Стратегии назначения ставок для нескольких аккаунтов по сути представляют собой портфельные стратегии интеллектуального назначения ставок , созданные в управляющих аккаунтах. Они могут использоваться кампаниями в любой клиентской учетной записи под менеджером, которому принадлежит стратегия.
Создавайте и управляйте
Создание новой стратегии назначения ставок для нескольких аккаунтов практически идентично созданию новой портфельной стратегии назначения ставок, за исключением того, что вы устанавливаете для customer_id вызова API значение управляющего аккаунта. Используйте идентификатор управляющего аккаунта для создания нового ресурса BiddingStrategy так же, как вы создаете новую портфельную стратегию в клиентском аккаунте.
Джава
private String createBiddingStrategy(GoogleAdsClient googleAdsClient, long managerCustomerId) {
try (BiddingStrategyServiceClient biddingStrategyServiceClient =
googleAdsClient.getLatestVersion().createBiddingStrategyServiceClient()) {
// Creates a portfolio bidding strategy.
BiddingStrategy portfolioBiddingStrategy =
BiddingStrategy.newBuilder()
.setName("Maximize Clicks #" + getPrintableDateTime())
.setTargetSpend(TargetSpend.getDefaultInstance())
// Sets the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
.setCurrencyCode("USD")
.build();
// Constructs an operation that will create a portfolio bidding strategy.
BiddingStrategyOperation operation =
BiddingStrategyOperation.newBuilder().setCreate(portfolioBiddingStrategy).build();
// Sends the operation in a mutate request.
MutateBiddingStrategiesResponse response =
biddingStrategyServiceClient.mutateBiddingStrategies(
Long.toString(managerCustomerId), ImmutableList.of(operation));
// Prints the resource name of the created cross-account bidding strategy.
MutateBiddingStrategyResult mutateBiddingStrategyResult = response.getResults(0);
String resourceName = mutateBiddingStrategyResult.getResourceName();
System.out.printf("Created cross-account bidding strategy: '%s'.%n", resourceName);
return resourceName;
}
}
С#
/// <summary>
/// Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in the
/// specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
/// <returns>The resource name of the newly created bidding strategy.</returns>
private string CreateBiddingStrategy(GoogleAdsClient client, long managerCustomerId)
{
BiddingStrategyServiceClient biddingStrategyServiceClient =
client.GetService(Services.V16.BiddingStrategyService);
// Create a portfolio bidding strategy.
BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
{
Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
TargetSpend = new TargetSpend(),
// Set the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
CurrencyCode = "USD"
};
// Send a create operation that will create the portfolio bidding strategy.
MutateBiddingStrategiesResponse mutateBiddingStrategiesResponse =
biddingStrategyServiceClient.MutateBiddingStrategies(managerCustomerId.ToString(),
new[]
{
new BiddingStrategyOperation
{
Create = portfolioBiddingStrategy
}
});
// Print and return the resource name of the newly created cross-account bidding
// strategy.
string biddingStrategyResourceName =
mutateBiddingStrategiesResponse.Results.First().ResourceName;
Console.WriteLine("Created cross-account bidding strategy " +
$"'{biddingStrategyResourceName}'.");
return biddingStrategyResourceName;
}
PHP
private static function createBiddingStrategy(
GoogleAdsClient $googleAdsClient,
int $managerCustomerId
): string {
// Creates a portfolio bidding strategy.
$portfolioBiddingStrategy = new BiddingStrategy([
'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
'target_spend' => new TargetSpend(),
// Optional: Sets the currency of the new bidding strategy to match the currency of the
// client account with which this bidding strategy is shared.
// If not provided, the bidding strategy uses the manager account's default currency.
'currency_code' => 'USD'
]);
// Constructs an operation that will create a portfolio bidding strategy.
$biddingStrategyOperation = new BiddingStrategyOperation();
$biddingStrategyOperation->setCreate($portfolioBiddingStrategy);
// Issues a mutate request to create the bidding strategy.
