管理客户名单

请参阅本指南,了解客户名单更新、移除和报告。

使用 OfflineUserDataJobService 更新列表

创建客户名单并设置定位条件后,最好先 定期刷新。

要使用最新数据更新您的列表,通常更高效的做法是 附加或移除单个用户,而不是从列表中移除所有用户 然后再从头开始上传

向列表附加

如需附加到现有列表,请以相同的方式创建 OfflineUserDataJob 和创建新客户名单的方法相同

Java

private void addUsersToCustomerMatchUserList(
    GoogleAdsClient googleAdsClient,
    long customerId,
    boolean runJob,
    String userListResourceName,
    Long offlineUserDataJobId,
    ConsentStatus adPersonalizationConsent,
    ConsentStatus adUserDataConsent)
    throws UnsupportedEncodingException {
  try (OfflineUserDataJobServiceClient offlineUserDataJobServiceClient =
      googleAdsClient.getLatestVersion().createOfflineUserDataJobServiceClient()) {
    String offlineUserDataJobResourceName;
    if (offlineUserDataJobId == null) {
      // Creates a new offline user data job.
      OfflineUserDataJob.Builder offlineUserDataJobBuilder =
          OfflineUserDataJob.newBuilder()
              .setType(OfflineUserDataJobType.CUSTOMER_MATCH_USER_LIST)
              .setCustomerMatchUserListMetadata(
                  CustomerMatchUserListMetadata.newBuilder().setUserList(userListResourceName));
      // Adds consent information to the job if specified.
      if (adPersonalizationConsent != null || adUserDataConsent != null) {
        Consent.Builder consentBuilder = Consent.newBuilder();
        if (adPersonalizationConsent != null) {
          consentBuilder.setAdPersonalization(adPersonalizationConsent);
        }
        if (adUserDataConsent != null) {
          consentBuilder.setAdUserData(adUserDataConsent);
        }
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy for details.
        offlineUserDataJobBuilder
            .getCustomerMatchUserListMetadataBuilder()
            .setConsent(consentBuilder);
      }

      // Issues a request to create the offline user data job.
      CreateOfflineUserDataJobResponse createOfflineUserDataJobResponse =
          offlineUserDataJobServiceClient.createOfflineUserDataJob(
              Long.toString(customerId), offlineUserDataJobBuilder.build());
      offlineUserDataJobResourceName = createOfflineUserDataJobResponse.getResourceName();
      System.out.printf(
          "Created an offline user data job with resource name: %s.%n",
          offlineUserDataJobResourceName);
    } else {
      // Reuses the specified offline user data job.
      offlineUserDataJobResourceName =
          ResourceNames.offlineUserDataJob(customerId, offlineUserDataJobId);
    }

    // Issues a request to add the operations to the offline user data job. This example
    // only adds a few operations, so it only sends one AddOfflineUserDataJobOperations request.
    // If your application is adding a large number of operations, split the operations into
    // batches and send multiple AddOfflineUserDataJobOperations requests for the SAME job. See
    // https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match#customer_match_considerations
    // and https://developers.google.com/google-ads/api/docs/best-practices/quotas#user_data
    // for more information on the per-request limits.
    List<OfflineUserDataJobOperation> userDataJobOperations = buildOfflineUserDataJobOperations();
    AddOfflineUserDataJobOperationsResponse response =
        offlineUserDataJobServiceClient.addOfflineUserDataJobOperations(
            AddOfflineUserDataJobOperationsRequest.newBuilder()
                .setResourceName(offlineUserDataJobResourceName)
                .setEnablePartialFailure(true)
                .addAllOperations(userDataJobOperations)
                .build());

    // Prints the status message if any partial failure error is returned.
    // NOTE: The details of each partial failure error are not printed here, you can refer to
    // the example HandlePartialFailure.java to learn more.
    if (response.hasPartialFailureError()) {
      GoogleAdsFailure googleAdsFailure =
          ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError());
      System.out.printf(
          "Encountered %d partial failure errors while adding %d operations to the offline user "
              + "data job: '%s'. Only the successfully added operations will be executed when "
              + "the job runs.%n",
          googleAdsFailure.getErrorsCount(),
          userDataJobOperations.size(),
          response.getPartialFailureError().getMessage());
    } else {
      System.out.printf(
          "Successfully added %d operations to the offline user data job.%n",
          userDataJobOperations.size());
    }

    if (!runJob) {
      System.out.printf(
          "Not running offline user data job '%s', as requested.%n",
          offlineUserDataJobResourceName);
      return;
    }

