Vous pouvez diffuser des annonces auprès des personnes ayant consulté des pages ou des sections spécifiques de votre site Web à l'aide d'un flexible_rule_user_list, qui vous permet de cibler des URL plus spécifiques que le domaine de votre site Web.
Prérequis
Pour créer et cibler des segments d'audience, vous devez d'abord:
Consultez les Règles en matière de publicité ciblée par centres d'intérêt et zone géographique. Les informations sensibles sur les utilisateurs ne peuvent pas être utilisées pour créer des audiences.
Configurez votre balise Google.
Les annonceurs qui souhaitent créer des listes d'utilisateurs basées sur le comportement des applications mobiles doivent implémenter le SDK Firebase ou travailler avec des SDK tiers afin de suivre le comportement dans l'application.
Récupérer la balise Google
Tous les comptes Google Ads disposent d'une seule balise Google au niveau du compte, créée automatiquement lors de l'ouverture du compte.
Vous pouvez récupérer la balise Google dans l'interface utilisateur Google Ads en suivant les instructions du Centre d'aide ou dans l'API Google Ads en créant un RemarketingAction, puis en récupérant la balise Google en émettant une requête GoogleAdsService.searchStream à l'aide de la ressource remarketing_action:
SELECT
remarketing_action.id,
remarketing_action.name,
remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'
Installer la balise Google sur votre site Web ou dans votre application
L'étape suivante consiste à installer votre balise Google sur toutes les pages de votre site. En savoir plus sur l'ajout de la balise Google à votre site ou application mobile
Si vous prévoyez de créer des segments d'audience basés uniquement sur les URL des pages visitées, vous n'avez pas besoin de modifier votre balise Google. Si vous utilisez des paramètres personnalisés, vous devez modifier votre balise pour les inclure, comme indiqué dans la section Stratégies avancées pour l'ajout de tags et la création de listes de remarketing.
Vous pouvez valider l'insertion de votre balise à l'aide de Google Tag Assistant.
Paramètres de la balise Google intégrés
Vous pouvez utiliser le paramètre de remarketing intégré url__ pour cibler une liste d'utilisateurs en fonction des URL que les utilisateurs ont consultées sur votre site Web, comme illustré dans l'exemple "Visiteurs de votre site Web".
Paramètres de balise Google personnalisés
Vous pouvez ajouter des paramètres de balise Google personnalisée à votre balise Google pour créer des listes d'utilisateurs plus personnalisées.
Avant de créer vos propres paramètres personnalisés, consultez la liste des paramètres prédéfinis pour voir si votre cas d'utilisation est déjà adapté. Les paramètres prédéfinis facilitent l'intégration aux autres fonctionnalités de remarketing Google Ads.
Créer la liste des utilisateurs
Cette section contient deux exemples de listes d'utilisateurs: les visiteurs d'une page qui ont visité une autre page, et les visiteurs d'une page qui n'en ont pas visité une autre.
Visiteurs d'une page ayant visité une autre page
Vous pouvez diffuser des annonces auprès des personnes ayant consulté plusieurs pages à l'aide d'un flexible_rule_user_list.
Commencez par créer deux règles. Combinez ensuite les règles avec le inclusive_operands dans le flexible_rule_user_list à l'aide d'un opérateur AND.
Exemple de code pour créer une liste d'utilisateurs à l'aide d'une règle flexible
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId) {
// Creates a UserListRuleInfo object containing the first rule.
UserListRuleInfo userVisitedSite1Rule =
createUserListRuleInfoFromUrl("http://example.com/example1");
// Creates a UserListRuleInfo object containing the second rule.
UserListRuleInfo userVisitedSite2Rule =
createUserListRuleInfoFromUrl("http://example.com/example2");
// Creates a UserListRuleInfo object containing the third rule.
UserListRuleInfo userVisitedSite3Rule =
createUserListRuleInfoFromUrl("http://example.com/example3");
// Create the user list "Visitors of page 1 AND page 2, but not page 3". To create the user list
// "Visitors of page 1 *OR* page 2, but not page 3", change the UserListFlexibleRuleOperator
// from AND to OR.
FlexibleRuleUserListInfo flexibleRuleUserListInfo =
FlexibleRuleUserListInfo.newBuilder()
.setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
// Inclusive operands are joined together with the specified inclusiveRuleOperator. This
// represents the set of users that should be included in the user list.
.addInclusiveOperands(
FlexibleRuleOperandInfo.newBuilder()
.setRule(userVisitedSite1Rule)
// Optional: adds a lookback window for this rule, in days.
.setLookbackWindowDays(7L))
.addInclusiveOperands(
FlexibleRuleOperandInfo.newBuilder()
.setRule(userVisitedSite2Rule)
// Optional: adds a lookback window for this rule, in days.
