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יצירת קבוצות של פריטי כללים

בדוגמה הזו נוצרות שתי קבוצות של פריטי כללים.

יצירת קבוצת rule_item_group ראשונה

מתחילים ביצירת rule_item_group הראשון, שמורכב משני שדות rule_item או מאובייקטים של UserListRuleItemInfo:

משתמשים שביקרו בדף התשלום.
משתמשים עם יותר מפריט אחד בעגלת הקניות שלהם.

פריט הכלל הראשון משתמש בפרמטר ecomm_pagetype שיש לו ערכי מחרוזת, לכן קודם צריך ליצור ecomm_pagetype.string_rule_item

Java

UserListRuleItemInfo checkoutRule =
    UserListRuleItemInfo.newBuilder()
        // The rule variable name must match a corresponding key name fired from a pixel.
        // To learn more about setting up remarketing tags, visit
        // https://support.google.com/google-ads/answer/2476688.
        // To learn more about remarketing events and parameters, visit
        // https://support.google.com/google-ads/answer/7305793.
        .setName("ecomm_pagetype")
        .setStringRuleItem(
            UserListStringRuleItemInfo.newBuilder()
                .setOperator(UserListStringRuleItemOperator.EQUALS)
                .setValue("checkout")
                .build())
        .build();SetUpAdvancedRemarketing.java

C#‎

UserListRuleItemInfo checkoutRule = new UserListRuleItemInfo
{
    // The rule variable name must match a corresponding key name fired from a pixel.
    // To learn more about setting up remarketing tags, visit
    // https://support.google.com/google-ads/answer/2476688.
    // To learn more about remarketing events and parameters, visit
    // https://support.google.com/google-ads/answer/7305793.
    Name = "ecomm_pagetype",
    StringRuleItem = new UserListStringRuleItemInfo
    {
        Operator = UserListStringRuleItemOperator.Equals,
        Value = "checkout"
    }
};SetUpAdvancedRemarketing.cs

PHP

$checkoutRule = new UserListRuleItemInfo([
    // The rule variable name must match a corresponding key name fired from a pixel.
    // To learn more about setting up remarketing tags, visit
    // https://support.google.com/google-ads/answer/2476688.
    // To learn more about remarketing events and parameters, visit
    // https://support.google.com/google-ads/answer/7305793.
    'name' => 'ecomm_pagetype',
    'string_rule_item' => new UserListStringRuleItemInfo([
        'operator' => UserListStringRuleItemOperator::EQUALS,
        'value' => 'checkout'
    ])
]);SetUpAdvancedRemarketing.php

Python

checkout_rule: UserListRuleItemInfo = client.get_type(
    "UserListRuleItemInfo"
)

# The rule variable name must match a corresponding key name fired from a
# pixel. To learn more about setting up remarketing tags, visit:
# https://support.google.com/google-ads/answer/2476688.
#
# To learn more about remarketing events and parameters, visit:
# https://support.google.com/google-ads/answer/7305793.
checkout_rule.name = "ecomm_pagetype"
checkout_string_rule_item: UserListStringRuleItemInfo = (
    checkout_rule.string_rule_item
)
checkout_string_rule_item.operator = (
    client.enums.UserListStringRuleItemOperatorEnum.EQUALS
)
checkout_string_rule_item.value = "checkout"set_up_advanced_remarketing.py

Ruby

checkout_rule = client.resource.user_list_rule_item_info do |rule|
  # The rule variable name must match a corresponding key name fired
  # from a pixel.
  # To learn more about setting up remarketing tags, visit
  # https://support.google.com/google-ads/answer/2476688.
  # To learn more about remarketing events and parameters, visit
  # https://support.google.com/google-ads/answer/7305793.
  rule.name = "ecomm_pagetype"
  rule.string_rule_item = client.resource.user_list_string_rule_item_info do |sr|
    sr.operator = :EQUALS
    sr.value = "checkout"
  end
endset_up_advanced_remarketing.rb

Perl

my $checkout_rule =
  Google::Ads::GoogleAds::V21::Common::UserListRuleItemInfo->new({
    # The rule variable name must match a corresponding key name fired from a
    # pixel. To learn more about setting up remarketing tags, visit
    # https://support.google.com/google-ads/answer/2476688.
    # To learn more about remarketing events and parameters, visit
    # https://support.google.com/google-ads/answer/7305793.
    name           => "ecomm_pagetype",
    stringRuleItem =>
      Google::Ads::GoogleAds::V21::Common::UserListStringRuleItemInfo->new({
        operator => EQUALS,
        value    => "checkout"
      })});set_up_advanced_remarketing.pl

בפריט הכלל השני נעשה שימוש בפרמטר cartsize שיש לו ערכים מספריים, ולכן צריך להוסיף number_rule_item.

