如需使用 Google Ads API 设置动态搜索广告 (DSA)，请按以下步骤操作：
- 制作广告系列并指定其网域。
- 创建一个广告组，以使用动态搜索广告的相关功能。
- 创建一个或多个 DSA。
- 在广告系列中指定展示动态搜索广告的一个或多个条件。
制作广告系列
若要告知 Google Ads 您将在广告系列中使用 DSA 广告，您首先需要创建一个 Campaign，并将字段 advertising_channel_type 设置为 AdvertisingChannelType.SEARCH。此外，还要指定 DSA 将在哪个网域中运行。为此，请使用 DynamicSearchAdsSetting 设置 Campaign 的 dynamic_search_ads_setting 字段。
以下示例创建了一个动态搜索广告系列。
Java
private static String addCampaign( GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName) { // Creates the campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) .setAdvertisingChannelType(AdvertisingChannelType.SEARCH) .setStatus(CampaignStatus.PAUSED) .setManualCpc(ManualCpc.newBuilder().build()) .setCampaignBudget(budgetResourceName) // Enables the campaign for DSAs. .setDynamicSearchAdsSetting( DynamicSearchAdsSetting.newBuilder() .setDomainName("example.com") .setLanguageCode("en") .build()) .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd")) .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd")) .build(); // Creates the operation. CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build(); // Creates the campaign service client. try (CampaignServiceClient campaignServiceClient = googleAdsClient.getLatestVersion().createCampaignServiceClient()) { // Adds the campaign. MutateCampaignsResponse response = campaignServiceClient.mutateCampaigns( Long.toString(customerId), ImmutableList.of(operation)); String campaignResourceName = response.getResults(0).getResourceName(); // Displays the results. System.out.printf("Added campaign with resource name '%s'.%n", campaignResourceName); return campaignResourceName; } }
C#
private static string AddCampaign(GoogleAdsClient client, long customerId, string budgetResourceName) { // Get the CampaignService. CampaignServiceClient campaignService = client.GetService(Services.V18.CampaignService); // Create the campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(), AdvertisingChannelType = AdvertisingChannelType.Search, Status = CampaignStatus.Paused, ManualCpc = new ManualCpc(), CampaignBudget = budgetResourceName, // Enable the campaign for DSAs. DynamicSearchAdsSetting = new DynamicSearchAdsSetting() { DomainName = "example.com", LanguageCode = "en" }, StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"), EndDate = DateTime.Now.AddDays(30).ToString("yyyyMMdd") }; // Create the operation. CampaignOperation operation = new CampaignOperation() { Create = campaign }; // Add the campaign. MutateCampaignsResponse response = campaignService.MutateCampaigns(customerId.ToString(), new CampaignOperation[] { operation }); // Displays the result. string campaignResourceName = response.Results[0].ResourceName; Console.WriteLine($"Added campaign with resource name '{campaignResourceName}'."); return campaignResourceName; }
PHP
private static function createCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $campaignBudgetResourceName ) { $campaign = new Campaign([ 'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(), 'advertising_channel_type' => AdvertisingChannelType::SEARCH, 'status' => CampaignStatus::PAUSED, 'manual_cpc' => new ManualCpc(), 'campaign_budget' => $campaignBudgetResourceName, // Enables the campaign for DSAs. 'dynamic_search_ads_setting' => new DynamicSearchAdsSetting([ 'domain_name' => 'example.com', 'language_code' => 'en' ]), // Optional: Sets the start and end dates for the campaign, beginning one day from // now and ending a month from now. 'start_date' => date('Ymd', strtotime('+1 day')), 'end_date' => date('Ymd', strtotime('+1 month')) ]); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); /** @var MutateCampaignsResponse $campaignResponse */ $campaignResponse = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); $campaignResourceName = $campaignResponse->getResults()[0]->getResourceName(); printf("Added campaign named '%s'.%s", $campaignResourceName, PHP_EOL); return $campaignResourceName; }
