אחרי שתאספו את הגדרות הטירגוט ואת תמהיל המוצרים לתוכנית המדיה, תוכלו ליצור עקומה של תקציבים לעומת פוטנציאל החשיפה הפוטנציאלי באמצעות השיטה GenerateReachForecast ב-ReachPlanService. פרטים על שדות הבקשות מופיעים במילון המונחים ובמדריך לתוכניות המדיה.
שמירת עקומות
אפשר לשמור רק עקומות בודדות כדי לספק למשתמשים נוחות. אסור בהחלט לשמור עקומות במטמון בכמות גדולה. אם אתם צריכים ליצור קימורים בכמות גדולה, כדאי לבדוק קודם עם נציג Google.
שינויים ב-YouTube Select
שירות YouTube Select (YTS) בשירות תוכנית היקף החשיפה תומך עכשיו בטירגוט ברמת חבילת הערוצים, בהשוואה ל-Run-of-Network בעבר, לכל המיקומים הכשירים ב-YTS לתמחור של הזמנה מיידית. בהזמנה מיידית, יש שתי שגיאות חדשות שעשויות להתרחש בגרסה 15 ואילך כשמבקשים תחזית עבור YTS:
גרסאות קודמות יוצרות שגיאת 'UNKNOWN' במקום זאת.
קוד לדוגמה
העקומה כוללת את מספר החשיפות ואת פוטנציאל החשיפה במספרים מוחלטים, וכן גדלים של יקום שתואמים לאוכלוסיית האנשים וגודל הקהל ב-YouTube של הקבוצה הדמוגרפית והמדינה המבוקשות.
Java
private void getReachCurve(
ReachPlanServiceClient reachPlanServiceClient, GenerateReachForecastRequest request) {
GenerateReachForecastResponse response = reachPlanServiceClient.generateReachForecast(request);
System.out.println("Reach curve output:");
System.out.println(
"Currency, Cost Micros, On-Target Reach, On-Target Imprs, Total Reach, Total Imprs,"
+ " Products");
for (ReachForecast point : response.getReachCurve().getReachForecastsList()) {
System.out.printf(
"%s, \"",
Joiner.on(", ")
.join(
request.getCurrencyCode(),
String.valueOf(point.getCostMicros()),
String.valueOf(point.getForecast().getOnTargetReach()),
String.valueOf(point.getForecast().getOnTargetImpressions()),
String.valueOf(point.getForecast().getTotalReach()),
String.valueOf(point.getForecast().getTotalImpressions())));
for (PlannedProductReachForecast product : point.getPlannedProductReachForecastsList()) {
System.out.printf("[Product: %s, ", product.getPlannableProductCode());
System.out.printf("Budget Micros: %s]", product.getCostMicros());
}
System.out.printf("\"%n");
}
}
C#
public void GetReachCurve(ReachPlanServiceClient reachPlanService,
GenerateReachForecastRequest request)
{
GenerateReachForecastResponse response = reachPlanService.GenerateReachForecast(
request);
Console.WriteLine("Reach curve output:");
Console.WriteLine(
"Currency, Cost Micros, On-Target Reach, On-Target Impressions, Total Reach," +
" Total Impressions, Products");
foreach (ReachForecast point in response.ReachCurve.ReachForecasts)
{
Console.Write($"{request.CurrencyCode}, ");
Console.Write($"{point.CostMicros}, ");
Console.Write($"{point.Forecast.OnTargetReach}, ");
Console.Write($"{point.Forecast.OnTargetImpressions}, ");
Console.Write($"{point.Forecast.TotalReach}, ");
Console.Write($"{point.Forecast.TotalImpressions}, ");
Console.Write("\"[");
foreach (PlannedProductReachForecast productReachForecast in
point.PlannedProductReachForecasts)
{
Console.Write($"(Product: {productReachForecast.PlannableProductCode}, ");
Console.Write($"Budget Micros: {productReachForecast.CostMicros}), ");
}
Console.WriteLine("]\"");
}
}
PHP
private static function getReachCurve(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $productMix,
string $locationId,
string $currencyCode
) {
// Valid durations are between 1 and 90 days.
$duration = new CampaignDuration(['duration_in_days' => 28]);
$targeting = new Targeting([
'plannable_location_id' => $locationId,
'age_range' => ReachPlanAgeRange::AGE_RANGE_18_65_UP,
'genders' => [
new GenderInfo(['type' => GenderType::FEMALE]),
new GenderInfo(['type' => GenderType::MALE])
],
'devices' => [
new DeviceInfo(['type' => Device::DESKTOP]),
new DeviceInfo(['type' => Device::MOBILE]),
new DeviceInfo(['type' => Device::TABLET])
]
]);
// See the docs for defaults and valid ranges:
// https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
$response = $googleAdsClient->getReachPlanServiceClient()->generateReachForecast(
GenerateReachForecastRequest::build($customerId, $duration, $productMix)
->setCurrencyCode($currencyCode)
->setTargeting($targeting)
);
printf(
"Reach curve output:%sCurrency, Cost Micros, On-Target Reach, On-Target Imprs," .
