增强型潜在客户转化的运作方式
增强型潜在客户转化要求设置代码,以便自动 当用户提交潜在客户表单时,会向 Google Ads 发送 GCLID。您可以设置 Google 代码。 Google 跟踪代码管理器、Google Analytics 或 Campaign Manager 360。代码会发送 潜在客户表单提交数据(例如,用户的电子邮件地址) 以及 GCLID 发送到 Google Ads。当用户 您可以通过 Google Ads 界面上传转化数据, 具体说明,请参阅帮助中心 或者,您也可以通过 Google Ads API。
Google Ads API 中的增强型潜在客户转化可捕获以下第 5 步中的操作 。
满足前提条件
若要使用增强型转化设置,需满足一些前提条件。请确保 在继续实施之前满足所有前提条件:
在您的 Google Ads 转化客户中启用转化跟踪。
接受客户数据条款,并选择启用增强型潜在客户转化。
配置代码植入。
1. 为 Google Ads 转化客户启用转化跟踪
检索转化跟踪设置的相关信息
您可以查看账号的转化跟踪设置并确认转化
可通过查询 Customer
资源来启用跟踪功能
(针对ConversionTrackingSetting
)。
发出以下查询:
GoogleAdsService.SearchStream
:
SELECT
customer.conversion_tracking_setting.google_ads_conversion_customer,
customer.conversion_tracking_setting.conversion_tracking_status,
customer.conversion_tracking_setting.conversion_tracking_id,
customer.conversion_tracking_setting.cross_account_conversion_tracking_id
FROM customer
google_ads_conversion_customer
字段用于指明
为此客户创建和管理转化。对于使用
跨账号转化跟踪、
这是经理账号的 ID。Google Ads 转化客户 ID 应为
在 Google Ads API 请求中指定为 customer_id
,以便创建和管理转化。
请注意,即使未启用转化跟踪,系统也会填充此字段。
通过
conversion_tracking_status
字段用于指明是否已启用转化跟踪,以及相应账号
正在使用跨账号转化跟踪。
在 Google Ads 转化客户下创建转化操作
如果 conversion_tracking_status
的值为 NOT_CONVERSION_TRACKED
,
该账号未启用转化跟踪。启用转化跟踪
只需在以下位置创建至少一个 ConversionAction
:
Google Ads 转化账号,如以下示例所示。或者
可以按照
帮助中心
要启用的转化类型。
请注意,通过 但可通过 Google Ads 界面停用。
<ph type="x-smartling-placeholder">代码示例
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId) { // Creates a ConversionAction. ConversionAction conversionAction = ConversionAction.newBuilder() // Note that conversion action names must be unique. If a conversion action already // exists with the specified conversion_action_name the create operation will fail with // a ConversionActionError.DUPLICATE_NAME error. .setName("Earth to Mars Cruises Conversion #" + getPrintableDateTime()) .setCategory(ConversionActionCategory.DEFAULT) .setType(ConversionActionType.WEBPAGE) .setStatus(ConversionActionStatus.ENABLED) .setViewThroughLookbackWindowDays(15L) .setValueSettings( ValueSettings.newBuilder() .setDefaultValue(23.41) .setAlwaysUseDefaultValue(true) .build()) .build(); // Creates the operation. ConversionActionOperation operation = ConversionActionOperation.newBuilder().setCreate(conversionAction).build(); try (ConversionActionServiceClient conversionActionServiceClient = googleAdsClient.getLatestVersion().createConversionActionServiceClient()) { MutateConversionActionsResponse response = conversionActionServiceClient.mutateConversionActions( Long.toString(customerId), Collections.singletonList(operation)); System.out.printf("Added %d conversion actions:%n", response.getResultsCount()); for (MutateConversionActionResult result : response.getResultsList()) { System.out.printf( "New conversion action added with resource name: '%s'%n", result.getResourceName()); } } }
C#
public void Run(GoogleAdsClient client, long customerId) { // Get the ConversionActionService. ConversionActionServiceClient conversionActionService = client.GetService(Services.V17.ConversionActionService); // Note that conversion action names must be unique. // If a conversion action already exists with the specified name the create operation // will fail with a ConversionAction.DUPLICATE_NAME error. string ConversionActionName = "Earth to Mars Cruises Conversion #" + ExampleUtilities.GetRandomString(); // Add a conversion action. ConversionAction conversionAction = new ConversionAction() { Name = ConversionActionName, Category = ConversionActionCategory.Default, Type = ConversionActionType.Webpage, Status = ConversionActionStatus.Enabled, ViewThroughLookbackWindowDays = 15, ValueSettings = new ConversionAction.Types.ValueSettings() { DefaultValue = 23.41, AlwaysUseDefaultValue = true } }; // Create the operation. ConversionActionOperation operation = new ConversionActionOperation() { Create = conversionAction }; try { // Create the conversion action. MutateConversionActionsResponse response = conversionActionService.MutateConversionActions(customerId.ToString(), new ConversionActionOperation[] { operation }); // Display the results. foreach (MutateConversionActionResult newConversionAction in response.Results) { Console.WriteLine($"New conversion action with resource name = " + $"'{newConversionAction.ResourceName}' was added."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId) { // Creates a conversion action. $conversionAction = new ConversionAction([ // Note that conversion action names must be unique. // If a conversion action already exists with the specified conversion_action_name // the create operation will fail with a ConversionActionError.DUPLICATE_NAME error. 'name' => 'Earth to Mars Cruises Conversion #' . Helper::getPrintableDatetime(), 'category' => ConversionActionCategory::PBDEFAULT, 'type' => ConversionActionType::WEBPAGE, 'status' => ConversionActionStatus::ENABLED, 'view_through_lookback_window_days' => 15, 'value_settings' => new ValueSettings([ 'default_value' => 23.41, 'always_use_default_value' => true ]) ]); // Creates a conversion action operation. $conversionActionOperation = new ConversionActionOperation(); $conversionActionOperation->setCreate($conversionAction); // Issues a mutate request to add the conversion action. $conversionActionServiceClient = $googleAdsClient->getConversionActionServiceClient(); $response = $conversionActionServiceClient->mutateConversionActions( MutateConversionActionsRequest::build($customerId, [$conversionActionOperation]) ); printf("Added %d conversion actions:%s", $response->getResults()->count(), PHP_EOL); foreach ($response->getResults() as $addedConversionAction) { /** @var ConversionAction $addedConversionAction */ printf( "New conversion action added with resource name: '%s'%s", $addedConversionAction->getResourceName(), PHP_EOL ); } }