.setLookbackWindowDays(7L))
.addExclusiveOperands(
// Exclusive operands are joined together with OR. This represents the set of users
// to be excluded from the user list.
FlexibleRuleOperandInfo.newBuilder().setRule(userVisitedSite3Rule))
.build();
// Defines a representation of a user list that is generated by a rule.
RuleBasedUserListInfo ruleBasedUserListInfo =
RuleBasedUserListInfo.newBuilder()
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
.setPrepopulationStatus(UserListPrepopulationStatus.REQUESTED)
.setFlexibleRuleUserList(flexibleRuleUserListInfo)
.build();
// Creates a user list.
UserList userList =
UserList.newBuilder()
.setName("Flexible rule user list for example.com #" + getPrintableDateTime())
.setDescription(
"Visitors of both http://example.com/example1 AND http://example.com/example2 but"
+ " NOT http://example.com/example3")
.setMembershipStatus(UserListMembershipStatus.OPEN)
.setRuleBasedUserList(ruleBasedUserListInfo)
.build();
// Creates the operation.
UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();
// Creates the user list service client.
try (UserListServiceClient userListServiceClient =
googleAdsClient.getLatestVersion().createUserListServiceClient()) {
// Adds the user list.
MutateUserListsResponse response =
userListServiceClient.mutateUserLists(
Long.toString(customerId), ImmutableList.of(operation));
String userListResourceName = response.getResults(0).getResourceName();
// Prints the result.
System.out.printf("Created user list with resource name '%s'.%n", userListResourceName);
}
}
/**
* Creates a UserListRuleInfo object containing a rule targeting any user that visited the
* provided URL.
*/
private UserListRuleInfo createUserListRuleInfoFromUrl(String urlString) {
// Creates a rule targeting any user that visited a URL that equals the given urlString.
UserListRuleItemInfo userVisitedSiteRule =
UserListRuleItemInfo.newBuilder()
// Uses a built-in parameter to create a domain URL rule.
.setName(URL_STRING)
.setStringRuleItem(
UserListStringRuleItemInfo.newBuilder()
.setOperator(UserListStringRuleItemOperator.EQUALS)
.setValue(urlString))
.build();
// Returns a UserListRuleInfo object containing the rule.
return UserListRuleInfo.newBuilder()
.addRuleItemGroups(UserListRuleItemGroupInfo.newBuilder().addRuleItems(userVisitedSiteRule))
.build();
}
C#
public void Run(GoogleAdsClient client, long customerId)
{
// Creates a UserListRuleInfo object containing the first rule.
UserListRuleInfo userVisitedSite1Rule =
CreateUserListRuleInfoFromUrl("http://example.com/example1");
// Creates a UserListRuleInfo object containing the second rule.
UserListRuleInfo userVisitedSite2Rule =
CreateUserListRuleInfoFromUrl("http://example.com/example2");
// Creates a UserListRuleInfo object containing the third rule.
UserListRuleInfo userVisitedSite3Rule =
CreateUserListRuleInfoFromUrl("http://example.com/example3");
// Create the user list "Visitors of page 1 AND page 2, but not page 3". To create the
// user list "Visitors of page 1 *OR* page 2, but not page 3", change the
// UserListFlexibleRuleOperator from And to Or.
FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo
{
InclusiveRuleOperator = UserListFlexibleRuleOperator.And
};
// Inclusive operands are joined together with the specified inclusiveRuleOperator. This
// represents the set of users that should be included in the user list.
flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
{
Rule = userVisitedSite1Rule,
// Optional: adds a lookback window for this rule, in days.
LookbackWindowDays = 7
});
flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
{
Rule = userVisitedSite2Rule,
// Optional: adds a lookback window for this rule, in days.
LookbackWindowDays = 7
});
// Exclusive operands are joined together with OR. This represents the set of users
// to be excluded from the user list.
flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
{
Rule = userVisitedSite3Rule
});
// Defines a representation of a user list that is generated by a rule.
RuleBasedUserListInfo ruleBasedUserListInfo = new RuleBasedUserListInfo
{
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
PrepopulationStatus = UserListPrepopulationStatus.Requested,
FlexibleRuleUserList = flexibleRuleUserListInfo
};
// Creates a user list.
UserList userList = new UserList
{
Name = $"Flexible rule user list example.com #{ExampleUtilities.GetRandomString()}",
Description = "Visitors of both https://example.com/example1 AND " +
"https://example.com/example2 but NOT https://example.com/example3",
MembershipStatus = UserListMembershipStatus.Open,
RuleBasedUserList = ruleBasedUserListInfo
};
// Creates the operation.
