বিড মডিফায়ারের সাথে বিড সামঞ্জস্য করুন

হোটেল বিজ্ঞাপনের জন্য বিড অ্যাডজাস্টমেন্ট (এটিকে বিড মডিফায়ারও বলা হয়) সেট করতে আপনি Google Ads API ব্যবহার করতে পারেন। আপনি সেট করতে পারেন এমন বিড সামঞ্জস্য সম্পর্কে বিশদ বিবরণের জন্য, হোটেল বিজ্ঞাপনগুলির জন্য বিড সমন্বয় সম্পর্কে দেখুন।

প্রচারাভিযান স্তর বিড সমন্বয়

প্রচারাভিযান স্তরে বিড সমন্বয় সেট করতে Google বিজ্ঞাপন API ব্যবহার করতে, বিড মডিফায়ার পরিচালনা করুন দেখুন।

বিজ্ঞাপন গোষ্ঠী স্তরের বিড সমন্বয়

বিজ্ঞাপন গ্রুপ লেভেলে বিড অ্যাডজাস্টমেন্ট সেট করতে Google Ads API ব্যবহার করতে, আপনাকে প্রথমে প্রাসঙ্গিক ক্লাসের একটি অবজেক্ট তৈরি করতে হবে (উদাহরণস্বরূপ, HotelAdvanceBookingWindowInfo বা HotelDateSelectionTypeInfo ) এবং তারপর তার ক্ষেত্রগুলিকে উপযুক্ত মানগুলিতে সেট করতে হবে।

উদাহরণস্বরূপ, আপনি যদি 30 থেকে 60 দিনের মধ্যে একটি অ্যাডভান্স বুকিং উইন্ডো ব্যবহার করে একটি বিজ্ঞাপন গ্রুপ বিড মডিফায়ার তৈরি করতে চান, তাহলে আপনাকে একটি HotelAdvanceBookingWindowInfo অবজেক্ট তৈরি করতে হবে এবং min_days 30 এবং max_days 60-এ সেট করতে হবে।

অবশেষে, প্রাসঙ্গিক বস্তুটিকে একটি AdGroupBidModifier অবজেক্টের সাথে যুক্ত করুন। আপনাকে ad_group ব্যবহার করে একটি বিজ্ঞাপন গোষ্ঠীর সম্পদের নামও উল্লেখ করতে হবে যেখানে বিজ্ঞাপন গোষ্ঠী বিড সংশোধক অন্তর্ভুক্ত।

জাভা

private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
  List<AdGroupBidModifierOperation> operations = new ArrayList<>();

  // Constructs the ad group resource name to use for each bid modifier.
  String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId);

  // 1) Creates an ad group bid modifier based on the hotel check-in day.
  AdGroupBidModifier checkInDayAdGroupBidModifier =
      AdGroupBidModifier.newBuilder()
          // Sets the resource name to the ad group resource name joined with the criterion ID
          // whose value corresponds to the desired check-in day.
          .setAdGroup(adGroupResourceName)
          .setHotelCheckInDay(HotelCheckInDayInfo.newBuilder().setDayOfWeek(DayOfWeek.MONDAY))
          // Sets the bid modifier value to 150%.
          .setBidModifier(1.5d)
          .build();
  operations.add(
      AdGroupBidModifierOperation.newBuilder().setCreate(checkInDayAdGroupBidModifier).build());

  // 2) Creates an ad group bid modifier based on the hotel length of stay.
  AdGroupBidModifier lengthOfStayAdGroupBidModifier =
      AdGroupBidModifier.newBuilder()
          // Sets the ad group.
          .setAdGroup(adGroupResourceName)
          // Creates the hotel length of stay info.
          .setHotelLengthOfStay(
              HotelLengthOfStayInfo.newBuilder().setMinNights(3L).setMaxNights(7L).build())
          // Sets the bid modifier value to 170%.
          .setBidModifier(1.7d)
          .build();
  operations.add(
      AdGroupBidModifierOperation.newBuilder().setCreate(lengthOfStayAdGroupBidModifier).build());

  // Issues a mutate request to add the ad group bid modifiers.
  try (AdGroupBidModifierServiceClient adGroupBidModifierServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupBidModifierServiceClient()) {
    MutateAdGroupBidModifiersResponse response =
        adGroupBidModifierServiceClient.mutateAdGroupBidModifiers(
            Long.toString(customerId), operations);

    // Prints the resource names of the added ad group bid modifiers.
    System.out.printf("Added %d hotel ad group bid modifiers:%n", response.getResultsCount());
    for (MutateAdGroupBidModifierResult mutateAdGroupBidModifierResult :
        response.getResultsList()) {
      System.out.printf("  %s%n", mutateAdGroupBidModifierResult.getResourceName());
    }
  }
}
AddHotelAdGroupBidModifiers.java
      

সি#

public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
    // Get the AdGroupBidModifierService.
    AdGroupBidModifierServiceClient service = client.GetService(
        Services.V17.AdGroupBidModifierService);

    // Constructs the ad group resource name to use for each bid modifier.
    string adGroupResourceName = ResourceNames.AdGroup(customerId, adGroupId);

