Estratégias de lances em várias contas

As estratégias de lances em várias contas são, na verdade, estratégias de lances de portfólio do Lances inteligentes criadas em contas de administrador. Elas podem ser usadas por campanhas em qualquer conta de cliente abaixo da conta de administrador proprietária da estratégia.

Criar e gerenciar

Criar uma nova estratégia de lances em várias contas é quase idêntico a criar uma nova estratégia de lances de portfólio, exceto que você define o customer_id da chamada da API como o de uma conta de administrador. Use o ID de uma conta de administrador para criar um novo recurso BiddingStrategy, da mesma forma que você criaria uma nova estratégia de portfólio em uma conta de cliente.

JavaC#PHPPythonRubyPerl
private String createBiddingStrategy(GoogleAdsClient googleAdsClient, long managerCustomerId) {
  try (BiddingStrategyServiceClient biddingStrategyServiceClient =
      googleAdsClient.getLatestVersion().createBiddingStrategyServiceClient()) {
    // Creates a portfolio bidding strategy.
    BiddingStrategy portfolioBiddingStrategy =
        BiddingStrategy.newBuilder()
            .setName("Maximize Clicks #" + getPrintableDateTime())
            .setTargetSpend(TargetSpend.getDefaultInstance())
            // Sets the currency of the new bidding strategy. If not provided, the bidding
            // strategy uses the manager account's default currency.
            .setCurrencyCode("USD")
            .build();
    // Constructs an operation that will create a portfolio bidding strategy.
    BiddingStrategyOperation operation =
        BiddingStrategyOperation.newBuilder().setCreate(portfolioBiddingStrategy).build();
    // Sends the operation in a mutate request.
    MutateBiddingStrategiesResponse response =
        biddingStrategyServiceClient.mutateBiddingStrategies(
            Long.toString(managerCustomerId), ImmutableList.of(operation));

    // Prints the resource name of the created cross-account bidding strategy.
    MutateBiddingStrategyResult mutateBiddingStrategyResult = response.getResults(0);
    String resourceName = mutateBiddingStrategyResult.getResourceName();
    System.out.printf("Created cross-account bidding strategy: '%s'.%n", resourceName);

    return resourceName;
  }
}
UseCrossAccountBiddingStrategy.java

      
/// <summary>
/// Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in the
/// specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
/// <returns>The resource name of the newly created bidding strategy.</returns>
private string CreateBiddingStrategy(GoogleAdsClient client, long managerCustomerId)
{
    BiddingStrategyServiceClient biddingStrategyServiceClient =
        client.GetService(Services.V19.BiddingStrategyService);

    // Create a portfolio bidding strategy.
    BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
    {
        Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
        TargetSpend = new TargetSpend(),
        // Set the currency of the new bidding strategy. If not provided, the bidding
        // strategy uses the manager account's default currency.
        CurrencyCode = "USD"
    };

    // Send a create operation that will create the portfolio bidding strategy.
    MutateBiddingStrategiesResponse mutateBiddingStrategiesResponse =
        biddingStrategyServiceClient.MutateBiddingStrategies(managerCustomerId.ToString(),
            new[]
            {
                new BiddingStrategyOperation
                {
                    Create = portfolioBiddingStrategy
                }
            });

    // Print and return the resource name of the newly created cross-account bidding
    // strategy.
    string biddingStrategyResourceName =
        mutateBiddingStrategiesResponse.Results.First().ResourceName;
    Console.WriteLine("Created cross-account bidding strategy " +
        $"'{biddingStrategyResourceName}'.");

    return biddingStrategyResourceName;
}
UseCrossAccountBiddingStrategy.cs

      
private static function createBiddingStrategy(
    GoogleAdsClient $googleAdsClient,
    int $managerCustomerId
): string {
    // Creates a portfolio bidding strategy.
    $portfolioBiddingStrategy = new BiddingStrategy([
        'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
        'target_spend' => new TargetSpend(),
        // Optional: Sets the currency of the new bidding strategy to match the currency of the
        // client account with which this bidding strategy is shared.
        // If not provided, the bidding strategy uses the manager account's default currency.
        'currency_code' => 'USD'
    ]);

    // Constructs an operation that will create a portfolio bidding strategy.
    $biddingStrategyOperation = new BiddingStrategyOperation();
    $biddingStrategyOperation->setCreate($portfolioBiddingStrategy);

    // Issues a mutate request to create the bidding strategy.
    $biddingStrategyServiceClient = $googleAdsClient->getBiddingStrategyServiceClient();
    $response = $biddingStrategyServiceClient->mutateBiddingStrategies(
        MutateBiddingStrategiesRequest::build($managerCustomerId, [$biddingStrategyOperation])
    );
    /** @var BiddingStrategy $addedBiddingStrategy */
    $addedBiddingStrategy = $response->getResults()[0];

    // Prints out the resource name of the created bidding strategy.
    printf(
        "Created cross-account bidding strategy with resource name: '%s'.%s",
        $addedBiddingStrategy->getResourceName(),
        PHP_EOL
    );

    return $addedBiddingStrategy->getResourceName();
}
UseCrossAccountBiddingStrategy.php

      
def create_bidding_strategy(client, manager_customer_id):
    """Creates a new cross-account bidding strategy in the manager account.

