner customer ID: {bs.owner_customer_id}\n"
                f"\tOwner description: {bs.owner_descriptive_name}\n\n"
            )
use_cross_account_bidding_strategy.py
      

Rita

def list_customer_accessible_bidding_strategies(client, customer_id)
  query = <<~QUERY
    SELECT accessible_bidding_strategy.id,
           accessible_bidding_strategy.name,
           accessible_bidding_strategy.type,
           accessible_bidding_strategy.owner_customer_id,
           accessible_bidding_strategy.owner_descriptive_name
    FROM accessible_bidding_strategy
  QUERY
  # Add the following WHERE clause to filter results to *only*
  # cross-account bidding strategies shared with the current customer by a
  # manager (and not also include the current customer's portfolio bidding
  # strategies).
  # query += <<~QUERY
  #  WHERE accessible_bidding_strategy.owner_customer_id != #{customer_id}
  # QUERY

  responses = client.service.google_ads.search_stream(
    customer_id: customer_id,
    query: query,
  )

  puts "All bid strategies accessible by account #{customer_id}:"
  responses.each do |response|
    response.results.each do |row|
      b = row.accessible_bidding_strategy
      puts "ID: #{b.id}"
      puts "Name: #{b.name}"
      puts "Strategy type: #{b.type}"
      puts "Owner customer ID: #{b.owner_customer_id}"
      puts "Owner description: #{b.owner_descriptive_name}"
      puts
    end
  end
end
use_cross_account_bidding_strategy.rb
      

Perl

# Lists all bidding strategies available to specified client customer account.
# This includes both portfolio bidding strategies owned by the client customer
# account and cross-account bidding strategies shared by any of its managers.
sub _list_customer_accessible_bidding_strategies {
  my ($api_client, $customer_id) = @_;

  # Create a GAQL query that will retrieve all accessible bidding strategies.
  my $query = "SELECT
                 accessible_bidding_strategy.resource_name,
                 accessible_bidding_strategy.id,
                 accessible_bidding_strategy.name,
                 accessible_bidding_strategy.type,
                 accessible_bidding_strategy.owner_customer_id,
                 accessible_bidding_strategy.owner_descriptive_name
               FROM accessible_bidding_strategy";

  # Uncomment the following WHERE clause addition to the query to filter results
  # to *only* cross-account bidding strategies shared with the current customer
  # by a manager (and not also include the current customer's portfolio bidding
  # strategies).
  # $query .=
  #   " WHERE accessible_bidding_strategy.owner_customer_id != $customer_id";

  # Issue a streaming search request, then iterate through and print the
  # results.
  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request =>
        Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
        ->new({
          customerId => $customer_id,
          query      => $query
        })});

  printf "All bid strategies accessible by account $customer_id:\n";
  $search_stream_handler->process_contents(
    sub {
      my $google_ads_row   = shift;
      my $bidding_strategy = $google_ads_row->{accessibleBiddingStrategy};
      printf "\tID: $bidding_strategy->{id}\n" .
        "\tName: $bidding_strategy->{name}\n" .
        "\tStrategy type: $bidding_strategy->{type}\n" .
        "\tOwner customer ID: $bidding_strategy->{ownerCustomerId}\n" .
        "\tOwner description: $bidding_strategy->{ownerDescriptiveName}\n\n";
    });
}
use_cross_account_bidding_strategy.pl
      

Obtén información sobre campañas específicas

También puedes recuperar campos de bidding_strategy y accessible_bidding_strategy cuando busques campañas. Mediante campaign en la cláusula FROM de tu consulta, las campañas coincidentes se unirán implícitamente a cualquier los recursos bidding_strategy y accessible_bidding_strategy asociados.

Por ejemplo, la siguiente consulta recuperará todas las campañas y los campos activos de sus recursos asociados de bidding_strategy y accessible_bidding_strategy.