" Total Reach, Total Imprs, Products%s",
PHP_EOL,
PHP_EOL
);
foreach ($response->getReachCurve()->getReachForecasts() as $point) {
$products = '';
/** @var ReachForecast $point */
foreach ($point->getPlannedProductReachForecasts() as $plannedProductReachForecast) {
/** @var PlannedProductReachForecast $plannedProductReachForecast */
$products .= sprintf(
'(Product: %s, Budget Micros: %s)',
$plannedProductReachForecast->getPlannableProductCode(),
$plannedProductReachForecast->getCostMicros()
);
}
printf(
"%s, %d, %d, %d, %d, %d, %s%s",
$currencyCode,
$point->getCostMicros(),
$point->getForecast()->getOnTargetReach(),
$point->getForecast()->getOnTargetImpressions(),
$point->getForecast()->getTotalReach(),
$point->getForecast()->getTotalImpressions(),
$products,
PHP_EOL
);
}
}
Python
def request_reach_curve(
client, customer_id, product_mix, location_id, currency_code
):
"""Creates a sample request for a given product mix.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: The customer ID for the reach forecast.
product_mix: The product mix for the reach forecast.
location_id: The location ID to plan for.
currency_code: Three-character ISO 4217 currency code.
"""
# See the docs for defaults and valid ranges:
# https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
request = client.get_type("GenerateReachForecastRequest")
request.customer_id = customer_id
# Valid durations are between 1 and 90 days.
request.campaign_duration.duration_in_days = 28
request.currency_code = currency_code
request.cookie_frequency_cap = 0
request.min_effective_frequency = 1
request.planned_products = product_mix
request.targeting.plannable_location_id = location_id
request.targeting.age_range = (
client.enums.ReachPlanAgeRangeEnum.AGE_RANGE_18_65_UP
)
# Add gender targeting to the request.
for gender_type in [
client.enums.GenderTypeEnum.FEMALE,
client.enums.GenderTypeEnum.MALE,
]:
gender = client.get_type("GenderInfo")
gender.type_ = gender_type
request.targeting.genders.append(gender)
# Add device targeting to the request.
for device_type in [
client.enums.DeviceEnum.DESKTOP,
client.enums.DeviceEnum.MOBILE,
client.enums.DeviceEnum.TABLET,
]:
device = client.get_type("DeviceInfo")
device.type_ = device_type
request.targeting.devices.append(device)
reach_plan_service = client.get_service("ReachPlanService")
response = reach_plan_service.generate_reach_forecast(request=request)
print(
"Currency, Cost, On-Target Reach, On-Target Imprs, Total Reach,"
" Total Imprs, Products"
)
for point in response.reach_curve.reach_forecasts:
product_splits = []
for p in point.planned_product_reach_forecasts:
product_splits.append(
{p.plannable_product_code: p.cost_micros / ONE_MILLION}
)
print(
[
currency_code,
point.cost_micros / ONE_MILLION,
point.forecast.on_target_reach,
point.forecast.on_target_impressions,
point.forecast.total_reach,
point.forecast.total_impressions,
product_splits,
]
)
Ruby
def get_reach_curve(
client,
reach_plan_service,
customer_id,
product_mix,
location_id,
currency_code)
duration = client.resource.campaign_duration do |d|
# Valid durations are between 1 and 90 days.
d.duration_in_days = 28
end
targeting = client.resource.targeting do |t|
t.plannable_location_id = location_id
t.age_range = :AGE_RANGE_18_65_UP
t.genders << client.resource.gender_info do |gender|
gender.type = :FEMALE
end
t.genders << client.resource.gender_info do |gender|
gender.type = :MALE
end
t.devices << client.resource.device_info do |device|
device.type = :DESKTOP
end
t.devices << client.resource.device_info do |device|
device.type = :MOBILE
end
t.devices << client.resource.device_info do |device|
device.type = :TABLET
end
end
# See the docs for defaults and valid ranges:
# https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
response = reach_plan_service.generate_reach_forecast(
customer_id: customer_id,
campaign_duration: duration,
planned_products: product_mix,
currency_code: currency_code,
targeting: targeting,
)
puts "Reach curve output:"
puts "Currency, Cost Micros, On-Target Reach, On-Target Imprs, " \
"Total Reach, Total Imprs, Products"
response.reach_curve.reach_forecasts.each do |point|
products = ""
point.planned_product_reach_forecasts.each do |product|
products += "(Product: #{product.plannable_product_code}, "\
"Cost Micros: #{product.cost_micros})"
end
puts "#{currency_code}, #{point.cost_micros}, " \
"#{point.forecast.on_target_reach}, " \
"#{point.forecast.on_target_impressions}, " \
"#{point.forecast.total_reach}, " \
"#{point.forecast.total_impressions}, " \
"#{products}"
end
end
Perl
sub pull_reach_curve {
my ($reach_plan_service, $reach_request) = @_;
my $response = $reach_plan_service->generate_reach_forecast($reach_request);
print "Reach curve output:\n";
print "Currency,\tCost Micros,\tOn-Target Reach,\tOn-Target Imprs,\t" .
"Total Reach,\tTotal Imprs,\tProducts\n";
foreach my $point (@{$response->{reachCurve}{reachForecasts}}) {
printf "%s,\t%d,\t%d,\t%d,\t%d,\t%d,\t'[", $reach_request->{currencyCode},
$point->{costMicros}, $point->{forecast}{onTargetReach},
$point->{forecast}{onTargetImpressions}, $point->{forecast}{totalReach},
$point->{forecast}{totalImpressions};
foreach my $productReachForecast (@{$point->{plannedProductReachForecasts}})
{
printf "(Product: %s, Budget Micros: %d), ",
$productReachForecast->{plannableProductCode},
$productReachForecast->{costMicros};
}
print "]'\n";
}
}