Kampanya ve reklam grubu düzeyi teklif ayarlamaları teklifleriniz üzerinde daha fazla kontrol sahibi olmanızı sağlar. Google Ads kampanyaları sunar. Bu kampanyalarda teklifleri artırma veya azaltma seçeneği sunar. farklı ölçüt türleri.
Google Ads API'de, kampanya düzeyindeki düzenlemelere Google Ads API'sinde
CampaignBidModifierService
ve reklam grubu düzeyindeki düzenlemelere
AdGroupBidModifierService
.
Teklif ayarlamaları ekleme, güncelleme ve kaldırma
Şu dokümanın create
, update
veya remove
alanlarını kullanın:
CampaignBidModifierOperation
veya
AdGroupBidModifierOperation
teklif ayarlamaları eklemek, değiştirmek veya kaldırmak için işlemler.
Bu örnekte, reklam grubu düzeyinde yeni bir mobil teklifin nasıl ekleneceği gösterilmektedir ayarlama:
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, double bidModifier) { // Creates an ad group bid modifier for mobile devices with the specified ad group ID and // bid modifier value. AdGroupBidModifier adGroupBidModifier = AdGroupBidModifier.newBuilder() .setAdGroup(ResourceNames.adGroup(customerId, adGroupId)) .setBidModifier(bidModifier) .setDevice(DeviceInfo.newBuilder().setType(Device.MOBILE)) .build(); // Creates an ad group bid modifier operation for creating an ad group bid modifier. AdGroupBidModifierOperation adGroupBidModifierOperation = AdGroupBidModifierOperation.newBuilder().setCreate(adGroupBidModifier).build(); // Issues a mutate request to add the ad group bid modifier. try (AdGroupBidModifierServiceClient adGroupBidModifierServiceClient = googleAdsClient.getLatestVersion().createAdGroupBidModifierServiceClient()) { MutateAdGroupBidModifiersResponse response = adGroupBidModifierServiceClient.mutateAdGroupBidModifiers( Long.toString(customerId), ImmutableList.of(adGroupBidModifierOperation)); System.out.printf("Added %d ad group bid modifiers:%n", response.getResultsCount()); for (MutateAdGroupBidModifierResult mutateAdGroupBidModifierResult : response.getResultsList()) { System.out.printf("\t%s%n", mutateAdGroupBidModifierResult.getResourceName()); } } }
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId, double bidModifierValue) { // Get the AdGroupBidModifierService. AdGroupBidModifierServiceClient adGroupBidModifierService = client.GetService(Services.V17.AdGroupBidModifierService); // Creates an ad group bid modifier for mobile devices with the specified ad group // ID and bid modifier value. AdGroupBidModifier adGroupBidModifier = new AdGroupBidModifier() { AdGroup = ResourceNames.AdGroup(customerId, adGroupId), BidModifier = bidModifierValue, Device = new DeviceInfo() { Type = Device.Mobile } }; // Creates an ad group bid modifier operation for creating an ad group bid modifier. AdGroupBidModifierOperation adGroupBidModifierOperation = new AdGroupBidModifierOperation() { Create = adGroupBidModifier }; // Send the operation in a mutate request. try { MutateAdGroupBidModifiersResponse response = adGroupBidModifierService.MutateAdGroupBidModifiers(customerId.ToString(), new AdGroupBidModifierOperation[] { adGroupBidModifierOperation }); Console.WriteLine("Added {0} ad group bid modifiers:", response.Results.Count); foreach (MutateAdGroupBidModifierResult result in response.Results) { Console.WriteLine($"\t{result.ResourceName}"); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, float $bidModifierValue ) { // Creates an ad group bid modifier for mobile devices with the specified ad group ID and // bid modifier value. $adGroupBidModifier = new AdGroupBidModifier([ 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'bid_modifier' => $bidModifierValue, 'device' => new DeviceInfo(['type' => Device::MOBILE]) ]); // Creates an ad group bid modifier operation for creating an ad group bid modifier. $adGroupBidModifierOperation = new AdGroupBidModifierOperation(); $adGroupBidModifierOperation->setCreate($adGroupBidModifier); // Issues a mutate request to add the ad group bid modifier. $adGroupBidModifierServiceClient = $googleAdsClient->getAdGroupBidModifierServiceClient(); $response = $adGroupBidModifierServiceClient->mutateAdGroupBidModifiers( MutateAdGroupBidModifiersRequest::build($customerId, [$adGroupBidModifierOperation]) ); printf("Added %d ad group bid modifier:%s", $response->getResults()->count(), PHP_EOL); foreach ($response->getResults() as $addedAdGroupBidModifier) { /** @var AdGroupBidModifier $addedAdGroupBidModifier */ print $addedAdGroupBidModifier->getResourceName() . PHP_EOL; } }