GAQL

SELECT campaign.id,
  campaign.name,
  campaign.bidding_strategy,
  campaign.bidding_strategy_type,
  accessible_bidding_strategy.id,
  accessible_bidding_strategy.name,
  accessible_bidding_strategy.type,
  accessible_bidding_strategy.owner_customer_id,
  accessible_bidding_strategy.owner_descriptive_name,
  bidding_strategy.name,
  bidding_strategy.type
FROM campaign
WHERE campaign.status != REMOVED

Adjuntar a campañas

Al igual que con las estrategias de oferta de cartera estándares, adjuntar una estrategia de oferta de múltiples cuentas a una campaña estableciendo su bidding_strategy al recurso de una estrategia de ofertas de múltiples cuentas. Solo los administradores que poseen una cuenta de múltiples cuentas estrategia de ofertas (o los administradores de esos administradores) pueden adjuntarlos a las campañas. Por lo tanto, las llamadas a la API que adjuntan estrategias de oferta de múltiples cuentas a una campaña deben utilizar un login-customer-id de un administrador que tiene el acceso adecuado a la estrategia de ofertas.

Java

private void attachCrossAccountBiddingStrategyToCampaign(
    GoogleAdsClient googleAdsClient,
    long clientCustomerId,
    long campaignId,
    String biddingStrategyResourceName)
    throws GoogleAdsException {

  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    Campaign campaign =
        Campaign.newBuilder()
            .setResourceName(ResourceNames.campaign(clientCustomerId, campaignId))
            .setBiddingStrategy(biddingStrategyResourceName)
            .build();
    CampaignOperation operation =
        CampaignOperation.newBuilder()
            .setUpdate(campaign)
            .setUpdateMask(FieldMasks.allSetFieldsOf(campaign))
            .build();
    // Sends the operation in a mutate request.
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(clientCustomerId), ImmutableList.of(operation));

    MutateCampaignResult mutateCampaignResult = response.getResults(0);
    // Prints the resource name of the updated campaign.
    System.out.printf(
        "Updated campaign with resource name: '%s'.%n", mutateCampaignResult.getResourceName());
  }
}
UseCrossAccountBiddingStrategy.java
      

C#

/// <summary>
/// Attaches a specified cross-account bidding strategy to a campaign owned by a specified
/// client customer account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
/// <param name="campaignId">The ID of the campaign owned by the customer ID to which the
/// cross-account bidding strategy will be attached.</param>
/// <param name="biddingStrategyResourceName">A cross-account bidding strategy resource
/// name.</param>
private void AttachCrossAccountBiddingStrategyToCampaign(GoogleAdsClient client,
    long customerId, long campaignId, string biddingStrategyResourceName)
{
    CampaignServiceClient campaignServiceClient =
        client.GetService(Services.V17.CampaignService);

    Campaign campaign = new Campaign
    {
        ResourceName = ResourceNames.Campaign(customerId, campaignId),
        BiddingStrategy = biddingStrategyResourceName
    };

    // Mutate the campaign and print the resource name of the updated campaign.
    MutateCampaignsResponse mutateCampaignsResponse =
        campaignServiceClient.MutateCampaigns(customerId.ToString(), new[]
        {
            new CampaignOperation
            {
                Update = campaign,
                UpdateMask = FieldMasks.AllSetFieldsOf(campaign)
            }
        });

    Console.WriteLine("Updated campaign with resource name " +
        $"'{mutateCampaignsResponse.Results.First().ResourceName}'.");
}
UseCrossAccountBiddingStrategy.cs
      

PHP

private static function attachCrossAccountBiddingStrategyToCampaign(
    GoogleAdsClient $googleAdsClient,
    int $clientCustomerId,
    int $campaignId,
    string $biddingStrategyResourceName
) {
    // Creates a campaign using the specified campaign ID and the bidding strategy ID.
    // Note that a cross-account bidding strategy's resource name should use the
    // client's customer ID when attaching it to a campaign, not that of the manager that owns
    // the strategy.
    $campaign = new Campaign([
        'resource_name' => ResourceNames::forCampaign($clientCustomerId, $campaignId),
        'bidding_strategy' => $biddingStrategyResourceName
    ]);

