יצירה של קבוצות של כרטיסי מוצר

סרטון: צפייה בהרצאה על קבוצות של כרטיסי מוצר מסדנת 2019

קבוצות של מודעות להזמנת חדרים מאפשרות לחלק את המלונות שלכם לקבוצות רבות של כרטיסי מלון, לפי כמה מאפיינים, כדי שתוכלו לשנות את הצעות המחיר לכל קבוצה בהתאם. בדוגמה הבאה, ברמה הראשונה, המלונות חולקו באופן כללי למלונות 5 כוכבים, מלונות 4 כוכבים ודירוגים אחרים. ברמה השנייה, המלונות בקטגוריות אחרות חולקו למלונות ב "ארצות הברית", למלונות ב"בריטניה" ולמלונות באזורים אחרים.

כל צומת בעץ הוא חלוקת משנה או יחידה, כפי שמוגדר ב-ListingGroupType. חלוקה משנית יוצרת רמה חדשה בעץ, ויחידות הן עלים בעץ. כל חלוקת משנה חייבת להיות תמיד מחולקת לחלוטין, ולכן היא צריכה להכיל צומת שמייצג את Other. בדוגמה, הצמתים של השורש ושל Hotel Class: (Other) הם חלוקות משנה. מבנה העץ הזה, עם חלוקות משנה ויחידות, מאפשר לכם להגדיר הצעות מחיר ברמת היחידה, וגם מוודא שכל כרטיס של מלון משתייך לצומת אחת בלבד בעץ.

הצמתים הם אובייקטים של המחלקה ListingGroupInfo, שמכילה את השדה ListingGroupType שמציין אם הצמתים הם יחידה או חלוקת משנה. הגדרת ListingGroupInfo ל-listing_group של AdGroupCriterion תקשר אותו אל AdGroup.

נקודה חשובה: כדי שהעץ יהיה תקין, צריך לפחות צומת יחידה אחת. מודעות להזמנת חדרים לא יוצגו עד שתצרו עץ תקין של קבוצות כרטיסי מוצר.

הגדרת הצעות מחיר לפי אחוז מהעלות לקליק

מותר להגדיר percent_cpc_bid_micros של AdGroupCriterion רק בצמתי יחידות. ניסיון לעשות את זה בצמתי חלוקת משנה ייכשל ותוצג שגיאה.

מאפיינים של כרטיסי מוצר

ל-ListingGroupInfo יש גם case_value שהוא ListingDimensionInfo שמכיל אחד מכמה סוגים של מאפיינים. ‫ListingGroupInfo מייצג את הערכים שמשויכים למלונות, כמו מזהה המלון, המדינה שבה נמצא המלון או רמת המלון. תיאור מלא של סוגי ListingDimensionInfo המשאבים הזמינים מופיע במסמכי העיון.

לכל צאצא ישיר של חלוקת משנה צריך להיות מאפיין case_value מאותו סוג משנה ListingDimensionInfo. רק לצומת הבסיס אין case_value.

חשוב לזכור שכל חלוקת משנה צריכה להכיל case_value 'ריק' מהסוג הנכון, שמייצג את 'כל שאר הערכים'.

לפרטים נוספים, אפשר לעיין בקטע הקוד הבא שמוסיף את הרמה הראשונה של עץ קבוצות כרטיסי המוצר.

Java

private static String addLevel1Nodes(
    long customerId,
    long adGroupId,
    String rootResourceName,
    List<AdGroupCriterionOperation> operations,
    long percentCpcBidMicroAmount) {
  // Creates hotel class info and dimension info for 5-star hotels.
  ListingDimensionInfo fiveStarredDimensionInfo =
      ListingDimensionInfo.newBuilder()
          .setHotelClass(HotelClassInfo.newBuilder().setValue(5).build())
          .build();
  // Creates listing group info for 5-star hotels as a UNIT node.
  ListingGroupInfo fiveStarredUnit =
      ListingGroupInfo.newBuilder()
          .setType(ListingGroupType.UNIT)
          .setParentAdGroupCriterion(rootResourceName)
          .setCaseValue(fiveStarredDimensionInfo)
          .build();
  // Creates an ad group criterion for 5-star hotels.
  AdGroupCriterion fiveStarredAdGroupCriterion =
      createAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount);
  // Decrements the temp ID for the next ad group criterion.
  AdGroupCriterionOperation operation = generateCreateOperation(fiveStarredAdGroupCriterion);
  operations.add(operation);

  // You can also create more UNIT nodes for other hotel classes by copying the above code in
  // this method and modifying the value passed to HotelClassInfo() to the value you want.
  // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star
  // hotels instead.