    // Issues an asynchronous request to run the offline user data job for executing
    // all added operations.
    offlineUserDataJobServiceClient.runOfflineUserDataJobAsync(offlineUserDataJobResourceName);

    // BEWARE! The above call returns an OperationFuture. The execution of that future depends on
    // the thread pool which is owned by offlineUserDataJobServiceClient. If you use this future,
    // you *must* keep the service client in scope too.
    // See https://developers.google.com/google-ads/api/docs/client-libs/java/lro for more detail.

    // Offline user data jobs may take 6 hours or more to complete, so instead of waiting for the
    // job to complete, retrieves and displays the job status once. If the job is completed
    // successfully, prints information about the user list. Otherwise, prints the query to use
    // to check the job again later.
    checkJobStatus(googleAdsClient, customerId, offlineUserDataJobResourceName);
  }
}

      

C#

private static string AddUsersToCustomerMatchUserList(GoogleAdsClient client,
    long customerId, string userListResourceName, bool runJob,
    long? offlineUserDataJobId, ConsentStatus? adPersonalizationConsent,
    ConsentStatus? adUserDataConsent)
{
    // Get the OfflineUserDataJobService.
    OfflineUserDataJobServiceClient service = client.GetService(
        Services.V17.OfflineUserDataJobService);

    string offlineUserDataJobResourceName;
    if (offlineUserDataJobId == null)
    {
        // Creates a new offline user data job.
        OfflineUserDataJob offlineUserDataJob = new OfflineUserDataJob()
        {
            Type = OfflineUserDataJobType.CustomerMatchUserList,
            CustomerMatchUserListMetadata = new CustomerMatchUserListMetadata()
            {
                UserList = userListResourceName,
            }
        };

        if (adUserDataConsent != null || adPersonalizationConsent != null)
        {
            // Specifies whether user consent was obtained for the data you are uploading.
            // See https://www.google.com/about/company/user-consent-policy
            // for details.
            offlineUserDataJob.CustomerMatchUserListMetadata.Consent = new Consent();

            if (adPersonalizationConsent != null)
            {
                offlineUserDataJob.CustomerMatchUserListMetadata.Consent.AdPersonalization =
                    (ConsentStatus)adPersonalizationConsent;
            }

            if (adUserDataConsent != null)
            {
                offlineUserDataJob.CustomerMatchUserListMetadata.Consent.AdUserData =
                    (ConsentStatus)adUserDataConsent;
            }
        }

        // Issues a request to create the offline user data job.
        CreateOfflineUserDataJobResponse response1 = service.CreateOfflineUserDataJob(
            customerId.ToString(), offlineUserDataJob);
        offlineUserDataJobResourceName = response1.ResourceName;
        Console.WriteLine($"Created an offline user data job with resource name: " +
            $"'{offlineUserDataJobResourceName}'.");
    } else {
        // Reuses the specified offline user data job.
        offlineUserDataJobResourceName =
            ResourceNames.OfflineUserDataJob(customerId, offlineUserDataJobId.Value);
    }

    AddOfflineUserDataJobOperationsRequest request =
        new AddOfflineUserDataJobOperationsRequest()
        {
            ResourceName = offlineUserDataJobResourceName,
            Operations = { BuildOfflineUserDataJobOperations() },
            EnablePartialFailure = true,
        };
    // Issues a request to add the operations to the offline user data job. This example
    // only adds a few operations, so it only sends one AddOfflineUserDataJobOperations
    // request.
    // If your application is adding a large number of operations, split the operations into
    // batches and send multiple AddOfflineUserDataJobOperations requests for the SAME job.
    // See https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match#customer_match_considerations
    // and https://developers.google.com/google-ads/api/docs/best-practices/quotas#user_data
    // for more information on the per-request limits.
    AddOfflineUserDataJobOperationsResponse response2 =
        service.AddOfflineUserDataJobOperations(request);

