Użytkownicy, którzy odwiedzili określone strony

Dzięki flexible_rule_user_list możesz kierować reklamy na osoby, które odwiedziły określone strony lub sekcje Twojej witryny. Dzięki temu możesz kierować reklamy na adresy URL bardziej precyzyjne niż domena witryny.

Wymagania wstępne

Aby utworzyć segmenty odbiorców i kierować na nie reklamy, musisz najpierw:

1. Zapoznaj się z zasadami dotyczącymi reklam opartych na zainteresowaniach i lokalizacji. Do tworzenia list odbiorców nie można używać informacji poufnych o użytkownikach.

2. Skonfiguruj tag Google.

   Aby tworzyć listy użytkowników na podstawie ich działań w aplikacji mobilnej, reklamodawcy powinni zaimplementować pakiet SDK Firebase lub korzystać z pakietów SDK innych firm.

Pobieranie tagu Google

Wszystkie konta Google Ads mają dokładnie 1 tag Google na poziomie konta, który jest tworzony automatycznie po otwarciu konta.

Tag Google możesz pobrać w interfejsie Google Ads, wykonując instrukcje podane w Centrum pomocy. Możesz też utworzyć RemarketingAction w interfejsie Google Ads API, a potem pobrać tag Google, wysyłając żądanie GoogleAdsService.searchStream za pomocą zasobu remarketing_action:

SELECT
  remarketing_action.id,
  remarketing_action.name,
  remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'

Instalowanie tagu Google w witrynie lub aplikacji

Następnym krokiem jest zainstalowanie tagu Google na wszystkich stronach witryny. Więcej informacji o dodawaniu tagu Google do witryny lub aplikacji mobilnej

Jeśli planujesz tworzyć segmenty odbiorców tylko na podstawie adresów URL odwiedzanych stron, nie musisz wprowadzać żadnych zmian w tagu Google. Jeśli używasz parametrów niestandardowych, musisz edytować tag, aby uwzględnić je w sposób opisany w artykule Zaawansowane strategie tagowania i tworzenia list remarketingowych.

Aby sprawdzić poprawność instalacji tagu, możesz użyć rozszerzenia Google Tag Assistant.

Wbudowane parametry tagu Google

Możesz użyć wbudowanego parametru remarketingu url__, aby kierować reklamy na listę użytkowników na podstawie adresów URL, które użytkownicy odwiedzili w Twojej witrynie, jak pokazano w przykładzie z informacjami o użytkownikach w Twojej witrynie.

Niestandardowe parametry tagu Google

Możesz dodawać do tagu Google niestandardowe parametry tagu Google, aby tworzyć bardziej dopasowane listy użytkowników.

Zanim utworzysz własne parametry niestandardowe, zapoznaj się z listą zdefiniowanych wstępnie parametrów, aby sprawdzić, czy któryś z nich nie będzie odpowiedni do Twojego przypadku użycia. Stosowanie wstępnie zdefiniowanych parametrów ułatwia integrację z innymi funkcjami remarketingu w Google Ads.

Tworzenie listy użytkowników

Ta sekcja zawiera 2 przykłady list użytkowników: użytkowników strony, którzy odwiedzili inną stronę, i użytkowników strony, którzy nie odwiedzili innej strony.

Użytkownicy strony, którzy odwiedzili inną stronę

Dzięki flexible_rule_user_list możesz kierować reklamy na osoby, które odwiedziły więcej niż 1 stronę.

Najpierw utwórz 2 reguły. Następnie połącz reguły za pomocą operatora inclusive_operands w sekcji flexible_rule_user_list, używając operatora AND.

Przykład kodu tworzenia listy użytkowników reguły elastycznej

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId) {
  // Creates a UserListRuleInfo object containing the first rule.
  UserListRuleInfo userVisitedSite1Rule =
      createUserListRuleInfoFromUrl("http://example.com/example1");

  // Creates a UserListRuleInfo object containing the second rule.
  UserListRuleInfo userVisitedSite2Rule =
      createUserListRuleInfoFromUrl("http://example.com/example2");

  // Creates a UserListRuleInfo object containing the third rule.
  UserListRuleInfo userVisitedSite3Rule =
      createUserListRuleInfoFromUrl("http://example.com/example3");

  // Create the user list "Visitors of page 1 AND page 2, but not page 3". To create the user list
  // "Visitors of page 1 *OR* page 2, but not page 3", change the UserListFlexibleRuleOperator
  // from AND to OR.
  FlexibleRuleUserListInfo flexibleRuleUserListInfo =
      FlexibleRuleUserListInfo.newBuilder()
          .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
          // Inclusive operands are joined together with the specified inclusiveRuleOperator. This
          // represents the set of users that should be included in the user list.
          .addInclusiveOperands(
              FlexibleRuleOperandInfo.newBuilder()
                  .setRule(userVisitedSite1Rule)
                  // Optional: adds a lookback window for this rule, in days.
                  .setLookbackWindowDays(7L))
          .addInclusiveOperands(
              FlexibleRuleOperandInfo.newBuilder()
                  .setRule(userVisitedSite2Rule)
                  // Optional: adds a lookback window for this rule, in days.
                  .setLookbackWindowDays(7L))
          .addExclusiveOperands(
              // Exclusive operands are joined together with OR. This represents the set of users
              // to be excluded from the user list.
              FlexibleRuleOperandInfo.newBuilder().setRule(userVisitedSite3Rule))
          .build();

  // Defines a representation of a user list that is generated by a rule.
  RuleBasedUserListInfo ruleBasedUserListInfo =
      RuleBasedUserListInfo.newBuilder()
          // Optional: To include past users in the user list, set the prepopulation_status to
          // REQUESTED.
          .setPrepopulationStatus(UserListPrepopulationStatus.REQUESTED)
          .setFlexibleRuleUserList(flexibleRuleUserListInfo)
          .build();