    The cross-account bidding strategy is of type TargetSpend (Maximize Clicks).

    Args:
        client: An initialized GoogleAdsClient instance.
        manager_customer_id: A manager customer ID.

    Returns:
        The ID of the newly created bidding strategy.
    """
    bidding_strategy_service = client.get_service("BiddingStrategyService")
    # Creates a portfolio bidding strategy.
    # Constructs an operation that will create a portfolio bidding strategy.
    bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
    bidding_strategy = bidding_strategy_operation.create
    bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
    # Sets target_spend to an empty TargetSpend object without setting any
    # of its nested fields.
    bidding_strategy.target_spend = client.get_type("TargetSpend")
    # Sets the currency of the new bidding strategy. If not provided, the
    # bidding strategy uses the manager account's default currency.
    bidding_strategy.currency_code = "USD"

    # Sends the operation in a mutate request.
    response = bidding_strategy_service.mutate_bidding_strategies(
        customer_id=manager_customer_id, operations=[bidding_strategy_operation]
    )

    # Prints the resource name of the created cross-account bidding strategy.
    resource_name = response.results[0].resource_name
    print(f"Created cross-account bidding strategy: '{resource_name}'")

    return resource_name
use_cross_account_bidding_strategy.py

      
def create_bidding_strategy(client, manager_customer_id)
  # Constructs an operation that will create a portfolio bidding strategy.
  operation = client.operation.create_resource.bidding_strategy do |b|
    b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
    b.target_spend = client.resource.target_spend
    # Sets the currency of the new bidding strategy. If not provided, the
    # bidding strategy uses the manager account's default currency.
    b.currency_code = "USD"
  end

  # Sends the operation in a mutate request.
  response = client.service.bidding_strategy.mutate_bidding_strategies(
    customer_id: manager_customer_id,
    operations: [operation],
  )

  resource_name = response.results.first.resource_name
  puts "Created cross-account bidding strategy: `#{resource_name}`"

  resource_name
end
use_cross_account_bidding_strategy.rb

      
# Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in
# the specified manager account.
sub _create_bidding_strategy {
  my ($api_client, $manager_customer_id) = @_;

  # Create a portfolio bidding strategy.
  my $portfolio_bidding_strategy =
    Google::Ads::GoogleAds::V19::Resources::BiddingStrategy->new({
      name        => "Maximize clicks #" . uniqid(),
      targetSpend => Google::Ads::GoogleAds::V19::Common::TargetSpend->new(),
      # Sets the currency of the new bidding strategy. If not provided, the
      # bidding strategy uses the manager account's default currency.
      currencyCode => "USD"
    });

  # Send a create operation that will create the portfolio bidding strategy.
  my $mutate_bidding_strategies_response =
    $api_client->BiddingStrategyService()->mutate({
      customerId => $manager_customer_id,
      operations => [
        Google::Ads::GoogleAds::V19::Services::BiddingStrategyService::BiddingStrategyOperation
          ->new({
            create => $portfolio_bidding_strategy
          })]});

  my $resource_name =
    $mutate_bidding_strategies_response->{results}[0]{resourceName};

  printf "Created cross-account bidding strategy with resource name '%s'.\n",
    $resource_name;

  return $resource_name;
}
use_cross_account_bidding_strategy.pl

Definir o código da moeda

As estratégias em várias contas nas contas de administrador permitem definir um currency_code opcional, o que permite compartilhar estratégias de lances com contas de cliente em diferentes moedas. O campo é opcional e, se não for definido, vai usar a moeda da conta de administrador. O campo currency_code só é mutável em estratégias de lances em várias contas.

JavaC#PHPPythonRubyPerl
BiddingStrategy portfolioBiddingStrategy =
    BiddingStrategy.newBuilder()
        .setName("Maximize Clicks #" + getPrintableDateTime())
        .setTargetSpend(TargetSpend.getDefaultInstance())
        // Sets the currency of the new bidding strategy. If not provided, the bidding
        // strategy uses the manager account's default currency.
        .setCurrencyCode("USD")
        .build();
UseCrossAccountBiddingStrategy.java

      
BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
{
    Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
    TargetSpend = new TargetSpend(),
    // Set the currency of the new bidding strategy. If not provided, the bidding
    // strategy uses the manager account's default currency.
    CurrencyCode = "USD"
};
UseCrossAccountBiddingStrategy.cs

      
$portfolioBiddingStrategy = new BiddingStrategy([
    'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
    'target_spend' => new TargetSpend(),
    // Optional: Sets the currency of the new bidding strategy to match the currency of the
    // client account with which this bidding strategy is shared.
    // If not provided, the bidding strategy uses the manager account's default currency.
    'currency_code' => 'USD'
]);
UseCrossAccountBiddingStrategy.php