$biddingStrategyServiceClient = $googleAdsClient->getBiddingStrategyServiceClient();
$response = $biddingStrategyServiceClient->mutateBiddingStrategies(
MutateBiddingStrategiesRequest::build($managerCustomerId, [$biddingStrategyOperation])
);
/** @var BiddingStrategy $addedBiddingStrategy */
$addedBiddingStrategy = $response->getResults()[0];
// Prints out the resource name of the created bidding strategy.
printf(
"Created cross-account bidding strategy with resource name: '%s'.%s",
$addedBiddingStrategy->getResourceName(),
PHP_EOL
);
return $addedBiddingStrategy->getResourceName();
}
Питон
def create_bidding_strategy(client, manager_customer_id):
"""Creates a new cross-account bidding strategy in the manager account.
The cross-account bidding strategy is of type TargetSpend (Maximize Clicks).
Args:
client: An initialized GoogleAdsClient instance.
manager_customer_id: A manager customer ID.
Returns:
The ID of the newly created bidding strategy.
"""
bidding_strategy_service = client.get_service("BiddingStrategyService")
# Creates a portfolio bidding strategy.
# Constructs an operation that will create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
# Sets target_spend to an empty TargetSpend object without setting any
# of its nested fields.
bidding_strategy.target_spend = client.get_type("TargetSpend")
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
bidding_strategy.currency_code = "USD"
# Sends the operation in a mutate request.
response = bidding_strategy_service.mutate_bidding_strategies(
customer_id=manager_customer_id, operations=[bidding_strategy_operation]
)
# Prints the resource name of the created cross-account bidding strategy.
resource_name = response.results[0].resource_name
print(f"Created cross-account bidding strategy: '{resource_name}'")
return resource_name
Рубин
def create_bidding_strategy(client, manager_customer_id)
# Constructs an operation that will create a portfolio bidding strategy.
operation = client.operation.create_resource.bidding_strategy do |b|
b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
b.target_spend = client.resource.target_spend
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
b.currency_code = "USD"
end
# Sends the operation in a mutate request.
response = client.service.bidding_strategy.mutate_bidding_strategies(
customer_id: manager_customer_id,
operations: [operation],
)
resource_name = response.results.first.resource_name
puts "Created cross-account bidding strategy: `#{resource_name}`"
resource_name
end
Перл
# Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in
# the specified manager account.
sub _create_bidding_strategy {
my ($api_client, $manager_customer_id) = @_;
# Create a portfolio bidding strategy.
my $portfolio_bidding_strategy =
Google::Ads::GoogleAds::V16::Resources::BiddingStrategy->new({
name => "Maximize clicks #" . uniqid(),
targetSpend => Google::Ads::GoogleAds::V16::Common::TargetSpend->new(),
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
currencyCode => "USD"
});
# Send a create operation that will create the portfolio bidding strategy.
my $mutate_bidding_strategies_response =
$api_client->BiddingStrategyService()->mutate({
customerId => $manager_customer_id,
operations => [
Google::Ads::GoogleAds::V16::Services::BiddingStrategyService::BiddingStrategyOperation
->new({
create => $portfolio_bidding_strategy
})]});
my $resource_name =
$mutate_bidding_strategies_response->{results}[0]{resourceName};
printf "Created cross-account bidding strategy with resource name '%s'.\n",
$resource_name;
return $resource_name;
}
Установите код валюты
Стратегии для нескольких аккаунтов в управляющих аккаунтах поддерживают настройку необязательного currency_code , что позволяет использовать стратегии назначения ставок для клиентских аккаунтов в разных валютах. Поле является необязательным. Если оно не задано, по умолчанию будет использоваться валюта управляющего аккаунта. Поле currency_code можно изменить только в стратегиях назначения ставок для нескольких аккаунтов.
Джава
BiddingStrategy portfolioBiddingStrategy =
BiddingStrategy.newBuilder()
.setName("Maximize Clicks #" + getPrintableDateTime())
.setTargetSpend(TargetSpend.getDefaultInstance())
// Sets the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
.setCurrencyCode("USD")
.build();
С#
BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
{
Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
TargetSpend = new TargetSpend(),
// Set the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
CurrencyCode = "USD"
};
PHP
$portfolioBiddingStrategy = new BiddingStrategy([
'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
'target_spend' => new TargetSpend(),
// Optional: Sets the currency of the new bidding strategy to match the currency of the
// client account with which this bidding strategy is shared.