    // Prints the status message if any partial failure error is returned.
    // Note: The details of each partial failure error are not printed here,
    // you can refer to the example HandlePartialFailure.cs to learn more.
    if (response2.PartialFailureError != null)
    {
        // Extracts the partial failure from the response status.
        GoogleAdsFailure partialFailure = response2.PartialFailure;
        Console.WriteLine($"{partialFailure.Errors.Count} partial failure error(s) " +
            $"occurred");
    }
    Console.WriteLine("The operations are added to the offline user data job.");

    if (!runJob)
    {
        Console.WriteLine($"Not running offline user data job " +
            "'{offlineUserDataJobResourceName}', as requested.");
        return offlineUserDataJobResourceName;
    }

    // Issues an asynchronous request to run the offline user data job for executing
    // all added operations.
    Operation<Empty, OfflineUserDataJobMetadata> operationResponse =
        service.RunOfflineUserDataJob(offlineUserDataJobResourceName);

    Console.WriteLine("Asynchronous request to execute the added operations started.");

    // Since offline user data jobs may take 24 hours or more to complete, it may not be
    // practical to do operationResponse.PollUntilCompleted() to wait for the results.
    // Instead, we save the offlineUserDataJobResourceName and use GoogleAdsService.Search
    // to check for the job status periodically.
    // In case you wish to follow the PollUntilCompleted or PollOnce approach, make sure
    // you keep both operationResponse and service variables alive until the polling
    // completes.

    return offlineUserDataJobResourceName;
}
      

PHP

private static function addUsersToCustomerMatchUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    bool $runJob,
    ?string $userListResourceName,
    ?int $offlineUserDataJobId,
    ?int $adPersonalizationConsent,
    ?int $adUserDataConsent
) {
    $offlineUserDataJobServiceClient =
        $googleAdsClient->getOfflineUserDataJobServiceClient();

    if (is_null($offlineUserDataJobId)) {
        // Creates a new offline user data job.
        $offlineUserDataJob = new OfflineUserDataJob([
            'type' => OfflineUserDataJobType::CUSTOMER_MATCH_USER_LIST,
            'customer_match_user_list_metadata' => new CustomerMatchUserListMetadata([
                'user_list' => $userListResourceName
            ])
        ]);
        // Adds consent information to the job if specified.
        if (!empty($adPersonalizationConsent) || !empty($adUserDataConsent)) {
            $consent = new Consent();
            if (!empty($adPersonalizationConsent)) {
                $consent->setAdPersonalization($adPersonalizationConsent);
            }
            if (!empty($adUserDataConsent)) {
                $consent->setAdUserData($adUserDataConsent);
            }
            // Specifies whether user consent was obtained for the data you are uploading. See
            // https://www.google.com/about/company/user-consent-policy for details.
            $offlineUserDataJob->getCustomerMatchUserListMetadata()->setConsent($consent);
        }

        // Issues a request to create the offline user data job.
        /** @var CreateOfflineUserDataJobResponse $createOfflineUserDataJobResponse */
        $createOfflineUserDataJobResponse =
            $offlineUserDataJobServiceClient->createOfflineUserDataJob(
                CreateOfflineUserDataJobRequest::build($customerId, $offlineUserDataJob)
            );
        $offlineUserDataJobResourceName = $createOfflineUserDataJobResponse->getResourceName();
        printf(
            "Created an offline user data job with resource name: '%s'.%s",
            $offlineUserDataJobResourceName,
            PHP_EOL
        );
    } else {
        // Reuses the specified offline user data job.
        $offlineUserDataJobResourceName =
            ResourceNames::forOfflineUserDataJob($customerId, $offlineUserDataJobId);
    }

    // Issues a request to add the operations to the offline user data job. This example
    // only adds a few operations, so it only sends one AddOfflineUserDataJobOperations request.
    // If your application is adding a large number of operations, split the operations into
    // batches and send multiple AddOfflineUserDataJobOperations requests for the SAME job. See
    // https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match#customer_match_considerations
    // and https://developers.google.com/google-ads/api/docs/best-practices/quotas#user_data
    // for more information on the per-request limits.
    /** @var AddOfflineUserDataJobOperationsResponse $operationResponse */
    $response = $offlineUserDataJobServiceClient->addOfflineUserDataJobOperations(
        AddOfflineUserDataJobOperationsRequest::build(
            $offlineUserDataJobResourceName,
            self::buildOfflineUserDataJobOperations()
        )->setEnablePartialFailure(true)
    );

