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Dynamic Search Ads
Dynamic Search Ads (DSAs)
let you target entire websites, or portions of them, without having to create
keywords and ads for all the possible matches. Instead, whenever a relevant user
search occurs, the system dynamically generates an ad with a headline based on
the query, and with text based on your most relevant landing page. The ad enters
the auction and competes normally. So you get better results from broader
exposure for more of your in-stock inventory, without making any changes to your
existing keyword campaigns.
In addition to enabling you to broadly target an entire website or domain, DSAs
can also serve as a "catch-all" or backup option for your existing campaigns and
keywords. You can set up keywords, ad groups, and ads as you do today, and then
add a DSA to catch other queries that don't match your existing campaign setup.
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Last updated 2025-02-21 UTC.
[null,null,["Last updated 2025-02-21 UTC."],[[["Dynamic Search Ads target entire websites or sections, eliminating the need for individual keywords and ads by dynamically generating ads based on user searches and landing pages."],["DSAs expand your reach and improve results by automatically showing ads for a wider range of relevant searches related to your inventory."],["They can complement existing campaigns by acting as a safety net, capturing searches that your keyword-based campaigns might miss."],["Consider upgrading to Performance Max if you are already using Dynamic Search Ads for enhanced campaign performance."]]],[]]