// If not provided, the bidding strategy uses the manager account's default currency.
'currency_code' => 'USD'
]);
Питон
# Constructs an operation that will create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
# Sets target_spend to an empty TargetSpend object without setting any
# of its nested fields.
bidding_strategy.target_spend = client.get_type("TargetSpend")
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
bidding_strategy.currency_code = "USD"
Рубин
operation = client.operation.create_resource.bidding_strategy do |b|
b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
b.target_spend = client.resource.target_spend
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
b.currency_code = "USD"
Перл
my $portfolio_bidding_strategy =
Google::Ads::GoogleAds::V16::Resources::BiddingStrategy->new({
name => "Maximize clicks #" . uniqid(),
targetSpend => Google::Ads::GoogleAds::V16::Common::TargetSpend->new(),
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
currencyCode => "USD"
});
Обновить стратегии
Некоторые поля стратегии назначения ставок можно обновлять в зависимости от ее типа . Управляющие аккаунты, владеющие стратегией назначения ставок (или их менеджеры), могут обновлять поля стратегии назначения ставок для Coss-аккаунта аналогично любой другой портфельной стратегии .
Например, чтобы изменить максимальный предел ставки для стратегии TargetSpend , созданной в предыдущем примере, установите в поле cpc_bid_ceiling_micros новое значение.
Удалите неиспользуемые стратегии
Чтобы удалить стратегию назначения ставок для нескольких аккаунтов, она не должна использоваться ни в одной кампании. Попытка удалить стратегию, которая все еще используется, приведет к ошибке CANNOT_REMOVE_ASSOCIATED_STRATEGY . Сначала необходимо удалить стратегию из всех связанных кампаний.
Чтение атрибутов
Ресурс BiddingStrategy используется для создания, обновления и получения свойств стратегий назначения ставок в рамках одного аккаунта . Как упоминалось в предыдущем разделе, если этот аккаунт является управляющим, то изменение и чтение ресурса BiddingStrategy позволяет управлять стратегиями назначения ставок для нескольких аккаунтов.
Таким образом, когда вы выполняете вызовы API с помощью управляющего аккаунта, вы можете просмотреть и просмотреть список принадлежащих ему стратегий назначения ставок для нескольких аккаунтов, запросив ресурс BiddingStrategy :
Джава
private void listManagerOwnedBiddingStrategies(
GoogleAdsClient googleAdsClient, long managerCustomerId) throws GoogleAdsException {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
String query =
"SELECT bidding_strategy.id, "
+ "bidding_strategy.name, "
+ "bidding_strategy.type, "
+ "bidding_strategy.currency_code "
+ "FROM bidding_strategy";
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(managerCustomerId))
.setQuery(query)
.build();
// Creates and issues a search Google Ads stream request that will retrieve all bidding
// strategies.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates through and prints all of the results in the stream response.
System.out.printf(
"Cross-account bid strategies in manager account %d: %n", managerCustomerId);
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
BiddingStrategy bs = googleAdsRow.getBiddingStrategy();
System.out.printf(" ID: %d%n", bs.getId());
System.out.printf(" Name: %s%n", bs.getName());
System.out.printf(" Strategy type: %s%n", bs.getType());
System.out.printf(" Currency: %s%n", bs.getCurrencyCode());
System.out.println();
}
}
}
}
С#
/// <summary>
/// Lists all cross-account bidding strategies in a specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
private void ListManagerOwnedBiddingStrategies(GoogleAdsClient client,
long managerCustomerId)
{
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
// Create a GAQL query that will retrieve all cross-account bidding strategies.
string query = @"
SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy";
// Issue a streaming search request, then iterate through and print the results.
googleAdsServiceClient.SearchStream(managerCustomerId.ToString(), query,
delegate(SearchGoogleAdsStreamResponse resp)
{
Console.WriteLine("Cross-account bid strategies in manager account " +
$"{managerCustomerId}:");
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
BiddingStrategy biddingStrategy = googleAdsRow.BiddingStrategy;
Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
$"\tName: {biddingStrategy.Name}\n" +
"\tStrategy type: " +
$"{Enum.GetName(typeof(BiddingStrategyType), biddingStrategy.Type)}\n" +
$"\tCurrency: {biddingStrategy.CurrencyCode}\n\n");
}
}
);
}
PHP
private static function listManagerOwnedBiddingStrategies(
GoogleAdsClient $googleAdsClient,
int $managerCustomerId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all bidding strategies.