    // Constructs an operation that will update the campaign with the specified resource name,
    // using the FieldMasks utility to derive the update mask. This mask tells the Google Ads
    // API which attributes of the campaign you want to change.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setUpdate($campaign);
    $campaignOperation->setUpdateMask(FieldMasks::allSetFieldsOf($campaign));

    // Issues a mutate request to update the campaign.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    $response = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($clientCustomerId, [$campaignOperation])
    );

    // Prints information about the updated campaign.
    printf(
        "Updated campaign with resource name: '%s'.%s",
        $response->getResults()[0]->getResourceName(),
        PHP_EOL
    );
}
UseCrossAccountBiddingStrategy.php
      

Python

def attach_cross_account_bidding_strategy_to_campaign(
    client, customer_id, campaign_id, bidding_strategy_resource_name
):
    """Attaches the cross-account bidding strategy to the given campaign.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: A client customer ID.
        campaign_id: The ID of an existing campaign in the client customer's
            account.
        bidding_strategy_resource_name: The ID of a bidding strategy
    """
    campaign_service = client.get_service("CampaignService")
    bidding_strategy_service = client.get_service("BiddingStrategyService")
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.update
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, campaign_id
    )
    campaign.bidding_strategy = bidding_strategy_resource_name
    campaign_operation.update_mask = protobuf_helpers.field_mask(
        None, campaign._pb
    )

    # Sends the operation in a mutate request.
    response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )

    # Prints the resource name of the updated campaign.
    print(
        "Updated campaign with resource name: "
        f"'{response.results[0].resource_name}'"
    )
use_cross_account_bidding_strategy.py
      

Rita

def attach_cross_account_bidding_strategy_to_campaign(
  client,
  customer_id,
  campaign_id,
  bidding_strategy_resource_name)
  operation = client.operation.update_resource.campaign(
    client.path.campaign(customer_id, campaign_id)) do |c|
    c.bidding_strategy = bidding_strategy_resource_name
  end

  # Sends the operation in a mutate request.
  response = client.service.campaign.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Updated campaign with resource name: " \
    "`#{response.results.first.resource_name}`"
end
use_cross_account_bidding_strategy.rb
      

Perl

# Attaches a specified cross-account bidding strategy to a campaign owned by a
# specified client customer account.
sub _attach_cross_account_bidding_strategy_to_campaign {
  my ($api_client, $customer_id, $campaign_id, $bidding_strategy_resource_name)
    = @_;

  my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
      resourceName =>
        Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
        ),
      biddingStrategy => $bidding_strategy_resource_name
    });

  my $campaign_operation =
    Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
    new({
      update     => $campaign,
      updateMask => all_set_fields_of($campaign)});

  my $campaigns_response = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]});

  printf "Updated campaign with resource name '%s'.\n",
    $campaigns_response->{results}[0]{resourceName};
}
use_cross_account_bidding_strategy.pl
      

Quitar estrategia de oferta

Para desvincular una estrategia de ofertas de múltiples cuentas de una campaña, actualiza el campaña para utilizar una estrategia de ofertas diferente. Establece el bidding_strategy campo a utilizar una estrategia de cartera diferente o usa una estrategia de ofertas estándar en su lugar.

Desvincular cuenta de cliente

Precaución: Una vez que se haya desvinculado una cuenta de cliente de su administrador, solo debes volver a vincular la cuenta al mismo administrador no restablecerá las campañas asociaciones anteriores con las estrategias de oferta de múltiples cuentas. Todos afectados las campañas se deben actualizar a una configuración de estrategia de ofertas válida.

Si se desvincula una cuenta de cliente de su administrador, todas las ofertas de múltiples cuentas ya no se podrá acceder a las estrategias compartidas por ese administrador. Cualquiera de los las campañas del cliente configuradas para utilizar esa estrategia de oferta dejarán de publicarse. y debe actualizarse para usar una estrategia de ofertas diferente.