建立需求開發廣告活動

確認最低出價 相關規定 需求開發廣告活動素材資源必須符合非常嚴格的品質標準 因為廣告在視覺、娛樂性極高的平台上放送 「探索」和 YouTube。

建立需求開發廣告活動的步驟如下：

  1. 設定預算。
  2. 建立採用合適的出價策略的需求開發廣告活動。
  3. 建立不含類型的廣告群組。
  4. 建立目標對象。
  5. 建立素材資源和需求開發廣告。

設定預算

設定預算。請注意， 需求開發廣告活動無法使用共用預算。建議您準備 足以支應至少 15 倍的每日預算 單次轉換出價。 瞭解詳情。

Java

private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
  CampaignBudget budget =
      CampaignBudget.newBuilder()
          .setName("Interplanetary Cruise Budget #" + getPrintableDateTime())
          .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
          .setAmountMicros(500_000)
          .build();

  CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build();

  try (CampaignBudgetServiceClient campaignBudgetServiceClient =
      googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
    MutateCampaignBudgetsResponse response =
        campaignBudgetServiceClient.mutateCampaignBudgets(
            Long.toString(customerId), ImmutableList.of(op));
    String budgetResourceName = response.getResults(0).getResourceName();
    System.out.printf("Added budget: %s%n", budgetResourceName);
    return budgetResourceName;
  }
}
AddCampaigns.java

C#

private static string CreateBudget(GoogleAdsClient client, long customerId)
{
    // Get the BudgetService.
    CampaignBudgetServiceClient budgetService = client.GetService(
        Services.V17.CampaignBudgetService);

    // Create the campaign budget.
    CampaignBudget budget = new CampaignBudget()
    {
        Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
        DeliveryMethod = BudgetDeliveryMethod.Standard,
        AmountMicros = 500000
    };

    // Create the operation.
    CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()
    {
        Create = budget
    };

    // Create the campaign budget.
    MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(
        customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });
    return response.Results[0].ResourceName;
}
AddCampaigns.cs

PHP

private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a campaign budget.
    $budget = new CampaignBudget([
        'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(),
        'delivery_method' => BudgetDeliveryMethod::STANDARD,
        'amount_micros' => 500000
    ]);

    // Creates a campaign budget operation.
    $campaignBudgetOperation = new CampaignBudgetOperation();
    $campaignBudgetOperation->setCreate($budget);

    // Issues a mutate request.
    $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
    $response = $campaignBudgetServiceClient->mutateCampaignBudgets(
        MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
    );

    /** @var CampaignBudget $addedBudget */
    $addedBudget = $response->getResults()[0];
    printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL);

    return $addedBudget->getResourceName();
}
AddCampaigns.php

Python

# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation = client.get_type("CampaignBudgetOperation")
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
    client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000

# Add budget.
try:
    campaign_budget_response = (
        campaign_budget_service.mutate_campaign_budgets(
            customer_id=customer_id, operations=[campaign_budget_operation]
        )
    )
except GoogleAdsException as ex:
    handle_googleads_exception(ex)
add_campaigns.py

小茹

# Create a budget, which can be shared by multiple campaigns.
campaign_budget = client.resource.campaign_budget do |cb|
  cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}"
  cb.delivery_method = :STANDARD
  cb.amount_micros = 500000
end

operation = client.operation.create_resource.campaign_budget(campaign_budget)

# Add budget.
return_budget = client.service.campaign_budget.mutate_campaign_budgets(
  customer_id: customer_id,
  operations: [operation],
)
add_campaigns.rb

Perl

# Create a campaign budget, which can be shared by multiple campaigns.
my $campaign_budget =
  Google::Ads::GoogleAds::V17::Resources::CampaignBudget->new({
    name           => "Interplanetary budget #" . uniqid(),
    deliveryMethod => STANDARD,
    amountMicros   => 500000
  });

# Create a campaign budget operation.
my $campaign_budget_operation =
  Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation
  ->new({create => $campaign_budget});

# Add the campaign budget.
my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
    customerId => $customer_id,
    operations => [$campaign_budget_operation]});
add_campaigns.pl

建立廣告活動和出價策略

建立預算後，您就可以繼續建立廣告活動。

自 Google Ads API v17 起，需求開發廣告活動可獲得 AdvertisingChannelType敬上 (共 DEMAND_GEN 個)。不應設定任何 AdvertisingChannelSubType。

為廣告活動設定轉換目標。

支援的出價策略 盡量爭取轉換、目標單次轉換出價、盡量爭取轉換和目標廣告投資報酬率。

建立廣告群組

建立不含類型的廣告群組，並附加至探索廣告活動。

建立目標對象

建立及附加目標對象 使用 AdGroupCriterion。

建立素材資源和廣告

需求開發廣告活動提供三種廣告類型：

首先，請為這些廣告類型建立素材資源。退房日 需求開發廣告活動素材資源規格和最佳做法指南 這裡列出了每種需求開發廣告類型可用的素材資源清單。 這份指南會說明需要的素材資源數量，以及具備的素材資源數量 建議 另外，我們也建議您評估素材資源成效來微調 廣告素材：「報表」部分會說明如何擷取成效 需求開發廣告活動指標

DemandGenCarouselAdInfo 還有一個名為 AdDemandGenCarouselCardAsset。

素材資源和廣告製作完成後，請在廣告群組中加入廣告。

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