  // Creates a user list.
  UserList userList =
      UserList.newBuilder()
          .setName("Flexible rule user list for example.com #" + getPrintableDateTime())
          .setDescription(
              "Visitors of both http://example.com/example1 AND http://example.com/example2 but"
                  + " NOT http://example.com/example3")
          .setMembershipStatus(UserListMembershipStatus.OPEN)
          .setRuleBasedUserList(ruleBasedUserListInfo)
          .build();

  // Creates the operation.
  UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();

  // Creates the user list service client.
  try (UserListServiceClient userListServiceClient =
      googleAdsClient.getLatestVersion().createUserListServiceClient()) {
    // Adds the user list.
    MutateUserListsResponse response =
        userListServiceClient.mutateUserLists(
            Long.toString(customerId), ImmutableList.of(operation));
    String userListResourceName = response.getResults(0).getResourceName();
    // Prints the result.
    System.out.printf("Created user list with resource name '%s'.%n", userListResourceName);
  }
}

/**
 * Creates a UserListRuleInfo object containing a rule targeting any user that visited the
 * provided URL.
 */
private UserListRuleInfo createUserListRuleInfoFromUrl(String urlString) {
  // Creates a rule targeting any user that visited a URL that equals the given urlString.
  UserListRuleItemInfo userVisitedSiteRule =
      UserListRuleItemInfo.newBuilder()
          // Uses a built-in parameter to create a domain URL rule.
          .setName(URL_STRING)
          .setStringRuleItem(
              UserListStringRuleItemInfo.newBuilder()
                  .setOperator(UserListStringRuleItemOperator.EQUALS)
                  .setValue(urlString))
          .build();

  // Returns a UserListRuleInfo object containing the rule.
  return UserListRuleInfo.newBuilder()
      .addRuleItemGroups(UserListRuleItemGroupInfo.newBuilder().addRuleItems(userVisitedSiteRule))
      .build();
}
AddFlexibleRuleUserList.java
      

C#

public void Run(GoogleAdsClient client, long customerId)
{
    // Creates a UserListRuleInfo object containing the first rule.
    UserListRuleInfo userVisitedSite1Rule =
        CreateUserListRuleInfoFromUrl("http://example.com/example1");

    // Creates a UserListRuleInfo object containing the second rule.
    UserListRuleInfo userVisitedSite2Rule =
        CreateUserListRuleInfoFromUrl("http://example.com/example2");

    // Creates a UserListRuleInfo object containing the third rule.
    UserListRuleInfo userVisitedSite3Rule =
        CreateUserListRuleInfoFromUrl("http://example.com/example3");

    // Create the user list "Visitors of page 1 AND page 2, but not page 3". To create the
    // user list "Visitors of page 1 *OR* page 2, but not page 3", change the
    // UserListFlexibleRuleOperator from And to Or.
    FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo
    {
        InclusiveRuleOperator = UserListFlexibleRuleOperator.And
    };

    // Inclusive operands are joined together with the specified inclusiveRuleOperator. This
    // represents the set of users that should be included in the user list.
    flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
    {
        Rule = userVisitedSite1Rule,
        // Optional: adds a lookback window for this rule, in days.
        LookbackWindowDays = 7
    });
    flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
    {
        Rule = userVisitedSite2Rule,
        // Optional: adds a lookback window for this rule, in days.
        LookbackWindowDays = 7
    });

    // Exclusive operands are joined together with OR. This represents the set of users
    // to be excluded from the user list.
    flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
    {
        Rule = userVisitedSite3Rule
    });

    // Defines a representation of a user list that is generated by a rule.
    RuleBasedUserListInfo ruleBasedUserListInfo = new RuleBasedUserListInfo
    {
        // Optional: To include past users in the user list, set the prepopulation_status to
        // REQUESTED.
        PrepopulationStatus = UserListPrepopulationStatus.Requested,
        FlexibleRuleUserList = flexibleRuleUserListInfo
    };

    // Creates a user list.
    UserList userList = new UserList
    {
        Name = $"Flexible rule user list example.com #{ExampleUtilities.GetRandomString()}",
        Description = "Visitors of both https://example.com/example1 AND " +
            "https://example.com/example2 but NOT https://example.com/example3",
        MembershipStatus = UserListMembershipStatus.Open,
        RuleBasedUserList = ruleBasedUserListInfo
    };

    // Creates the operation.
    UserListOperation operation = new UserListOperation
    {
        Create = userList
    };

    try
    {
        UserListServiceClient userListServiceClient =
            client.GetService(Services.V18.UserListService);
        MutateUserListsResponse response =
            userListServiceClient.MutateUserLists(customerId.ToString(),
                new[] { operation });

        string userListResourceName = response.Results[0].ResourceName;
        Console.WriteLine($"Created user list with resource name '{userListResourceName}'.");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}

/// <summary>
/// Creates a UserListRuleInfo object containing a rule targeting any user that visited the
/// provided URL.
/// </summary>
private UserListRuleInfo CreateUserListRuleInfoFromUrl(string urlString)
{
    // Creates a rule targeting any user that visited a URL that equals the given urlString.
    UserListRuleItemInfo userVisitedSiteRule = new UserListRuleItemInfo
    {
        Name = URL_STRING,
        StringRuleItem = new UserListStringRuleItemInfo
        {
            Operator = UserListStringRuleItemOperator.Equals,
            Value = urlString
        }
    };