Python
def main(client, customer_id): conversion_action_service = client.get_service("ConversionActionService") # Create the operation. conversion_action_operation = client.get_type("ConversionActionOperation") # Create conversion action. conversion_action = conversion_action_operation.create # Note that conversion action names must be unique. If a conversion action # already exists with the specified conversion_action_name, the create # operation will fail with a ConversionActionError.DUPLICATE_NAME error. conversion_action.name = f"Earth to Mars Cruises Conversion {uuid.uuid4()}" conversion_action.type_ = ( client.enums.ConversionActionTypeEnum.UPLOAD_CLICKS ) conversion_action.category = ( client.enums.ConversionActionCategoryEnum.DEFAULT ) conversion_action.status = client.enums.ConversionActionStatusEnum.ENABLED conversion_action.view_through_lookback_window_days = 15 # Create a value settings object. value_settings = conversion_action.value_settings value_settings.default_value = 15.0 value_settings.always_use_default_value = True # Add the conversion action. conversion_action_response = ( conversion_action_service.mutate_conversion_actions( customer_id=customer_id, operations=[conversion_action_operation], ) ) print( "Created conversion action " f'"{conversion_action_response.results[0].resource_name}".' )
Ruby
def add_conversion_action(customer_id) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Add a conversion action. conversion_action = client.resource.conversion_action do |ca| ca.name = "Earth to Mars Cruises Conversion #{(Time.new.to_f * 100).to_i}" ca.type = :UPLOAD_CLICKS ca.category = :DEFAULT ca.status = :ENABLED ca.view_through_lookback_window_days = 15 # Create a value settings object. ca.value_settings = client.resource.value_settings do |vs| vs.default_value = 15 vs.always_use_default_value = true end end # Create the operation. conversion_action_operation = client.operation.create_resource.conversion_action(conversion_action) # Add the ad group ad. response = client.service.conversion_action.mutate_conversion_actions( customer_id: customer_id, operations: [conversion_action_operation], ) puts "New conversion action with resource name = #{response.results.first.resource_name}." end
Perl
sub add_conversion_action { my ($api_client, $customer_id) = @_; # Note that conversion action names must be unique. # If a conversion action already exists with the specified conversion_action_name, # the create operation fails with error ConversionActionError.DUPLICATE_NAME. my $conversion_action_name = "Earth to Mars Cruises Conversion #" . uniqid(); # Create a conversion action. my $conversion_action = Google::Ads::GoogleAds::V17::Resources::ConversionAction->new({ name => $conversion_action_name, category => DEFAULT, type => WEBPAGE, status => ENABLED, viewThroughLookbackWindowDays => 15, valueSettings => Google::Ads::GoogleAds::V17::Resources::ValueSettings->new({ defaultValue => 23.41, alwaysUseDefaultValue => "true" })}); # Create a conversion action operation. my $conversion_action_operation = Google::Ads::GoogleAds::V17::Services::ConversionActionService::ConversionActionOperation ->new({create => $conversion_action}); # Add the conversion action. my $conversion_actions_response = $api_client->ConversionActionService()->mutate({ customerId => $customer_id, operations => [$conversion_action_operation]}); printf "New conversion action added with resource name: '%s'.\n", $conversion_actions_response->{results}[0]{resourceName}; return 1; }
确保 conversion_action_type
设置为正确的值
ConversionActionType
值。
如需详细了解如何在 Google Ads API 中创建转化操作,请参阅创建转化操作。
检索现有转化操作
要获取现有转化操作的详细信息,您可以发出
。确保请求中的客户 ID 设置为 Google Ads
转化客户,并且转化操作类型已设置为
正确的
ConversionActionType
值。
SELECT
conversion_action.resource_name,
conversion_action.name,
conversion_action.status
FROM conversion_action
WHERE conversion_action.type = 'UPLOAD_CLICKS'
2. 接受客户数据条款并选择启用增强型潜在客户转化
您必须选择启用增强型潜在客户转化并接受客户数据 条款,然后才能使用增强型潜在客户转化。您可以验证 只需向 Google Ads 账号发送以下查询,即可满足这些前提条件 转化客户:
SELECT
customer.id,
customer.conversion_tracking_setting.accepted_customer_data_terms,
customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled
FROM customer
如果为 accepted_customer_data_terms
或
enhanced_conversions_for_leads_enabled
为 false
,请按照
帮助中心
请先满足这些前提条件
3. 配置代码植入
您可以配置 Google 代码,通过以下方式启用增强型潜在客户转化: 请按照帮助 中心。设置 通过 Google 跟踪代码管理器实现潜在客户的增强型转化,请按照这些 说明。
后续步骤
满足前提条件后,您就可以开始在 Google Ads 中实施增强型 潜在客户转化次数。