Reporting

As with other campaign types, you can use GoogleAdsService.SearchStream to retrieve performance metrics for Local campaigns and their ads. For example, the query below will retrieve impressions and clicks from the last 30 days for all local ads in Local campaigns.

SELECT
  campaign.id,
  ad_group.id,
  ad_group_ad.ad.local_ad.headlines,
  ad_group_ad.ad.local_ad.descriptions,
  ad_group_ad.ad.local_ad.call_to_actions,
  metrics.clicks,
  metrics.impressions
FROM ad_group_ad
WHERE campaign.advertising_channel_type = 'LOCAL'
  AND campaign.advertising_channel_sub_type = 'LOCAL_CAMPAIGN'
  AND segments.date DURING LAST_30_DAYS

Key Point: You can get ad group-level reporting for the individual assets comprising the ad. Refer to Fetching ad-level metrics for more details.