      
# Constructs an operation that will create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
# Sets target_spend to an empty TargetSpend object without setting any
# of its nested fields.
bidding_strategy.target_spend = client.get_type("TargetSpend")
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
bidding_strategy.currency_code = "USD"
use_cross_account_bidding_strategy.py

      
operation = client.operation.create_resource.bidding_strategy do |b|
  b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
  b.target_spend = client.resource.target_spend
  # Sets the currency of the new bidding strategy. If not provided, the
  # bidding strategy uses the manager account's default currency.
  b.currency_code = "USD"
use_cross_account_bidding_strategy.rb

      
my $portfolio_bidding_strategy =
  Google::Ads::GoogleAds::V19::Resources::BiddingStrategy->new({
    name        => "Maximize clicks #" . uniqid(),
    targetSpend => Google::Ads::GoogleAds::V19::Common::TargetSpend->new(),
    # Sets the currency of the new bidding strategy. If not provided, the
    # bidding strategy uses the manager account's default currency.
    currencyCode => "USD"
  });
use_cross_account_bidding_strategy.pl

Atualizar estratégias

Alguns campos de uma estratégia de lances podem ser atualizados, dependendo do tipo. As contas de administrador que têm uma estratégia de lances (ou os administradores delas) podem atualizar os campos de uma estratégia de lances de contas cruzadas de forma semelhante a qualquer outra estratégia de portfólio.

Por exemplo, para mudar o limite máximo de lances da estratégia TargetSpend criada no exemplo anterior, defina o campo cpc_bid_ceiling_micros como um novo valor.

Remover estratégias não usadas

Para remover uma estratégia de lances entre contas, ela não pode estar sendo usada por nenhuma campanha. Tentar remover uma estratégia que ainda está em uso resultará em um erro CANNOT_REMOVE_ASSOCIATED_STRATEGY. Primeiro, remova a estratégia de todas as campanhas associadas.

Ler atributos

O recurso BiddingStrategy é usado para criar, atualizar e receber propriedades de estratégias de lances em uma única conta. Como mencionado na seção anterior, quando essa conta é uma conta de administrador, a mutação e a leitura de um recurso BiddingStrategy gerenciam as estratégias de lances em várias contas.

Assim, ao fazer chamadas de API com uma conta de administrador, você pode listar e ler a lista de estratégias de lances em várias contas próprias consultando o recurso BiddingStrategy:

JavaC#PHPPythonRubyPerl
private void listManagerOwnedBiddingStrategies(
    GoogleAdsClient googleAdsClient, long managerCustomerId) throws GoogleAdsException {
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    String query =
        "SELECT bidding_strategy.id, "
            + "bidding_strategy.name, "
            + "bidding_strategy.type, "
            + "bidding_strategy.currency_code "
            + "FROM bidding_strategy";
    // Constructs the SearchGoogleAdsStreamRequest.
    SearchGoogleAdsStreamRequest request =
        SearchGoogleAdsStreamRequest.newBuilder()
            .setCustomerId(Long.toString(managerCustomerId))
            .setQuery(query)
            .build();

    // Creates and issues a search Google Ads stream request that will retrieve all bidding
    // strategies.
    ServerStream<SearchGoogleAdsStreamResponse> stream =
        googleAdsServiceClient.searchStreamCallable().call(request);

    // Iterates through and prints all of the results in the stream response.
    System.out.printf(
        "Cross-account bid strategies in manager account %d: %n", managerCustomerId);
    for (SearchGoogleAdsStreamResponse response : stream) {
      for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
        BiddingStrategy bs = googleAdsRow.getBiddingStrategy();
        System.out.printf("  ID: %d%n", bs.getId());
        System.out.printf("  Name: %s%n", bs.getName());
        System.out.printf("  Strategy type: %s%n", bs.getType());
        System.out.printf("  Currency: %s%n", bs.getCurrencyCode());
        System.out.println();
      }
    }
  }
}
UseCrossAccountBiddingStrategy.java

      
/// <summary>
/// Lists all cross-account bidding strategies in a specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
private void ListManagerOwnedBiddingStrategies(GoogleAdsClient client,
    long managerCustomerId)
{
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V19.GoogleAdsService);

    // Create a GAQL query that will retrieve all cross-account bidding strategies.
    string query = @"
        SELECT
          bidding_strategy.id,
          bidding_strategy.name,
          bidding_strategy.type,
          bidding_strategy.currency_code
        FROM bidding_strategy";

    // Issue a streaming search request, then iterate through and print the results.
    googleAdsServiceClient.SearchStream(managerCustomerId.ToString(), query,
        delegate(SearchGoogleAdsStreamResponse resp)
        {
            Console.WriteLine("Cross-account bid strategies in manager account " +
                $"{managerCustomerId}:");

            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                BiddingStrategy biddingStrategy = googleAdsRow.BiddingStrategy;

                Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
                    $"\tName: {biddingStrategy.Name}\n" +
                    "\tStrategy type: " +
                    $"{Enum.GetName(typeof(BiddingStrategyType), biddingStrategy.Type)}\n" +
                    $"\tCurrency: {biddingStrategy.CurrencyCode}\n\n");
            }
        }
    );
}
UseCrossAccountBiddingStrategy.cs

      
private static function listManagerOwnedBiddingStrategies(
    GoogleAdsClient $googleAdsClient,
    int $managerCustomerId
) {
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
    // Creates a query that retrieves all bidding strategies.
    $query = 'SELECT bidding_strategy.id, bidding_strategy.name, '
        . 'bidding_strategy.type, bidding_strategy.currency_code '
        . 'FROM bidding_strategy';
    // Issues a search stream request.
    /** @var GoogleAdsServerStreamDecorator $stream */
    $stream = $googleAdsServiceClient->searchStream(
        SearchGoogleAdsStreamRequest::build($managerCustomerId, $query)
    );

    // Iterates over all rows in all messages and prints the requested field values for
    // the bidding strategy in each row.
    printf(
        "Cross-account bid strategies in manager account ID %d:%s",
        $managerCustomerId,
        PHP_EOL
    );
    foreach ($stream->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        printf(
            '  ID: %1$d%2$s  Name: "%3$s"%2$s  Strategy type: "%4$s"%2$s'
            . '  Currency: "%5$s"%2$s%2$s',
            $googleAdsRow->getBiddingStrategy()->getId(),
            PHP_EOL,
            $googleAdsRow->getBiddingStrategy()->getName(),
            BiddingStrategyType::name($googleAdsRow->getBiddingStrategy()->getType()),
            $googleAdsRow->getBiddingStrategy()->getCurrencyCode()
        );
    }
}
UseCrossAccountBiddingStrategy.php

      
def list_manager_owned_bidding_strategies(client, manager_customer_id):
    """List all cross-account bidding strategies in the manager account.

    Args:
        client: An initialized GoogleAdsClient instance.
        manager_customer_id: A manager customer ID.
    """
    googleads_service = client.get_service("GoogleAdsService")
    query = """
        SELECT
          bidding_strategy.id,
          bidding_strategy.name,
          bidding_strategy.type,
          bidding_strategy.currency_code
        FROM bidding_strategy"""

    # Creates and issues a search Google Ads stream request that will retrieve
    # all bidding strategies.
    stream = googleads_service.search_stream(
        customer_id=manager_customer_id, query=query
    )

    # Iterates through and prints all of the results in the stream response.
    print(
        "Cross-account bid strategies in manager account: "
        f"{manager_customer_id}"
    )
    for response in stream:
        for row in response.results:
            bs = row.bidding_strategy
            print(
                f"\tID: {bs.id}\n"
                f"\tName: {bs.name}\n"
                f"\tStrategy type: {bs.type_}\n"
                f"\tCurrency: {bs.currency_code}\n\n"
            )
use_cross_account_bidding_strategy.py

      
def list_manager_owned_bidding_strategies(client, manager_customer_id)
  query = <<~QUERY
    SELECT bidding_strategy.id,
           bidding_strategy.name,
           bidding_strategy.type,
           bidding_strategy.currency_code
    FROM bidding_strategy
  QUERY

  responses = client.service.google_ads.search_stream(
    customer_id: manager_customer_id,
    query: query,
  )

  puts "Cross-account bid strategies in manager account #{manager_customer_id}:"
  responses.each do |response|
    response.results.each do |row|
      b = row.bidding_strategy
      puts "ID: #{b.id}"
      puts "Name: #{b.name}"
      puts "Strategy type: #{b.type}"
      puts "Currency: #{b.currency_code}"
      puts
    end
  end
end
use_cross_account_bidding_strategy.rb

      
# Lists all cross-account bidding strategies in a specified manager account.
sub _list_manager_owned_bidding_strategies {
  my ($api_client, $manager_customer_id) = @_;

  # Create a GAQL query that will retrieve all cross-account bidding
  # strategies.
  my $query = "SELECT
                 bidding_strategy.id,
                 bidding_strategy.name,
                 bidding_strategy.type,
                 bidding_strategy.currency_code
               FROM bidding_strategy";

  # Issue a streaming search request, then iterate through and print the
  # results.
  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request =>
        Google::Ads::GoogleAds::V19::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
        ->new({
          customerId => $manager_customer_id,
          query      => $query
        })});

  printf
    "Cross-account bid strategies in manager account $manager_customer_id:\n";
  $search_stream_handler->process_contents(
    sub {
      my $google_ads_row   = shift;
      my $bidding_strategy = $google_ads_row->{biddingStrategy};
      printf "\tID: $bidding_strategy->{id}\n" .
        "\tName: $bidding_strategy->{name}\n" .
        "\tStrategy type: $bidding_strategy->{type}\n" .
        "\tCurrency: $bidding_strategy->{currencyCode}\n\n";
    });
}
use_cross_account_bidding_strategy.pl

Conferir as estratégias de lances acessíveis

Ao trabalhar com contas de cliente que usam estratégias de lances em várias contas, o recurso AccessibleBiddingStrategy é usado para fornecer uma visualização somente leitura de todas as estratégias de lances acessíveis ao cliente atual. Isso inclui as estratégias de portfólio do cliente e as estratégias de lances em várias contas compartilhadas com o cliente.

