Wenn Sie sich mit anderen Nutzern über unsere Produkte austauschen und Feedback geben möchten, können Sie dem offiziellen Google Ads-Discord-Kanal auf dem Server der
Google Advertising and Measurement Community beitreten.
Eine Hotelanzeigengruppe erstellen
Mit Sammlungen den Überblick behalten
Sie können Inhalte basierend auf Ihren Einstellungen speichern und kategorisieren.
Damit Anzeigen für Ihre Hotelkampagne ausgeliefert werden können, müssen Sie eine AdGroup
mit mindestens einer Anzeige in der Anzeigengruppe erstellen. Wie später gezeigt, wird in einer Hotelkampagne nur eine Anzeigengruppe vom Typ HOTEL_ADS
unterstützt, die Sie im Feld type
festlegen können. Im Codebeispiel wird auch ein prozentuales CPC-Gebot festgelegt, da die Gebotsstrategie der Kampagne PercentCpc
ist.
Java
private String addHotelAdGroup(
GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
// Creates an ad group.
AdGroup adGroup =
AdGroup.newBuilder()
.setName("Earth to Mars Cruises #" + getPrintableDateTime())
.setCampaign(campaignResourceName)
// Sets the ad group type to HOTEL_ADS. This cannot be set to other types.
.setType(AdGroupType.HOTEL_ADS)
.setCpcBidMicros(1_000_000L)
.setStatus(AdGroupStatus.ENABLED)
.build();
// Creates an ad group operation.
AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();
// Issues a mutate request to add an ad group.
try (AdGroupServiceClient adGroupServiceClient =
googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
MutateAdGroupResult mutateAdGroupResult =
adGroupServiceClient
.mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation))
.getResults(0);
System.out.printf(
"Added a hotel ad group with resource name: '%s'%n",
mutateAdGroupResult.getResourceName());
return mutateAdGroupResult.getResourceName();
}
}
C#
private static string AddHotelAdGroup(GoogleAdsClient client, long customerId,
string campaignResourceName)
{
// Get the AdGroupService.
AdGroupServiceClient service = client.GetService(Services.V21.AdGroupService);
// Create an ad group.
AdGroup adGroup = new AdGroup()
{
Name = "Earth to Mars Cruise #" + ExampleUtilities.GetRandomString(),
// Sets the campaign.
Campaign = campaignResourceName,
// Optional: Sets the ad group type to HOTEL_ADS.
// This cannot be set to other types.
Type = AdGroupType.HotelAds,
CpcBidMicros = 10000000,
Status = AdGroupStatus.Enabled
};
// Create an ad group operation.
AdGroupOperation adGroupOperation = new AdGroupOperation()
{
Create = adGroup
};
// Issue a mutate request to add an ad group.
MutateAdGroupsResponse response = service.MutateAdGroups(customerId.ToString(),
new AdGroupOperation[] { adGroupOperation });
return response.Results[0].ResourceName;
}
PHP
private static function addHotelAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $campaignResourceName
) {
// Creates an ad group.
$adGroup = new AdGroup([
'name' => 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(),
// Sets the campaign.
'campaign' => $campaignResourceName,
// Sets the ad group type to HOTEL_ADS.
// This cannot be set to other types.
'type' => AdGroupType::HOTEL_ADS,
'cpc_bid_micros' => 10000000,
'status' => AdGroupStatus::ENABLED,
]);
// Creates an ad group operation.
$adGroupOperation = new AdGroupOperation();
$adGroupOperation->setCreate($adGroup);
// Issues a mutate request to add an ad group.
$adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
$response = $adGroupServiceClient->mutateAdGroups(
MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
);
/** @var AdGroup $addedAdGroup */
$addedAdGroup = $response->getResults()[0];
printf(
"Added a hotel ad group with resource name '%s'.%s",
$addedAdGroup->getResourceName(),
PHP_EOL
);
return $addedAdGroup->getResourceName();
}
Python
def add_hotel_ad_group(
client: GoogleAdsClient, customer_id: str, campaign_resource_name: str
) -> str:
ad_group_service: AdGroupServiceClient = client.get_service(
"AdGroupService"
)
# Create ad group.
ad_group_operation: AdGroupOperation = client.get_type("AdGroupOperation")
ad_group: AdGroup = ad_group_operation.create
ad_group.name = f"Earth to Mars cruise {uuid.uuid4()}"
ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
ad_group.campaign = campaign_resource_name
# Sets the ad group type to HOTEL_ADS. This cannot be set to other types.
ad_group.type_ = client.enums.AdGroupTypeEnum.HOTEL_ADS
ad_group.cpc_bid_micros = 10000000
# Add the ad group.
ad_group_response: MutateAdGroupsResponse = (
ad_group_service.mutate_ad_groups(
customer_id=customer_id, operations=[ad_group_operation]
)
)
ad_group_resource_name: str = ad_group_response.results[0].resource_name
print(
"Added a hotel ad group with resource name '{ad_group_resource_name}'."