    // 1) Create an ad group bid modifier based on the hotel check-in day.
    AdGroupBidModifier checkInDayAdGroupBidModifier = new AdGroupBidModifier()
    {
        // Sets the resource name to the ad group resource name joined with the criterion
        // ID whose value corresponds to the desired check-in day.
        AdGroup = adGroupResourceName,
        HotelCheckInDay = new HotelCheckInDayInfo()
        {
            DayOfWeek = DayOfWeek.Monday
        },

        // Set the bid modifier value to 150%.
        BidModifier = 1.5,
    };

    // Creates an ad group bid modifier operation.
    var checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
    {
        Create = checkInDayAdGroupBidModifier
    };

    // 2) Create an ad group bid modifier based on the hotel length of stay.
    AdGroupBidModifier lengthOfStayAdGroupBidModifier = new AdGroupBidModifier()
    {
        // Set the ad group.
        AdGroup = ResourceNames.AdGroup(customerId, adGroupId),

        // Set the hotel length of stay info.
        HotelLengthOfStay = new HotelLengthOfStayInfo()
        {
            MinNights = 3,
            MaxNights = 7
        },

        // Set the bid modifier value to 170%.
        BidModifier = 1.7
    };

    // Create an ad group bid modifier operation.
    var lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
    {
        Create = lengthOfStayAdGroupBidModifier
    };

    try
    {
        // Issue a mutate request to add an ad group bid modifiers.
        MutateAdGroupBidModifiersResponse response = service.MutateAdGroupBidModifiers(
            customerId.ToString(),
            new AdGroupBidModifierOperation[] {
      checkInDayAdGroupBidModifierOperation,
      lengthOfStayAdGroupBidModifierOperation
            }
        );

        // Display the resource names of the added ad group bid modifiers.
        Console.WriteLine($"Added {response.Results.Count} hotel ad group bid modifiers:");

        foreach (MutateAdGroupBidModifierResult result in response.Results)
        {
            Console.WriteLine($"- {result.ResourceName}");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddHotelAdGroupBidModifiers.cs
      

পিএইচপি

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId
) {
    $operations = [];

    // 1) Creates an ad group bid modifier based on the hotel check-in day.
    $checkInDayAdGroupBidModifier = new AdGroupBidModifier([
        // Sets the ad group.
        'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
        'hotel_check_in_day' => new HotelCheckInDayInfo([
            'day_of_week' => DayOfWeek::MONDAY
        ]),
        // Sets the bid modifier value to 150%.
        'bid_modifier' => 1.5
    ]);

    // Creates an ad group bid modifier operation.
    $checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
    $checkInDayAdGroupBidModifierOperation->setCreate($checkInDayAdGroupBidModifier);
    $operations[] = $checkInDayAdGroupBidModifierOperation;

    // 2) Creates an ad group bid modifier based on the hotel length of stay.
    $lengthOfStayAdGroupBidModifier = new AdGroupBidModifier([
        // Sets the ad group.
        'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
        // Creates the hotel length of stay info.
        'hotel_length_of_stay' => new HotelLengthOfStayInfo([
            'min_nights' => 3,
            'max_nights' => 7,
        ]),
        // Sets the bid modifier value to 170%.
        'bid_modifier' => 1.7
    ]);

    // Creates an ad group bid modifier operation.
    $lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
    $lengthOfStayAdGroupBidModifierOperation->setCreate(
        $lengthOfStayAdGroupBidModifier
    );
    $operations[] = $lengthOfStayAdGroupBidModifierOperation;

    // Issues a mutate request to add an ad group bid modifiers.
    $adGroupBidModifierServiceClient = $googleAdsClient->getAdGroupBidModifierServiceClient();
    $response = $adGroupBidModifierServiceClient->mutateAdGroupBidModifiers(
        MutateAdGroupBidModifiersRequest::build($customerId, $operations)
    );

    // Print out resource names of the added ad group bid modifiers.
    printf(
        "Added %d hotel ad group bid modifiers:%s",
        $response->getResults()->count(),
        PHP_EOL
    );
    foreach ($response->getResults() as $addedAdGroupBidModifier) {
        /** @var AdGroupBidModifier $addedAdGroupBidModifier */
        print $addedAdGroupBidModifier->getResourceName() . PHP_EOL;
    }
}
AddHotelAdGroupBidModifiers.php
      

পাইথন

def main(client, customer_id, ad_group_id):
    ad_group_service = client.get_service("AdGroupService")
    ag_bm_service = client.get_service("AdGroupBidModifierService")

    # Create ad group bid modifier based on hotel check-in day.
    check_in_ag_bm_operation = client.get_type("AdGroupBidModifierOperation")
    check_in_ag_bid_modifier = check_in_ag_bm_operation.create
    check_in_ag_bid_modifier.hotel_check_in_day.day_of_week = (
        client.enums.DayOfWeekEnum.MONDAY
    )
    check_in_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )
    # Sets the bid modifier value to 150%.
    check_in_ag_bid_modifier.bid_modifier = 1.5