Python
def create_campaign(client, customer_id, budget_resource_name): """Creates a Dynamic Search Ad Campaign under the given customer ID. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID str. budget_resource_name: a resource_name str for a Budget Returns: A resource_name str for the newly created Campaign. """ # Retrieve a new campaign operation object. campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise #{uuid4()}" campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.SEARCH ) # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED campaign.manual_cpc.enhanced_cpc_enabled = True campaign.campaign_budget = budget_resource_name # Required: Enable the campaign for DSAs by setting the campaign's dynamic # search ads setting domain name and language. campaign.dynamic_search_ads_setting.domain_name = "example.com" campaign.dynamic_search_ads_setting.language_code = "en" # Optional: Sets the start and end dates for the campaign, beginning one day # from now and ending a month from now. campaign.start_date = (datetime.now() + timedelta(days=1)).strftime( "%Y%m%d" ) campaign.end_date = (datetime.now() + timedelta(days=30)).strftime("%Y%m%d") # Retrieve the campaign service. campaign_service = client.get_service("CampaignService") # Issues a mutate request to add campaign. response = campaign_service.mutate_campaigns( customer_id=customer_id, operations=[campaign_operation] ) resource_name = response.results[0].resource_name print(f'Created campaign with resource_name: "{resource_name}"')
Ruby
def create_campaign(client, customer_id, budget_resource_name) campaign = client.resource.campaign do |c| c.name = "Interplanetary Cruise #{(Time.now.to_f * 1000).to_i}" c.advertising_channel_type = :SEARCH c.status = :PAUSED c.manual_cpc = client.resource.manual_cpc c.campaign_budget = budget_resource_name c.dynamic_search_ads_setting = client.resource.dynamic_search_ads_setting do |s| s.domain_name = "example.com" s.language_code = "en" end c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d') c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d') end operation = client.operation.create_resource.campaign(campaign) response = client.service.campaign.mutate_campaigns( customer_id: customer_id, operations: [operation], ) puts("Created campaign with ID: #{response.results.first.resource_name}") response.results.first.resource_name end
Perl
sub create_campaign { my ($api_client, $customer_id, $campaign_budget_resource_name) = @_; # Create a campaign. my $campaign = Google::Ads::GoogleAds::V18::Resources::Campaign->new({ name => "Interplanetary Cruise #" . uniqid(), advertisingChannelType => SEARCH, status => Google::Ads::GoogleAds::V18::Enums::CampaignStatusEnum::PAUSED, manualCpc => Google::Ads::GoogleAds::V18::Common::ManualCpc->new(), campaignBudget => $campaign_budget_resource_name, # Enable the campaign for DSAs. dynamicSearchAdsSetting => Google::Ads::GoogleAds::V18::Resources::DynamicSearchAdsSetting->new({ domainName => "example.com", languageCode => "en" } ), # Optional: Set the start and end dates for the campaign, beginning one day from # now and ending a month from now. startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)), endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)), }); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V18::Services::CampaignService::CampaignOperation-> new({create => $campaign}); # Add the campaign. my $campaigns_response = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]}); my $campaign_resource_name = $campaigns_response->{results}[0]{resourceName}; printf "Created campaign '%s'.\n", $campaign_resource_name; return $campaign_resource_name; }