Acessar todas as estratégias de lances acessíveis

Para recuperar todas as estratégias de lances acessíveis pelo cliente atual, consulte o recurso accessible_bidding_strategy diretamente. Por padrão, os resultados vão incluir as duas estratégias de portfólio na conta atual e as estratégias de lances em várias contas compartilhadas por um administrador.

JavaC#PHPPythonRubyPerl
private void listCustomerAccessibleBiddingStrategies(
    GoogleAdsClient googleAdsClient, long clientCustomerId) throws GoogleAdsException {
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    String query =
        "SELECT accessible_bidding_strategy.id, "
            + "accessible_bidding_strategy.name, "
            + "accessible_bidding_strategy.type, "
            + "accessible_bidding_strategy.owner_customer_id, "
            + "accessible_bidding_strategy.owner_descriptive_name "
            + "FROM accessible_bidding_strategy "
        // Uncomment the following WHERE clause to filter results to *only* cross-account bidding
        // strategies shared with the current customer by a manager (and not also include the
        // current customer's portfolio bidding strategies).
        // + "WHERE accessible_bidding_strategy.owner_customer_id != " + clientCustomerId;
        ;

    // Constructs the SearchGoogleAdsStreamRequest.
    SearchGoogleAdsStreamRequest request =
        SearchGoogleAdsStreamRequest.newBuilder()
            .setCustomerId(Long.toString(clientCustomerId))
            .setQuery(query)
            .build();

    // Creates and issues a search Google Ads stream request that will retrieve all accessible
    // bidding strategies.
    ServerStream<SearchGoogleAdsStreamResponse> stream =
        googleAdsServiceClient.searchStreamCallable().call(request);

    // Iterates through and prints all of the results in the stream response.
    System.out.printf("All bid strategies accessible by account %d: %n", clientCustomerId);
    for (SearchGoogleAdsStreamResponse response : stream) {
      for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
        AccessibleBiddingStrategy bs = googleAdsRow.getAccessibleBiddingStrategy();
        System.out.printf("  ID: %d%n", bs.getId());
        System.out.printf("  Name: %s%n", bs.getName());
        System.out.printf("  Strategy type: %s%n", bs.getType());
        System.out.printf("  Owner customer ID: %d%n", bs.getOwnerCustomerId());
        System.out.printf("  Owner description: %s%n", bs.getOwnerDescriptiveName());
        System.out.println();
      }
    }
  }
}
UseCrossAccountBiddingStrategy.java

      
/// <summary>
/// Lists all bidding strategies available to specified client customer account. This
/// includes both portfolio bidding strategies owned by the client customer account and
/// cross-account bidding strategies shared by any of its managers.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
private void ListCustomerAccessibleBiddingStrategies(GoogleAdsClient client,
    long customerId)
{
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V19.GoogleAdsService);

    // Create a GAQL query that will retrieve all accessible bidding strategies.
    string query = @"
        SELECT
          accessible_bidding_strategy.resource_name,
          accessible_bidding_strategy.id,
          accessible_bidding_strategy.name,
          accessible_bidding_strategy.type,
          accessible_bidding_strategy.owner_customer_id,
          accessible_bidding_strategy.owner_descriptive_name
        FROM accessible_bidding_strategy";

    // Uncomment the following WHERE clause addition to the query to filter results to
    // *only* cross-account bidding strategies shared with the current customer by a manager
    // (and not also include the current customer's portfolio bidding strategies).
    // query += $" WHERE accessible_bidding_strategy.owner_customer_id != {customerId}";

    // Issue a streaming search request, then iterate through and print the results.
    googleAdsServiceClient.SearchStream(customerId.ToString(), query,
        delegate(SearchGoogleAdsStreamResponse resp)
        {
            Console.WriteLine($"All bid strategies accessible by account {customerId}:");

            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                AccessibleBiddingStrategy biddingStrategy =
                    googleAdsRow.AccessibleBiddingStrategy;

                Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
                    $"\tName: {biddingStrategy.Name}\n" +
                    $"\tStrategy type: {biddingStrategy.Type.ToString()}\n" +
                    $"\tOwner customer ID: {biddingStrategy.OwnerCustomerId}\n" +
                    $"\tOwner description: {biddingStrategy.OwnerDescriptiveName}\n\n");
            }
        }
    );
}
UseCrossAccountBiddingStrategy.cs