    // Returns a UserListRuleInfo object containing the rule.
    UserListRuleInfo userListRuleInfo = new UserListRuleInfo();
    UserListRuleItemGroupInfo userListRuleItemGroupInfo = new UserListRuleItemGroupInfo();
    userListRuleItemGroupInfo.RuleItems.Add(userVisitedSiteRule);
    userListRuleInfo.RuleItemGroups.Add(userListRuleItemGroupInfo);

    return userListRuleInfo;
}
AddFlexibleRuleUserList.cs
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId
) {
    // Creates a rule targeting any user that visited a url that equals
    // http://example.com/example1'.
    $userVisitedSite1RuleInfo = self::createUserListRuleFromUrl('http://example.com/example1');
    // Creates a rule targeting any user that visited a url that equals
    // http://example.com/example2'.
    $userVisitedSite2RuleInfo = self::createUserListRuleFromUrl('http://example.com/example2');
    // Creates a rule targeting any user that visited a url that equals
    // http://example.com/example3'.
    $userVisitedSite3RuleInfo = self::createUserListRuleFromUrl('http://example.com/example3');

    // Create the user list "Visitors of page 1 AND page 2, but not page 3".
    // To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
    // change the UserListFlexibleRuleOperator from PBAND to OR.
    $flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
        'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
        'inclusive_operands' => [
            new FlexibleRuleOperandInfo([
                'rule' => $userVisitedSite1RuleInfo,
                // Optionally add a lookback window for this rule, in days.
                'lookback_window_days' => 7
            ]),
            new FlexibleRuleOperandInfo([
                'rule' => $userVisitedSite2RuleInfo,
                // Optionally add a lookback window for this rule, in days.
                'lookback_window_days' => 7
            ])
        ],
        // Exclusive operands are joined together with OR. This represents the set of users to
        // be excluded from the user list.
        'exclusive_operands' => [
            new FlexibleRuleOperandInfo(['rule' => $userVisitedSite3RuleInfo])
        ]
    ]);

    // Defines a representation of a user list that is generated by a rule.
    $ruleBasedUserListInfo = new RuleBasedUserListInfo([
        // Optional: To include past users in the user list, set the prepopulation_status to
        // REQUESTED.
        'prepopulation_status' => UserListPrepopulationStatus::REQUESTED,
        'flexible_rule_user_list' => $flexibleRuleUserListInfo
    ]);

    // Creates a user list.
    $userList = new UserList([
        'name' => 'All visitors to http://example.com/example1 AND ' .
            'http://example.com/example2 but NOT http://example.com/example3 #'
            . Helper::getPrintableDatetime(),
        'description' => 'Visitors of both http://example.com/example1 AND ' .
            'http://example.com/example2 but NOT http://example.com/example3',
        'membership_status' => UserListMembershipStatus::OPEN,
        'rule_based_user_list' => $ruleBasedUserListInfo
    ]);

    // Creates the operation.
    $operation = new UserListOperation();
    $operation->setCreate($userList);

    // Issues a mutate request to add the user list and prints some information.
    $userListServiceClient = $googleAdsClient->getUserListServiceClient();
    $response = $userListServiceClient->mutateUserLists(
        MutateUserListsRequest::build($customerId, [$operation])
    );
    printf(
        "Created user list with resource name '%s'.%s",
        $response->getResults()[0]->getResourceName(),
        PHP_EOL
    );
}
AddFlexibleRuleUserList.php
      

Python

def main(client, customer_id):
    """Creates a rule-based user list.

    The list will be defined by a combination of rules for users who have
    visited two different pages of a website.

    Args:
        client: The Google Ads client.
        customer_id: The customer ID for which to add the user list.
    """
    # Create a UserListRuleInfo object containing the first rule.
    user_visited_site1_rule_info = create_user_list_rule_info_from_url(
        client, "http://example.com/example1"
    )
    # Create a UserListRuleInfo object containing the second rule.
    user_visited_site2_rule_info = create_user_list_rule_info_from_url(
        client, "http://example.com/example2"
    )
    # Create a UserListRuleInfo object containing the third rule.
    user_visited_site3_rule_info = create_user_list_rule_info_from_url(
        client, "http://example.com/example3"
    )

    # Create the user list "Visitors of page 1 AND page 2, but not page 3".
    # To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
    # change the UserListFlexibleRuleOperator from AND to OR.
    flexible_rule_user_list_info = client.get_type("FlexibleRuleUserListInfo")
    flexible_rule_user_list_info.inclusive_rule_operator = (
        client.enums.UserListFlexibleRuleOperatorEnum.AND
    )

    # Inclusive operands are joined together with the specified
    # inclusive_rule_operator. This represents the set of users that should be
    # included in the user list.
    operand_1 = client.get_type("FlexibleRuleOperandInfo")
    operand_1.rule = user_visited_site1_rule_info
    # Optionally add a lookback window for this rule, in days.
    operand_1.lookback_window_days = 7
    flexible_rule_user_list_info.inclusive_operands.append(operand_1)

    operand_2 = client.get_type("FlexibleRuleOperandInfo")
    operand_2.rule = user_visited_site2_rule_info
    # Optionally add a lookback window for this rule, in days.
    operand_2.lookback_window_days = 7
    flexible_rule_user_list_info.inclusive_operands.append(operand_2)

    # Exclusive operands are joined together with OR.
    # This represents the set of users to be excluded from the user list.
    operand_3 = client.get_type("FlexibleRuleOperandInfo")
    operand_3.rule = user_visited_site3_rule_info
    flexible_rule_user_list_info.exclusive_operands.append(operand_3)

    # Define a representation of a user list that is generated by a rule.
    rule_based_user_list_info = client.get_type("RuleBasedUserListInfo")
    # Optional: To include past users in the user list, set the
    # prepopulation_status to REQUESTED.
    rule_based_user_list_info.prepopulation_status = (
        client.enums.UserListPrepopulationStatusEnum.REQUESTED
    )
    rule_based_user_list_info.flexible_rule_user_list = (
        flexible_rule_user_list_info
    )