Java

UserListRuleItemInfo cartSizeRule =
    UserListRuleItemInfo.newBuilder()
        // The rule variable name must match a corresponding key name fired from a pixel.
        .setName("cart_size")
        .setNumberRuleItem(
            UserListNumberRuleItemInfo.newBuilder()
                .setOperator(UserListNumberRuleItemOperator.GREATER_THAN)
                .setValue(1.0)
                .build())
        .build();SetUpAdvancedRemarketing.java

C#‎

UserListRuleItemInfo cartSizeRule = new UserListRuleItemInfo
{
    // The rule variable name must match a corresponding key name fired from a pixel.
    Name = "cart_size",
    NumberRuleItem = new UserListNumberRuleItemInfo
    {
        Operator = UserListNumberRuleItemOperator.GreaterThan,
        Value = 1.0
    }
};SetUpAdvancedRemarketing.cs

PHP

$cartSizeRule = new UserListRuleItemInfo([
    // The rule variable name must match a corresponding key name fired from a pixel.
    'name' => 'cart_size',
    'number_rule_item' => new UserListNumberRuleItemInfo([
        'operator' => UserListNumberRuleItemOperator::GREATER_THAN,
        'value' => 1.0
    ])
]);SetUpAdvancedRemarketing.php

Python

cart_size_rule: UserListRuleItemInfo = client.get_type(
    "UserListRuleItemInfo"
)
# The rule variable name must match a corresponding key name fired from a
# pixel.
cart_size_rule.name = "cart_size"
cart_size_number_rule_item: UserListNumberRuleItemInfo = (
    cart_size_rule.number_rule_item
)
cart_size_number_rule_item.operator = (
    client.enums.UserListNumberRuleItemOperatorEnum.GREATER_THAN
)
cart_size_number_rule_item.value = 1.0set_up_advanced_remarketing.py

Ruby

cart_size_rule = client.resource.user_list_rule_item_info do |rule|
  # The rule variable name must match a corresponding key name fired
  # from a pixel.
  rule.name = "cart_size"
  rule.number_rule_item = client.resource.user_list_number_rule_item_info do |nr|
    nr.operator = :GREATER_THAN
    nr.value = 1.0
  end
endset_up_advanced_remarketing.rb

Perl

my $cart_size_rule =
  Google::Ads::GoogleAds::V21::Common::UserListRuleItemInfo->new({
    # The rule variable name must match a corresponding key name fired from a
    # pixel.
    name           => "cart_size",
    numberRuleItem =>
      Google::Ads::GoogleAds::V21::Common::UserListNumberRuleItemInfo->new({
        # Available UserListNumberRuleItemOperators can be found at
        # https://developers.google.com/google-ads/api/reference/rpc/latest/UserListNumberRuleItemOperatorEnum.UserListNumberRuleItemOperator
        operator => GREATER_THAN,
        value    => 1.0
      })});set_up_advanced_remarketing.pl

לאחר מכן, משלבים את שני פריטי הכלל באובייקט UserListRuleItemGroupInfo. כברירת מחדל, כשמשלבים פריטים בקבוצת פריטים, מערכת Google Ads AND את הכללים שלהם יחד. כאן מוסבר איך יוצרים רשימת משתמשים.