      
private static function listCustomerAccessibleBiddingStrategies(
    GoogleAdsClient $googleAdsClient,
    int $clientCustomerId
) {
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
    // Creates a query that retrieves all bidding strategies.
    $query = 'SELECT accessible_bidding_strategy.id, '
          . 'accessible_bidding_strategy.name, '
          . 'accessible_bidding_strategy.type, '
          . 'accessible_bidding_strategy.owner_customer_id, '
          . 'accessible_bidding_strategy.owner_descriptive_name '
          . 'FROM accessible_bidding_strategy '
        // Uncomment the following WHERE clause to filter results to *only* cross-account
        // bidding strategies shared with the current customer by a manager (and not also
        // include the current customer's portfolio bidding strategies).
        // . 'WHERE accessible_bidding_strategy.owner_customer_id != ' . $clientCustomerId
    ;
    // Issues a search stream request.
    /** @var GoogleAdsServerStreamDecorator $stream */
    $stream = $googleAdsServiceClient->searchStream(
        SearchGoogleAdsStreamRequest::build($clientCustomerId, $query)
    );

    // Iterates over all rows in all messages and prints the requested field values for
    // each accessible bidding strategy.
    printf(
        "All bid strategies accessible by the customer ID %d:%s",
        $clientCustomerId,
        PHP_EOL
    );
    foreach ($stream->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        printf(
            '  ID: %1$d%2$s  Name: "%3$s"%2$s  Strategy type: "%4$s"%2$s'
            . '  Owner customer ID: %5$d%2$s  Owner customer description: "%6$s"%2$s%2$s',
            $googleAdsRow->getAccessibleBiddingStrategy()->getId(),
            PHP_EOL,
            $googleAdsRow->getAccessibleBiddingStrategy()->getName(),
            BiddingStrategyType::name($googleAdsRow->getAccessibleBiddingStrategy()->getType()),
            $googleAdsRow->getAccessibleBiddingStrategy()->getOwnerCustomerId(),
            $googleAdsRow->getAccessibleBiddingStrategy()->getOwnerDescriptiveName()
        );
    }
}
UseCrossAccountBiddingStrategy.php

      
def list_customer_accessible_bidding_strategies(client, customer_id):
    """Lists all bidding strategies available to the client account.

    This includes both portfolio bidding strategies owned by account and
    cross-account bidding strategies shared by any of its managers.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: A client customer ID.
    """
    googleads_service = client.get_service("GoogleAdsService")
    query = """
        SELECT
          accessible_bidding_strategy.id,
          accessible_bidding_strategy.name,
          accessible_bidding_strategy.type,
          accessible_bidding_strategy.owner_customer_id,
          accessible_bidding_strategy.owner_descriptive_name
        FROM accessible_bidding_strategy"""
    # Uncomment the following WHERE clause to filter results to *only*
    # cross-account bidding strategies shared with the current customer by a
    # manager (and not also include the current customer's portfolio
    # bidding strategies).
    #
    # query += f"WHERE accessible_bidding_strategy.owner_customer_id != {customer_id}"

    # Creates and issues a search Google Ads stream request that will retrieve
    # all bidding strategies.
    stream = googleads_service.search_stream(
        customer_id=customer_id, query=query
    )

    # Iterates through and prints all of the results in the stream response.
    print(f"All bid strategies accessible by account '{customer_id}'\n")
    for response in stream:
        for row in response.results:
            bs = row.accessible_bidding_strategy
            print(
                f"\tID: {bs.id}\n"
                f"\tName: {bs.name}\n"
                f"\tStrategy type: {bs.type_}\n"
                f"\tOwner customer ID: {bs.owner_customer_id}\n"
                f"\tOwner description: {bs.owner_descriptive_name}\n\n"
            )
use_cross_account_bidding_strategy.py

      
def list_customer_accessible_bidding_strategies(client, customer_id)
  query = <<~QUERY
    SELECT accessible_bidding_strategy.id,
           accessible_bidding_strategy.name,
           accessible_bidding_strategy.type,
           accessible_bidding_strategy.owner_customer_id,
           accessible_bidding_strategy.owner_descriptive_name
    FROM accessible_bidding_strategy
  QUERY
  # Add the following WHERE clause to filter results to *only*
  # cross-account bidding strategies shared with the current customer by a
  # manager (and not also include the current customer's portfolio bidding
  # strategies).
  # query += <<~QUERY
  #  WHERE accessible_bidding_strategy.owner_customer_id != #{customer_id}
  # QUERY

  responses = client.service.google_ads.search_stream(
    customer_id: customer_id,
    query: query,
  )

  puts "All bid strategies accessible by account #{customer_id}:"
  responses.each do |response|
    response.results.each do |row|
      b = row.accessible_bidding_strategy
      puts "ID: #{b.id}"
      puts "Name: #{b.name}"
      puts "Strategy type: #{b.type}"
      puts "Owner customer ID: #{b.owner_customer_id}"
      puts "Owner description: #{b.owner_descriptive_name}"
      puts
    end
  end
end
use_cross_account_bidding_strategy.rb

      
# Lists all bidding strategies available to specified client customer account.
# This includes both portfolio bidding strategies owned by the client customer
# account and cross-account bidding strategies shared by any of its managers.
sub _list_customer_accessible_bidding_strategies {
  my ($api_client, $customer_id) = @_;