    # Create a user list.
    user_list_operation = client.get_type("UserListOperation")
    user_list = user_list_operation.create
    user_list.name = (
        "All visitors to http://example.com/example1 AND "
        "http://example.com/example2 but NOT "
        f"http://example.com/example3 #{uuid4()}"
    )
    user_list.description = (
        "Visitors of both http://example.com/example1 AND "
        "http://example.com/example2 but NOT"
        "http://example.com/example3"
    )
    user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN
    user_list.rule_based_user_list = rule_based_user_list_info

    # Issue a mutate request to add the user list, then print the results.
    user_list_service = client.get_service("UserListService")
    response = user_list_service.mutate_user_lists(
        customer_id=customer_id, operations=[user_list_operation]
    )
    print(
        "Created user list with resource name: "
        f"'{response.results[0].resource_name}.'"
    )
add_flexible_rule_user_list.py
      

Ruby

def add_combined_rule_user_list(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  user_visited_site1_rule_info = create_user_list_rule_info_from_url(
    client,
    'http://example.com/example1',
  )
  user_visited_site2_rule_info = create_user_list_rule_info_from_url(
    client,
    'http://example.com/example2',
  )
  user_visited_site3_rule_info = create_user_list_rule_info_from_url(
    client,
    'http://example.com/example3',
  )

  # Creates a user list.
  operation = client.operation.create_resource.user_list do |u|
    u.name = "Flexible rule user list for example.com ##{(Time.new.to_f * 1000).to_i}"
    u.description = "Visitors of both http://example.com/example1 AND " \
      "http://example.com/example2 but NOT http://example.com/example3"
    u.membership_status = :OPEN
    # Defines a representation of a user list that is generated by a rule.
    u.rule_based_user_list = client.resource.rule_based_user_list_info do |r|
      # Optional: To include past users in the user list, set the
      # prepopulation_status to REQUESTED.
      r.prepopulation_status = :REQUESTED
      r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
        frul.inclusive_rule_operator = :AND
        frul.inclusive_operands += [
          client.resource.flexible_rule_operand_info do |froi|
            froi.rule = user_visited_site1_rule_info
            # Optionally add a lookback window for this rule, in days.
            froi.lookback_window_days = 7
          end,
          client.resource.flexible_rule_operand_info do |froi|
            froi.rule = user_visited_site2_rule_info
            # Optionally add a lookback window for this rule, in days.
            froi.lookback_window_days = 7
          end,
        ]
        frul.exclusive_operands << client.resource.flexible_rule_operand_info do |froi|
          froi.rule = user_visited_site3_rule_info
        end
      end
    end
  end

  # Issues a mutate request to add the user list and prints some information.
  response = client.service.user_list.mutate_user_lists(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Created user list with resource name " \
    "#{response.results.first.resource_name}"
end
add_flexible_rule_user_list.rb
      

Perl

sub add_combined_rule_user_list {
  my ($api_client, $customer_id) = @_;

  # Create a UserListRuleInfo object containing the first rule.
  my $user_visited_site1_rule_info =
    create_user_list_rule_info_from_url("http://example.com/example1");

  # Create a UserListRuleInfo object containing the second rule.
  my $user_visited_site2_rule_info =
    create_user_list_rule_info_from_url("http://example.com/example2");

  # Create a UserListRuleInfo object containing the third rule.
  my $user_visited_site3_rule_info =
    create_user_list_rule_info_from_url("http://example.com/example3");

  # Create the user list "Visitors of page 1 AND page 2, but not page 3".
  # To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
  # change the UserListFlexibleRuleOperator from AND to OR.
  my $flexible_rule_user_list_info =
    Google::Ads::GoogleAds::V18::Common::FlexibleRuleUserListInfo->new({
      inclusiveRuleOperator => AND,
      # Inclusive operands are joined together with the specified inclusiveRuleOperator.
      # This represents the set of users that should be included in the user list.
      inclusiveOperands => [
        Google::Ads::GoogleAds::V18::Common::FlexibleRuleOperandInfo->new({
            rule => $user_visited_site1_rule_info,
            # Optionally add a lookback window for this rule, in days.
            lookbackWindowDays => 7
          }
        ),
        Google::Ads::GoogleAds::V18::Common::FlexibleRuleOperandInfo->new({
            rule => $user_visited_site2_rule_info,
            # Optionally add a lookback window for this rule, in days.
            lookbackWindowDays => 7
          })
      ],
      # Exclusive operands are joined together with OR.
      # This represents the set of users to be excluded from the user list.
      exclusiveOperands => [
        Google::Ads::GoogleAds::V18::Common::FlexibleRuleOperandInfo->new({
            rule => $user_visited_site3_rule_info
          })
      ],
    });

  # Define a representation of a user list that is generated by a rule.
  my $rule_based_user_list_info =
    Google::Ads::GoogleAds::V18::Common::RuleBasedUserListInfo->new({
      # Optional: To include past users in the user list, set the prepopulationStatus
      # to REQUESTED.
      prepopulationStatus  => REQUESTED,
      flexibleRuleUserList => $flexible_rule_user_list_info
    });

  # Create a user list.
  my $user_list = Google::Ads::GoogleAds::V18::Resources::UserList->new({
    name        => "Flexible rule user list for example.com #" . uniqid(),
    description => "Visitors of both http://example.com/example1 AND " .
      "http://example.com/example2 but NOT http://example.com/example3",
    membershipStatus  => OPEN,
    ruleBasedUserList => $rule_based_user_list_info
  });

  # Create the operation.
  my $user_list_operation =
    Google::Ads::GoogleAds::V18::Services::UserListService::UserListOperation->
    new({
      create => $user_list
    });

  # Issue a mutate request to add the user list and print some information.
  my $user_lists_response = $api_client->UserListService()->mutate({
      customerId => $customer_id,
      operations => [$user_list_operation]});
  printf "Created user list with resource name '%s'.\n",
    $user_lists_response->{results}[0]{resourceName};

  return 1;
}
add_flexible_rule_user_list.pl
      

Użytkownicy strony, którzy nie odwiedzili innej strony

Możesz kierować reklamy na użytkowników, którzy odwiedzili jedną stronę, ale nie inną, korzystając z elementu flexible_rule_user_list. Użytkowników, którzy odwiedzili jedną stronę, określa się w inclusive_operands, a użytkownicy, którzy nie odwiedzili innej strony, – na exclusive_operands. Połącz te listy za pomocą funkcji AND w inclusive_rule_operator.

