שיתוף תקציבים של קמפיינים

אפשר להגדיר תקציב לקמפיין אחד, או להיות משותף בקמפיינים רבים.

הגדרה

כשיוצרים חשבון חדש CampaignBudget באמצעות Google Ads API, אפשר לציין אם הוא ניתן לשיתוף עם BoolValue של explicitly_shared שדה:

• true (ברירת מחדל): ניתן לשתף בין כמה קמפיינים
• false: אפשר להשתמש בקמפיין אחד בלבד

נקודה חשובה: אחרי יצירת התקציב, אי אפשר לשנות את explicitly_shared מ-true עד false. עם זאת, אפשר לשנות את explicitly_shared מ-false אל true, אבל רק אם אין ניסויים שפועלים בקמפיין שנעשה בו שימוש בתקציב.

תקציבים שמשותפים באופן מפורש מופיעים בספרייה המשותפת של החשבון בקטע בממשק המשתמש של Google Ads, ואילו תקציב לא משותף מופיע רק במסגרת הגדרות של הקמפיין.

בדוגמה הבאה כשנוצר תקציב חדש, התקציב משותף כי explicitly_shared מוגדר להיות true.

Java

private String createSharedCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
  try (CampaignBudgetServiceClient campaignBudgetServiceClient =
      googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
    // Creates a shared budget.
    CampaignBudget budget =
        CampaignBudget.newBuilder()
            .setName("Shared Interplanetary Budget #" + getPrintableDateTime())
            .setAmountMicros(50_000_000L)
            .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
            .setExplicitlyShared(true)
            .build();
    // Constructs an operation that will create a shared budget.
    CampaignBudgetOperation operation =
        CampaignBudgetOperation.newBuilder().setCreate(budget).build();
    // Sends the operation in a mutate request.
    MutateCampaignBudgetsResponse response =
        campaignBudgetServiceClient.mutateCampaignBudgets(
            Long.toString(customerId), Lists.newArrayList(operation));

    MutateCampaignBudgetResult mutateCampaignBudgetResult = response.getResults(0);
    // Prints the resource name of the created object.
    System.out.printf(
        "Created shared budget with resource name: '%s'.%n",
        mutateCampaignBudgetResult.getResourceName());

    return mutateCampaignBudgetResult.getResourceName();
  }
}
UsePortfolioBiddingStrategy.java
      

C#‎

private string CreateSharedBudget(GoogleAdsClient client, long customerId, string name,
    long amount)
{
    // Get the CampaignBudgetService.
    CampaignBudgetServiceClient campaignBudgetService =
        client.GetService(Services.V17.CampaignBudgetService);

    // Create a shared budget.
    CampaignBudget budget = new CampaignBudget()
    {
        Name = name,
        AmountMicros = amount,
        DeliveryMethod = BudgetDeliveryMethodEnum.Types.BudgetDeliveryMethod.Standard,
        ExplicitlyShared = true
    };

    // Create the operation.
    CampaignBudgetOperation campaignBudgetOperation = new CampaignBudgetOperation()
    {
        Create = budget
    };

    // Make the mutate request.
    MutateCampaignBudgetsResponse retVal = campaignBudgetService.MutateCampaignBudgets(
        customerId.ToString(), new CampaignBudgetOperation[] { campaignBudgetOperation });
    return retVal.Results[0].ResourceName;
}
UsePortfolioBiddingStrategy.cs
      

PHP

private static function createSharedCampaignBudget(
    GoogleAdsClient $googleAdsClient,
    int $customerId
) {
    // Creates a shared budget.
    $budget = new CampaignBudget([
        'name' => 'Shared Interplanetary Budget #' . Helper::getPrintableDatetime(),
        'delivery_method' => BudgetDeliveryMethod::STANDARD,
        // Sets the amount of budget.
        'amount_micros' => 50000000,
        // Makes the budget explicitly shared.
        'explicitly_shared' => true
    ]);

    // Constructs a campaign budget operation.
    $campaignBudgetOperation = new CampaignBudgetOperation();
    $campaignBudgetOperation->setCreate($budget);

    // Issues a mutate request to create the budget.
    $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
    $response = $campaignBudgetServiceClient->mutateCampaignBudgets(
        MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
    );

    /** @var CampaignBudget $addedBudget */
    $addedBudget = $response->getResults()[0];
    printf(
        "Created a shared budget with resource name '%s'.%s",
        $addedBudget->getResourceName(),
        PHP_EOL
    );

    return $addedBudget->getResourceName();
}
UsePortfolioBiddingStrategy.php
      

Python

# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation = client.get_type("CampaignBudgetOperation")
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
    client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000
campaign_budget.explicitly_shared = True

# Add budget.
try:
    campaign_budget_response = (
        campaign_budget_service.mutate_campaign_budgets(
            customer_id=customer_id, operations=[campaign_budget_operation]
        )
    )
    campaign_budget_id = campaign_budget_response.results[0].resource_name
    print(f'Budget "{campaign_budget_id}" was created.')
except GoogleAdsException as ex:
    handle_googleads_exception(ex)
use_portfolio_bidding_strategy.py
      

Ruby

# Create a budget, which can be shared by multiple campaigns.
budget = client.resource.campaign_budget do |cb|
  cb.name = "Interplanetary budget ##{(Time.new.to_f * 1000).to_i}"
  cb.amount_micros = 50_000_000
  cb.delivery_method = :STANDARD
  cb.explicitly_shared = true
end

operation = client.operation.create_resource.campaign_budget(budget)

response = client.service.campaign_budget.mutate_campaign_budgets(
  customer_id: customer_id,
  operations: [operation],
)
budget_id = response.results.first.resource_name
use_portfolio_bidding_strategy.rb
      

Perl

sub create_shared_campaign_buget {
  my ($api_client, $customer_id) = @_;

  # Create a shared budget.
  my $campaign_budget =
    Google::Ads::GoogleAds::V17::Resources::CampaignBudget->new({
      name           => "Shared Interplanetary Budget #" . uniqid(),
      deliveryMethod => STANDARD,
      # Set the amount of budget.
      amountMicros => 50000000,
      # Makes the budget explicitly shared.
      explicitlyShared => 'true'
    });

  # Create a campaign budget operation.
  my $campaign_budget_operation =
    Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation
    ->new({create => $campaign_budget});

  # Add the campaign budget.
  my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_budget_operation]});

  my $campaign_budget_resource_name =
    $campaign_budgets_response->{results}[0]{resourceName};

  printf "Created a shared budget with resource name: '%s'.\n",
    $campaign_budget_resource_name;

  return $campaign_budget_resource_name;
}
use_portfolio_bidding_strategy.pl
      

הקביעה אם תקציב הקמפיין משותף

כדי לאחזר את הערך של הגדרת התקציב, אפשר לחפש את campaign_budget.explicitly_shared השדה הזה. זוהי שאילתת GAQL לשדה, סינון במזהה תקציב:

SELECT campaign_budget.explicitly_shared
FROM campaign_budget
WHERE campaign_budget.id = campaign_budget_id