  // Creates hotel class info and dimension info for other hotel classes by not specifying
  // any attributes on those object.
  ListingDimensionInfo otherHotelsDimensionInfo =
      ListingDimensionInfo.newBuilder()
          .setHotelClass(HotelClassInfo.newBuilder().build())
          .build();
  // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be
  // used as a parent node for children nodes of the next level.
  ListingGroupInfo otherHotelsSubdivision =
      createListingGroupInfo(
          ListingGroupType.SUBDIVISION, rootResourceName, otherHotelsDimensionInfo);
  // Creates an ad group criterion for other hotel classes.
  AdGroupCriterion otherHotelsAdGroupCriterion =
      createAdGroupCriterion(
          customerId, adGroupId, otherHotelsSubdivision, percentCpcBidMicroAmount);
  operation = generateCreateOperation(otherHotelsAdGroupCriterion);
  operations.add(operation);

  return otherHotelsAdGroupCriterion.getResourceName();
}
AddHotelListingGroupTree.java
      

C#‎

private string AddLevel1Nodes(long customerId, long adGroupId, string rootResourceName,
    List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount)
{
    // Create listing dimension info for 5-star class hotels.
    ListingDimensionInfo fiveStarredListingDimensionInfo = new ListingDimensionInfo
    {
        HotelClass = new HotelClassInfo
        {
            Value = 5
        }
    };

    // Create a listing group info for 5-star hotels as a UNIT node.
    ListingGroupInfo fiveStarredUnit = CreateListingGroupInfo(ListingGroupType.Unit,
        rootResourceName, fiveStarredListingDimensionInfo);

    // Create an ad group criterion for 5-star hotels.
    AdGroupCriterion fiveStarredAdGroupCriterion = CreateAdGroupCriterion(customerId,
        adGroupId, fiveStarredUnit, percentCpcBidMicroAmount);

    // Create an operation and add it to the list of operations.
    operations.Add(new AdGroupCriterionOperation
    {
        Create = fiveStarredAdGroupCriterion
    });

    // Decrement the temp ID for the next ad group criterion.
    nextTempId--;

    // You can also create more UNIT nodes for other hotel classes by copying the above code
    // in this method and modifying the value passed to HotelClassInfo().
    // For instance, passing 4 instead of 5 in the above code will instead create a UNIT
    // node of 4-star hotels.

    // Create hotel class info and dimension info for other hotel classes by *not*
    // specifying any attributes on those object.
    ListingDimensionInfo otherHotelsListingDimensionInfo = new ListingDimensionInfo
    {
        HotelClass = new HotelClassInfo()
    };

    // Create listing group info for other hotel classes as a SUBDIVISION node, which will
    // be used as a parent node for children nodes of the next level.
    ListingGroupInfo otherHotelsSubdivisionListingGroupInfo = CreateListingGroupInfo
        (ListingGroupType.Subdivision, rootResourceName, otherHotelsListingDimensionInfo);

    // Create an ad group criterion for other hotel classes.
    AdGroupCriterion otherHotelsAdGroupCriterion = CreateAdGroupCriterion(customerId,
        adGroupId, otherHotelsSubdivisionListingGroupInfo, percentCpcBidMicroAmount);

    // Create an operation and add it to the list of operations.
    operations.Add(new AdGroupCriterionOperation
    {
        Create = otherHotelsAdGroupCriterion
    });