Pobierz listę

Aby pobrać listę użytkowników, możesz wysłać do zasobu user_list następujące zapytanie w języku zapytań Google Ads.

SELECT
  user_list.name,
  user_list.membership_status,
  user_list.membership_life_span
FROM user_list
WHERE
  user_list.resource_name = 'USER_LIST_RESOURCE_NAME'

Kierowanie reklam na listę

Po utworzeniu segmentu odbiorców należy go wybrać jako grupę docelową.

Reguły kierowania na segmenty odbiorców

1. Niewykluczających list użytkowników (z możliwością określenia stawki) nie można ustawić jednocześnie na poziomie kampanii i grupy reklam. Zanim ustawisz kryteria listy pozytywnych użytkowników, musisz usunąć je ze wszystkich grup reklam w kampanii.

2. Kierowanie niewykluczające według listy użytkowników jest obsługiwane tylko w kampaniach w sieci wyszukiwania. W przypadku kampanii w sieci reklamowej należy wykluczyć parametr CampaignCriterion, który ustawia user_list.

3. W kampaniach w sieci wyszukiwania i kampaniach produktowych cele listy użytkowników nie obsługują konfigurowania tych pól:

   • url_custom_parameters
   • tracking_url_template
   • final_urls
   • final_mobile_urls

Kierowanie reklam na listę użytkowników

Proces ten jest podobny do innych typów kryteriów kierowania w interfejsie API. Poniższy kod pokazuje, jak za pomocą parametru AdGroupCriterion kierować reklamy w grupie reklam na listę użytkowników:

Wskazówka: aby wykluczyć listę użytkowników, w polu AdGroupCriterion.negative ustaw wartość true.

Java

private String targetAdsInAdGroupToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
  // Creates the ad group criterion targeting members of the user list.
  AdGroupCriterion adGroupCriterion =
      AdGroupCriterion.newBuilder()
          .setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  AdGroupCriterionOperation operation =
      AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Adds the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the results.
    String adGroupCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created ad group criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with ad group with ID %d.%n",
        adGroupCriterionResourceName, userList, adGroupId);
    return adGroupCriterionResourceName;
  }
}
SetUpRemarketing.java
      

C#

private string TargetAdsInAdGroupToUserList(
    GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
        (Services.V18.AdGroupCriterionService);

    // Create the ad group criterion targeting members of the user list.
    AdGroupCriterion adGroupCriterion = new AdGroupCriterion
    {
        AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
    {
        Create = adGroupCriterion
    };

    // Add the ad group criterion, then print and return the new criterion's resource name.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            new[] { adGroupCriterionOperation });

    string adGroupCriterionResourceName =
        mutateAdGroupCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created ad group criterion with resource name " +
        $"'{adGroupCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with ad group with ID {adGroupId}.");
    return adGroupCriterionResourceName;
}
SetUpRemarketing.cs
      

PHP

private static function targetAdsInAdGroupToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId,
    string $userListResourceName
): string {
    // Creates the ad group criterion targeting members of the user list.
    $adGroupCriterion = new AdGroupCriterion([
        'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new AdGroupCriterionOperation();
    $operation->setCreate($adGroupCriterion);

    // Issues a mutate request to add an ad group criterion.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
    $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, [$operation])
    );

    $adGroupCriterionResourceName =
        $adGroupCriterionResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created ad group criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with ad group with ID %d.%s",
        $adGroupCriterionResourceName,
        $userListResourceName,
        $adGroupId,
        PHP_EOL
    );

    return $adGroupCriterionResourceName;
}
SetUpRemarketing.php
      

Python

def target_ads_in_ad_group_to_user_list(
    client, customer_id, ad_group_id, user_list_resource_name
):
    """Creates an ad group criterion that targets a user list with an ad group.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an ad group
            criterion.
        ad_group_id: a str ID for an ad group used to create an ad group
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for an ad group criterion.
    """
    ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
    # Creates the ad group criterion targeting members of the user list.
    ad_group_criterion = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = client.get_service(
        "AdGroupService"
    ).ad_group_path(customer_id, ad_group_id)
    ad_group_criterion.user_list.user_list = user_list_resource_name

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=[ad_group_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created ad group criterion with resource name: "
        f"'{resource_name}' targeting user list with resource name: "
        f"'{user_list_resource_name}' and with ad group with ID "
        f"{ad_group_id}."
    )
    return resource_name
set_up_remarketing.py
      

Ruby

def target_ads_in_ad_group_to_user_list(
  client,
  customer_id,
  ad_group_id,
  user_list
)
  # Creates the ad group criterion targeting members of the user list.
  operation = client.operation.create_resource.ad_group_criterion do |agc|
    agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
    agc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the ad group criterion.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  ad_group_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created ad group criterion with resource name " \
    "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with ad group with ID #{ad_group_id}"

  ad_group_criterion_resource_name
end
set_up_remarketing.rb
      

Perl

sub target_ads_in_ad_group_to_user_list {
  my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;

  # Create the ad group criterion targeting members of the user list.
  my $ad_group_criterion =
    Google::Ads::GoogleAds::V18::Resources::AdGroupCriterion->new({
      adGroup => Google::Ads::GoogleAds::V18::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      userList => Google::Ads::GoogleAds::V18::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $ad_group_criterion_operation =
    Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation
    ->new({
      create => $ad_group_criterion
    });

  # Add the ad group criterion, then print and return the new criterion's resource name.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  my $ad_group_criterion_resource_name =
    $ad_group_criteria_response->{results}[0]{resourceName};
  printf "Successfully created ad group criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with ad group with ID %d.\n",
    $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;

  return $ad_group_criterion_resource_name;
}
set_up_remarketing.pl
      

Podobnie jak w przypadku innych typów kryteriów, możesz przypisać do obiektu AdGroupCriterion inne właściwości, np. zastąpienia stawek.