UserListOperation operation = new UserListOperation
{
Create = userList
};
try
{
UserListServiceClient userListServiceClient =
client.GetService(Services.V16.UserListService);
MutateUserListsResponse response =
userListServiceClient.MutateUserLists(customerId.ToString(),
new[] { operation });
string userListResourceName = response.Results[0].ResourceName;
Console.WriteLine($"Created user list with resource name '{userListResourceName}'.");
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
/// <summary>
/// Creates a UserListRuleInfo object containing a rule targeting any user that visited the
/// provided URL.
/// </summary>
private UserListRuleInfo CreateUserListRuleInfoFromUrl(string urlString)
{
// Creates a rule targeting any user that visited a URL that equals the given urlString.
UserListRuleItemInfo userVisitedSiteRule = new UserListRuleItemInfo
{
Name = URL_STRING,
StringRuleItem = new UserListStringRuleItemInfo
{
Operator = UserListStringRuleItemOperator.Equals,
Value = urlString
}
};
// Returns a UserListRuleInfo object containing the rule.
UserListRuleInfo userListRuleInfo = new UserListRuleInfo();
UserListRuleItemGroupInfo userListRuleItemGroupInfo = new UserListRuleItemGroupInfo();
userListRuleItemGroupInfo.RuleItems.Add(userVisitedSiteRule);
userListRuleInfo.RuleItemGroups.Add(userListRuleItemGroupInfo);
return userListRuleInfo;
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId
) {
// Creates a rule targeting any user that visited a url that equals
// http://example.com/example1'.
$userVisitedSite1RuleInfo = self::createUserListRuleFromUrl('http://example.com/example1');
// Creates a rule targeting any user that visited a url that equals
// http://example.com/example2'.
$userVisitedSite2RuleInfo = self::createUserListRuleFromUrl('http://example.com/example2');
// Creates a rule targeting any user that visited a url that equals
// http://example.com/example3'.
$userVisitedSite3RuleInfo = self::createUserListRuleFromUrl('http://example.com/example3');
// Create the user list "Visitors of page 1 AND page 2, but not page 3".
// To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
// change the UserListFlexibleRuleOperator from PBAND to OR.
$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
'inclusive_operands' => [
new FlexibleRuleOperandInfo([
'rule' => $userVisitedSite1RuleInfo,
// Optionally add a lookback window for this rule, in days.
'lookback_window_days' => 7
]),
new FlexibleRuleOperandInfo([
'rule' => $userVisitedSite2RuleInfo,
// Optionally add a lookback window for this rule, in days.
'lookback_window_days' => 7
])
],
// Exclusive operands are joined together with OR. This represents the set of users to
// be excluded from the user list.
'exclusive_operands' => [
new FlexibleRuleOperandInfo(['rule' => $userVisitedSite3RuleInfo])
]
]);
// Defines a representation of a user list that is generated by a rule.
$ruleBasedUserListInfo = new RuleBasedUserListInfo([
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
'prepopulation_status' => UserListPrepopulationStatus::REQUESTED,
'flexible_rule_user_list' => $flexibleRuleUserListInfo
]);
// Creates a user list.
$userList = new UserList([
'name' => 'All visitors to http://example.com/example1 AND ' .
'http://example.com/example2 but NOT http://example.com/example3 #'
. Helper::getPrintableDatetime(),
'description' => 'Visitors of both http://example.com/example1 AND ' .
'http://example.com/example2 but NOT http://example.com/example3',
'membership_status' => UserListMembershipStatus::OPEN,
'rule_based_user_list' => $ruleBasedUserListInfo
]);
// Creates the operation.
$operation = new UserListOperation();
$operation->setCreate($userList);
// Issues a mutate request to add the user list and prints some information.
$userListServiceClient = $googleAdsClient->getUserListServiceClient();
$response = $userListServiceClient->mutateUserLists(
MutateUserListsRequest::build($customerId, [$operation])
);
printf(
"Created user list with resource name '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
}
Python
def main(client, customer_id):
"""Creates a rule-based user list.
The list will be defined by a combination of rules for users who have
visited two different pages of a website.
Args:
client: The Google Ads client.
customer_id: The customer ID for which to add the user list.
