Une fois que vous avez rassemblé les paramètres de ciblage et un mix produits pour votre plan média, vous pouvez générer une courbe des budgets par rapport à la couverture potentielle à l'aide de la méthode GenerateReachForecast dans ReachPlanService. Pour en savoir plus sur les champs de requête, consultez le glossaire et le guide du plan média.
Enregistrer des courbes
Vous ne pouvez enregistrer que des courbes individuelles pour plus de commodité. La mise en cache des courbes en masse est strictement interdite. Si vous avez besoin de générer des courbes en masse, contactez d'abord votre représentant Google.
Modifications apportées à YouTube Select
YouTube Select (YTS) dans le service de plan de couverture accepte désormais le ciblage au niveau du lineup, contrairement au ciblage sur l'ensemble du réseau auparavant, pour tous les emplacements YTS éligibles avec la tarification Réservation instantanée. Avec la réservation instantanée, deux nouvelles erreurs peuvent se produire dans les versions v15 et ultérieures lorsque vous demandez une prévision pour YTS:
Les versions antérieures génèrent une erreur `UNKNOWN à la place.
Exemple de code
La courbe inclut le nombre d'impressions et la couverture par utilisateurs en nombres absolus, ainsi que les tailles de l'univers correspondant à la population recensée et la taille de l'audience YouTube pour la catégorie démographique et le pays demandés.
Java
private void getReachCurve(
ReachPlanServiceClient reachPlanServiceClient, GenerateReachForecastRequest request) {
GenerateReachForecastResponse response = reachPlanServiceClient.generateReachForecast(request);
System.out.println("Reach curve output:");
System.out.println(
"Currency, Cost Micros, On-Target Reach, On-Target Imprs, Total Reach, Total Imprs,"
+ " Products");
for (ReachForecast point : response.getReachCurve().getReachForecastsList()) {
System.out.printf(
"%s, \"",
Joiner.on(", ")
.join(
request.getCurrencyCode(),
String.valueOf(point.getCostMicros()),
String.valueOf(point.getForecast().getOnTargetReach()),
String.valueOf(point.getForecast().getOnTargetImpressions()),
String.valueOf(point.getForecast().getTotalReach()),
String.valueOf(point.getForecast().getTotalImpressions())));
for (PlannedProductReachForecast product : point.getPlannedProductReachForecastsList()) {
System.out.printf("[Product: %s, ", product.getPlannableProductCode());
System.out.printf("Budget Micros: %s]", product.getCostMicros());
}
System.out.printf("\"%n");
}
}
C#
public void GetReachCurve(ReachPlanServiceClient reachPlanService,
GenerateReachForecastRequest request)
{
GenerateReachForecastResponse response = reachPlanService.GenerateReachForecast(
request);
Console.WriteLine("Reach curve output:");
Console.WriteLine(
"Currency, Cost Micros, On-Target Reach, On-Target Impressions, Total Reach," +
" Total Impressions, Products");
foreach (ReachForecast point in response.ReachCurve.ReachForecasts)
{
Console.Write($"{request.CurrencyCode}, ");
Console.Write($"{point.CostMicros}, ");
Console.Write($"{point.Forecast.OnTargetReach}, ");
Console.Write($"{point.Forecast.OnTargetImpressions}, ");
Console.Write($"{point.Forecast.TotalReach}, ");
Console.Write($"{point.Forecast.TotalImpressions}, ");
Console.Write("\"[");
foreach (PlannedProductReachForecast productReachForecast in
point.PlannedProductReachForecasts)
{
Console.Write($"(Product: {productReachForecast.PlannableProductCode}, ");
Console.Write($"Budget Micros: {productReachForecast.CostMicros}), ");
}
Console.WriteLine("]\"");
}
}
PHP
private static function getReachCurve(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $productMix,
string $locationId,
string $currencyCode
) {
// Valid durations are between 1 and 90 days.
$duration = new CampaignDuration(['duration_in_days' => 28]);
$targeting = new Targeting([
'plannable_location_id' => $locationId,
'age_range' => ReachPlanAgeRange::AGE_RANGE_18_65_UP,
'genders' => [
new GenderInfo(['type' => GenderType::FEMALE]),
new GenderInfo(['type' => GenderType::MALE])
],
'devices' => [
new DeviceInfo(['type' => Device::DESKTOP]),
new DeviceInfo(['type' => Device::MOBILE]),
new DeviceInfo(['type' => Device::TABLET])
]
]);
// See the docs for defaults and valid ranges:
// https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
$response = $googleAdsClient->getReachPlanServiceClient()->generateReachForecast(
GenerateReachForecastRequest::build($customerId, $duration, $productMix)
->setCurrencyCode($currencyCode)
->setTargeting($targeting)
);
printf(
"Reach curve output:%sCurrency, Cost Micros, On-Target Reach, On-Target Imprs," .