    // Decrement the temp ID for the next ad group criterion.
    nextTempId--;

    return otherHotelsAdGroupCriterion.ResourceName;
}
AddHotelListingGroupTree.cs
      

PHP

private static function addLevel1Nodes(
    int $customerId,
    int $adGroupId,
    string $rootResourceName,
    array &$operations,
    int $percentCpcBidMicroAmount
) {
    // Creates hotel class info and dimension info for 5-star hotels.
    $fiveStarredDimensionInfo = new ListingDimensionInfo([
        'hotel_class' => new HotelClassInfo(['value' => 5])
    ]);
    // Creates listing group info for 5-star hotels as a UNIT node.
    $fiveStarredUnit = self::createListingGroupInfo(
        ListingGroupType::UNIT,
        $rootResourceName,
        $fiveStarredDimensionInfo
    );
    // Creates an ad group criterion for 5-star hotels.
    $fiveStarredAdGroupCriterion = self::createAdGroupCriterion(
        $customerId,
        $adGroupId,
        $fiveStarredUnit,
        $percentCpcBidMicroAmount
    );
    // Decrements the temp ID for the next ad group criterion.
    self::$nextTempId--;
    $operation = self::generateCreateOperation($fiveStarredAdGroupCriterion);
    $operations[] = $operation;

    // You can also create more UNIT nodes for other hotel classes by copying the above code in
    // this method and modifying the value passed to HotelClassInfo() to the value you want.
    // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star
    // hotels instead.

    // Creates hotel class info and dimension info for other hotel classes by *not* specifying
    // any attributes on those object.
    $othersHotelsDimensionInfo = new ListingDimensionInfo([
        'hotel_class' => new HotelClassInfo()
    ]);
    // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be
    // used as a parent node for children nodes of the next level.
    $otherHotelsSubDivision = self::createListingGroupInfo(
        ListingGroupType::SUBDIVISION,
        $rootResourceName,
        $othersHotelsDimensionInfo
    );
    // Creates an ad group criterion for other hotel classes.
    $otherHotelsAdGroupCriterion = self::createAdGroupCriterion(
        $customerId,
        $adGroupId,
        $otherHotelsSubDivision,
        $percentCpcBidMicroAmount
    );
    $operation = self::generateCreateOperation($otherHotelsAdGroupCriterion);
    $operations[] = $operation;

    self::$nextTempId--;
    return $otherHotelsAdGroupCriterion->getResourceName();
}
AddHotelListingGroupTree.php
      

Python

def add_level1_nodes(
    client: GoogleAdsClient,
    customer_id: str,
    ad_group_id: str,
    root_resource_name: str,
    operations: List[AdGroupCriterionOperation],
    percent_cpc_bid_micro_amount: int,
) -> str:
    """Creates child nodes on level 1, partitioned by the hotel class info.

    Args:
        client: The Google Ads API client.
        customer_id: The Google Ads customer ID.
        ad_group_id: The ad group ID to which the hotel listing group will be
            added.
        root_resource_name: The string resource name of the listing group's root
            node.
        operations: A list of AdGroupCriterionOperations.
        percent_cpc_bid_micro_amount: The CPC bid micro amount to be set on
            created ad group criteria.

    Returns:
        The string resource name of the "other hotel classes" node, which serves
        as the parent node for the next level of the listing tree.
    """
    global next_temp_id

    # Create listing dimension info for 5-star class hotels.
    five_starred_listing_dimension_info: ListingDimensionInfo = client.get_type(
        "ListingDimensionInfo"
    )
    five_starred_listing_dimension_info.hotel_class.value = 5

    # Create a listing group info for 5-star hotels as a UNIT node.
    five_starred_unit: ListingGroupInfo = create_listing_group_info(
        client,
        client.enums.ListingGroupTypeEnum.UNIT,
        root_resource_name,
        five_starred_listing_dimension_info,
    )

    # Create an ad group criterion for 5-star hotels.
    five_starred_ad_group_criterion: AdGroupCriterion = (
        create_ad_group_criterion(
            client,
            customer_id,
            ad_group_id,
            five_starred_unit,
            percent_cpc_bid_micro_amount,
        )
    )

    # Create an operation and add it to the list of operations.
    five_starred_ad_group_criterion_operation: AdGroupCriterionOperation = (
        client.get_type("AdGroupCriterionOperation")
    )
    client.copy_from(
        five_starred_ad_group_criterion_operation.create,
        five_starred_ad_group_criterion,
    )
    operations.append(five_starred_ad_group_criterion_operation)

    # Decrement the temp ID for the next ad group criterion.
    next_temp_id -= 1

    # You can also create more UNIT nodes for other hotel classes by copying the
    # above code in this method and modifying the hotel class value.
    # For instance, passing 4 instead of 5 in the above code will instead create
    # a UNIT node of 4-star hotels.

