Las ofertas pueden establecerse en diferentes niveles de la jerarquía de la campaña: campaña, anuncio grupo o grupo de anuncios. Una oferta establecida en un nivel inferior anula las establecidas en los niveles superiores. Por ejemplo, una oferta establecida en un grupo de anuncios individual dentro de la campaña anulará la oferta de la estrategia de oferta a nivel de la campaña.
Actualizar ofertas
Se pueden establecer simultáneamente varias ofertas de distintos tipos; por ejemplo,
cpc_bid_micros y
Tanto cpm_bid_micros pueden ser
pero solo la oferta relevante para el tipo de estrategia de oferta seleccionado
y control sobre el uso de sus datos.
Al actualizar las ofertas, solo puede incluir aquellas que desee actualizar. Google Ads luego, actualizará esas ofertas, pero no modificará, agregará ni quitará las otras ofertas.
El siguiente ejemplo de código actualiza la oferta de CPC de un grupo de anuncios existente.
Java
public static void main(String[] args) {
UpdateAdGroupParams params = new UpdateAdGroupParams();
if (!params.parseArguments(args)) {
// Either pass the required parameters for this example on the command line, or insert them
// into the code here. See the parameter class definition above for descriptions.
params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE");
params.cpcBidMicroAmount = Long.parseLong("INSERT_CPC_BID_MICRO_AMOUNT_HERE");
}
GoogleAdsClient googleAdsClient = null;
try {
googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
} catch (FileNotFoundException fnfe) {
System.err.printf(
"Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
System.exit(1);
} catch (IOException ioe) {
System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
System.exit(1);
}
try {
new UpdateAdGroup()
.runExample(
googleAdsClient, params.customerId, params.adGroupId, params.cpcBidMicroAmount);
} catch (GoogleAdsException gae) {
// GoogleAdsException is the base class for most exceptions thrown by an API request.
// Instances of this exception have a message and a GoogleAdsFailure that contains a
// collection of GoogleAdsErrors that indicate the underlying causes of the
// GoogleAdsException.
System.err.printf(
"Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
gae.getRequestId());
int i = 0;
for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
System.err.printf(" Error %d: %s%n", i++, googleAdsError);
}
System.exit(1);
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId,
long? cpcBidMicroAmount)
{
AdGroupServiceClient adGroupService = client.GetService(Services.V17.AdGroupService);
// Create an ad group with the specified ID.
AdGroup adGroup = new AdGroup();
adGroup.ResourceName = ResourceNames.AdGroup(customerId, adGroupId);
// Pause the ad group.
adGroup.Status = AdGroupStatusEnum.Types.AdGroupStatus.Paused;
// Update the CPC bid if specified.
if (cpcBidMicroAmount != null)
{
adGroup.CpcBidMicros = cpcBidMicroAmount.Value;
}
// Create the operation.
AdGroupOperation operation = new AdGroupOperation()
{
Update = adGroup,
UpdateMask = FieldMasks.AllSetFieldsOf(adGroup)
};
try
{
// Update the ad group.
MutateAdGroupsResponse retVal = adGroupService.MutateAdGroups(
customerId.ToString(), new AdGroupOperation[] { operation });
// Display the results.
MutateAdGroupResult adGroupResult = retVal.Results[0];
Console.WriteLine($"Ad group with resource name '{adGroupResult.ResourceName}' " +
"was updated.");
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId,
$bidMicroAmount
) {
// Creates an ad group object with the specified resource name and other changes.
$adGroup = new AdGroup([
'resource_name' => ResourceNames::forAdGroup($customerId, $adGroupId),
'cpc_bid_micros' => $bidMicroAmount,
'status' => AdGroupStatus::PAUSED
]);
// Constructs an operation that will update the ad group with the specified resource name,
// using the FieldMasks utility to derive the update mask. This mask tells the Google Ads
// API which attributes of the ad group you want to change.
$adGroupOperation = new AdGroupOperation();
$adGroupOperation->setUpdate($adGroup);
$adGroupOperation->setUpdateMask(FieldMasks::allSetFieldsOf($adGroup));
// Issues a mutate request to update the ad group.
$adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
$response = $adGroupServiceClient->mutateAdGroups(MutateAdGroupsRequest::build(
$customerId,
[$adGroupOperation]
));
// Prints the resource name of the updated ad group.
/** @var AdGroup $updatedAdGroup */
$updatedAdGroup = $response->getResults()[0];
printf(
"Updated ad group with resource name: '%s'%s",
$updatedAdGroup->getResourceName(),
PHP_EOL
);
}
Python
def main(client, customer_id, ad_group_id, cpc_bid_micro_amount):
ad_group_service = client.get_service("AdGroupService")
# Create ad group operation.
ad_group_operation = client.get_type("AdGroupOperation")
ad_group = ad_group_operation.update
ad_group.resource_name = ad_group_service.ad_group_path(
customer_id, ad_group_id
)
ad_group.status = client.enums.AdGroupStatusEnum.PAUSED
ad_group.cpc_bid_micros = cpc_bid_micro_amount
client.copy_from(
ad_group_operation.update_mask,
protobuf_helpers.field_mask(None, ad_group._pb),
)
# Update the ad group.
ad_group_response = ad_group_service.mutate_ad_groups(
customer_id=customer_id, operations=[ad_group_operation]
)
print(f"Updated ad group {ad_group_response.results[0].resource_name}.")
Rita
def update_ad_group(customer_id, ad_group_id, bid_micro_amount)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
resource_name = client.path.ad_group(customer_id, ad_group_id)
operation = client.operation.update_resource.ad_group(resource_name) do |ag|
ag.status = :PAUSED
ag.cpc_bid_micros = bid_micro_amount
end
response = client.service.ad_group.mutate_ad_groups(
customer_id: customer_id,
operations: [operation],
)
puts "Ad group with resource name = '#{response.results.first.resource_name}' was updated."
end
Perl
sub update_ad_group {
my ($api_client, $customer_id, $ad_group_id, $cpc_bid_micro_amount) = @_;
# Create an ad group with the proper resource name and any other changes.
my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
status => PAUSED,
cpcBidMicros => $cpc_bid_micro_amount
});
# Create an ad group operation for update, using the FieldMasks utility to
# derive the update mask.
my $ad_group_operation =
Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation->
new({
update => $ad_group,
updateMask => all_set_fields_of($ad_group)});
# Update the ad group.
my $ad_groups_response = $api_client->AdGroupService()->mutate({
customerId => $customer_id,
operations => [$ad_group_operation]});
printf "Updated ad group with resource name: '%s'.\n",
$ad_groups_response->{results}[0]{resourceName};
return 1;
}
Quitar ofertas
Para quitar una oferta, actualice su campo a null.
Dimensiones de criterios de la Red de Display
Para los anuncios que se publican en la Red de Display, hay varios tipos
dimensiones para las que se puede establecer una oferta del grupo de anuncios. Si se establecen varias ofertas en
dimensiones diferentes, el
display_custom_bid_dimension
que se puede usar para especificar
dimensión que debería
para las ofertas absolutas. Los anuncios de la Red de Búsqueda siempre utilizan ofertas de palabras clave.
También puedes establecer un
ajuste de la oferta de
se utiliza cuando el criterio no está en una dimensión de ofertas absoluta. Sí, es posible
a la que se accede mediante bid_modifier
del criterio del grupo de anuncios.