)
return ad_group_resource_name
Ruby
def add_hotel_ad_group(client, customer_id, campaign_resource)
# Create an ad group.
ad_group_operation = client.operation.create_resource.ad_group do |ag|
ag.name = generate_random_name_field("Earth to Mars Cruise")
# Set the campaign.
ag.campaign = campaign_resource
# Optional: Set the ad group type to HOTEL_ADS.
# This cannot be set to other types.
ag.type = :HOTEL_ADS
ag.cpc_bid_micros = 10_000_000
ag.status = :ENABLED
end
# Issue a mutate request to add the ad group.
ad_group_service = client.service.ad_group
response = ad_group_service.mutate_ad_groups(
customer_id: customer_id,
operations: [ad_group_operation]
)
# Fetch the new ad group's resource name.
ad_group_resource = response.results.first.resource_name
puts "Added hotel ad group with resource name '#{ad_group_resource}'."
ad_group_resource
end
Perl
sub add_hotel_ad_group {
my ($api_client, $customer_id, $campaign_resource_name) = @_;
# Create an ad group.
my $ad_group = Google::Ads::GoogleAds::V21::Resources::AdGroup->new({
name => "Earth to Mars Cruise #" . uniqid(),
# Set the campaign.
campaign => $campaign_resource_name,
# Set the ad group type to HOTEL_ADS.
# This cannot be set to other types.
type => HOTEL_ADS,
cpcBidMicros => 1000000,
status => Google::Ads::GoogleAds::V21::Enums::AdGroupStatusEnum::ENABLED
});
# Create an ad group operation.
my $ad_group_operation =
Google::Ads::GoogleAds::V21::Services::AdGroupService::AdGroupOperation->
new({create => $ad_group});
# Add the ad group.
my $ad_group_resource_name = $api_client->AdGroupService()->mutate({
customerId => $customer_id,
operations => [$ad_group_operation]})->{results}[0]{resourceName};
printf "Added a hotel ad group with resource name: '%s'.\n",
$ad_group_resource_name;
return $ad_group_resource_name;
}
Sofern nicht anders angegeben, sind die Inhalte dieser Seite unter der Creative Commons Attribution 4.0 License und Codebeispiele unter der Apache 2.0 License lizenziert. Weitere Informationen finden Sie in den Websiterichtlinien von Google Developers. Java ist eine eingetragene Marke von Oracle und/oder seinen Partnern.
Zuletzt aktualisiert: 2025-08-31 (UTC).
[null,null,["Zuletzt aktualisiert: 2025-08-31 (UTC)."],[[["\u003cp\u003eTo display ads for Hotel campaigns, you need to create an \u003ccode\u003eAdGroup\u003c/code\u003e with at least one ad and set its type to \u003ccode\u003eHOTEL_ADS\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eHotel campaigns exclusively support ad groups of the \u003ccode\u003eHOTEL_ADS\u003c/code\u003e type, which must be specified in the \u003ccode\u003etype\u003c/code\u003e field.\u003c/p\u003e\n"],["\u003cp\u003eSince the campaign's bidding strategy is \u003ccode\u003ePercentCpc\u003c/code\u003e, the code example sets a Percent CPC bid for the ad group.\u003c/p\u003e\n"]]],[],null,["# Creating a Hotel Ad Group\n\nIn order to serve ads for your Hotel campaign, you must create an\n[`AdGroup`](/google-ads/api/reference/rpc/v21/AdGroup) with at least one ad in the ad group. As shown\nlater, a Hotel campaign supports only an ad group of the `HOTEL_ADS` type,\nwhich you can set in the [`type`](/google-ads/api/reference/rpc/v21/AdGroup#type) field. The\ncode example also sets a Percent CPC bid since\nthe campaign's bidding strategy is [`PercentCpc`](/google-ads/api/reference/rpc/v21/PercentCpc).\n\n\n### Java\n\n```java\nprivate String addHotelAdGroup(\n GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {\n // Creates an ad group.