입찰 조정 관리

핵심사항: '입찰가 조정' '입찰가 조정'을 선택합니다. 같은 의미를 가지며 Google Ads UI와 API에서 같은 의미로 사용됩니다.

캠페인 및 광고그룹 수준 입찰가 조정 Google Ad Manager에서 입찰가를 높이거나 낮출 수 있는 옵션을 제공하는 Google Ads 캠페인 기준으로 삼을 수 있습니다

Google Ads API 내에서 캠페인 수준 조정은 CampaignBidModifierService 드림 광고 그룹 수준의 조정은 AdGroupBidModifierService

참고: 입찰가 조정은 타겟팅과 연결할 수 있습니다. 자세한 내용은 타겟팅 가이드 참조하세요.

입찰가 조정 추가, 업데이트, 삭제

다음의 create, update 또는 remove 필드를 사용하세요. CampaignBidModifierOperation 또는 AdGroupBidModifierOperation 작업을 통해 입찰가 조정을 추가, 수정 또는 삭제할 수 있습니다.

참고: CampaignBidModifier 및 AdGroupBidModifier bid_modifier 값의 유효한 범위에 대한 API 문서입니다.

이 예에서는 새 광고그룹 수준 모바일 입찰가를 추가하는 방법을 보여줍니다. 조정:

자바

private void runExample(
    GoogleAdsClient googleAdsClient, long customerId, long adGroupId, double bidModifier) {

  // Creates an ad group bid modifier for mobile devices with the specified ad group ID and
  // bid modifier value.
  AdGroupBidModifier adGroupBidModifier =
      AdGroupBidModifier.newBuilder()
          .setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
          .setBidModifier(bidModifier)
          .setDevice(DeviceInfo.newBuilder().setType(Device.MOBILE))
          .build();

  // Creates an ad group bid modifier operation for creating an ad group bid modifier.
  AdGroupBidModifierOperation adGroupBidModifierOperation =
      AdGroupBidModifierOperation.newBuilder().setCreate(adGroupBidModifier).build();

  // Issues a mutate request to add the ad group bid modifier.
  try (AdGroupBidModifierServiceClient adGroupBidModifierServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupBidModifierServiceClient()) {
    MutateAdGroupBidModifiersResponse response =
        adGroupBidModifierServiceClient.mutateAdGroupBidModifiers(
            Long.toString(customerId), ImmutableList.of(adGroupBidModifierOperation));

    System.out.printf("Added %d ad group bid modifiers:%n", response.getResultsCount());
    for (MutateAdGroupBidModifierResult mutateAdGroupBidModifierResult :
        response.getResultsList()) {
      System.out.printf("\t%s%n", mutateAdGroupBidModifierResult.getResourceName());
    }
  }
}
AddAdGroupBidModifier.java
      

C#

public void Run(GoogleAdsClient client, long customerId, long adGroupId,
    double bidModifierValue)
{
    // Get the AdGroupBidModifierService.
    AdGroupBidModifierServiceClient adGroupBidModifierService =
        client.GetService(Services.V17.AdGroupBidModifierService);

    // Creates an ad group bid modifier for mobile devices with the specified ad group
    // ID and bid modifier value.
    AdGroupBidModifier adGroupBidModifier = new AdGroupBidModifier()
    {
        AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
        BidModifier = bidModifierValue,
        Device = new DeviceInfo()
        {
            Type = Device.Mobile
        }
    };

    // Creates an ad group bid modifier operation for creating an ad group bid modifier.
    AdGroupBidModifierOperation adGroupBidModifierOperation =
        new AdGroupBidModifierOperation()
        {
            Create = adGroupBidModifier
        };

    // Send the operation in a mutate request.
    try
    {
        MutateAdGroupBidModifiersResponse response =
            adGroupBidModifierService.MutateAdGroupBidModifiers(customerId.ToString(),
                new AdGroupBidModifierOperation[] { adGroupBidModifierOperation });
        Console.WriteLine("Added {0} ad group bid modifiers:", response.Results.Count);
        foreach (MutateAdGroupBidModifierResult result in response.Results)
        {
            Console.WriteLine($"\t{result.ResourceName}");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddAdGroupBidModifier.cs
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId,
    float $bidModifierValue
) {
    // Creates an ad group bid modifier for mobile devices with the specified ad group ID and
    // bid modifier value.
    $adGroupBidModifier = new AdGroupBidModifier([
        'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
        'bid_modifier' => $bidModifierValue,
        'device' => new DeviceInfo(['type' => Device::MOBILE])
    ]);

    // Creates an ad group bid modifier operation for creating an ad group bid modifier.
    $adGroupBidModifierOperation = new AdGroupBidModifierOperation();
    $adGroupBidModifierOperation->setCreate($adGroupBidModifier);