Zmienianie poziomów kierowania

Jeśli przełączasz się z kryteriów listy użytkowników na poziomie grupy reklam na poziom kampanii, musisz najpierw usunąć dotychczasowe kryteria listy użytkowników z każdej włączonej lub wstrzymanej grupy reklam w tej kampanii. Klikaj elementy rozwijane, aby zobaczyć przykładowy kod każdego kroku.

Najpierw pobierz wszystkie obiekty AdGroupCriteria z danej kampanii.

Java

private List<String> getUserListAdGroupCriterion(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  List<String> userListCriteria = new ArrayList<>();
  // Creates the Google Ads service client.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // Creates a request that will retrieve all of the ad group criteria under a campaign.
    SearchGoogleAdsRequest request =
        SearchGoogleAdsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .setQuery(
                "SELECT ad_group_criterion.criterion_id"
                    + " FROM ad_group_criterion"
                    + " WHERE campaign.id = "
                    + campaignId
                    + " AND ad_group_criterion.type = 'USER_LIST'")
            .build();
    // Issues the search request.
    SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
    // Iterates over all rows in all pages. Prints the results and adds the ad group criteria
    // resource names to the list.
    for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
      String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
      System.out.printf(
          "Ad group criterion with resource name '%s' was found.%n",
          adGroupCriterionResourceName);
      userListCriteria.add(adGroupCriterionResourceName);
    }
  }
  return userListCriteria;
}
SetUpRemarketing.java
      

C#

private List<string> GetUserListAdGroupCriteria(
    GoogleAdsClient client, long customerId, long campaignId)
{
    // Get the GoogleAdsService client.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V18.GoogleAdsService);

    List<string> userListCriteriaResourceNames = new List<string>();

    // Create a query that will retrieve all of the ad group criteria under a campaign.
    string query = $@"
        SELECT ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE
          campaign.id = {campaignId}
          AND ad_group_criterion.type = 'USER_LIST'";

    // Issue the search request.
    googleAdsServiceClient.SearchStream(customerId.ToString(), query,
        delegate (SearchGoogleAdsStreamResponse resp)
        {
            // Display the results and add the resource names to the list.
            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                string adGroupCriterionResourceName =
                    googleAdsRow.AdGroupCriterion.ResourceName;
                Console.WriteLine("Ad group criterion with resource name " +
                    $"{adGroupCriterionResourceName} was found.");
                userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
            }
        });

    return userListCriteriaResourceNames;
}
SetUpRemarketing.cs
      

PHP

private static function getUserListAdGroupCriteria(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
): array {
    // Creates a query that retrieves all of the ad group criteria under a campaign.
    $query = sprintf(
        "SELECT ad_group_criterion.criterion_id " .
        "FROM ad_group_criterion " .
        "WHERE campaign.id = %d " .
        "AND ad_group_criterion.type = 'USER_LIST'",
        $campaignId
    );

    // Creates the Google Ads service client.
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();

    // Issues the search request.
    $response =
        $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));

    $userListCriteria = [];
    // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
    // criteria resource names to the list.
    foreach ($response->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();

        printf(
            "Ad group criterion with resource name '%s' was found.%s",
            $adGroupCriterionResourceName,
            PHP_EOL
        );

        $userListCriteria[] = $adGroupCriterionResourceName;
    }

    return $userListCriteria;
}
SetUpRemarketing.php
      

Python

def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
    """Finds all of user list ad group criteria under a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str campaign ID.

    Returns:
        a list of ad group criterion resource names.
    """
    # Creates a query that retrieves all of the ad group criteria under a
    # campaign.
    query = f"""
        SELECT
          ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE campaign.id = {campaign_id}
        AND ad_group_criterion.type = USER_LIST"""

    googleads_service = client.get_service("GoogleAdsService")
    search_request = client.get_type("SearchGoogleAdsRequest")
    search_request.customer_id = customer_id
    search_request.query = query
    response = googleads_service.search(request=search_request)

    # Iterates over all rows in all pages. Prints the user list criteria and
    # adds the ad group criteria resource names to the list.
    user_list_criteria = []
    for row in response:
        resource_name = row.ad_group_criterion.resource_name
        print(
            "Ad group criterion with resource name '{resource_name}' was "
            "found."
        )
        user_list_criteria.append(resource_name)

    return user_list_criteria
set_up_remarketing.py
      

Ruby

def get_user_list_ad_group_criterion(
  client,
  customer_id,
  campaign_id
)
  user_list_criteria = []

  # Creates a query that will retrieve all of the ad group criteria 
  # under a campaign.
  query = <<~QUERY
    SELECT ad_group_criterion.criterion_id
    FROM ad_group_criterion
    WHERE campaign.id = #{campaign_id}
    AND ad_group_criterion.type = 'USER_LIST'
  QUERY

  # Issues the search request.
  response = client.service.google_ads.search(
    customer_id: customer_id,
    query: query,
  )

