Pour les annonces d'hôtel, une stratégie d'enchères peut être attribuée à une campagne individuelle.
Pour en savoir plus sur le choix des stratégies d'enchères pour les annonces d'hôtel, consultez la page Présentation du système d'enchères pour les annonces d'hôtel. Une fois que vous vous êtes familiarisé avec les stratégies d'enchères, vous pouvez utiliser l'API Google Ads pour attribuer et mettre à jour des stratégies d'enchères pour vos campagnes d'hôtel.
Attribuer une stratégie d'enchères
Pour attribuer une stratégie lors de la création d'une campagne d'hôtel, procédez comme suit:
Sélectionnez un
campaign_bidding_strategy
. Vous pouvez utiliser les stratégies suivantes pour les annonces d'hôtel:commission
(par conversion ou par séjour)percent_cpc
(accepte le CPC optimisé)manual_cpc
(accepte le CPC optimisé)
Déterminez la paire nom de champ/valeur que vous souhaitez utiliser pour la stratégie choisie. Par exemple, pour une stratégie
percent_cpc
, vous pouvez définirenhanced_cpc_enabled
surtrue
.Définissez la stratégie lorsque vous créez la campagne. Par exemple, en Java, appelez la méthode setter pour le champ
campaign_bidding_strategy
(la convention de nom de la méthode estsetcampaign_bidding_strategy
) à partir d'un compilateur d'une instanceCampaign
.Pour une stratégie
commission
, lorsque vous créez la campagne, n'oubliez pas d'ajouter une instruction supplémentaire qui définit lePaymentMode
.
Cet exemple montre comment définir une stratégie d'enchères percent_cpc
lors de la création d'une campagne:
Java
// Creates the campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) // Configures settings related to hotel campaigns including advertising channel type // and hotel setting info. .setAdvertisingChannelType(AdvertisingChannelType.HOTEL) .setHotelSetting(hotelSettingInfo) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy to Percent CPC. Only Manual CPC and Percent CPC can be used // for hotel campaigns. .setPercentCpc( PercentCpc.newBuilder().setCpcBidCeilingMicros(cpcBidCeilingMicroAmount).build()) // Sets the budget. .setCampaignBudget(budgetResourceName) // Adds the networkSettings configured above. .setNetworkSettings(networkSettings) .build();
C#
// Create a campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise Campaign #" + ExampleUtilities.GetRandomString(), // Configure settings related to hotel campaigns including advertising channel type // and hotel setting info. AdvertisingChannelType = AdvertisingChannelType.Hotel, HotelSetting = new HotelSettingInfo() { HotelCenterId = hotelCenterAccountId }, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. Status = CampaignStatus.Paused, // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can // be used for hotel campaigns. PercentCpc = new PercentCpc() { CpcBidCeilingMicros = cpcBidCeilingMicroAmount }, // Set the budget. CampaignBudget = budgetResourceName, // Configure the campaign network options. Only Google Search is allowed for // hotel campaigns. NetworkSettings = new NetworkSettings() { TargetGoogleSearch = true } };
PHP
// Creates a campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to hotel campaigns including advertising channel type // and hotel setting info. 'advertising_channel_type' => AdvertisingChannelType::HOTEL, 'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used // for hotel campaigns. 'percent_cpc' => new PercentCpc([ 'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount ]), // Sets the budget. 'campaign_budget' => $budgetResourceName, // Configures the campaign network options. Only Google Search is allowed for // hotel campaigns. 'network_settings' => new NetworkSettings([ 'target_google_search' => true, ]), ]);
Python
# Create campaign. campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}" # Configures settings related to hotel campaigns including advertising # channel type and hotel setting info. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.HOTEL ) campaign.hotel_setting.hotel_center_id = hotel_center_account_id # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount # Sets the budget. campaign.campaign_budget = budget_resource_name # Set the campaign network options. Only Google Search is allowed for hotel # campaigns. campaign.network_settings.target_google_search = True
Ruby
# Create a campaign. campaign_operation = client.operation.create_resource.campaign do |c| c.name = generate_random_name_field("Interplanetary Cruise Campaign") # Configure settings related to hotel campaigns. c.advertising_channel_type = :HOTEL c.hotel_setting = client.resource.hotel_setting_info do |hsi| hsi.hotel_center_id = hotel_center_account_id end # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting and # the ads are ready to serve. c.status = :PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can # be used for hotel campaigns. c.percent_cpc = client.resource.percent_cpc do |pcpc| pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount end # Set the budget. c.campaign_budget = budget_resource # Configures the campaign network options. Only Google Search is allowed for # hotel campaigns. c.network_settings = client.resource.network_settings do |ns| ns.target_google_search = true end end
Perl
# Create a hotel campaign. my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to hotel campaigns including advertising # channel type and hotel setting info. advertisingChannelType => HOTEL, hotelSetting => Google::Ads::GoogleAds::V16::Resources::HotelSettingInfo->new({ hotelCenterId => $hotel_center_account_id } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V16::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. percentCpc => Google::Ads::GoogleAds::V16::Common::PercentCpc->new( {cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount} ), # Set the budget. campaignBudget => $budget_resource_name, # Configure the campaign network options. Only Google Search is allowed for # hotel campaigns. networkSettings => Google::Ads::GoogleAds::V16::Resources::NetworkSettings->new({ targetGoogleSearch => "true" })});
Modifier une stratégie d'enchères
Pour mettre à jour la stratégie d'enchères d'une campagne, définissez les champs de l'Campaign
dans un CampaignOperation.update
, comme décrit dans Attribuer une stratégie d'enchères.