\n AdGroup adGroup =\n AdGroup.newBuilder()\n .setName(\"Earth to Mars Cruises #\" + getPrintableDateTime())\n .setCampaign(campaignResourceName)\n // Sets the ad group type to HOTEL_ADS. This cannot be set to other types.\n .setType(AdGroupType.HOTEL_ADS)\n .setCpcBidMicros(1_000_000L)\n .setStatus(AdGroupStatus.ENABLED)\n .build();\n\n // Creates an ad group operation.\n AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();\n\n // Issues a mutate request to add an ad group.\n try (AdGroupServiceClient adGroupServiceClient =\n googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {\n MutateAdGroupResult mutateAdGroupResult =\n adGroupServiceClient\n .mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation))\n .getResults(0);\n System.out.printf(\n \"Added a hotel ad group with resource name: '%s'%n\",\n mutateAdGroupResult.getResourceName());\n return mutateAdGroupResult.getResourceName();\n }\n}https://github.com/googleads/google-ads-java/blob/3c3c1041c2a0ab81553e3b2a79876256649397ed/google-ads-examples/src/main/java/com/google/ads/googleads/examples/travel/AddHotelAd.java#L273-L301\n \n```\n\n### C#\n\n```c#\nprivate static string AddHotelAdGroup(GoogleAdsClient client, long customerId,\n string campaignResourceName)\n{\n // Get the AdGroupService.\n AdGroupServiceClient service = client.GetService(Services.V21.AdGroupService);\n\n // Create an ad group.\n AdGroup adGroup = new AdGroup()\n {\n Name = \"Earth to Mars Cruise #\" + ExampleUtilities.GetRandomString(),\n\n // Sets the campaign.\n Campaign = campaignResourceName,\n\n // Optional: Sets the ad group type to HOTEL_ADS.\n // This cannot be set to other types.\n Type = AdGroupType.HotelAds,\n\n CpcBidMicros = 10000000,\n Status = AdGroupStatus.Enabled\n };\n\n // Create an ad group operation.\n AdGroupOperation adGroupOperation = new AdGroupOperation()\n {\n Create = adGroup\n };\n\n // Issue a mutate request to add an ad group.\n MutateAdGroupsResponse response = service.MutateAdGroups(customerId.ToString(),\n new AdGroupOperation[] { adGroupOperation });\n return response.Results[0].ResourceName;\n}https://github.com/googleads/google-ads-dotnet/blob/ada966e1983b655e82172b6c3e7d9b091b522377/Google.Ads.GoogleAds/examples/Travel/AddHotelAd.cs#L256-L288\n \n```\n\n### PHP\n\n```php\nprivate static function addHotelAdGroup(\n GoogleAdsClient $googleAdsClient,\n int $customerId,\n string $campaignResourceName\n) {\n // Creates an ad group.\n $adGroup = new AdGroup([\n 'name' =\u003e 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(),\n // Sets the campaign.\n 'campaign' =\u003e $campaignResourceName,\n // Sets the ad group type to HOTEL_ADS.\n // This cannot be set to other types.\n 'type' =\u003e AdGroupType::HOTEL_ADS,\n 'cpc_bid_micros' =\u003e 10000000,\n 'status' =\u003e AdGroupStatus::ENABLED,\n ]);\n\n // Creates an ad group operation.\n $adGroupOperation = new AdGroupOperation();\n $adGroupOperation-\u003esetCreate($adGroup);\n\n // Issues a mutate request to add an ad group.\n $adGroupServiceClient = $googleAdsClient-\u003egetAdGroupServiceClient();\n $response = $adGroupServiceClient-\u003emutateAdGroups(\n MutateAdGroupsRequest::build($customerId, [$adGroupOperation])\n );\n\n /** @var AdGroup $addedAdGroup */\n $addedAdGroup = $response-\u003egetResults()[0];\n printf(\n \"Added a hotel ad group with resource name '%s'.