$query = 'SELECT bidding_strategy.id, bidding_strategy.name, '
. 'bidding_strategy.type, bidding_strategy.currency_code '
. 'FROM bidding_strategy';
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($managerCustomerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// the bidding strategy in each row.
printf(
"Cross-account bid strategies in manager account ID %d:%s",
$managerCustomerId,
PHP_EOL
);
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
printf(
' ID: %1$d%2$s Name: "%3$s"%2$s Strategy type: "%4$s"%2$s'
. ' Currency: "%5$s"%2$s%2$s',
$googleAdsRow->getBiddingStrategy()->getId(),
PHP_EOL,
$googleAdsRow->getBiddingStrategy()->getName(),
BiddingStrategyType::name($googleAdsRow->getBiddingStrategy()->getType()),
$googleAdsRow->getBiddingStrategy()->getCurrencyCode()
);
}
}
Питон
def list_manager_owned_bidding_strategies(client, manager_customer_id):
"""List all cross-account bidding strategies in the manager account.
Args:
client: An initialized GoogleAdsClient instance.
manager_customer_id: A manager customer ID.
"""
googleads_service = client.get_service("GoogleAdsService")
query = """
SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy"""
# Creates and issues a search Google Ads stream request that will retrieve
# all bidding strategies.
stream = googleads_service.search_stream(
customer_id=manager_customer_id, query=query
)
# Iterates through and prints all of the results in the stream response.
print(
"Cross-account bid strategies in manager account: "
f"{manager_customer_id}"
)
for response in stream:
for row in response.results:
bs = row.bidding_strategy
print(
f"\tID: {bs.id}\n"
f"\tName: {bs.name}\n"
f"\tStrategy type: {bs.type_}\n"
f"\tCurrency: {bs.currency_code}\n\n"
)
Рубин
def list_manager_owned_bidding_strategies(client, manager_customer_id)
query = <<~QUERY
SELECT bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy
QUERY
responses = client.service.google_ads.search_stream(
customer_id: manager_customer_id,
query: query,
)
puts "Cross-account bid strategies in manager account #{manager_customer_id}:"
responses.each do |response|
response.results.each do |row|
b = row.bidding_strategy
puts "ID: #{b.id}"
puts "Name: #{b.name}"
puts "Strategy type: #{b.type}"
puts "Currency: #{b.currency_code}"
puts
end
end
end
Перл
# Lists all cross-account bidding strategies in a specified manager account.
sub _list_manager_owned_bidding_strategies {
my ($api_client, $manager_customer_id) = @_;
# Create a GAQL query that will retrieve all cross-account bidding
# strategies.
my $query = "SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy";
# Issue a streaming search request, then iterate through and print the
# results.
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request =>
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $manager_customer_id,
query => $query
})});
printf
"Cross-account bid strategies in manager account $manager_customer_id:\n";
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $bidding_strategy = $google_ads_row->{biddingStrategy};
printf "\tID: $bidding_strategy->{id}\n" .
"\tName: $bidding_strategy->{name}\n" .
"\tStrategy type: $bidding_strategy->{type}\n" .
"\tCurrency: $bidding_strategy->{currencyCode}\n\n";
});
}
Просмотр доступных стратегий назначения ставок
При работе с клиентскими аккаунтами , использующими стратегии назначения ставок для нескольких аккаунтов, ресурс AccessibleBiddingStrategy используется для предоставления просмотра всех стратегий назначения ставок, доступных текущему клиенту, только для чтения. Сюда входят как портфельные стратегии, принадлежащие клиенту, так и стратегии назначения ставок для нескольких аккаунтов, которыми он пользуется.
Получите все доступные стратегии назначения ставок.
Чтобы получить все стратегии назначения ставок, доступные текущему клиенту, напрямую запросите ресурс accessible_bidding_strategy . По умолчанию результаты будут включать как портфельные стратегии в текущем аккаунте, так и стратегии назначения ставок для нескольких аккаунтов, которыми пользуется менеджер.