Python
def main(client, customer_id, ad_group_id, bid_modifier_value): ad_group_service = client.get_service("AdGroupService") ad_group_bm_service = client.get_service("AdGroupBidModifierService") # Create ad group bid modifier for mobile devices with the specified ad # group ID and bid modifier value. ad_group_bid_modifier_operation = client.get_type( "AdGroupBidModifierOperation" ) ad_group_bid_modifier = ad_group_bid_modifier_operation.create # Set the ad group. ad_group_bid_modifier.ad_group = ad_group_service.ad_group_path( customer_id, ad_group_id ) # Set the bid modifier. ad_group_bid_modifier.bid_modifier = bid_modifier_value # Sets the device. device_enum = client.enums.DeviceEnum ad_group_bid_modifier.device.type_ = device_enum.MOBILE # Add the ad group bid modifier. ad_group_bm_response = ad_group_bm_service.mutate_ad_group_bid_modifiers( customer_id=customer_id, operations=[ad_group_bid_modifier_operation], )
Ruby
def add_ad_group_bid_modifier(customer_id, ad_group_id, bid_modifier_value) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Creates an ad group bid modifier for mobile devices with the specified # ad group ID and bid modifier value. ad_group_bid_modifier = client.resource.ad_group_bid_modifier do |mod| # Sets the ad group. mod.ad_group = client.path.ad_group(customer_id, ad_group_id) # Sets the Bid Modifier. mod.bid_modifier = bid_modifier_value # Sets the Device. mod.device = client.resource.device_info do |device| device.type = :MOBILE end end # Create the operation. operation = client.operation.create_resource.ad_group_bid_modifier(ad_group_bid_modifier) # Add the ad group ad. response = client.service.ad_group_bid_modifier.mutate_ad_group_bid_modifiers( customer_id: customer_id, operations: [operation] ) puts "Added #{response.results.size} ad group bid modifiers:" response.results.each do |added_ad_group_bid_modifier| puts "\t#{added_ad_group_bid_modifier.resource_name}" end end
Perl
sub add_ad_group_bid_modifier { my ($api_client, $customer_id, $ad_group_id, $bid_modifier_value) = @_; # Create an ad group bid modifier for mobile devices with the specified ad group ID and # bid modifier value. my $ad_group_bid_modifier = Google::Ads::GoogleAds::V17::Resources::AdGroupBidModifier->new({ adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), bidModifier => $bid_modifier_value, device => Google::Ads::GoogleAds::V17::Common::DeviceInfo->new({ type => MOBILE })}); # Create an ad group bid modifier operation. my $ad_group_bid_modifier_operation = Google::Ads::GoogleAds::V17::Services::AdGroupBidModifierService::AdGroupBidModifierOperation ->new({ create => $ad_group_bid_modifier }); # Add the ad group bid modifier. my $ad_group_bid_modifiers_response = $api_client->AdGroupBidModifierService()->mutate({ customerId => $customer_id, operations => [$ad_group_bid_modifier_operation]}); printf "Created ad group bid modifier '%s'.\n", $ad_group_bid_modifiers_response->{results}[0]{resourceName}; return 1; }
Teklif ayarlamalarını al
Kampanya düzeyindeki mevcut teklif ayarlamalarını,
campaign_bid_modifier
değerleridir. Reklamda
grup düzeyinde, ara
ad_group_bid_modifier
.
Hesabın tüm teklif değiştiricilerini alan bir GAQL sorgusunu
bir anahtar kelime ekleyebilirsiniz:
SELECT campaign.id, ad_group.id, ad_group_bid_modifier.bid_modifier, ad_group_bid_modifier.criterion_id FROM ad_group_bid_modifier WHERE ad_group.id = ad_group_id.