"""
# Create a UserListRuleInfo object containing the first rule.
user_visited_site1_rule_info = create_user_list_rule_info_from_url(
client, "http://example.com/example1"
)
# Create a UserListRuleInfo object containing the second rule.
user_visited_site2_rule_info = create_user_list_rule_info_from_url(
client, "http://example.com/example2"
)
# Create a UserListRuleInfo object containing the third rule.
user_visited_site3_rule_info = create_user_list_rule_info_from_url(
client, "http://example.com/example3"
)
# Create the user list "Visitors of page 1 AND page 2, but not page 3".
# To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
# change the UserListFlexibleRuleOperator from AND to OR.
flexible_rule_user_list_info = client.get_type("FlexibleRuleUserListInfo")
flexible_rule_user_list_info.inclusive_rule_operator = (
client.enums.UserListFlexibleRuleOperatorEnum.AND
)
# Inclusive operands are joined together with the specified
# inclusive_rule_operator. This represents the set of users that should be
# included in the user list.
operand_1 = client.get_type("FlexibleRuleOperandInfo")
operand_1.rule = user_visited_site1_rule_info
# Optionally add a lookback window for this rule, in days.
operand_1.lookback_window_days = 7
flexible_rule_user_list_info.inclusive_operands.append(operand_1)
operand_2 = client.get_type("FlexibleRuleOperandInfo")
operand_2.rule = user_visited_site2_rule_info
# Optionally add a lookback window for this rule, in days.
operand_2.lookback_window_days = 7
flexible_rule_user_list_info.inclusive_operands.append(operand_2)
# Exclusive operands are joined together with OR.
# This represents the set of users to be excluded from the user list.
operand_3 = client.get_type("FlexibleRuleOperandInfo")
operand_3.rule = user_visited_site3_rule_info
flexible_rule_user_list_info.exclusive_operands.append(operand_3)
# Define a representation of a user list that is generated by a rule.
rule_based_user_list_info = client.get_type("RuleBasedUserListInfo")
# Optional: To include past users in the user list, set the
# prepopulation_status to REQUESTED.
rule_based_user_list_info.prepopulation_status = (
client.enums.UserListPrepopulationStatusEnum.REQUESTED
)
rule_based_user_list_info.flexible_rule_user_list = (
flexible_rule_user_list_info
)
# Create a user list.
user_list_operation = client.get_type("UserListOperation")
user_list = user_list_operation.create
user_list.name = (
"All visitors to http://example.com/example1 AND "
"http://example.com/example2 but NOT "
f"http://example.com/example3 #{uuid4()}"
)
user_list.description = (
"Visitors of both http://example.com/example1 AND "
"http://example.com/example2 but NOT"
"http://example.com/example3"
)
user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN
user_list.rule_based_user_list = rule_based_user_list_info
# Issue a mutate request to add the user list, then print the results.
user_list_service = client.get_service("UserListService")
response = user_list_service.mutate_user_lists(
customer_id=customer_id, operations=[user_list_operation]
)
print(
"Created user list with resource name: "
f"'{response.results[0].resource_name}.'"
)
Ruby
def add_combined_rule_user_list(customer_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
user_visited_site1_rule_info = create_user_list_rule_info_from_url(
client,
'http://example.com/example1',
)
user_visited_site2_rule_info = create_user_list_rule_info_from_url(
client,
'http://example.com/example2',
)
user_visited_site3_rule_info = create_user_list_rule_info_from_url(
client,
'http://example.com/example3',
)
# Creates a user list.
operation = client.operation.create_resource.user_list do |u|
u.name = "Flexible rule user list for example.com ##{(Time.new.to_f * 1000).to_i}"
u.description = "Visitors of both http://example.com/example1 AND " \
"http://example.com/example2 but NOT http://example.com/example3"
u.membership_status = :OPEN
# Defines a representation of a user list that is generated by a rule.
u.rule_based_user_list = client.resource.rule_based_user_list_info do |r|
# Optional: To include past users in the user list, set the
# prepopulation_status to REQUESTED.
r.prepopulation_status = :REQUESTED
r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
frul.inclusive_rule_operator = :AND
frul.inclusive_operands += [
client.resource.flexible_rule_operand_info do |froi|
froi.rule = user_visited_site1_rule_info
# Optionally add a lookback window for this rule, in days.
froi.lookback_window_days = 7
end,
client.resource.flexible_rule_operand_info do |froi|
froi.rule = user_visited_site2_rule_info
# Optionally add a lookback window for this rule, in days.
froi.lookback_window_days = 7
end,
]
frul.exclusive_operands << client.resource.flexible_rule_operand_info do |froi|
froi.rule = user_visited_site3_rule_info
end
end
end
end
# Issues a mutate request to add the user list and prints some information.
response = client.service.user_list.mutate_user_lists(
customer_id: customer_id,
operations: [operation],
)
puts "Created user list with resource name " \
"#{response.results.first.resource_name}"
end
Perl
sub add_combined_rule_user_list {
my ($api_client, $customer_id) = @_;
# Create a UserListRuleInfo object containing the first rule.
my $user_visited_site1_rule_info =
create_user_list_rule_info_from_url("http://example.com/example1");
# Create a UserListRuleInfo object containing the second rule.
my $user_visited_site2_rule_info =
create_user_list_rule_info_from_url("http://example.com/example2");
# Create a UserListRuleInfo object containing the third rule.
my $user_visited_site3_rule_info =
create_user_list_rule_info_from_url("http://example.com/example3");