    # Create hotel class info and dimension info without any specifying
    # attributes. This node will then represent hotel classes other than those
    # already covered by UNIT nodes at this level.
    other_hotels_listing_dimension_info: ListingDimensionInfo = client.get_type(
        "ListingDimensionInfo"
    )
    # Set "hotel_class" as the oneof field on the ListingDimensionInfo object
    # without specifying the optional hotel_class field.
    client.copy_from(
        other_hotels_listing_dimension_info.hotel_class,
        client.get_type("HotelClassInfo"),
    )

    # Create listing group info for other hotel classes as a SUBDIVISION node,
    # which will be used as a parent node for children nodes of the next level.
    other_hotels_subdivision_listing_group_info: ListingGroupInfo = (
        create_listing_group_info(
            client,
            client.enums.ListingGroupTypeEnum.SUBDIVISION,
            root_resource_name,
            other_hotels_listing_dimension_info,
        )
    )

    # Create an ad group criterion for other hotel classes.
    other_hotels_ad_group_criterion: AdGroupCriterion = (
        create_ad_group_criterion(
            client,
            customer_id,
            ad_group_id,
            other_hotels_subdivision_listing_group_info,
            percent_cpc_bid_micro_amount,
        )
    )

    # Create an operation and add it to the list of operations.
    other_hotels_ad_group_criterion_operation: AdGroupCriterionOperation = (
        client.get_type("AdGroupCriterionOperation")
    )
    client.copy_from(
        other_hotels_ad_group_criterion_operation.create,
        other_hotels_ad_group_criterion,
    )
    operations.append(other_hotels_ad_group_criterion_operation)

    # Decrement the temp ID for the next ad group criterion.
    next_temp_id -= 1

    return other_hotels_ad_group_criterion.resource_name
add_hotel_listing_group_tree.py
      

Ruby

def add_level1_nodes(
  client,
  customer_id,
  ad_group_id,
  root_resource_name,
  operations,
  percent_cpc_bid_micro_amount)
  # Creates hotel class info and dimension info for 5-star hotels.
  five_starred_dimension_info = client.resource.listing_dimension_info do |d|
    d.hotel_class = client.resource.hotel_class_info do |c|
      c.value = 5
    end
  end

  # Creates listing group info for 5-star hotels as a UNIT node.
  five_starred_unit = create_listing_group_info(
    client,
    :UNIT,
    root_resource_name,
    five_starred_dimension_info,
  )

  # Creates an ad group criterion for 5-star hotels.
  five_starred_ad_group_criterion = create_ad_group_criterion(
    client,
    customer_id,
    ad_group_id,
    five_starred_unit,
    percent_cpc_bid_micro_amount,
  )

  operations << generate_create_operation(
    client,
    five_starred_ad_group_criterion,
  )

  # You can also create more UNIT nodes for other hotel classes by copying the
  # above code in this method and modifying the value passed to HotelClassInfo()
  # to the value you want.
  # For instance, passing 4 instead of 5 in the above code will create a UNIT
  # node of 4-star hotels instead.

  # Creates hotel class info and dimension info for other hotel classes
  # by *not* specifying any attributes on those object.
  other_hotels_dimention_info = client.resource.listing_dimension_info do |d|
    d.hotel_class = client.resource.hotel_class_info
  end

  # Creates listing group info for other hotel classes as a SUBDIVISION node,
  # which will be used as a parent node for children nodes of the next level.
  other_hotels_subdivision = create_listing_group_info(
    client,
    :SUBDIVISION,
    root_resource_name,
    other_hotels_dimention_info,
  )