Java

UserListRuleItemGroupInfo checkoutAndCartSizeRuleGroup =
    UserListRuleItemGroupInfo.newBuilder()
        .addAllRuleItems(ImmutableList.of(checkoutRule, cartSizeRule))
        .build();SetUpAdvancedRemarketing.java

C#‎

UserListRuleItemGroupInfo checkoutAndCartSizeRuleGroup =
    new UserListRuleItemGroupInfo();
checkoutAndCartSizeRuleGroup.RuleItems.Add(checkoutRule);
checkoutAndCartSizeRuleGroup.RuleItems.Add(cartSizeRule);SetUpAdvancedRemarketing.cs

PHP

$checkoutAndCartSizeRuleGroup = new UserListRuleItemGroupInfo([
    'rule_items' => [$checkoutRule, $cartSizeRule]
]);SetUpAdvancedRemarketing.php

Python

checkout_and_cart_size_rule_group.rule_items.extend(
    [
        checkout_rule,
        cart_size_rule,
    ]
)set_up_advanced_remarketing.py

Ruby

  checkout_and_cart_size_rule_group = client.resource.user_list_rule_item_group_info do |g|
    g.rule_items += [checkout_rule, cart_size_rule]
  end

  # Create the RuleItem for checkout start date.
  # The tags and keys used below must have been in place in the past for the
  # date range specified in the rules.
  start_date_rule = client.resource.user_list_rule_item_info do |rule|
    # The rule variable name must match a corresponding key name fired
    # from a pixel.
    rule.name = "checkoutdate"
    rule.date_rule_item = client.resource.user_list_date_rule_item_info do |dr|
      dr.operator = :AFTER
      dr.value = "20191031"
    end
  end

  # Create the RuleItem for checkout end date.
  end_date_rule = client.resource.user_list_rule_item_info do |rule|
    # The rule variable name must match a corresponding key name fired
    # from a pixel.
    rule.name = "checkoutdate"
    rule.date_rule_item = client.resource.user_list_date_rule_item_info do |dr|
      dr.operator = :BEFORE
      dr.value = "20200101"
    end
  end

  # Creates a rule group targeting users who checked out between
  # November and December by using the start and end date rules.
  # Combining the two rule items into a user_list_rule_item_group_info
  # object causes Google Ads to AND their rules together.
  # To instead OR the rules together, each rule should be placed in its
  # own rule item group.
  checkout_date_rule_group = client.resource.user_list_rule_item_group_info do |g|
    g.rule_items += [start_date_rule, end_date_rule]
  end

  # Creates the user list operation.
  operation = client.operation.create_resource.user_list do |ul|
    ul.name = "My expression rule user list ##{(Time.new.to_f * 1000).to_i}"
    ul.description = "Users who checked out in November or December OR visited " \
      "the checkout page with more than one item in their cart"
    ul.membership_status = :OPEN
    ul.membership_life_span = 90
    ul.rule_based_user_list = client.resource.rule_based_user_list_info do |r|
      # Optional: To include past users in the user list, set the
      # prepopulation_status to REQUESTED.
      r.prepopulation_status = :REQUESTED
      # Create a flexible_rule_user_list object, or a flexible rule representation
      # of visitors with one or multiple actions. FlexibleRuleUserListInfo wraps
      # UserListRuleInfo in a FlexibleRuleOperandInfo object that represents which
      # user lists to include or exclude.
      r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
        frul.inclusive_rule_operator = :AND
        frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi|
          froi.rule = client.resource.user_list_rule_info do |info|
            info.rule_item_groups += [checkout_date_rule_group, checkout_and_cart_size_rule_group]
          end
          # Optionally include a lookback window for this rule, in days.
          froi.lookback_window_days = 7
        end
      end
    end
  end

  # Issues a muate request to create the user list.
  response = client.service.user_list.mutate_user_lists(
    customer_id: customer_id,
    operations: [operation],
  )
  puts "Created user list with resource name '#{response.results.first.resource_name}'"
end

if __FILE__ == $0
  options = {}

  # Running the example with -h will print the command line usage.
  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    set_up_advanced_remarketing(options.fetch(:customer_id).tr("-", ""))
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end
set_up_advanced_remarketing.rb

Perl

my $checkout_and_cart_size_rule_group =
  Google::Ads::GoogleAds::V21::Common::UserListRuleItemGroupInfo->new(
  {ruleItems => [$checkout_rule, $cart_size_rule]});set_up_advanced_remarketing.pl

יצירת קבוצת הפריטים השנייה של הכלל

השדה השני rule_item_group כולל גם הוא שני שדות rule_item, או UserListRuleItemInfo אובייקטים:

משתמשים שהשלימו את תהליך התשלום אחרי 31 באוקטובר.
משתמשים שהשלימו את תהליך התשלום לפני 1 בינואר.