%s\",\n $addedAdGroup-\u003egetResourceName(),\n PHP_EOL\n );\n\n return $addedAdGroup-\u003egetResourceName();\n} \nhttps://github.com/googleads/google-ads-php/blob/be0249c30c27b4760387bec6682b82c9f4167761/examples/Travel/AddHotelAd.php#L282-L318\n\n \n```\n\n### Python\n\n```python\ndef add_hotel_ad_group(\n client: GoogleAdsClient, customer_id: str, campaign_resource_name: str\n) -\u003e str:\n ad_group_service: AdGroupServiceClient = client.get_service(\n \"AdGroupService\"\n )\n\n # Create ad group.\n ad_group_operation: AdGroupOperation = client.get_type(\"AdGroupOperation\")\n ad_group: AdGroup = ad_group_operation.create\n ad_group.name = f\"Earth to Mars cruise {uuid.uuid4()}\"\n ad_group.status = client.enums.AdGroupStatusEnum.ENABLED\n ad_group.campaign = campaign_resource_name\n # Sets the ad group type to HOTEL_ADS. This cannot be set to other types.\n ad_group.type_ = client.enums.AdGroupTypeEnum.HOTEL_ADS\n ad_group.cpc_bid_micros = 10000000\n\n # Add the ad group.\n ad_group_response: MutateAdGroupsResponse = (\n ad_group_service.mutate_ad_groups(\n customer_id=customer_id, operations=[ad_group_operation]\n )\n )\n\n ad_group_resource_name: str = ad_group_response.results[0].resource_name\n\n print(\n \"Added a hotel ad group with resource name '{ad_group_resource_name}'.\"\n )\n\n return ad_group_resource_name \nhttps://github.com/googleads/google-ads-python/blob/d0595698b8a7de6cc00684b467462601037c9db9/examples/travel/add_hotel_ad.py#L159-L189\n \n```\n\n### Ruby\n\n```ruby\ndef add_hotel_ad_group(client, customer_id, campaign_resource)\n # Create an ad group.\n ad_group_operation = client.operation.create_resource.ad_group do |ag|\n ag.name = generate_random_name_field(\"Earth to Mars Cruise\")\n\n # Set the campaign.\n ag.campaign = campaign_resource\n\n # Optional: Set the ad group type to HOTEL_ADS.\n # This cannot be set to other types.\n ag.type = :HOTEL_ADS\n ag.cpc_bid_micros = 10_000_000\n ag.status = :ENABLED\n end\n\n # Issue a mutate request to add the ad group.\n ad_group_service = client.service.ad_group\n response = ad_group_service.mutate_ad_groups(\n customer_id: customer_id,\n operations: [ad_group_operation]\n )\n\n # Fetch the new ad group's resource name.\n ad_group_resource = response.results.first.resource_name\n\n puts \"Added hotel ad group with resource name '#{ad_group_resource}'.\"\n\n ad_group_resource\nend \nhttps://github.com/googleads/google-ads-ruby/blob/2752563c7ffd15a4d2238116869f64aea3011cc3/examples/travel/add_hotel_ad.rb#L134-L162\n\n \n```\n\n### Perl\n\n```perl\nsub add_hotel_ad_group {\n my ($api_client, $customer_id, $campaign_resource_name) = @_;\n\n # Create an ad group.\n my $ad_group = Google::Ads::GoogleAds::V21::Resources::AdGroup-\u003enew({\n name =\u003e \"Earth to Mars Cruise #\" . uniqid(),\n # Set the campaign.\n campaign =\u003e $campaign_resource_name,\n # Set the ad group type to HOTEL_ADS.\n # This cannot be set to other types.\n type =\u003e HOTEL_ADS,\n cpcBidMicros =\u003e 1000000,\n status =\u003e Google::Ads::GoogleAds::V21::Enums::AdGroupStatusEnum::ENABLED\n });\n\n # Create an ad group operation.\n my $ad_group_operation =\n Google::Ads::GoogleAds::V21::Services::AdGroupService::AdGroupOperation-\u003e\n new({create =\u003e $ad_group});\n\n # Add the ad group.\n my $ad_group_resource_name = $api_client-\u003eAdGroupService()-\u003emutate({\n customerId =\u003e $customer_id,\n operations =\u003e [$ad_group_operation]})-\u003e{results}[0]{resourceName};\n\n printf \"Added a hotel ad group with resource name: '%s'.\\n\",\n $ad_group_resource_name;\n\n return $ad_group_resource_name;\n}https://github.com/googleads/google-ads-perl/blob/9abffd69cd856633dfdcee5c636fe9cd0eb4b5ed/examples/travel/add_hotel_ad.pl#L199-L228\n \n```\n\n\u003cbr /\u003e"]]