    // Issues a mutate request to add the ad group bid modifier.
    $adGroupBidModifierServiceClient = $googleAdsClient->getAdGroupBidModifierServiceClient();
    $response = $adGroupBidModifierServiceClient->mutateAdGroupBidModifiers(
        MutateAdGroupBidModifiersRequest::build($customerId, [$adGroupBidModifierOperation])
    );

    printf("Added %d ad group bid modifier:%s", $response->getResults()->count(), PHP_EOL);

    foreach ($response->getResults() as $addedAdGroupBidModifier) {
        /** @var AdGroupBidModifier $addedAdGroupBidModifier */
        print $addedAdGroupBidModifier->getResourceName() . PHP_EOL;
    }
}
AddAdGroupBidModifier.php
      

Python

def main(client, customer_id, ad_group_id, bid_modifier_value):
    ad_group_service = client.get_service("AdGroupService")
    ad_group_bm_service = client.get_service("AdGroupBidModifierService")

    # Create ad group bid modifier for mobile devices with the specified ad
    # group ID and bid modifier value.
    ad_group_bid_modifier_operation = client.get_type(
        "AdGroupBidModifierOperation"
    )
    ad_group_bid_modifier = ad_group_bid_modifier_operation.create

    # Set the ad group.
    ad_group_bid_modifier.ad_group = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )

    # Set the bid modifier.
    ad_group_bid_modifier.bid_modifier = bid_modifier_value

    # Sets the device.
    device_enum = client.enums.DeviceEnum
    ad_group_bid_modifier.device.type_ = device_enum.MOBILE

    # Add the ad group bid modifier.
    ad_group_bm_response = ad_group_bm_service.mutate_ad_group_bid_modifiers(
        customer_id=customer_id,
        operations=[ad_group_bid_modifier_operation],
    )
add_ad_group_bid_modifier.py
      

Ruby

def add_ad_group_bid_modifier(customer_id, ad_group_id, bid_modifier_value)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Creates an ad group bid modifier for mobile devices with the specified
  # ad group ID and bid modifier value.
  ad_group_bid_modifier = client.resource.ad_group_bid_modifier do |mod|
    # Sets the ad group.
    mod.ad_group = client.path.ad_group(customer_id, ad_group_id)

    # Sets the Bid Modifier.
    mod.bid_modifier = bid_modifier_value

    # Sets the Device.
    mod.device = client.resource.device_info do |device|
      device.type = :MOBILE
    end
  end

  # Create the operation.
  operation = client.operation.create_resource.ad_group_bid_modifier(ad_group_bid_modifier)

  # Add the ad group ad.
  response = client.service.ad_group_bid_modifier.mutate_ad_group_bid_modifiers(
    customer_id: customer_id,
    operations: [operation]
  )

  puts "Added #{response.results.size} ad group bid modifiers:"
  response.results.each do |added_ad_group_bid_modifier|
    puts "\t#{added_ad_group_bid_modifier.resource_name}"
  end
end
add_ad_group_bid_modifier.rb
      

Perl

sub add_ad_group_bid_modifier {
  my ($api_client, $customer_id, $ad_group_id, $bid_modifier_value) = @_;

  # Create an ad group bid modifier for mobile devices with the specified ad group ID and
  # bid modifier value.
  my $ad_group_bid_modifier =
    Google::Ads::GoogleAds::V17::Resources::AdGroupBidModifier->new({
      adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      bidModifier => $bid_modifier_value,
      device      => Google::Ads::GoogleAds::V17::Common::DeviceInfo->new({
          type => MOBILE
        })});

  # Create an ad group bid modifier operation.
  my $ad_group_bid_modifier_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
    ->new({
      create => $ad_group_bid_modifier
    });

  # Add the ad group bid modifier.
  my $ad_group_bid_modifiers_response =
    $api_client->AdGroupBidModifierService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_bid_modifier_operation]});

  printf "Created ad group bid modifier '%s'.\n",
    $ad_group_bid_modifiers_response->{results}[0]{resourceName};

  return 1;
}
add_ad_group_bid_modifier.pl
      

입찰가 조정 가져오기

기존의 캠페인 수준 입찰가 조정을 검색하려면 campaign_bid_modifier 값. 광고 그룹 수준, 검색 ad_group_bid_modifier 다음은 목표에 부합하는 계정의 모든 입찰 조정을 검색하는 GAQL 쿼리입니다. 관련 검색어:

SELECT
  campaign.id,
  ad_group.id,
  ad_group_bid_modifier.bid_modifier,
  ad_group_bid_modifier.criterion_id
FROM ad_group_bid_modifier
WHERE ad_group.id = ad_group_id

참고: 위 예에서 WHERE 절을 조정하여 입찰가를 가져올 수 있습니다. 여러 수준에서 수정자를 사용할 수 있습니다. 예를 들어 입찰가 조정을 사용하지 않는 경우 campaign.id 대신 campaign.id을(를) 필터링합니다. ad_group.id입니다. 또는 WHERE 절을 완전히 생략하여 모든 입찰가를 검색할 수 있습니다. 수정할 수 있습니다.