建立需求開發廣告活動

確認已符合最低要求：需求開發廣告活動素材資源必須符合極高的品質標準，因為這類廣告活動會在十分強調視覺、以娛樂為主軸的平台 (例如「探索」和 YouTube) 上放送廣告。

建立需求開發廣告活動的步驟如下：

  1. 設定預算。
  2. 建立需求開發廣告活動，並採用適當的出價策略。
  3. 建立不含類型的廣告群組。
  4. 建立目標對象。
  5. 建立素材資源和需求開發廣告。

設定預算

建立預算。請注意，需求開發廣告活動無法使用共用預算。建議您設定足夠的每日預算，金額至少為預期目標單次動作出價的 15 倍。瞭解詳情。

Java

private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
  CampaignBudget budget =
      CampaignBudget.newBuilder()
          .setName("Interplanetary Cruise Budget #" + getPrintableDateTime())
          .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
          .setAmountMicros(500_000)
          .build();

  CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build();

  try (CampaignBudgetServiceClient campaignBudgetServiceClient =
      googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
    MutateCampaignBudgetsResponse response =
        campaignBudgetServiceClient.mutateCampaignBudgets(
            Long.toString(customerId), ImmutableList.of(op));
    String budgetResourceName = response.getResults(0).getResourceName();
    System.out.printf("Added budget: %s%n", budgetResourceName);
    return budgetResourceName;
  }
}
AddCampaigns.java

C#

private static string CreateBudget(GoogleAdsClient client, long customerId)
{
    // Get the BudgetService.
    CampaignBudgetServiceClient budgetService = client.GetService(
        Services.V18.CampaignBudgetService);

    // Create the campaign budget.
    CampaignBudget budget = new CampaignBudget()
    {
        Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
        DeliveryMethod = BudgetDeliveryMethod.Standard,
        AmountMicros = 500000
    };

    // Create the operation.
    CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()
    {
        Create = budget
    };

    // Create the campaign budget.
    MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(
        customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });
    return response.Results[0].ResourceName;
}
AddCampaigns.cs

PHP

private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a campaign budget.
    $budget = new CampaignBudget([
        'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(),
        'delivery_method' => BudgetDeliveryMethod::STANDARD,
        'amount_micros' => 500000
    ]);

    // Creates a campaign budget operation.
    $campaignBudgetOperation = new CampaignBudgetOperation();
    $campaignBudgetOperation->setCreate($budget);

    // Issues a mutate request.
    $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
    $response = $campaignBudgetServiceClient->mutateCampaignBudgets(
        MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
    );

    /** @var CampaignBudget $addedBudget */
    $addedBudget = $response->getResults()[0];
    printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL);

    return $addedBudget->getResourceName();
}
AddCampaigns.php

Python

# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation = client.get_type("CampaignBudgetOperation")
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
    client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000

# Add budget.
try:
    campaign_budget_response = (
        campaign_budget_service.mutate_campaign_budgets(
            customer_id=customer_id, operations=[campaign_budget_operation]
        )
    )
except GoogleAdsException as ex:
    handle_googleads_exception(ex)
add_campaigns.py

小茹

# Create a budget, which can be shared by multiple campaigns.
campaign_budget = client.resource.campaign_budget do |cb|
  cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}"
  cb.delivery_method = :STANDARD
  cb.amount_micros = 500000
end

operation = client.operation.create_resource.campaign_budget(campaign_budget)

# Add budget.
return_budget = client.service.campaign_budget.mutate_campaign_budgets(
  customer_id: customer_id,
  operations: [operation],
)
add_campaigns.rb

Perl

# Create a campaign budget, which can be shared by multiple campaigns.
my $campaign_budget =
  Google::Ads::GoogleAds::V18::Resources::CampaignBudget->new({
    name           => "Interplanetary budget #" . uniqid(),
    deliveryMethod => STANDARD,
    amountMicros   => 500000
  });

# Create a campaign budget operation.
my $campaign_budget_operation =
  Google::Ads::GoogleAds::V18::Services::CampaignBudgetService::CampaignBudgetOperation
  ->new({create => $campaign_budget});

# Add the campaign budget.
my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
    customerId => $customer_id,
    operations => [$campaign_budget_operation]});
add_campaigns.pl

建立廣告活動和出價策略

建立預算後，您就可以繼續建立廣告活動。

自 Google Ads API 第 17 版起，需求開發廣告活動的 AdvertisingChannelType 為 DEMAND_GEN。不應設定 AdvertisingChannelSubType。

為廣告活動設定轉換目標。

支援的出價策略包括盡量爭取點擊、目標單次轉換出價、盡量爭取轉換和目標廣告投資報酬率。

建立廣告群組

建立不含類型的廣告群組，並附加至探索廣告活動。

建立目標對象

使用 AdGroupCriterion 建立並附加目標對象。

建立素材資源和廣告

需求開發廣告活動可使用三種廣告類型：

首先，請為這些廣告類型建立素材資源。請參閱需求開發廣告活動素材資源規格和最佳做法指南，瞭解各項需求開發廣告類型可用的素材資源。指南會提供必要素材資源的相關指引，以及建議的素材資源數量。建議您評估素材資源成效，以便微調廣告素材。請參閱「報表」一節，瞭解如何擷取需求開發廣告活動的成效指標。

DemandGenCarouselAdInfo 還有額外的專屬資產，稱為 AdDemandGenCarouselCardAsset。

建立素材資源和廣告後，請將廣告加入廣告群組。

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