  # Iterates over all rows in all pages. Prints the results and adds the ad
  # group criteria resource names to the list.
  response.each do |row|
    ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
    puts "Ad group criterion with resource name " \
      "'#{ad_group_criterion_resource_name}' was found"
    user_list_criteria << ad_group_criterion_resource_name
  end

  user_list_criteria
end
set_up_remarketing.rb
      

Perl

sub get_user_list_ad_group_criteria {
  my ($api_client, $customer_id, $campaign_id) = @_;

  my $user_list_criterion_resource_names = [];

  # Create a search stream request that will retrieve all of the user list ad
  # group criteria under a campaign.
  my $search_stream_request =
    Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
    ->new({
      customerId => $customer_id,
      query      => sprintf(
        "SELECT ad_group_criterion.criterion_id " .
          "FROM ad_group_criterion " .
          "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
        $campaign_id
      )});

  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request => $search_stream_request
    });

  # Issue a search request and process the stream response.
  $search_stream_handler->process_contents(
    sub {
      # Display the results and add the resource names to the list.
      my $google_ads_row = shift;

      my $ad_group_criterion_resource_name =
        $google_ads_row->{adGroupCriterion}{resourceName};
      printf "Ad group criterion with resource name '%s' was found.\n",
        $ad_group_criterion_resource_name;
      push(@$user_list_criterion_resource_names,
        $ad_group_criterion_resource_name);
    });

  return $user_list_criterion_resource_names;
}
set_up_remarketing.pl
      

Następnie usuń wszystkie zwrócone kryteria kierowania wg kryteriów grupy reklam.

Java

private void removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  // Retrieves all of the ad group criteria under a campaign.
  List<String> adGroupCriteria =
      getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);

  List<AdGroupCriterionOperation> operations = new ArrayList<>();

  // Creates a list of remove operations.
  for (String adGroupCriterion : adGroupCriteria) {
    operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
  }

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Removes the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), operations);
    // Gets and prints the results.
    System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
    for (MutateAdGroupCriterionResult result : response.getResultsList()) {
      System.out.printf(
          "Successfully removed ad group criterion with resource name '%s'.%n",
          result.getResourceName());
    }
  }
}
SetUpRemarketing.java
      

C#

private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
    long campaignId)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient =
        client.GetService(Services.V18.AdGroupCriterionService);

    // Retrieve all of the ad group criteria under a campaign.
    List<string> adGroupCriteria =
        GetUserListAdGroupCriteria(client, customerId, campaignId);

    // Create a list of remove operations.
    List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
        new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();

    // Remove the ad group criteria and print the resource names of the removed criteria.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            operations);

    Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
        "criteria.");
    foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
    {
        Console.WriteLine("Successfully removed ad group criterion with resource name " +
            $"'{result.ResourceName}'.");
    }
}
SetUpRemarketing.cs
      

PHP

private static function removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
) {
    // Retrieves all of the ad group criteria under a campaign.
    $allAdGroupCriteria = self::getUserListAdGroupCriteria(
        $googleAdsClient,
        $customerId,
        $campaignId
    );

    $removeOperations = [];
    // Creates a list of remove operations.
    foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
        $operation = new AdGroupCriterionOperation();
        $operation->setRemove($adGroupCriterionResourceName);
        $removeOperations[] = $operation;
    }

    // Issues a mutate request to remove the ad group criteria.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
    $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
    );

    foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
        printf(
            "Successfully removed ad group criterion with resource name '%s'.%s",
            $adGroupCriteriaResult->getResourceName(),
            PHP_EOL
        );
    }
}
SetUpRemarketing.php
      

Python

def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
    """Removes all ad group criteria targeting a user list under a campaign.

    This is a necessary step before targeting a user list at the campaign level.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str ID for a campaign that will have all ad group
            criteria that targets user lists removed.
    """
    # Retrieves all of the ad group criteria under a campaign.
    all_ad_group_criteria = get_user_list_ad_group_criteria(
        client, customer_id, campaign_id
    )

    # Creates a list of remove operations.
    remove_operations = []
    for ad_group_criterion_resource_name in all_ad_group_criteria:
        remove_operation = client.get_type("AdGroupCriterionOperation")
        remove_operation.remove = ad_group_criterion_resource_name
        remove_operations.append(remove_operation)

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=remove_operations
    )
    print(
        "Successfully removed ad group criterion with resource name: "
        f"'{response.results[0].resource_name}'"
    )
set_up_remarketing.py
      

Ruby

def remove_existing_list_criteria_from_ad_group(
  client,
  customer_id,
  campaign_id
)
  # Retrieves all of the ad group criteria under a campaign.
  ad_group_criteria = get_user_list_ad_group_criterion(
    client, customer_id, campaign_id)

  # Creates a list of remove operations.
  operations = []
  ad_group_criteria.each do |agc|
    operations << client.operation.remove_resource.ad_group_criterion(agc)
  end

  # Issues a mutate request to remove all ad group criteria.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: operations,
  )
  puts "Removed #{response.results.size} ad group criteria."
  response.results.each do |result|
    puts "Successfully removed ad group criterion with resource name " \
      "'#{result.resource_name}'"
  end
end
set_up_remarketing.rb
      

Perl

sub remove_existing_list_criteria_from_ad_group {
  my ($api_client, $customer_id, $campaign_id) = @_;

  # Retrieve all of the ad group criteria under a campaign.
  my $ad_group_criteria =
    get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);

  # Create a list of remove operations.
  my $operations = [];
  foreach my $ad_group_criterion (@$ad_group_criteria) {
    push(
      @$operations,
      Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation
        ->new({
          remove => $ad_group_criterion
        }));
  }

  # Remove the ad group criteria and print the resource names of the removed criteria.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => $operations
    });

  printf "Removed %d ad group criteria.\n",
    scalar @{$ad_group_criteria_response->{results}};
  foreach my $result (@{$ad_group_criteria_response->{results}}) {
    printf "Successfully removed ad group criterion with resource name '%s'.\n",
      $result->{resourceName};
  }
}
set_up_remarketing.pl
      

Podczas przechodzenia na listy użytkowników na poziomie grupy reklam musisz też usunąć obecne kryteria listy użytkowników na poziomie kampanii. Ten proces odzwierciedla poprzedni przykład.