# Create the user list "Visitors of page 1 AND page 2, but not page 3".
# To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
# change the UserListFlexibleRuleOperator from AND to OR.
my $flexible_rule_user_list_info =
Google::Ads::GoogleAds::V16::Common::FlexibleRuleUserListInfo->new({
inclusiveRuleOperator => AND,
# Inclusive operands are joined together with the specified inclusiveRuleOperator.
# This represents the set of users that should be included in the user list.
inclusiveOperands => [
Google::Ads::GoogleAds::V16::Common::FlexibleRuleOperandInfo->new({
rule => $user_visited_site1_rule_info,
# Optionally add a lookback window for this rule, in days.
lookbackWindowDays => 7
}
),
Google::Ads::GoogleAds::V16::Common::FlexibleRuleOperandInfo->new({
rule => $user_visited_site2_rule_info,
# Optionally add a lookback window for this rule, in days.
lookbackWindowDays => 7
})
],
# Exclusive operands are joined together with OR.
# This represents the set of users to be excluded from the user list.
exclusiveOperands => [
Google::Ads::GoogleAds::V16::Common::FlexibleRuleOperandInfo->new({
rule => $user_visited_site3_rule_info
})
],
});
# Define a representation of a user list that is generated by a rule.
my $rule_based_user_list_info =
Google::Ads::GoogleAds::V16::Common::RuleBasedUserListInfo->new({
# Optional: To include past users in the user list, set the prepopulationStatus
# to REQUESTED.
prepopulationStatus => REQUESTED,
flexibleRuleUserList => $flexible_rule_user_list_info
});
# Create a user list.
my $user_list = Google::Ads::GoogleAds::V16::Resources::UserList->new({
name => "Flexible rule user list for example.com #" . uniqid(),
description => "Visitors of both http://example.com/example1 AND " .
"http://example.com/example2 but NOT http://example.com/example3",
membershipStatus => OPEN,
ruleBasedUserList => $rule_based_user_list_info
});
# Create the operation.
my $user_list_operation =
Google::Ads::GoogleAds::V16::Services::UserListService::UserListOperation->
new({
create => $user_list
});
# Issue a mutate request to add the user list and print some information.
my $user_lists_response = $api_client->UserListService()->mutate({
customerId => $customer_id,
operations => [$user_list_operation]});
printf "Created user list with resource name '%s'.\n",
$user_lists_response->{results}[0]{resourceName};
return 1;
}
Visiteurs d'une page n'ayant pas visité une autre page
Avec flexible_rule_user_list, vous pouvez diffuser des annonces auprès des personnes ayant consulté une page, mais pas une autre.
Les visiteurs qui ont consulté une page sont définis dans la inclusive_operands, tandis que les visiteurs qui n'ont consulté aucune autre page se trouvent dans la exclusive_operands.
Combinez les deux listes avec un AND dans inclusive_rule_operator.
Récupérer la liste
Pour récupérer votre liste d'utilisateurs, vous pouvez envoyer la requête en langage de requête Google Ads suivante à la ressource user_list.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
Cibler la liste
Une fois le segment d'audience créé, l'étape suivante consiste à le cibler.
Règles de ciblage par segment d'audience
Les listes d'utilisateurs à inclure (enchérissables) ne peuvent pas être définies simultanément au niveau de la campagne et du groupe d'annonces. Les critères des listes d'utilisateurs à inclure doivent être supprimés de tous les groupes d'annonces d'une campagne avant de pouvoir en définir un.
Le ciblage positif par liste d'utilisateurs n'est compatible qu'avec les campagnes sur le Réseau de Recherche. Pour les campagnes display,
CampaignCriterionqui définituser_listdoit être exclu.Dans les campagnes Shopping et sur le Réseau de Recherche, les cibles de listes d'utilisateurs ne permettent pas de définir les champs suivants:
Ciblez les annonces en fonction de votre liste d'utilisateurs
Le processus est semblable à celui d'autres types de critères de ciblage dans l'API. Le code suivant montre comment utiliser un AdGroupCriterion pour cibler une liste d'utilisateurs avec les annonces d'un groupe d'annonces:
Java
private String targetAdsInAdGroupToUserList(
GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
// Creates the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion =
AdGroupCriterion.newBuilder()
.setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
AdGroupCriterionOperation operation =
AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Adds the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the results.
String adGroupCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created ad group criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with ad group with ID %d.%n",
adGroupCriterionResourceName, userList, adGroupId);
return adGroupCriterionResourceName;
}
}
C#
private string TargetAdsInAdGroupToUserList(
GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
(Services.V16.AdGroupCriterionService);
// Create the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion = new AdGroupCriterion
{
AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
{
Create = adGroupCriterion
};
// Add the ad group criterion, then print and return the new criterion's resource name.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
new[] { adGroupCriterionOperation });
string adGroupCriterionResourceName =
mutateAdGroupCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created ad group criterion with resource name " +
$"'{adGroupCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with ad group with ID {adGroupId}.");
return adGroupCriterionResourceName;
}
PHP
private static function targetAdsInAdGroupToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId,
string $userListResourceName
): string {
// Creates the ad group criterion targeting members of the user list.
$adGroupCriterion = new AdGroupCriterion([
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new AdGroupCriterionOperation();
$operation->setCreate($adGroupCriterion);
// Issues a mutate request to add an ad group criterion.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
$adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, [$operation])
);
$adGroupCriterionResourceName =
$adGroupCriterionResponse->getResults()[0]->getResourceName();
printf(
"Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.%s",
$adGroupCriterionResourceName,
$userListResourceName,
$adGroupId,
PHP_EOL
);
return $adGroupCriterionResourceName;
}
Python
def target_ads_in_ad_group_to_user_list(
client, customer_id, ad_group_id, user_list_resource_name
):
"""Creates an ad group criterion that targets a user list with an ad group.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an ad group
criterion.
ad_group_id: a str ID for an ad group used to create an ad group
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for an ad group criterion.
"""
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
# Creates the ad group criterion targeting members of the user list.
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = client.get_service(
"AdGroupService"
).ad_group_path(customer_id, ad_group_id)
ad_group_criterion.user_list.user_list = user_list_resource_name
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=[ad_group_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created ad group criterion with resource name: "
f"'{resource_name}' targeting user list with resource name: "
f"'{user_list_resource_name}' and with ad group with ID "
f"{ad_group_id}."
)
return resource_name
Ruby
def target_ads_in_ad_group_to_user_list(
client,
customer_id,
ad_group_id,
user_list
)
# Creates the ad group criterion targeting members of the user list.
operation = client.operation.create_resource.ad_group_criterion do |agc|
agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
agc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the ad group criterion.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: [operation],
)
ad_group_criterion_resource_name = response.results.first.resource_name
puts "Successfully created ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with ad group with ID #{ad_group_id}"
ad_group_criterion_resource_name
end
Perl
sub target_ads_in_ad_group_to_user_list {
my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;
# Create the ad group criterion targeting members of the user list.
my $ad_group_criterion =
Google::Ads::GoogleAds::V16::Resources::AdGroupCriterion->new({
adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $ad_group_criterion_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
create => $ad_group_criterion
});
# Add the ad group criterion, then print and return the new criterion's resource name.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => [$ad_group_criterion_operation]});
my $ad_group_criterion_resource_name =
$ad_group_criteria_response->{results}[0]{resourceName};
printf "Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.\n",
$ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;
return $ad_group_criterion_resource_name;
}
Comme pour les autres types de critères, vous pouvez attribuer d'autres propriétés à l'objet AdGroupCriterion, comme des remplacements d'enchères.
Changer de niveau de ciblage
Si vous passez des critères de liste d'utilisateurs au niveau du groupe d'annonces à ceux au niveau de la campagne, vous devez d'abord supprimer les critères de la liste d'utilisateurs existante de chaque groupe d'annonces activé ou mis en veille au sein de cette campagne. Cliquez sur les éléments extensibles afin d'afficher un exemple de code pour chaque étape.
Tout d'abord, récupérez tous les critères groupe_d'annonces d'une campagne donnée.
Java
private List<String> getUserListAdGroupCriterion(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
List<String> userListCriteria = new ArrayList<>();
// Creates the Google Ads service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a request that will retrieve all of the ad group criteria under a campaign.
SearchGoogleAdsRequest request =
SearchGoogleAdsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setPageSize(PAGE_SIZE)
.setQuery(
"SELECT ad_group_criterion.criterion_id"
+ " FROM ad_group_criterion"
+ " WHERE campaign.id = "
+ campaignId
+ " AND ad_group_criterion.type = 'USER_LIST'")
.build();
// Issues the search request.
SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
// Iterates over all rows in all pages. Prints the results and adds the ad group criteria
// resource names to the list.
for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
System.out.printf(
"Ad group criterion with resource name '%s' was found.%n",
adGroupCriterionResourceName);
userListCriteria.add(adGroupCriterionResourceName);
}
}
return userListCriteria;
}
C#
private List<string> GetUserListAdGroupCriteria(
GoogleAdsClient client, long customerId, long campaignId)
{
// Get the GoogleAdsService client.