  # Create a GAQL query that will retrieve all accessible bidding strategies.
  my $query = "SELECT
                 accessible_bidding_strategy.resource_name,
                 accessible_bidding_strategy.id,
                 accessible_bidding_strategy.name,
                 accessible_bidding_strategy.type,
                 accessible_bidding_strategy.owner_customer_id,
                 accessible_bidding_strategy.owner_descriptive_name
               FROM accessible_bidding_strategy";

  # Uncomment the following WHERE clause addition to the query to filter results
  # to *only* cross-account bidding strategies shared with the current customer
  # by a manager (and not also include the current customer's portfolio bidding
  # strategies).
  # $query .=
  #   " WHERE accessible_bidding_strategy.owner_customer_id != $customer_id";

  # Issue a streaming search request, then iterate through and print the
  # results.
  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request =>
        Google::Ads::GoogleAds::V19::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
        ->new({
          customerId => $customer_id,
          query      => $query
        })});

  printf "All bid strategies accessible by account $customer_id:\n";
  $search_stream_handler->process_contents(
    sub {
      my $google_ads_row   = shift;
      my $bidding_strategy = $google_ads_row->{accessibleBiddingStrategy};
      printf "\tID: $bidding_strategy->{id}\n" .
        "\tName: $bidding_strategy->{name}\n" .
        "\tStrategy type: $bidding_strategy->{type}\n" .
        "\tOwner customer ID: $bidding_strategy->{ownerCustomerId}\n" .
        "\tOwner description: $bidding_strategy->{ownerDescriptiveName}\n\n";
    });
}
use_cross_account_bidding_strategy.pl

Conferir informações sobre campanhas específicas

Também é possível buscar campos de bidding_strategy e accessible_bidding_strategy ao consultar campanhas. Ao usar campaign na cláusula FROM da consulta, as campanhas correspondentes vão agrupar implicitamente todos os recursos bidding_strategy e accessible_bidding_strategy associados.

Por exemplo, a consulta abaixo vai buscar todas as campanhas e campos ativos dos recursos bidding_strategy e accessible_bidding_strategy associados.

GAQL
SELECT campaign.id,
  campaign.name,
  campaign.bidding_strategy,
  campaign.bidding_strategy_type,
  accessible_bidding_strategy.id,
  accessible_bidding_strategy.name,
  accessible_bidding_strategy.type,
  accessible_bidding_strategy.owner_customer_id,
  accessible_bidding_strategy.owner_descriptive_name,
  bidding_strategy.name,
  bidding_strategy.type
FROM campaign
WHERE campaign.status != REMOVED

Vincular a campanhas

Assim como nas estratégias de lances de portfólio padrão, você vincula uma estratégia de lances em várias contas a uma campanha definindo o bidding_strategy como o nome do recurso de uma estratégia de lances em várias contas. Somente os administradores que são proprietários de uma estratégia de lances em várias contas (ou administradores desses administradores) podem fazer a vinculação a campanhas. Portanto, as chamadas de API que anexam estratégias de lances em várias contas a uma campanha precisam usar um login-customer-id de um administrador com o acesso adequado à estratégia de lances.

JavaC#PHPPythonRubyPerl
private void attachCrossAccountBiddingStrategyToCampaign(
    GoogleAdsClient googleAdsClient,
    long clientCustomerId,
    long campaignId,
    String biddingStrategyResourceName)
    throws GoogleAdsException {

  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    Campaign campaign =
        Campaign.newBuilder()
            .setResourceName(ResourceNames.campaign(clientCustomerId, campaignId))
            .setBiddingStrategy(biddingStrategyResourceName)
            .build();
    CampaignOperation operation =
        CampaignOperation.newBuilder()
            .setUpdate(campaign)
            .setUpdateMask(FieldMasks.allSetFieldsOf(campaign))
            .build();
    // Sends the operation in a mutate request.
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(clientCustomerId), ImmutableList.of(operation));

    MutateCampaignResult mutateCampaignResult = response.getResults(0);
    // Prints the resource name of the updated campaign.
    System.out.printf(
        "Updated campaign with resource name: '%s'.%n", mutateCampaignResult.getResourceName());
  }
}
UseCrossAccountBiddingStrategy.java

      
/// <summary>
/// Attaches a specified cross-account bidding strategy to a campaign owned by a specified
/// client customer account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
/// <param name="campaignId">The ID of the campaign owned by the customer ID to which the
/// cross-account bidding strategy will be attached.</param>
/// <param name="biddingStrategyResourceName">A cross-account bidding strategy resource
/// name.</param>
private void AttachCrossAccountBiddingStrategyToCampaign(GoogleAdsClient client,
    long customerId, long campaignId, string biddingStrategyResourceName)
{
    CampaignServiceClient campaignServiceClient =
        client.GetService(Services.V19.CampaignService);

    Campaign campaign = new Campaign
    {
        ResourceName = ResourceNames.Campaign(customerId, campaignId),
        BiddingStrategy = biddingStrategyResourceName
    };