    // Prints the status message if any partial failure error is returned.
    // Note: The details of each partial failure error are not printed here, you can refer to
    // the example HandlePartialFailure.php to learn more.
    if ($response->hasPartialFailureError()) {
        // Extracts the partial failure from the response status.
        $partialFailure = GoogleAdsFailures::fromAny(
            $response->getPartialFailureError()->getDetails()->getIterator()->current()
        );
        printf(
            "%d partial failure error(s) occurred: %s.%s",
            count($partialFailure->getErrors()),
            $response->getPartialFailureError()->getMessage(),
            PHP_EOL
        );
    } else {
        print 'The operations are added to the offline user data job.' . PHP_EOL;
    }

    if ($runJob === false) {
        printf(
            "Not running offline user data job '%s', as requested.%s",
            $offlineUserDataJobResourceName,
            PHP_EOL
        );
        return;
    }

    // Issues an asynchronous request to run the offline user data job for executing all added
    // operations. The result is OperationResponse. Visit the OperationResponse.php file for
    // more details.
    $offlineUserDataJobServiceClient->runOfflineUserDataJob(
        RunOfflineUserDataJobRequest::build($offlineUserDataJobResourceName)
    );

    // Offline user data jobs may take 6 hours or more to complete, so instead of waiting
    // for the job to complete, retrieves and displays the job status once. If the job is
    // completed successfully, prints information about the user list. Otherwise, prints the
    // query to use to check the job again later.
    self::checkJobStatus($googleAdsClient, $customerId, $offlineUserDataJobResourceName);
}
      

Python

def add_users_to_customer_match_user_list(
    client,
    customer_id,
    user_list_resource_name,
    run_job,
    offline_user_data_job_id,
    ad_user_data_consent,
    ad_personalization_consent,
):
    """Uses Customer Match to create and add users to a new user list.

    Args:
        client: The Google Ads client.
        customer_id: The ID for the customer that owns the user list.
        user_list_resource_name: The resource name of the user list to which to
            add users.
        run_job: If true, runs the OfflineUserDataJob after adding operations.
            Otherwise, only adds operations to the job.
        offline_user_data_job_id: ID of an existing OfflineUserDataJob in the
            PENDING state. If None, a new job is created.
        ad_user_data_consent: The consent status for ad user data for all
            members in the job.
        ad_personalization_consent: The personalization consent status for ad
            user data for all members in the job.
    """
    # Creates the OfflineUserDataJobService client.
    offline_user_data_job_service_client = client.get_service(
        "OfflineUserDataJobService"
    )

    if offline_user_data_job_id:
        # Reuses the specified offline user data job.
        offline_user_data_job_resource_name = (
            offline_user_data_job_service_client.offline_user_data_job_path(
                customer_id, offline_user_data_job_id
            )
        )
    else:
        # Creates a new offline user data job.
        offline_user_data_job = client.get_type("OfflineUserDataJob")
        offline_user_data_job.type_ = (
            client.enums.OfflineUserDataJobTypeEnum.CUSTOMER_MATCH_USER_LIST
        )
        offline_user_data_job.customer_match_user_list_metadata.user_list = (
            user_list_resource_name
        )

        # Specifies whether user consent was obtained for the data you are
        # uploading. For more details, see:
        # https://www.google.com/about/company/user-consent-policy
        if ad_user_data_consent:
            offline_user_data_job.customer_match_user_list_metadata.consent.ad_user_data = client.enums.ConsentStatusEnum[
                ad_user_data_consent
            ]
        if ad_personalization_consent:
            offline_user_data_job.customer_match_user_list_metadata.consent.ad_personalization = client.enums.ConsentStatusEnum[
                ad_personalization_consent
            ]

        # Issues a request to create an offline user data job.
        create_offline_user_data_job_response = (
            offline_user_data_job_service_client.create_offline_user_data_job(
                customer_id=customer_id, job=offline_user_data_job
            )
        )
        offline_user_data_job_resource_name = (
            create_offline_user_data_job_response.resource_name
        )
        print(
            "Created an offline user data job with resource name: "
            f"'{offline_user_data_job_resource_name}'."
        )