Джава
private void listCustomerAccessibleBiddingStrategies(
GoogleAdsClient googleAdsClient, long clientCustomerId) throws GoogleAdsException {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
String query =
"SELECT accessible_bidding_strategy.id, "
+ "accessible_bidding_strategy.name, "
+ "accessible_bidding_strategy.type, "
+ "accessible_bidding_strategy.owner_customer_id, "
+ "accessible_bidding_strategy.owner_descriptive_name "
+ "FROM accessible_bidding_strategy "
// Uncomment the following WHERE clause to filter results to *only* cross-account bidding
// strategies shared with the current customer by a manager (and not also include the
// current customer's portfolio bidding strategies).
// + "WHERE accessible_bidding_strategy.owner_customer_id != " + clientCustomerId;
;
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(clientCustomerId))
.setQuery(query)
.build();
// Creates and issues a search Google Ads stream request that will retrieve all accessible
// bidding strategies.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates through and prints all of the results in the stream response.
System.out.printf("All bid strategies accessible by account %d: %n", clientCustomerId);
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
AccessibleBiddingStrategy bs = googleAdsRow.getAccessibleBiddingStrategy();
System.out.printf(" ID: %d%n", bs.getId());
System.out.printf(" Name: %s%n", bs.getName());
System.out.printf(" Strategy type: %s%n", bs.getType());
System.out.printf(" Owner customer ID: %d%n", bs.getOwnerCustomerId());
System.out.printf(" Owner description: %s%n", bs.getOwnerDescriptiveName());
System.out.println();
}
}
}
}
С#
/// <summary>
/// Lists all bidding strategies available to specified client customer account. This
/// includes both portfolio bidding strategies owned by the client customer account and
/// cross-account bidding strategies shared by any of its managers.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
private void ListCustomerAccessibleBiddingStrategies(GoogleAdsClient client,
long customerId)
{
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
// Create a GAQL query that will retrieve all accessible bidding strategies.
string query = @"
SELECT
accessible_bidding_strategy.resource_name,
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy";
// Uncomment the following WHERE clause addition to the query to filter results to
// *only* cross-account bidding strategies shared with the current customer by a manager
// (and not also include the current customer's portfolio bidding strategies).
// query += $" WHERE accessible_bidding_strategy.owner_customer_id != {customerId}";
// Issue a streaming search request, then iterate through and print the results.
googleAdsServiceClient.SearchStream(customerId.ToString(), query,
delegate(SearchGoogleAdsStreamResponse resp)
{
Console.WriteLine($"All bid strategies accessible by account {customerId}:");
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
AccessibleBiddingStrategy biddingStrategy =
googleAdsRow.AccessibleBiddingStrategy;
Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
$"\tName: {biddingStrategy.Name}\n" +
$"\tStrategy type: {biddingStrategy.Type.ToString()}\n" +
$"\tOwner customer ID: {biddingStrategy.OwnerCustomerId}\n" +
$"\tOwner description: {biddingStrategy.OwnerDescriptiveName}\n\n");
}
}
);
}
PHP
private static function listCustomerAccessibleBiddingStrategies(
GoogleAdsClient $googleAdsClient,
int $clientCustomerId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all bidding strategies.
$query = 'SELECT accessible_bidding_strategy.id, '
. 'accessible_bidding_strategy.name, '
. 'accessible_bidding_strategy.type, '
. 'accessible_bidding_strategy.owner_customer_id, '
. 'accessible_bidding_strategy.owner_descriptive_name '
. 'FROM accessible_bidding_strategy '
// Uncomment the following WHERE clause to filter results to *only* cross-account
// bidding strategies shared with the current customer by a manager (and not also
// include the current customer's portfolio bidding strategies).