制作广告组
如需使用 DSA 功能，您需要创建一个 AdGroup，并将 type 字段设置为 SEARCH_DYNAMIC_ADS。此广告组类型会强制执行以下限制：
- 此广告组类型只能添加到搜索广告系列。
- 应在广告系列一级设置有效的
DynamicSearchAdsSetting - 为要添加的广告组。如果缺少此设置，系统会抛出
AdGroupError.CANNOT_ADD_ADGROUP_OF_TYPE_DSA_TO_CAMPAIGN_WITHOUT_DSA_SETTING错误。 - 此类广告组不允许使用肯定关键字。允许使用受众群体、动态广告定位条件和否定关键字。
- 与所有广告组一样，
type字段在构建后便无法更改。 - 此广告组中仅允许使用与 DSA 相关的广告格式。
以下代码示例显示了如何创建 SEARCH_DYNAMIC_ADS 广告组。
Java
private static String addAdGroup( GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) { // Creates the ad group. AdGroup adGroup = AdGroup.newBuilder() .setName("Earth to Mars Cruises #" + getPrintableDateTime()) .setCampaign(campaignResourceName) .setType(AdGroupType.SEARCH_DYNAMIC_ADS) .setStatus(AdGroupStatus.PAUSED) .setTrackingUrlTemplate("http://tracker.examples.com/traveltracker/{escapedlpurl}") .setCpcBidMicros(50_000) .build(); // Creates the operation. AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build(); // Creates the ad group service client. try (AdGroupServiceClient adGroupServiceClient = googleAdsClient.getLatestVersion().createAdGroupServiceClient()) { MutateAdGroupsResponse response = adGroupServiceClient.mutateAdGroups( Long.toString(customerId), ImmutableList.of(operation)); String adGroupResourceName = response.getResults(0).getResourceName(); // Displays the results. System.out.printf("Added ad group with resource name '%s'.%n", adGroupResourceName); return adGroupResourceName; } }
C#
private static string AddAdGroup(GoogleAdsClient client, long customerId, string campaignResourceName) { // Get the AdGroupService. AdGroupServiceClient adGroupService = client.GetService(Services.V18.AdGroupService); // Create the ad group. AdGroup adGroup = new AdGroup() { Name = "Earth to Mars Cruises #" + ExampleUtilities.GetRandomString(), Campaign = campaignResourceName, Type = AdGroupType.SearchDynamicAds, Status = AdGroupStatus.Paused, TrackingUrlTemplate = "http://tracker.examples.com/traveltracker/{escapedlpurl}", CpcBidMicros = 50_000 }; // Create the operation. AdGroupOperation operation = new AdGroupOperation() { Create = adGroup }; // Add the ad group. MutateAdGroupsResponse response = adGroupService.MutateAdGroups(customerId.ToString(), new AdGroupOperation[] { operation }); // Display the results. string adGroupResourceName = response.Results[0].ResourceName; Console.WriteLine($"Added ad group with resource name '{adGroupResourceName}'."); return adGroupResourceName; }
PHP
private static function createAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, string $campaignResourceName ) { // Constructs an ad group and sets an optional CPC value. $adGroup = new AdGroup([ 'name' => 'Earth to Mars Cruises #' . Helper::getPrintableDatetime(), 'campaign' => $campaignResourceName, 'status' => AdGroupStatus::PAUSED, 'type' => AdGroupType::SEARCH_DYNAMIC_ADS, 'tracking_url_template' => 'http://tracker.examples.com/traveltracker/{escapedlpurl}', 'cpc_bid_micros' => 10000000 ]); // Creates an ad group operation. $adGroupOperation = new AdGroupOperation(); $adGroupOperation->setCreate($adGroup); // Issues a mutate request to add the ad groups. $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient(); /** @var MutateAdGroupsResponse $adGroupResponse */ $adGroupResponse = $adGroupServiceClient->mutateAdGroups( MutateAdGroupsRequest::build($customerId, [$adGroupOperation]) ); $adGroupResourceName = $adGroupResponse->getResults()[0]->getResourceName(); printf("Added ad group named '%s'.%s", $adGroupResourceName, PHP_EOL); return $adGroupResourceName; }