    # Create ad group bid modifier based on hotel length of stay info.
    los_ag_bm_operation = client.get_type("AdGroupBidModifierOperation")
    los_ag_bid_modifier = los_ag_bm_operation.create
    los_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )
    # Creates the hotel length of stay info.
    hotel_length_of_stay_info = los_ag_bid_modifier.hotel_length_of_stay
    hotel_length_of_stay_info.min_nights = 3
    hotel_length_of_stay_info.max_nights = 7
    # Sets the bid modifier value to 170%.
    los_ag_bid_modifier.bid_modifier = 1.7

    # Add the bid modifiers
    ag_bm_response = ag_bm_service.mutate_ad_group_bid_modifiers(
        customer_id=customer_id,
        operations=[check_in_ag_bm_operation, los_ag_bm_operation],
    )

    # Print out resource names of the added ad group bid modifiers.
    print(f"Added {len(ag_bm_response.results)} hotel ad group bid modifiers:")

    for result in ag_bm_response.results:
        print(result.resource_name)
add_hotel_ad_group_bid_modifiers.py
      

রুবি

def add_hotel_ad_group_bid_modifiers(customer_id, ad_group_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new
  operations = []
  ad_group_resource = client.path.ad_group(customer_id, ad_group_id)

  # 1) Creates an ad group bid modifier based on the hotel check-in day.
  operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
    # Sets the ad group.
    bm.ad_group = ad_group_resource

    # Sets the check-in day to Monday.
    bm.hotel_check_in_day = client.resource.hotel_check_in_day_info do |info|
      info.day_of_week = :MONDAY
    end

    # Sets the bid modifier value to 150%.
    bm.bid_modifier = 1.5
  end

  # 2) Creates an ad group bid modifier based on the hotel length of stay.
  operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
    # Sets the ad group.
    bm.ad_group = ad_group_resource

    # Creates the hotel length of stay info.
    bm.hotel_length_of_stay = client.resource.hotel_length_of_stay_info do |info|
      info.min_nights = 3
      info.max_nights = 7
    end

    # Sets the bid modifier value to 170%.
    bm.bid_modifier = 1.7
  end

  # 3) Issues a mutate request to add an ad group bid modifiers.
  ad_group_bid_modifier_service = client.service.ad_group_bid_modifier
  response = ad_group_bid_modifier_service.mutate_ad_group_bid_modifiers(
    customer_id: customer_id,
    operations: operations,
  )

  # Print out resource names of the added ad group bid modifiers.
  puts "Added #{response.results.size} hotel ad group bid modifiers:"
  response.results.each do |added_ad_group_bid_modifier|
    puts "\t#{added_ad_group_bid_modifier.resource_name}"
  end
end
add_hotel_ad_group_bid_modifiers.rb
      

পার্ল

sub add_hotel_ad_group_bid_modifiers {
  my ($api_client, $customer_id, $ad_group_id) = @_;

  # 1) Create an ad group bid modifier based on the hotel check-in day.
  my $check_in_day_ad_group_bid_modifier =
    Google::Ads::GoogleAds::V17::Resources::AdGroupBidModifier->new({
      # Set the ad group.
      adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      hotelCheckInDay =>
        Google::Ads::GoogleAds::V17::Common::HotelCheckInDayInfo->new({
          dayOfWeek => MONDAY
        }
        ),
      # Set the bid modifier value to 150%.
      bidModifier => 1.5
    });

  # Create an ad group bid modifier operation.
  my $check_in_day_ad_group_bid_modifier_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
    ->new({
      create => $check_in_day_ad_group_bid_modifier
    });

  # 2) Create an ad group bid modifier based on the hotel length of stay.
  my $length_of_stay_ad_group_bid_modifier =
    Google::Ads::GoogleAds::V17::Resources::AdGroupBidModifier->new({
      # Set the ad group.
      adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      # Create the hotel length of stay info.
      hotelLengthOfStay =>
        Google::Ads::GoogleAds::V17::Common::HotelLengthOfStayInfo->new({
          minNights => 3,
          maxNights => 7
        }
        ),
      # Set the bid modifier value to 170%.
      bidModifier => 1.7
    });

  # Create an ad group bid modifier operation.
  my $length_of_stay_ad_group_bid_modifier_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
    ->new({
      create => $length_of_stay_ad_group_bid_modifier
    });

  # 3) Add the ad group bid modifiers.
  my $ad_group_bid_modifiers_response =
    $api_client->AdGroupBidModifierService()->mutate({
      customerId => $customer_id,
      operations => [
        $check_in_day_ad_group_bid_modifier_operation,
        $length_of_stay_ad_group_bid_modifier_operation
      ]});

  # Print out resource names of the added ad group bid modifiers.
  my $ad_group_bid_modifier_results =
    $ad_group_bid_modifiers_response->{results};
  printf "Added %d hotel ad group bid modifiers:\n",
    scalar @$ad_group_bid_modifier_results;

  foreach my $ad_group_bid_modifier_result (@$ad_group_bid_modifier_results) {
    printf "\t%s\n", $ad_group_bid_modifier_result->{resourceName};
  }

  return 1;
}
add_hotel_ad_group_bid_modifiers.pl