// . 'WHERE accessible_bidding_strategy.owner_customer_id != ' . $clientCustomerId
;
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($clientCustomerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// each accessible bidding strategy.
printf(
"All bid strategies accessible by the customer ID %d:%s",
$clientCustomerId,
PHP_EOL
);
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
printf(
' ID: %1$d%2$s Name: "%3$s"%2$s Strategy type: "%4$s"%2$s'
. ' Owner customer ID: %5$d%2$s Owner customer description: "%6$s"%2$s%2$s',
$googleAdsRow->getAccessibleBiddingStrategy()->getId(),
PHP_EOL,
$googleAdsRow->getAccessibleBiddingStrategy()->getName(),
BiddingStrategyType::name($googleAdsRow->getAccessibleBiddingStrategy()->getType()),
$googleAdsRow->getAccessibleBiddingStrategy()->getOwnerCustomerId(),
$googleAdsRow->getAccessibleBiddingStrategy()->getOwnerDescriptiveName()
);
}
}
Питон
def list_customer_accessible_bidding_strategies(client, customer_id):
"""Lists all bidding strategies available to the client account.
This includes both portfolio bidding strategies owned by account and
cross-account bidding strategies shared by any of its managers.
Args:
client: An initialized GoogleAdsClient instance.
customer_id: A client customer ID.
"""
googleads_service = client.get_service("GoogleAdsService")
query = """
SELECT
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy"""
# Uncomment the following WHERE clause to filter results to *only*
# cross-account bidding strategies shared with the current customer by a
# manager (and not also include the current customer's portfolio
# bidding strategies).
#
# query += f"WHERE accessible_bidding_strategy.owner_customer_id != {customer_id}"
# Creates and issues a search Google Ads stream request that will retrieve
# all bidding strategies.
stream = googleads_service.search_stream(
customer_id=customer_id, query=query
)
# Iterates through and prints all of the results in the stream response.
print(f"All bid strategies accessible by account '{customer_id}'\n")
for response in stream:
for row in response.results:
bs = row.accessible_bidding_strategy
print(
f"\tID: {bs.id}\n"
f"\tName: {bs.name}\n"
f"\tStrategy type: {bs.type_}\n"
f"\tOwner customer ID: {bs.owner_customer_id}\n"
f"\tOwner description: {bs.owner_descriptive_name}\n\n"
)
Рубин
def list_customer_accessible_bidding_strategies(client, customer_id)
query = <<~QUERY
SELECT accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy
QUERY
# Add the following WHERE clause to filter results to *only*
# cross-account bidding strategies shared with the current customer by a
# manager (and not also include the current customer's portfolio bidding
# strategies).
# query += <<~QUERY
# WHERE accessible_bidding_strategy.owner_customer_id != #{customer_id}
# QUERY
responses = client.service.google_ads.search_stream(
customer_id: customer_id,
query: query,
)
puts "All bid strategies accessible by account #{customer_id}:"
responses.each do |response|
response.results.each do |row|
b = row.accessible_bidding_strategy
puts "ID: #{b.id}"
puts "Name: #{b.name}"
puts "Strategy type: #{b.type}"
puts "Owner customer ID: #{b.owner_customer_id}"
puts "Owner description: #{b.owner_descriptive_name}"
puts
end
end
end
Перл
# Lists all bidding strategies available to specified client customer account.
# This includes both portfolio bidding strategies owned by the client customer
# account and cross-account bidding strategies shared by any of its managers.
sub _list_customer_accessible_bidding_strategies {
my ($api_client, $customer_id) = @_;
# Create a GAQL query that will retrieve all accessible bidding strategies.
my $query = "SELECT
accessible_bidding_strategy.resource_name,
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy";
# Uncomment the following WHERE clause addition to the query to filter results
# to *only* cross-account bidding strategies shared with the current customer
# by a manager (and not also include the current customer's portfolio bidding
# strategies).
# $query .=
# " WHERE accessible_bidding_strategy.owner_customer_id != $customer_id";
# Issue a streaming search request, then iterate through and print the
# results.
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request =>
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => $query
})});
printf "All bid strategies accessible by account $customer_id:\n";
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $bidding_strategy = $google_ads_row->{accessibleBiddingStrategy};
printf "\tID: $bidding_strategy->{id}\n" .
"\tName: $bidding_strategy->{name}\n" .
"\tStrategy type: $bidding_strategy->{type}\n" .
"\tOwner customer ID: $bidding_strategy->{ownerCustomerId}\n" .