Python
def create_ad_group(client, customer_id, campaign_resource_name): """Creates a Dynamic Search Ad Group under the given Campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID str. campaign_resource_name: a resource_name str for a Campaign. Returns: A resource_name str for the newly created Ad Group. """ # Retrieve a new ad group operation object. ad_group_operation = client.get_type("AdGroupOperation") # Create an ad group. ad_group = ad_group_operation.create # Required: set the ad group's type to Dynamic Search Ads. ad_group.type_ = client.enums.AdGroupTypeEnum.SEARCH_DYNAMIC_ADS ad_group.name = f"Earth to Mars Cruises {uuid4()}" ad_group.campaign = campaign_resource_name ad_group.status = client.enums.AdGroupStatusEnum.PAUSED # Recommended: set a tracking URL template for your ad group if you want to # use URL tracking software. ad_group.tracking_url_template = ( "http://tracker.example.com/traveltracker/{escapedlpurl}" ) # Optional: Set the ad group bid value. ad_group.cpc_bid_micros = 10000000 # Retrieve the ad group service. ad_group_service = client.get_service("AdGroupService") # Issues a mutate request to add the ad group. response = ad_group_service.mutate_ad_groups( customer_id=customer_id, operations=[ad_group_operation] ) resource_name = response.results[0].resource_name print(f'Created Ad Group with resource_name: "{resource_name}"')
Ruby
def create_ad_group(client, customer_id, campaign_resource_name) ad_group = client.resource.ad_group do |ag| ag.type = :SEARCH_DYNAMIC_ADS ag.name = "Earth to Mars Cruises #{(Time.now.to_f * 1000).to_i}" ag.campaign = campaign_resource_name ag.status = :PAUSED ag.tracking_url_template = "http://tracker.example.com/traveltracker/{escapedlpurl}" ag.cpc_bid_micros = 3_000_000 end operation = client.operation.create_resource.ad_group(ad_group) response = client.service.ad_group.mutate_ad_groups( customer_id: customer_id, operations: [operation], ) puts("Created ad group with ID: #{response.results.first.resource_name}") response.results.first.resource_name end
Perl
sub create_ad_group { my ($api_client, $customer_id, $campaign_resource_name) = @_; # Construct an ad group and set an optional CPC value. my $ad_group = Google::Ads::GoogleAds::V18::Resources::AdGroup->new({ name => "Earth to Mars Cruises #" . uniqid(), campaign => $campaign_resource_name, status => Google::Ads::GoogleAds::V18::Enums::AdGroupStatusEnum::PAUSED, type => SEARCH_DYNAMIC_ADS, trackingUrlTemplate => "http://tracker.examples.com/traveltracker/{escapedlpurl}", cpcBidMicros => 3000000 }); # Create an ad group operation. my $ad_group_operation = Google::Ads::GoogleAds::V18::Services::AdGroupService::AdGroupOperation-> new({create => $ad_group}); # Add the ad group. my $ad_groups_response = $api_client->AdGroupService()->mutate({ customerId => $customer_id, operations => [$ad_group_operation]}); my $ad_group_resource_name = $ad_groups_response->{results}[0]{resourceName}; printf "Created ad group '%s'.\n", $ad_group_resource_name; return $ad_group_resource_name; }
创建动态搜索广告
如需创建实际的 DSA，您需要使用 ExpandedDynamicSearchAdInfo 对象并设置其以下字段：
- 必需：
description - 可选：
description2
系统会在投放时根据广告系列一级设置的 DynamicSearchAdsSetting 提供的网域名称专用信息，自动为此广告生成标题、显示网址和最终到达网址。
Java