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
List<string> userListCriteriaResourceNames = new List<string>();
// Create a query that will retrieve all of the ad group criteria under a campaign.
string query = $@"
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE
campaign.id = {campaignId}
AND ad_group_criterion.type = 'USER_LIST'";
// Issue the search request.
googleAdsServiceClient.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse resp)
{
// Display the results and add the resource names to the list.
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
string adGroupCriterionResourceName =
googleAdsRow.AdGroupCriterion.ResourceName;
Console.WriteLine("Ad group criterion with resource name " +
$"{adGroupCriterionResourceName} was found.");
userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
}
});
return userListCriteriaResourceNames;
}
PHP
private static function getUserListAdGroupCriteria(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
): array {
// Creates a query that retrieves all of the ad group criteria under a campaign.
$query = sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d " .
"AND ad_group_criterion.type = 'USER_LIST'",
$campaignId
);
// Creates the Google Ads service client.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Issues the search request.
$response = $googleAdsServiceClient->search(
SearchGoogleAdsRequest::build($customerId, $query)->setPageSize(self::PAGE_SIZE)
);
$userListCriteria = [];
// Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
// criteria resource names to the list.
foreach ($response->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();
printf(
"Ad group criterion with resource name '%s' was found.%s",
$adGroupCriterionResourceName,
PHP_EOL
);
$userListCriteria[] = $adGroupCriterionResourceName;
}
return $userListCriteria;
}
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
"""Finds all of user list ad group criteria under a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str campaign ID.
Returns:
a list of ad group criterion resource names.
"""
# Creates a query that retrieves all of the ad group criteria under a
# campaign.
query = f"""
SELECT
ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = {campaign_id}
AND ad_group_criterion.type = USER_LIST"""
googleads_service = client.get_service("GoogleAdsService")
search_request = client.get_type("SearchGoogleAdsRequest")
search_request.customer_id = customer_id
search_request.query = query
search_request.page_size = _DEFAULT_PAGE_SIZE
response = googleads_service.search(request=search_request)
# Iterates over all rows in all pages. Prints the user list criteria and
# adds the ad group criteria resource names to the list.
user_list_criteria = []
for row in response:
resource_name = row.ad_group_criterion.resource_name
print(
"Ad group criterion with resource name '{resource_name}' was "
"found."
)
user_list_criteria.append(resource_name)
return user_list_criteria
Ruby
def get_user_list_ad_group_criterion(
client,
customer_id,
campaign_id
)
user_list_criteria = []
# Creates a query that will retrieve all of the ad group criteria
# under a campaign.
query = <<~QUERY
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = #{campaign_id}
AND ad_group_criterion.type = 'USER_LIST'
QUERY
# Issues the search request.
response = client.service.google_ads.search(
customer_id: customer_id,
query: query,
page_size: PAGE_SIZE,
)
# Iterates over all rows in all pages. Prints the results and adds the ad
# group criteria resource names to the list.
response.each do |row|
ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
puts "Ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' was found"
user_list_criteria << ad_group_criterion_resource_name
end
user_list_criteria
end
Perl
sub get_user_list_ad_group_criteria {
my ($api_client, $customer_id, $campaign_id) = @_;
my $user_list_criterion_resource_names = [];
# Create a search stream request that will retrieve all of the user list ad
# group criteria under a campaign.
my $search_stream_request =
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
$campaign_id
)});
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request => $search_stream_request
});
# Issue a search request and process the stream response.
$search_stream_handler->process_contents(
sub {
# Display the results and add the resource names to the list.
my $google_ads_row = shift;
my $ad_group_criterion_resource_name =
$google_ads_row->{adGroupCriterion}{resourceName};
printf "Ad group criterion with resource name '%s' was found.\n",
$ad_group_criterion_resource_name;
push(@$user_list_criterion_resource_names,
$ad_group_criterion_resource_name);
});
return $user_list_criterion_resource_names;
}
Supprimez ensuite tous les critères de ciblage du groupe d'annonces qui ont été affichés.
Java
private void removeExistingListCriteriaFromAdGroup(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
// Retrieves all of the ad group criteria under a campaign.
List<String> adGroupCriteria =
getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);
List<AdGroupCriterionOperation> operations = new ArrayList<>();
// Creates a list of remove operations.
for (String adGroupCriterion : adGroupCriteria) {
operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
}
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Removes the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), operations);
// Gets and prints the results.
System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
for (MutateAdGroupCriterionResult result : response.getResultsList()) {
System.out.printf(
"Successfully removed ad group criterion with resource name '%s'.%n",
result.getResourceName());
}
}
}
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
long campaignId)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient =
client.GetService(Services.V16.AdGroupCriterionService);
// Retrieve all of the ad group criteria under a campaign.