"\tOwner description: $bidding_strategy->{ownerDescriptiveName}\n\n";
});
}
Получить информацию о конкретных кампаниях
Вы также можете получить поля bidding_strategy и accessible_bidding_strategy при запросе кампаний. При использовании campaign в предложении FROM вашего запроса соответствующие кампании будут неявно присоединяться к любым связанным ресурсам bidding_strategy и accessible_bidding_strategy .
Например, следующий запрос выберет все активные кампании и поля связанных с ними ресурсов bidding_strategy и accessible_bidding_strategy .
GAQL
SELECT campaign.id, campaign.name, campaign.bidding_strategy, campaign.bidding_strategy_type, accessible_bidding_strategy.id, accessible_bidding_strategy.name, accessible_bidding_strategy.type, accessible_bidding_strategy.owner_customer_id, accessible_bidding_strategy.owner_descriptive_name, bidding_strategy.name, bidding_strategy.type FROM campaign WHERE campaign.status != REMOVED
Прикрепить к кампаниям
Как и в случае со стандартными портфельными стратегиями назначения ставок , вы прикрепляете к кампании стратегию назначения ставок для нескольких аккаунтов, задавая для параметра bidding_strategy имя ресурса стратегии назначения ставок для нескольких аккаунтов. Только менеджеры, владеющие стратегией назначения ставок для нескольких аккаунтов (или менеджеры этих менеджеров), могут привязывать их к кампаниям. Таким образом, вызовы API, которые привязывают стратегии назначения ставок для нескольких аккаунтов к кампании, должны использовать login-customer-id менеджера, который имеет соответствующий доступ к стратегии назначения ставок.
Джава
private void attachCrossAccountBiddingStrategyToCampaign(
GoogleAdsClient googleAdsClient,
long clientCustomerId,
long campaignId,
String biddingStrategyResourceName)
throws GoogleAdsException {
try (CampaignServiceClient campaignServiceClient =
googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
Campaign campaign =
Campaign.newBuilder()
.setResourceName(ResourceNames.campaign(clientCustomerId, campaignId))
.setBiddingStrategy(biddingStrategyResourceName)
.build();
CampaignOperation operation =
CampaignOperation.newBuilder()
.setUpdate(campaign)
.setUpdateMask(FieldMasks.allSetFieldsOf(campaign))
.build();
// Sends the operation in a mutate request.
MutateCampaignsResponse response =
campaignServiceClient.mutateCampaigns(
Long.toString(clientCustomerId), ImmutableList.of(operation));
MutateCampaignResult mutateCampaignResult = response.getResults(0);
// Prints the resource name of the updated campaign.
System.out.printf(
"Updated campaign with resource name: '%s'.%n", mutateCampaignResult.getResourceName());
}
}
С#
/// <summary>
/// Attaches a specified cross-account bidding strategy to a campaign owned by a specified
/// client customer account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
/// <param name="campaignId">The ID of the campaign owned by the customer ID to which the
/// cross-account bidding strategy will be attached.</param>
/// <param name="biddingStrategyResourceName">A cross-account bidding strategy resource
/// name.</param>
private void AttachCrossAccountBiddingStrategyToCampaign(GoogleAdsClient client,
long customerId, long campaignId, string biddingStrategyResourceName)
{
CampaignServiceClient campaignServiceClient =
client.GetService(Services.V16.CampaignService);
Campaign campaign = new Campaign
{
ResourceName = ResourceNames.Campaign(customerId, campaignId),
BiddingStrategy = biddingStrategyResourceName
};
// Mutate the campaign and print the resource name of the updated campaign.
MutateCampaignsResponse mutateCampaignsResponse =
campaignServiceClient.MutateCampaigns(customerId.ToString(), new[]
{
new CampaignOperation
{
Update = campaign,
UpdateMask = FieldMasks.AllSetFieldsOf(campaign)
}
});
Console.WriteLine("Updated campaign with resource name " +
$"'{mutateCampaignsResponse.Results.First().ResourceName}'.");
}
PHP
private static function attachCrossAccountBiddingStrategyToCampaign(
GoogleAdsClient $googleAdsClient,
int $clientCustomerId,
int $campaignId,
string $biddingStrategyResourceName
) {
// Creates a campaign using the specified campaign ID and the bidding strategy ID.