    # Issues a request to add the operations to the offline user data job.

    # Best Practice: This example only adds a few operations, so it only sends
    # one AddOfflineUserDataJobOperations request. If your application is adding
    # a large number of operations, split the operations into batches and send
    # multiple AddOfflineUserDataJobOperations requests for the SAME job. See
    # https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match#customer_match_considerations
    # and https://developers.google.com/google-ads/api/docs/best-practices/quotas#user_data
    # for more information on the per-request limits.
    request = client.get_type("AddOfflineUserDataJobOperationsRequest")
    request.resource_name = offline_user_data_job_resource_name
    request.operations = build_offline_user_data_job_operations(client)
    request.enable_partial_failure = True

    # Issues a request to add the operations to the offline user data job.
    response = offline_user_data_job_service_client.add_offline_user_data_job_operations(
        request=request
    )

    # Prints the status message if any partial failure error is returned.
    # Note: the details of each partial failure error are not printed here.
    # Refer to the error_handling/handle_partial_failure.py example to learn
    # more.
    # Extracts the partial failure from the response status.
    partial_failure = getattr(response, "partial_failure_error", None)
    if getattr(partial_failure, "code", None) != 0:
        error_details = getattr(partial_failure, "details", [])
        for error_detail in error_details:
            failure_message = client.get_type("GoogleAdsFailure")
            # Retrieve the class definition of the GoogleAdsFailure instance
            # in order to use the "deserialize" class method to parse the
            # error_detail string into a protobuf message object.
            failure_object = type(failure_message).deserialize(
                error_detail.value
            )

            for error in failure_object.errors:
                print(
                    "A partial failure at index "
                    f"{error.location.field_path_elements[0].index} occurred.\n"
                    f"Error message: {error.message}\n"
                    f"Error code: {error.error_code}"
                )

    print("The operations are added to the offline user data job.")

    if not run_job:
        print(
            "Not running offline user data job "
            f"'{offline_user_data_job_resource_name}', as requested."
        )
        return

    # Issues a request to run the offline user data job for executing all
    # added operations.
    offline_user_data_job_service_client.run_offline_user_data_job(
        resource_name=offline_user_data_job_resource_name
    )

    # Retrieves and displays the job status.
    check_job_status(client, customer_id, offline_user_data_job_resource_name)
      

Ruby

def add_users_to_customer_match_user_list(client, customer_id, run_job, user_list, job_id, ad_user_data_consent, ad_personalization_consent)
  offline_user_data_service = client.service.offline_user_data_job

  job_name = if job_id.nil?
    # Creates the offline user data job.
    offline_user_data_job = client.resource.offline_user_data_job do |job|
      job.type = :CUSTOMER_MATCH_USER_LIST
      job.customer_match_user_list_metadata =
        client.resource.customer_match_user_list_metadata do |m|
          m.user_list = user_list

          if !ad_user_data_consent.nil? || !ad_personalization_consent.nil?
            m.consent = client.resource.consent do |c|
              # Specifies whether user consent was obtained for the data you are
              # uploading. For more details, see:
              # https://www.google.com/about/company/user-consent-policy
              unless ad_user_data_consent.nil?
                c.ad_user_data = ad_user_data_consent
              end
              unless ad_personalization_consent.nil?
                c.ad_personalization = ad_personalization_consent
              end
            end
          end
        end
    end

    # Issues a request to create the offline user data job.
    response = offline_user_data_service.create_offline_user_data_job(
      customer_id: customer_id,
      job: offline_user_data_job,
    )
    offline_user_data_job_resource_name = response.resource_name
    puts "Created an offline user data job with resource name: " \
      "#{offline_user_data_job_resource_name}"

    offline_user_data_job_resource_name
  else
    client.path.offline_user_data_job(customer_id, job_id)
  end

  # Issues a request to add the operations to the offline user data job. This
  # example only adds a few operations, so it only sends one
  # AddOfflineUserDataJobOperations request.  If your application is adding a
  # large number of operations, split the operations into batches and send
  # multiple AddOfflineUserDataJobOperations requests for the SAME job. See
  # https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match#customer_match_considerations
  # and https://developers.google.com/google-ads/api/docs/best-practices/quotas#user_data
  # for more information on the per-request limits.
  response = offline_user_data_service.add_offline_user_data_job_operations(
    resource_name: offline_user_data_job_resource_name,
    enable_partial_failure: true,
    operations: build_offline_user_data_job_operations(client),
  )