Kierowanie reklam z kampanii na listę użytkowników przy użyciu elementu CampaignCriterion.

Java

private String targetAdsInCampaignToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
  // Creates the campaign criterion.
  CampaignCriterion campaignCriterion =
      CampaignCriterion.newBuilder()
          .setCampaign(ResourceNames.campaign(customerId, campaignId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  CampaignCriterionOperation operation =
      CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();

  // Creates the campaign criterion service client.
  try (CampaignCriterionServiceClient campaignCriterionServiceClient =
      googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
    // Adds the campaign criterion.
    MutateCampaignCriteriaResponse response =
        campaignCriterionServiceClient.mutateCampaignCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the campaign criterion resource name.
    String campaignCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created campaign criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with campaign with ID %d.%n",
        campaignCriterionResourceName, userList, campaignId);
    return campaignCriterionResourceName;
  }
}
SetUpRemarketing.java
      

C#

private string TargetAdsInCampaignToUserList(
    GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
    // Get the CampaignCriterionService client.
    CampaignCriterionServiceClient campaignCriterionServiceClient =
        client.GetService(Services.V18.CampaignCriterionService);

    // Create the campaign criterion.
    CampaignCriterion campaignCriterion = new CampaignCriterion
    {
        Campaign = ResourceNames.Campaign(customerId, campaignId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
    {
        Create = campaignCriterion
    };

    // Add the campaign criterion and print the resulting criterion's resource name.
    MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
        campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
            new[] { campaignCriterionOperation });

    string campaignCriterionResourceName =
        mutateCampaignCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created campaign criterion with resource name " +
        $"'{campaignCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with campaign with ID {campaignId}.");

    return campaignCriterionResourceName;
}
SetUpRemarketing.cs
      

PHP

private static function targetAdsInCampaignToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId,
    string $userListResourceName
): string {
    // Creates the campaign criterion.
    $campaignCriterion = new CampaignCriterion([
        'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new CampaignCriterionOperation();
    $operation->setCreate($campaignCriterion);

    // Issues a mutate request to create a campaign criterion.
    $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
    /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
    $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
        MutateCampaignCriteriaRequest::build($customerId, [$operation])
    );

    $campaignCriterionResourceName =
        $campaignCriteriaResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created campaign criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with campaign with ID %d.%s",
        $campaignCriterionResourceName,
        $userListResourceName,
        $campaignId,
        PHP_EOL
    );

    return $campaignCriterionResourceName;
}
SetUpRemarketing.php
      

Python

def target_ads_in_campaign_to_user_list(
    client, customer_id, campaign_id, user_list_resource_name
):
    """Creates a campaign criterion that targets a user list with a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an campaign
            criterion.
        campaign_id: a str ID for a campaign used to create a campaign
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for a campaign criterion.
    """
    campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
    campaign_criterion = campaign_criterion_operation.create
    campaign_criterion.campaign = client.get_service(
        "CampaignService"
    ).campaign_path(customer_id, campaign_id)
    campaign_criterion.user_list.user_list = user_list_resource_name

    campaign_criterion_service = client.get_service("CampaignCriterionService")
    response = campaign_criterion_service.mutate_campaign_criteria(
        customer_id=customer_id, operations=[campaign_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created campaign criterion with resource name "
        f"'{resource_name}' targeting user list with resource name "
        f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
    )
    return resource_name
set_up_remarketing.py
      

Ruby

def target_ads_in_campaign_to_user_list(
  client,
  customer_id,
  campaign_id,
  user_list
)
  # Creates the campaign criterion targeting members of the user list.
  operation = client.operation.create_resource.campaign_criterion do |cc|
    cc.campaign = client.path.campaign(customer_id, campaign_id)
    cc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the campaign criterion.
  response = client.service.campaign_criterion.mutate_campaign_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  campaign_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created campaign criterion with resource name " \
    "'#{campaign_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with campaign with ID #{campaign_id}"

  campaign_criterion_resource_name
end
set_up_remarketing.rb
      

Perl

sub target_ads_in_campaign_to_user_list {
  my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;

  # Create the campaign criterion.
  my $campaign_criterion =
    Google::Ads::GoogleAds::V18::Resources::CampaignCriterion->new({
      campaign => Google::Ads::GoogleAds::V18::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
      ),
      userList => Google::Ads::GoogleAds::V18::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $campaign_criterion_operation =
    Google::Ads::GoogleAds::V18::Services::CampaignCriterionService::CampaignCriterionOperation
    ->new({
      create => $campaign_criterion
    });

  # Add the campaign criterion and print the resulting criterion's resource name.
  my $campaign_criteria_response =
    $api_client->CampaignCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_criterion_operation]});

  my $campaign_criterion_resource_name =
    $campaign_criteria_response->{results}[0]{resourceName};
  printf "Successfully created campaign criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with campaign with ID %d.\n",
    $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;

  return $campaign_criterion_resource_name;
}
set_up_remarketing.pl
      

Sprawdzanie skuteczności listy

Aby zebrać dane o skuteczności segmentów odbiorców, wyślij żądanie wyszukiwania do zasobu ad_group_audience_view lub campaign_audience_view. Możesz np. sprawdzić kolumnę conversions lub cost_per_conversion, aby ustalić, czy kierowanie na dany segment odbiorców rzeczywiście prowadzi do zwiększenia liczby konwersji, a potem odpowiednio dostosować modyfikatory stawek.

SELECT
  ad_group_criterion.criterion_id,
  metrics.conversions,
  metrics.cost_per_conversion
FROM ad_group_audience_view