// Note that a cross-account bidding strategy's resource name should use the
// client's customer ID when attaching it to a campaign, not that of the manager that owns
// the strategy.
$campaign = new Campaign([
'resource_name' => ResourceNames::forCampaign($clientCustomerId, $campaignId),
'bidding_strategy' => $biddingStrategyResourceName
]);
// Constructs an operation that will update the campaign with the specified resource name,
// using the FieldMasks utility to derive the update mask. This mask tells the Google Ads
// API which attributes of the campaign you want to change.
$campaignOperation = new CampaignOperation();
$campaignOperation->setUpdate($campaign);
$campaignOperation->setUpdateMask(FieldMasks::allSetFieldsOf($campaign));
// Issues a mutate request to update the campaign.
$campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
$response = $campaignServiceClient->mutateCampaigns(
MutateCampaignsRequest::build($clientCustomerId, [$campaignOperation])
);
// Prints information about the updated campaign.
printf(
"Updated campaign with resource name: '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
}
Питон
def attach_cross_account_bidding_strategy_to_campaign(
client, customer_id, campaign_id, bidding_strategy_resource_name
):
"""Attaches the cross-account bidding strategy to the given campaign.
Args:
client: An initialized GoogleAdsClient instance.
customer_id: A client customer ID.
campaign_id: The ID of an existing campaign in the client customer's
account.
bidding_strategy_resource_name: The ID of a bidding strategy
"""
campaign_service = client.get_service("CampaignService")
bidding_strategy_service = client.get_service("BiddingStrategyService")
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.update
campaign.resource_name = campaign_service.campaign_path(
customer_id, campaign_id
)
campaign.bidding_strategy = bidding_strategy_resource_name
campaign_operation.update_mask = protobuf_helpers.field_mask(
None, campaign._pb
)
# Sends the operation in a mutate request.
response = campaign_service.mutate_campaigns(
customer_id=customer_id, operations=[campaign_operation]
)
# Prints the resource name of the updated campaign.
print(
"Updated campaign with resource name: "
f"'{response.results[0].resource_name}'"
)
Рубин
def attach_cross_account_bidding_strategy_to_campaign(
client,
customer_id,
campaign_id,
bidding_strategy_resource_name)
operation = client.operation.update_resource.campaign(
client.path.campaign(customer_id, campaign_id)) do |c|
c.bidding_strategy = bidding_strategy_resource_name
end
# Sends the operation in a mutate request.
response = client.service.campaign.mutate_campaigns(
customer_id: customer_id,
operations: [operation],
)
puts "Updated campaign with resource name: " \
"`#{response.results.first.resource_name}`"
end
Перл
# Attaches a specified cross-account bidding strategy to a campaign owned by a
# specified client customer account.
sub _attach_cross_account_bidding_strategy_to_campaign {
my ($api_client, $customer_id, $campaign_id, $bidding_strategy_resource_name)
= @_;
my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({
resourceName =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
biddingStrategy => $bidding_strategy_resource_name
});
my $campaign_operation =
Google::Ads::GoogleAds::V16::Services::CampaignService::CampaignOperation->
new({
update => $campaign,
updateMask => all_set_fields_of($campaign)});
my $campaigns_response = $api_client->CampaignService()->mutate({
customerId => $customer_id,
operations => [$campaign_operation]});
printf "Updated campaign with resource name '%s'.\n",
$campaigns_response->{results}[0]{resourceName};
}
Удалить стратегию назначения ставок
Чтобы отменить связь стратегии назначения ставок для нескольких аккаунтов с кампанией, обновите кампанию, чтобы использовать другую стратегию назначения ставок. Либо установите в поле bidding_strategy другую портфельную стратегию , либо используйте вместо нее стандартную стратегию назначения ставок .
Отвязать учетную запись клиента
Если клиентский аккаунт отключен от своего менеджера, любые стратегии назначения ставок для нескольких аккаунтов, которыми пользуется этот менеджер, больше не будут доступны. Любая из кампаний клиента, настроенная на использование такой стратегии назначения ставок, перестанет показываться, и ее необходимо обновить, чтобы использовать другую стратегию назначения ставок.