" Total Reach, Total Imprs, Products%s",
PHP_EOL,
PHP_EOL
);
foreach ($response->getReachCurve()->getReachForecasts() as $point) {
$products = '';
/** @var ReachForecast $point */
foreach ($point->getPlannedProductReachForecasts() as $plannedProductReachForecast) {
/** @var PlannedProductReachForecast $plannedProductReachForecast */
$products .= sprintf(
'(Product: %s, Budget Micros: %s)',
$plannedProductReachForecast->getPlannableProductCode(),
$plannedProductReachForecast->getCostMicros()
);
}
printf(
"%s, %d, %d, %d, %d, %d, %s%s",
$currencyCode,
$point->getCostMicros(),
$point->getForecast()->getOnTargetReach(),
$point->getForecast()->getOnTargetImpressions(),
$point->getForecast()->getTotalReach(),
$point->getForecast()->getTotalImpressions(),
$products,
PHP_EOL
);
}
}
Python
def request_reach_curve(
client, customer_id, product_mix, location_id, currency_code
):
"""Creates a sample request for a given product mix.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: The customer ID for the reach forecast.
product_mix: The product mix for the reach forecast.
location_id: The location ID to plan for.
currency_code: Three-character ISO 4217 currency code.
"""
# See the docs for defaults and valid ranges:
# https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
request = client.get_type("GenerateReachForecastRequest")
request.customer_id = customer_id
# Valid durations are between 1 and 90 days.
request.campaign_duration.duration_in_days = 28
request.currency_code = currency_code
request.cookie_frequency_cap = 0
request.min_effective_frequency = 1
request.planned_products = product_mix
request.targeting.plannable_location_id = location_id
request.targeting.age_range = (
client.enums.ReachPlanAgeRangeEnum.AGE_RANGE_18_65_UP
)
# Add gender targeting to the request.
for gender_type in [
client.enums.GenderTypeEnum.FEMALE,
client.enums.GenderTypeEnum.MALE,
]:
gender = client.get_type("GenderInfo")
gender.type_ = gender_type
request.targeting.genders.append(gender)
# Add device targeting to the request.
for device_type in [
client.enums.DeviceEnum.DESKTOP,
client.enums.DeviceEnum.MOBILE,
client.enums.DeviceEnum.TABLET,
]:
device = client.get_type("DeviceInfo")
device.type_ = device_type
request.targeting.devices.append(device)
reach_plan_service = client.get_service("ReachPlanService")
response = reach_plan_service.generate_reach_forecast(request=request)
print(
"Currency, Cost, On-Target Reach, On-Target Imprs, Total Reach,"
" Total Imprs, Products"
)
for point in response.reach_curve.reach_forecasts:
product_splits = []
for p in point.planned_product_reach_forecasts:
product_splits.append(
{p.plannable_product_code: p.cost_micros / ONE_MILLION}
)
print(
[
currency_code,
point.cost_micros / ONE_MILLION,
point.forecast.on_target_reach,
point.forecast.on_target_impressions,
point.forecast.total_reach,
point.forecast.total_impressions,
product_splits,
]
)
Ruby
def get_reach_curve(
client,
reach_plan_service,
customer_id,
product_mix,
location_id,
currency_code)
duration = client.resource.campaign_duration do |d|
# Valid durations are between 1 and 90 days.
d.duration_in_days = 28
end
targeting = client.resource.targeting do |t|
t.plannable_location_id = location_id
t.age_range = :AGE_RANGE_18_65_UP
t.genders << client.resource.gender_info do |gender|
gender.type = :FEMALE
end
t.genders << client.resource.gender_info do |gender|
gender.type = :MALE
end
t.devices << client.resource.device_info do |device|
device.type = :DESKTOP
end
t.devices << client.resource.device_info do |device|
device.type = :MOBILE
end
t.devices << client.resource.device_info do |device|
device.type = :TABLET
end
end
# See the docs for defaults and valid ranges:
# https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
response = reach_plan_service.generate_reach_forecast(
customer_id: customer_id,
campaign_duration: duration,
planned_products: product_mix,
currency_code: currency_code,
targeting: targeting,
)
puts "Reach curve output:"
puts "Currency, Cost Micros, On-Target Reach, On-Target Imprs, " \
"Total Reach, Total Imprs, Products"
response.reach_curve.reach_forecasts.each do |point|
products = ""
point.planned_product_reach_forecasts.each do |product|
products += "(Product: #{product.plannable_product_code}, "\
"Cost Micros: #{product.cost_micros})"
end
puts "#{currency_code}, #{point.cost_micros}, " \
"#{point.forecast.on_target_reach}, " \
"#{point.forecast.on_target_impressions}, " \
"#{point.forecast.total_reach}, " \
"#{point.forecast.total_impressions}, " \
"#{products}"
end
end
Perl
sub pull_reach_curve {
my ($reach_plan_service, $reach_request) = @_;
my $response = $reach_plan_service->generate_reach_forecast($reach_request);
print "Reach curve output:\n";
print "Currency,\tCost Micros,\tOn-Target Reach,\tOn-Target Imprs,\t" .
"Total Reach,\tTotal Imprs,\tProducts\n";
foreach my $point (@{$response->{reachCurve}{reachForecasts}}) {
printf "%s,\t%d,\t%d,\t%d,\t%d,\t%d,\t'[", $reach_request->{currencyCode},
$point->{costMicros}, $point->{forecast}{onTargetReach},
$point->{forecast}{onTargetImpressions}, $point->{forecast}{totalReach},
$point->{forecast}{totalImpressions};
foreach my $productReachForecast (@{$point->{plannedProductReachForecasts}})
{
printf "(Product: %s, Budget Micros: %d), ",
$productReachForecast->{plannableProductCode},
$productReachForecast->{costMicros};
}
print "]'\n";
}
}