שני פריטי הכלל האלה משתמשים בפרמטר checkoutdate שמכיל ערכי תאריכים, ולכן הפעם תאכלסו את השדות date_rule_item באובייקטים UserListDateRuleItemInfo.

קודם תאריך ההתחלה:

Java

UserListRuleItemInfo startDateRule =
    UserListRuleItemInfo.newBuilder()
        // The rule variable name must match a corresponding key name fired from a pixel.
        .setName("checkoutdate")
        .setDateRuleItem(
            UserListDateRuleItemInfo.newBuilder()
                // Available UserListDateRuleItemOperators can be found at
                // https://developers.google.com/google-ads/api/reference/rpc/latest/UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator
                .setOperator(UserListDateRuleItemOperator.AFTER)
                .setValue("20191031")
                .build())
        .build();SetUpAdvancedRemarketing.java

C#‎

UserListRuleItemInfo startDateRule = new UserListRuleItemInfo
{
    // The rule variable name must match a corresponding key name fired from a pixel.
    Name = "checkoutdate",
    DateRuleItem = new UserListDateRuleItemInfo
    {
        // Available UserListDateRuleItemOperators can be found at
        // https://developers.google.com/google-ads/api/reference/rpc/latest/UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator
        Operator = UserListDateRuleItemOperator.After,
        Value = "20191031"
    }
};SetUpAdvancedRemarketing.cs

PHP

$startDateRule = new UserListRuleItemInfo([
    // The rule variable name must match a corresponding key name fired from a pixel.
    'name' => 'checkoutdate',
    'date_rule_item' => new UserListDateRuleItemInfo([
        // Available UserListDateRuleItemOperators can be found at
        // https://developers.google.com/google-ads/api/reference/rpc/latest/UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator
        'operator' => UserListDateRuleItemOperator::AFTER,
        'value' => '20191031'
    ])
]);SetUpAdvancedRemarketing.php

Python

start_date_rule: UserListRuleItemInfo = client.get_type(
    "UserListRuleItemInfo"
)
start_date_rule.name = "checkoutdate"
start_date_rule_item: UserListDateRuleItemInfo = (
    start_date_rule.date_rule_item
)
# Available UserListDateRuleItemOperators can be found at:
# https://developers.google.com/google-ads/api/reference/rpc/latest/UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator
user_list_data_rule_item_operator_enum: UserListDateRuleItemOperatorEnum = (
    client.enums.UserListDateRuleItemOperatorEnum
)
start_date_rule_item.operator = user_list_data_rule_item_operator_enum.AFTER
start_date_rule_item.value = "20191031"set_up_advanced_remarketing.py

Ruby

start_date_rule = client.resource.user_list_rule_item_info do |rule|
  # The rule variable name must match a corresponding key name fired
  # from a pixel.
  rule.name = "checkoutdate"
  rule.date_rule_item = client.resource.user_list_date_rule_item_info do |dr|
    dr.operator = :AFTER
    dr.value = "20191031"
  end
endset_up_advanced_remarketing.rb

Perl

my $start_date_rule =
  Google::Ads::GoogleAds::V21::Common::UserListRuleItemInfo->new({
    # The rule variable name must match a corresponding key name fired from a
    # pixel.
    name         => "checkoutdate",
    dateRuleItem =>
      Google::Ads::GoogleAds::V21::Common::UserListDateRuleItemInfo->new({
        # Available UserListDateRuleItemOperators can be found at
        # https://developers.google.com/google-ads/api/reference/rpc/latest/UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator
        operator => AFTER,
        value    => "20191031"
      })});set_up_advanced_remarketing.pl

לאחר מכן, תאריך הסיום:

Java

UserListRuleItemInfo endDateRule =
    UserListRuleItemInfo.newBuilder()
        // The rule variable name must match a corresponding key name fired from a pixel.
        .setName("checkoutdate")
        .setDateRuleItem(
            UserListDateRuleItemInfo.newBuilder()
                .setOperator(UserListDateRuleItemOperator.BEFORE)
                .setValue("20200101")
                .build())
        .build();SetUpAdvancedRemarketing.java