private static void addExpandedDSA( GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) { // Creates an ad group ad. AdGroupAd adGroupAd = AdGroupAd.newBuilder() .setAdGroup(adGroupResourceName) .setStatus(AdGroupAdStatus.PAUSED) // Sets the ad as an expanded dynamic search ad .setAd( Ad.newBuilder() .setExpandedDynamicSearchAd( ExpandedDynamicSearchAdInfo.newBuilder() .setDescription("Buy tickets now!") .build()) .build()) .build(); // Creates the operation. AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build(); // Creates the ad group ad service client. try (AdGroupAdServiceClient adGroupAdServiceClient = googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) { // Adds the dynamic search ad. MutateAdGroupAdsResponse response = adGroupAdServiceClient.mutateAdGroupAds( Long.toString(customerId), ImmutableList.of(operation)); // Displays the response. System.out.printf( "Added ad group ad with resource name '%s'.%n", response.getResults(0).getResourceName()); } }
C#
private static void AddExpandedDSA(GoogleAdsClient client, long customerId, string adGroupResourceName) { // Get the AdGroupAdService. AdGroupAdServiceClient adGroupAdService = client.GetService(Services.V18.AdGroupAdService); // Create an ad group ad. AdGroupAd adGroupAd = new AdGroupAd() { AdGroup = adGroupResourceName, Status = AdGroupAdStatus.Paused, // Set the ad as an expanded dynamic search ad. Ad = new Ad() { ExpandedDynamicSearchAd = new ExpandedDynamicSearchAdInfo() { Description = "Buy tickets now!" } } }; // Create the operation. AdGroupAdOperation operation = new AdGroupAdOperation() { Create = adGroupAd }; // Add the dynamic search ad. MutateAdGroupAdsResponse response = adGroupAdService.MutateAdGroupAds( customerId.ToString(), new AdGroupAdOperation[] { operation }); // Display the response. Console.WriteLine($"Added ad group ad with resource name " + $"'{response.Results[0].ResourceName}'."); }
PHP
private static function createExpandedDSA( GoogleAdsClient $googleAdsClient, int $customerId, string $adGroupResourceName ) { $adGroupAd = new AdGroupAd([ 'ad_group' => $adGroupResourceName, 'status' => AdGroupAdStatus::PAUSED, 'ad' => new Ad([ 'expanded_dynamic_search_ad' => new ExpandedDynamicSearchAdInfo([ 'description' => 'Buy tickets now!' ]) ]) ]); $adGroupAdOperation = new AdGroupAdOperation(); $adGroupAdOperation->setCreate($adGroupAd); // Issues a mutate request to add the ad group ads. $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient(); /** @var MutateAdGroupAdsResponse $adGroupAdResponse */ $adGroupAdResponse = $adGroupAdServiceClient->mutateAdGroupAds( MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation]) ); $adGroupAdResourceName = $adGroupAdResponse->getResults()[0]->getResourceName(); printf("Added ad group ad named '%s'.%s", $adGroupAdResourceName, PHP_EOL); return $adGroupAdResourceName; }
Python
def create_expanded_dsa(client, customer_id, ad_group_resource_name): """Creates a dynamic search ad under the given ad group. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID str. ad_group_resource_name: a resource_name str for an Ad Group. """ # Retrieve a new ad group ad operation object. ad_group_ad_operation = client.get_type("AdGroupAdOperation") # Create and expanded dynamic search ad. This ad will have its headline, # display URL and final URL auto-generated at serving time according to # domain name specific information provided by DynamicSearchAdSetting at # the campaign level. ad_group_ad = ad_group_ad_operation.create # Optional: set the ad status. ad_group_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED # Set the ad description. ad_group_ad.ad.expanded_dynamic_search_ad.description = "Buy tickets now!" ad_group_ad.ad_group = ad_group_resource_name # Retrieve the ad group ad service. ad_group_ad_service = client.get_service("AdGroupAdService") # Submit the ad group ad operation to add the ad group ad. response = ad_group_ad_service.mutate_ad_group_ads( customer_id=customer_id, operations=[ad_group_ad_operation] ) resource_name = response.results[0].resource_name print(f'Created Ad Group Ad with resource_name: "{resource_name}"')