  # Prints errors if any partial failure error is returned.
  if response.partial_failure_error
    failures = client.decode_partial_failure_error(response.partial_failure_error)
    failures.each do |failure|
      failure.errors.each do |error|
        human_readable_error_path = error
          .location
          .field_path_elements
          .map { |location_info|
            if location_info.index
              "#{location_info.field_name}[#{location_info.index}]"
            else
              "#{location_info.field_name}"
            end
          }.join(" > ")

        errmsg =  "error occured while adding operations " \
          "#{human_readable_error_path}" \
          " with value: #{error.trigger.string_value}" \
          " because #{error.message.downcase}"
        puts errmsg
      end
    end
  end
  puts "The operations are added to the offline user data job."

  unless run_job
    puts "Not running offline user data job #{job_name}, as requested."
    return
  end

  # Issues an asynchronous request to run the offline user data job
  # for executing all added operations.
  response = offline_user_data_service.run_offline_user_data_job(
    resource_name: offline_user_data_job_resource_name
  )
  puts "Asynchronous request to execute the added operations started."
  puts "Waiting until operation completes."

  # Offline user data jobs may take 6 hours or more to complete, so instead of
  # waiting for the job to complete, retrieves and displays the job status
  # once. If the job is completed successfully, prints information about the
  # user list. Otherwise, prints the query to use to check the job again later.
  check_job_status(
    client,
    customer_id,
    offline_user_data_job_resource_name,
  )
end
      

Perl

sub add_users_to_customer_match_user_list {
  my ($api_client, $customer_id, $run_job, $user_list_resource_name,
    $offline_user_data_job_id, $ad_personalization_consent,
    $ad_user_data_consent)
    = @_;

  my $offline_user_data_job_service = $api_client->OfflineUserDataJobService();

  my $offline_user_data_job_resource_name = undef;
  if (!defined $offline_user_data_job_id) {
    # Create a new offline user data job.
    my $offline_user_data_job =
      Google::Ads::GoogleAds::V17::Resources::OfflineUserDataJob->new({
        type                          => CUSTOMER_MATCH_USER_LIST,
        customerMatchUserListMetadata =>
          Google::Ads::GoogleAds::V17::Common::CustomerMatchUserListMetadata->
          new({
            userList => $user_list_resource_name
          })});

    # Add consent information to the job if specified.
    if ($ad_personalization_consent or $ad_user_data_consent) {
      my $consent = Google::Ads::GoogleAds::V17::Common::Consent->new({});
      if ($ad_personalization_consent) {
        $consent->{adPersonalization} = $ad_personalization_consent;
      }
      if ($ad_user_data_consent) {
        $consent->{adUserData} = $ad_user_data_consent;
      }
      # Specify whether user consent was obtained for the data you are uploading.
      # See https://www.google.com/about/company/user-consent-policy for details.
      $offline_user_data_job->{customerMatchUserListMetadata}{consent} =
        $consent;
    }

    # Issue a request to create the offline user data job.
    my $create_offline_user_data_job_response =
      $offline_user_data_job_service->create({
        customerId => $customer_id,
        job        => $offline_user_data_job
      });
    $offline_user_data_job_resource_name =
      $create_offline_user_data_job_response->{resourceName};
    printf
      "Created an offline user data job with resource name: '%s'.\n",
      $offline_user_data_job_resource_name;
  } else {
    # Reuse the specified offline user data job.
    $offline_user_data_job_resource_name =
      Google::Ads::GoogleAds::V17::Utils::ResourceNames::offline_user_data_job(
      $customer_id, $offline_user_data_job_id);
  }

  # Issue a request to add the operations to the offline user data job.
  # This example only adds a few operations, so it only sends one AddOfflineUserDataJobOperations
  # request. If your application is adding a large number of operations, split
  # the operations into batches and send multiple AddOfflineUserDataJobOperations
  # requests for the SAME job. See
  # https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match#customer_match_considerations
  # and https://developers.google.com/google-ads/api/docs/best-practices/quotas#user_data
  # for more information on the per-request limits.
  my $user_data_job_operations = build_offline_user_data_job_operations();
  my $response                 = $offline_user_data_job_service->add_operations(
    {
      resourceName         => $offline_user_data_job_resource_name,
      enablePartialFailure => "true",
      operations           => $user_data_job_operations
    });