    // Mutate the campaign and print the resource name of the updated campaign.
    MutateCampaignsResponse mutateCampaignsResponse =
        campaignServiceClient.MutateCampaigns(customerId.ToString(), new[]
        {
            new CampaignOperation
            {
                Update = campaign,
                UpdateMask = FieldMasks.AllSetFieldsOf(campaign)
            }
        });

    Console.WriteLine("Updated campaign with resource name " +
        $"'{mutateCampaignsResponse.Results.First().ResourceName}'.");
}
UseCrossAccountBiddingStrategy.cs

      
private static function attachCrossAccountBiddingStrategyToCampaign(
    GoogleAdsClient $googleAdsClient,
    int $clientCustomerId,
    int $campaignId,
    string $biddingStrategyResourceName
) {
    // Creates a campaign using the specified campaign ID and the bidding strategy ID.
    // Note that a cross-account bidding strategy's resource name should use the
    // client's customer ID when attaching it to a campaign, not that of the manager that owns
    // the strategy.
    $campaign = new Campaign([
        'resource_name' => ResourceNames::forCampaign($clientCustomerId, $campaignId),
        'bidding_strategy' => $biddingStrategyResourceName
    ]);

    // Constructs an operation that will update the campaign with the specified resource name,
    // using the FieldMasks utility to derive the update mask. This mask tells the Google Ads
    // API which attributes of the campaign you want to change.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setUpdate($campaign);
    $campaignOperation->setUpdateMask(FieldMasks::allSetFieldsOf($campaign));

    // Issues a mutate request to update the campaign.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    $response = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($clientCustomerId, [$campaignOperation])
    );

    // Prints information about the updated campaign.
    printf(
        "Updated campaign with resource name: '%s'.%s",
        $response->getResults()[0]->getResourceName(),
        PHP_EOL
    );
}
UseCrossAccountBiddingStrategy.php

      
def attach_cross_account_bidding_strategy_to_campaign(
    client, customer_id, campaign_id, bidding_strategy_resource_name
):
    """Attaches the cross-account bidding strategy to the given campaign.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: A client customer ID.
        campaign_id: The ID of an existing campaign in the client customer's
            account.
        bidding_strategy_resource_name: The ID of a bidding strategy
    """
    campaign_service = client.get_service("CampaignService")
    bidding_strategy_service = client.get_service("BiddingStrategyService")
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.update
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, campaign_id
    )
    campaign.bidding_strategy = bidding_strategy_resource_name
    campaign_operation.update_mask = protobuf_helpers.field_mask(
        None, campaign._pb
    )

    # Sends the operation in a mutate request.
    response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )

    # Prints the resource name of the updated campaign.
    print(
        "Updated campaign with resource name: "
        f"'{response.results[0].resource_name}'"
    )
use_cross_account_bidding_strategy.py

      
def attach_cross_account_bidding_strategy_to_campaign(
  client,
  customer_id,
  campaign_id,
  bidding_strategy_resource_name)
  operation = client.operation.update_resource.campaign(
    client.path.campaign(customer_id, campaign_id)) do |c|
    c.bidding_strategy = bidding_strategy_resource_name
  end

  # Sends the operation in a mutate request.
  response = client.service.campaign.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Updated campaign with resource name: " \
    "`#{response.results.first.resource_name}`"
end
use_cross_account_bidding_strategy.rb

      
# Attaches a specified cross-account bidding strategy to a campaign owned by a
# specified client customer account.
sub _attach_cross_account_bidding_strategy_to_campaign {
  my ($api_client, $customer_id, $campaign_id, $bidding_strategy_resource_name)
    = @_;

  my $campaign = Google::Ads::GoogleAds::V19::Resources::Campaign->new({
      resourceName =>
        Google::Ads::GoogleAds::V19::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
        ),
      biddingStrategy => $bidding_strategy_resource_name
    });

  my $campaign_operation =
    Google::Ads::GoogleAds::V19::Services::CampaignService::CampaignOperation->
    new({
      update     => $campaign,
      updateMask => all_set_fields_of($campaign)});

  my $campaigns_response = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]});

  printf "Updated campaign with resource name '%s'.\n",
    $campaigns_response->{results}[0]{resourceName};
}
use_cross_account_bidding_strategy.pl

Remover estratégia de lances

Para desvincular uma estratégia de lances em várias contas de uma campanha, atualize a campanha para usar uma estratégia de lances diferente. Defina o campo bidding_strategy para usar uma estratégia de portfólio diferente ou uma estratégia de lances padrão.

Se uma conta de cliente for desvinculada do administrador, as estratégias de lances em várias contas compartilhadas por esse administrador não vão mais ser acessíveis. Qualquer uma das campanhas do cliente configuradas para usar essa estratégia de lances vai parar de veicular e precisa ser atualizada para usar uma estratégia de lances diferente.

Anterior
Estratégias de lances padrão e de portfólio
Próxima
Substituições de segmentação no nível do grupo de anúncios