  # Creates an ad group criterion for other hotel classes.
  other_hotels_ad_group_criterion = create_ad_group_criterion(
    client,
    customer_id,
    ad_group_id,
    other_hotels_subdivision,
    percent_cpc_bid_micro_amount,
  )

  operations << generate_create_operation(
    client,
    other_hotels_ad_group_criterion,
  )

  other_hotels_ad_group_criterion.resource_name
end
add_hotel_listing_group_tree.rb
      

Perl

sub add_level_1_nodes {
  my ($customer_id, $ad_group_id, $root_resource_name, $operations,
    $percent_cpc_bid_micro_amount)
    = @_;

  # Create hotel class info and dimension info for 5-star hotels.
  my $five_starred_dimension_info =
    Google::Ads::GoogleAds::V21::Common::ListingDimensionInfo->new({
      hotelClass => Google::Ads::GoogleAds::V21::Common::HotelClassInfo->new({
          value => 5
        })});

  # Create listing group info for 5-star hotels as a UNIT node.
  my $five_starred_unit = create_listing_group_info(UNIT, $root_resource_name,
    $five_starred_dimension_info);

  # Create an ad group criterion for 5-star hotels.
  my $five_starred_ad_group_criterion =
    create_ad_group_criterion($customer_id, $ad_group_id, $five_starred_unit,
    $percent_cpc_bid_micro_amount);

  my $operation = generate_create_operation($five_starred_ad_group_criterion);
  push @$operations, $operation;

  # You can also create more UNIT nodes for other hotel classes by copying the
  # above code in this method and modifying the value passed to HotelClassInfo
  # to the value you want. For instance, passing 4 instead of 5 in the above code
  #  will create a UNIT node of 4-star hotels instead.

  # Create hotel class info and dimension info for other hotel classes by *not*
  # specifying any attributes on those object.
  my $others_hotels_dimension_info =
    Google::Ads::GoogleAds::V21::Common::ListingDimensionInfo->new({
      hotelClass => Google::Ads::GoogleAds::V21::Common::HotelClassInfo->new()}
    );

  # Create listing group info for other hotel classes as a SUBDIVISION node, which
  # will be used as a parent node for children nodes of the next level.
  my $other_hotels_subdivision =
    create_listing_group_info(SUBDIVISION, $root_resource_name,
    $others_hotels_dimension_info);

  # Create an ad group criterion for other hotel classes.
  my $other_hotels_ad_group_criterion =
    create_ad_group_criterion($customer_id, $ad_group_id,
    $other_hotels_subdivision, $percent_cpc_bid_micro_amount);

  $operation = generate_create_operation($other_hotels_ad_group_criterion);
  push @$operations, $operation;

  return $other_hotels_ad_group_criterion->{resourceName};
}
add_hotel_listing_group_tree.pl
      

מאפיינים זמינים ל-ListingDimensionInfo

ListingDimensionInfoהסוגים הבאים זמינים במודעות להזמנת חדרים:

• HotelIdInfo
• HotelClassInfo
• HotelCountryRegionInfo
• HotelStateInfo
• HotelCityInfo

טיפ: אפשר ליצור צמתי יחידות מסוג Others על ידי העברת אובייקט ריק מסוגי ListingDimensionInfo אל ListingGroupInfo. צריך גם להגדיר את השדה percent_cpc_bid_micros של AdGroupCriterion של צומת יחידה מסוג Others.

מזהים זמניים

קריטריונים של קבוצת מודעות לא מקבלים מזהים עד שהבקשה לשינוי שיוצרת אותם מעובדת על ידי השרת. עם זאת, ListingGroupInfo לא תקף עד שהוא מושלם, ולכן בכל פעם שיוצרים חלוקת משנה, צריך ליצור גם לפחות אחד מפריטי הצאצא שלה באותה פעולה.

כדי לאפשר לכם להגדיר את parent_ad_group_criterion של ListingGroupInfo לצמתי הצאצא, אתם יכולים להשתמש במזהי קריטריון זמניים. אלה מזהים ייחודיים מקומיים (ולא גלובליים) שרלוונטיים רק בהקשר של בקשת שינוי אחת. אפשר להשתמש בכל מספר שלם שלילי (לדוגמה, -1) כמזהה זמני.

כשמעבדים את הבקשה, לכל AdGroupCriterion מוקצה מזהה גלובלי חיובי כרגיל.