  # Print the status message if any partial failure error is returned.
  # Note: The details of each partial failure error are not printed here, you can
  # refer to the example handle_partial_failure.pl to learn more.
  if ($response->{partialFailureError}) {
    # Extract the partial failure from the response status.
    my $partial_failure = $response->{partialFailureError}{details}[0];
    printf "Encountered %d partial failure errors while adding %d operations " .
      "to the offline user data job: '%s'. Only the successfully added " .
      "operations will be executed when the job runs.\n",
      scalar @{$partial_failure->{errors}}, scalar @$user_data_job_operations,
      $response->{partialFailureError}{message};
  } else {
    printf "Successfully added %d operations to the offline user data job.\n",
      scalar @$user_data_job_operations;
  }

  if (!defined $run_job) {
    print
"Not running offline user data job $offline_user_data_job_resource_name, as requested.\n";
    return;
  }

  # Issue an asynchronous request to run the offline user data job for executing
  # all added operations.
  my $operation_response = $offline_user_data_job_service->run({
    resourceName => $offline_user_data_job_resource_name
  });

  # Offline user data jobs may take 6 hours or more to complete, so instead of waiting
  # for the job to complete, this example retrieves and displays the job status once.
  # If the job is completed successfully, it prints information about the user list.
  # Otherwise, it prints, the query to use to check the job status again later.
  check_job_status($api_client, $customer_id,
    $offline_user_data_job_resource_name);
}
      

使用标识符移除个别用户

如需移除个别用户,请执行以下操作:

一次移除列表中的所有数据

要从列表中移除所有用户,请在remove_alltrueOfflineUserDataJobOperation,然后 发出 RunOfflineUserDataJob 请求中包含与 remove_all 操作关联的资源名称。

请注意,如果包含 remove_all 操作,它必须是第一个 操作。否则,运行该作业会返回 INVALID_OPERATION_ORDER 错误。要将用户列表中的成员完全替换为新成员,请按顺序 AddOfflineUserDataJobOperationsRequest 中的操作按以下顺序进行:

  1. remove_alltrue OfflineUserDataJobOperation

  2. 对于每个新成员,添加一个 create 操作,将他们的 UserData OfflineUserDataJobOperation

remove_all 操作每小时执行一次,最长可能会运行 24 小时。

客户名单刷新建议

您可以检索以下类型的建议 REFRESH_CUSTOMER_MATCH_LIST 找出有一段时间未更新的客户名单。这是 如果您是第三方广告客户, 来管理客户名单

如需详细了解如何使用建议,请访问 优化得分和建议指南。

移除列表

使用 UserListService.mutate_user_lists 提交 remove 操作的方法 使用您要移除的用户名单的资源名称。

使用 UserDataService 更新列表

UserDataService 的上限为 10 每个请求共计 100 个 user_identifiers,因此更适合 进行小幅更新。例如,如果每个 UserData 对象都有一个 UserIdentifierhashed_email;另外 UserIdentifierhashed_phone_number,那么您的请求最多可以包含 50 个 UserData 对象的操作。

UserDataService 包含 UploadUserData 方法,该方法接受 UploadUserDataRequest。除了 customer_id,则 UploadUserDataRequest 可接受操作列表 创建联系人以及名为 customer_match_user_list_metadata,其中填充了资源名称 要定位的再营销名单的名称

首先创建一个您将在其中填充数据的 UploadUserDataRequest 实例 customer_idcustomer_match_user_list_metadata

Java

// Creates a request to add user data operations to the user list based on email addresses.
String userListResourceName = ResourceNames.userList(customerId, userListId);
UploadUserDataRequest.Builder uploadUserDataRequest =
   UploadUserDataRequest.newBuilder()
       .setCustomerId(String.valueOf(customerId))
       .setCustomerMatchUserListMetadata(
           CustomerMatchUserListMetadata.newBuilder()
               .setUserList(StringValue.of(userListResourceName))
               .build());