Ruby
def create_expanded_dsa(client, customer_id, ad_group_resource_name) ad_group_ad = client.resource.ad_group_ad do |aga| aga.status = :PAUSED aga.ad = client.resource.ad do |ad| ad.expanded_dynamic_search_ad = client.resource.expanded_dynamic_search_ad_info do |info| info.description = "Buy tickets now!" end end aga.ad_group = ad_group_resource_name end operation = client.operation.create_resource.ad_group_ad(ad_group_ad) response = client.service.ad_group_ad.mutate_ad_group_ads( customer_id: customer_id, operations: [operation], ) puts("Created ad group ad with ID: #{response.results.first.resource_name}") end
Perl
sub create_expanded_dsa { my ($api_client, $customer_id, $ad_group_resource_name) = @_; # Create an ad group ad. my $ad_group_ad = Google::Ads::GoogleAds::V18::Resources::AdGroupAd->new({ adGroup => $ad_group_resource_name, status => Google::Ads::GoogleAds::V18::Enums::AdGroupAdStatusEnum::PAUSED, ad => Google::Ads::GoogleAds::V18::Resources::Ad->new({ expandedDynamicSearchAd => Google::Ads::GoogleAds::V18::Common::ExpandedDynamicSearchAdInfo-> new({ description => "Buy tickets now!" })})}); # Create an ad group ad operation. my $ad_group_ad_operation = Google::Ads::GoogleAds::V18::Services::AdGroupAdService::AdGroupAdOperation ->new({create => $ad_group_ad}); # Add the ad group ad. my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({ customerId => $customer_id, operations => [$ad_group_ad_operation]}); my $ad_group_ad_resource_name = $ad_group_ads_response->{results}[0]{resourceName}; printf "Created ad group ad '%s'.\n", $ad_group_ad_resource_name; return $ad_group_ad_resource_name; }
final_urls 字段由 Google Ads 在创建 DSA 时计算得出。因此，您在创建动态搜索广告时无法设置此字段。如需使用网址跟踪软件，您可以使用 tracking_url_template 字段指定需要的其他跟踪参数或重定向。指定此字段时，您必须添加以下参数之一，以便 Google Ads 插入匹配的最终到达网址：
| 参数 | 说明 |
|---|---|
{unescapedlpurl} |
非转义的着陆页网址，用于将某些内容添加到末尾，例如：
|
{escapedlpurl} |
转义的（网址编码）着陆页网址，用于重定向至某个跟踪器，例如：
|
{lpurlpath} |
只包含来自所计算网址的路径和查询参数，例如：
|
{lpurl} |
对着陆页网址的 |
例如：
Java
dsa.setTrackingUrlTemplate(
StringValue.of("http://example.com/traveltracker/{escapedlpurl}"));
指定动态搜索广告的条件
最后，您需要设置一些条件来触发 DSA 的投放。这通过使用 AdGroupCriterion 的 webpage 字段来完成。此 webpage 字段设置为 WebpageInfo 对象，允许 1 到 3 个 conditions。
这些 conditions 是 WebpageConditionInfo 实例，可让您在之前在广告系列设置中指定的网域中精确指定要过滤或搜索的内容。您可以在网域内按以下五项进行过滤：
| WebpageConditionOperand | 说明 |
|---|---|
URL |
与网页网址的部分内容匹配的字符串。 |
CATEGORY |
要精确匹配的类别字符串。 |
PAGE_TITLE |
与网页标题的部分内容匹配的字符串。 |
PAGE_CONTENT |
与已编入索引的任一给定网页的部分内容匹配的字符串。 |
CUSTOM_LABEL |
与网页自定义标签定位条件匹配的字符串。请参阅使用自定义标签定位页面 Feed 网址。 |
例如，您可以创建一个网页条件，定位到位于度假网站的 /children 分支中的所有内容（URL 条件），但仅定位到标题中包含“特惠”字样的网页（PAGE_TITLE 条件）。
探索网站的类别
您可以通过在 GAQL 查询中选择 domain_category 资源的字段，检索和过滤 Google 认为适用于您网站的 DomainCategory 列表。
以下 GAQL 查询会检索特定网站和特定广告系列的网域类别列表，并按其 ID 进行过滤：
SELECT
domain_category.category,
domain_category.language_code,
domain_category.recommended_cpc_bid_micros
FROM domain_category
WHERE domain_category.domain = 'example.com'
AND campaign.id = campaign_id
排除网站的某些部分
您还可以使用 AdGroupCriterionService 设置排除网页条件。例如，您可以使用此功能排除您希望通过其他广告系列或广告组管理的特定标题的网页。
其他条件
动态搜索广告系列和广告组并非只能使用网页条件；您可以继续使用其他条件类型，进一步优化和提高广告的质量。不过，您应谨慎使用其他条件，因为添加过多条件可能会降低 DSA 广告系列的自动定位效果。