C#‎

UserListRuleItemInfo endDateRule = new UserListRuleItemInfo
{
    // The rule variable name must match a corresponding key name fired from a pixel.
    Name = "checkoutdate",
    DateRuleItem = new UserListDateRuleItemInfo
    {
        Operator = UserListDateRuleItemOperator.Before,
        Value = "20200101"
    }
};SetUpAdvancedRemarketing.cs

PHP

$endDateRule = new UserListRuleItemInfo([
    // The rule variable name must match a corresponding key name fired from a pixel.
    'name' => 'checkoutdate',
    'date_rule_item' => new UserListDateRuleItemInfo([
        'operator' => UserListDateRuleItemOperator::BEFORE,
        'value' => '20200101'
    ])
]);SetUpAdvancedRemarketing.php

Python

end_date_rule: UserListRuleItemInfo = client.get_type(
    "UserListRuleItemInfo"
)
end_date_rule.name = "checkoutdate"
end_date_rule_item: UserListDateRuleItemInfo = end_date_rule.date_rule_item
end_date_rule_item.operator = user_list_data_rule_item_operator_enum.BEFORE
end_date_rule_item.value = "20200101"set_up_advanced_remarketing.py

Ruby

end_date_rule = client.resource.user_list_rule_item_info do |rule|
  # The rule variable name must match a corresponding key name fired
  # from a pixel.
  rule.name = "checkoutdate"
  rule.date_rule_item = client.resource.user_list_date_rule_item_info do |dr|
    dr.operator = :BEFORE
    dr.value = "20200101"
  end
endset_up_advanced_remarketing.rb

Perl

my $end_date_rule =
  Google::Ads::GoogleAds::V21::Common::UserListRuleItemInfo->new({
    # The rule variable name must match a corresponding key name fired from a
    # pixel.
    name         => "checkoutdate",
    dateRuleItem =>
      Google::Ads::GoogleAds::V21::Common::UserListDateRuleItemInfo->new({
        operator => BEFORE,
        value    => "20200101"
      })});set_up_advanced_remarketing.pl

כמו בקבוצת הפריטים הראשונה של הכלל, משלבים את שני השדות rule_item באובייקט UserListRuleItemGroupInfo כדי AND אותם יחד.

Java

UserListRuleItemGroupInfo checkoutDateRuleGroup =
    UserListRuleItemGroupInfo.newBuilder()
        .addAllRuleItems(ImmutableList.of(startDateRule, endDateRule))
        .build();SetUpAdvancedRemarketing.java

C#‎

UserListRuleItemGroupInfo checkoutDateRuleGroup = new UserListRuleItemGroupInfo();
checkoutDateRuleGroup.RuleItems.Add(startDateRule);
checkoutDateRuleGroup.RuleItems.Add(endDateRule);SetUpAdvancedRemarketing.cs

PHP

$checkoutDateRuleGroup = new UserListRuleItemGroupInfo([
    'rule_items' => [$startDateRule, $endDateRule]
]);SetUpAdvancedRemarketing.php

Python

checkout_date_rule_group.rule_items.extend(
    [
        start_date_rule,
        end_date_rule,
    ]
)set_up_advanced_remarketing.py

Ruby

checkout_date_rule_group = client.resource.user_list_rule_item_group_info do |g|
  g.rule_items += [start_date_rule, end_date_rule]
endset_up_advanced_remarketing.rb

Perl

my $checkout_date_rule_group =
  Google::Ads::GoogleAds::V21::Common::UserListRuleItemGroupInfo->new(
  {ruleItems => [$start_date_rule, $end_date_rule]});set_up_advanced_remarketing.pl

סקירה כללית

יצירה של רשימת משתמשים

יצירת קבוצות של פריטי כללים קל לארגן דפים בעזרת אוספים אפשר לשמור ולסווג תוכן על סמך ההעדפות שלך.

יצירת קבוצת rule_item_group ראשונה

Java

C#‎

PHP

Python

Ruby

Perl

Java

C#‎

PHP

Python

Ruby

Perl

Java

C#‎

PHP

Python

Ruby

Perl

יצירת קבוצת הפריטים השנייה של הכלל

Java

C#‎

PHP

Python

Ruby

Perl

Java

C#‎

PHP

Python

Ruby

Perl

Java

C#‎

PHP

Python

Ruby

Perl

יצירת קבוצות של פריטי כללים