如需上传用户联系信息,请设置 CrmBasedUserListInfo.upload_key_typeCONTACT_INFO

首先,将操作添加到 UploadUserDataRequest 对象中。每个操作 包含一个 create 字段,其中填充了 UserData 包含一个或多个 UserIdentifier 的对象 实例。每个 UserIdentifier 都包含一条身份信息 也可以是若干不同类型之一,下面将分别介绍每种类型。

要上传客户电子邮件地址,请创建新的 UserDataOperation,并填充其 create 包含 UserData 对象的字段。UserData 对象接受 user_identifiers。使用客户电子邮件地址填充 hashed_email 字段 地址。

Java

ImmutableList<String> EMAILS =
  ImmutableList.of("client1@example.com", "client2@example.com", " Client3@example.com ");

// Hash normalized email addresses based on SHA-256 hashing algorithm.
List<UserDataOperation> userDataOperations = new ArrayList<>(EMAILS.size());
for (String email : EMAILS) {
 UserDataOperation userDataOperation =
     UserDataOperation.newBuilder()
         .setCreate(
             UserData.newBuilder()
                 .addUserIdentifiers(
                     UserIdentifier.newBuilder()
                        .setHashedEmail(StringValue.of(toSHA256String(email)))
                         .build())
                 .build())
         .build();
 userDataOperations.add(userDataOperation);
}
uploadUserDataRequest.addAllOperations(userDataOperations);

上传用户 address_info 与上传用户电子邮件地址类似。 不过,请填充 address_info 字段,而不是传递 hashed_email 包含 OfflineUserAddressInfo 对象 包含用户的 first_namelast_namecountry_codepostal_code。与电子邮件地址一样,first_namelast_name 也将被视作 个人身份信息,并且在上传之前必须经过哈希处理。

Java

String firstName = "Alex";
String lastName = "Quinn";
String countryCode = "US";
String postalCode = "94045";

UserIdentifier userIdentifierWithAddress =
   UserIdentifier.newBuilder()
       .setAddressInfo(
           OfflineUserAddressInfo.newBuilder()
               // First and last name must be normalized and hashed.
               .setHashedFirstName(
                   StringValue.of(toSHA256String(firstName)))
               .setHashedLastName(StringValue.of(toSHA256String(lastName)))
               // Country code and zip code are sent in plaintext.
               .setCountryCode(StringValue.of(countryCode))
               .setPostalCode(StringValue.of(postalCode))
               .build())
       .build();

UserDataOperation userDataOperation =
   UserDataOperation.newBuilder()
       .setCreate(
           UserData.newBuilder()
               .addUserIdentifiers(userIdentifierWithAddress)
               .build())
       .build();
uploadUserDataRequest.addOperations(userDataOperation);

将操作添加到 UploadUserDataRequest 实例后,请调用 UserDataServiceClient 中的 uploadUserData 方法,以便将请求发送到 Google Ads API 服务器。您可以通过获取 响应对象中的操作计数和上传时间。请注意 可能需要几个小时的时间才能将成员填充到列表中。

Java

// Creates the user data service client.
try (UserDataServiceClient userDataServiceClient =
   googleAdsClient.getLatestVersion().createUserDataServiceClient()) {
 // Add operations to the user list based on the user data type.
 UploadUserDataResponse response =
     userDataServiceClient.uploadUserData(uploadUserDataRequest.build());

 // Displays the results.
 // Reminder: it may take several hours for the list to be populated with members.
 System.out.printf(
     "Received %d operations at %s",
     response.getReceivedOperationsCount().getValue(),
     response.getUploadDateTime().getValue());
}

切换列表定位级别

如果您需要切换列表定位的级别,例如从 广告组到广告系列一级的定位,请查阅 指南

查看列表效果

要收集细分受众群的效果数据,请发出一次搜索 针对 ad_group_audience_viewcampaign_audience_view 资源。 例如,您可能会查看 conversionscost_per_conversion, 确定定位细分受众群是否真的带来了更多 转化次数,然后相应地调整您的出价调节系数。

SELECT
  ad_group_criterion.criterion_id,
  metrics.conversions,
  metrics.cost_per_conversion
FROM ad_group_audience_view

建议您至少等待两周,然后再根据流量优化出价 音量。