List<string> adGroupCriteria =
GetUserListAdGroupCriteria(client, customerId, campaignId);
// Create a list of remove operations.
List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();
// Remove the ad group criteria and print the resource names of the removed criteria.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
operations);
Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
"criteria.");
foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
{
Console.WriteLine("Successfully removed ad group criterion with resource name " +
$"'{result.ResourceName}'.");
}
}
PHP
private static function removeExistingListCriteriaFromAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
) {
// Retrieves all of the ad group criteria under a campaign.
$allAdGroupCriteria = self::getUserListAdGroupCriteria(
$googleAdsClient,
$customerId,
$campaignId
);
$removeOperations = [];
// Creates a list of remove operations.
foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
$operation = new AdGroupCriterionOperation();
$operation->setRemove($adGroupCriterionResourceName);
$removeOperations[] = $operation;
}
// Issues a mutate request to remove the ad group criteria.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
$adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
);
foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
printf(
"Successfully removed ad group criterion with resource name '%s'.%s",
$adGroupCriteriaResult->getResourceName(),
PHP_EOL
);
}
}
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
"""Removes all ad group criteria targeting a user list under a campaign.
This is a necessary step before targeting a user list at the campaign level.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str ID for a campaign that will have all ad group
criteria that targets user lists removed.
"""
# Retrieves all of the ad group criteria under a campaign.
all_ad_group_criteria = get_user_list_ad_group_criteria(
client, customer_id, campaign_id
)
# Creates a list of remove operations.
remove_operations = []
for ad_group_criterion_resource_name in all_ad_group_criteria:
remove_operation = client.get_type("AdGroupCriterionOperation")
remove_operation.remove = ad_group_criterion_resource_name
remove_operations.append(remove_operation)
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=remove_operations
)
print(
"Successfully removed ad group criterion with resource name: "
f"'{response.results[0].resource_name}'"
)
Ruby
def remove_existing_list_criteria_from_ad_group(
client,
customer_id,
campaign_id
)
# Retrieves all of the ad group criteria under a campaign.
ad_group_criteria = get_user_list_ad_group_criterion(
client, customer_id, campaign_id)
# Creates a list of remove operations.
operations = []
ad_group_criteria.each do |agc|
operations << client.operation.remove_resource.ad_group_criterion(agc)
end
# Issues a mutate request to remove all ad group criteria.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: operations,
)
puts "Removed #{response.results.size} ad group criteria."
response.results.each do |result|
puts "Successfully removed ad group criterion with resource name " \
"'#{result.resource_name}'"
end
end
Perl
sub remove_existing_list_criteria_from_ad_group {
my ($api_client, $customer_id, $campaign_id) = @_;
# Retrieve all of the ad group criteria under a campaign.
my $ad_group_criteria =
get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);
# Create a list of remove operations.
my $operations = [];
foreach my $ad_group_criterion (@$ad_group_criteria) {
push(
@$operations,
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
remove => $ad_group_criterion
}));
}
# Remove the ad group criteria and print the resource names of the removed criteria.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => $operations
});
printf "Removed %d ad group criteria.\n",
scalar @{$ad_group_criteria_response->{results}};
foreach my $result (@{$ad_group_criteria_response->{results}}) {
printf "Successfully removed ad group criterion with resource name '%s'.\n",
$result->{resourceName};
}
}
Les critères existants des listes d'utilisateurs au niveau de la campagne doivent également être supprimés lorsque vous passez aux listes d'utilisateurs au niveau du groupe d'annonces. Le processus est semblable à l'exemple précédent.
Ciblez les annonces d'une campagne sur une liste d'utilisateurs à l'aide d'un objet CampaignCritère.
Java
private String targetAdsInCampaignToUserList(
GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
// Creates the campaign criterion.
CampaignCriterion campaignCriterion =
CampaignCriterion.newBuilder()
.setCampaign(ResourceNames.campaign(customerId, campaignId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
CampaignCriterionOperation operation =
CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();
// Creates the campaign criterion service client.
try (CampaignCriterionServiceClient campaignCriterionServiceClient =
googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
// Adds the campaign criterion.
MutateCampaignCriteriaResponse response =
campaignCriterionServiceClient.mutateCampaignCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the campaign criterion resource name.
String campaignCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created campaign criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with campaign with ID %d.%n",
campaignCriterionResourceName, userList, campaignId);
return campaignCriterionResourceName;
}
}
C#
private string TargetAdsInCampaignToUserList(
GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
// Get the CampaignCriterionService client.
CampaignCriterionServiceClient campaignCriterionServiceClient =
client.GetService(Services.V16.CampaignCriterionService);
// Create the campaign criterion.
CampaignCriterion campaignCriterion = new CampaignCriterion
{
Campaign = ResourceNames.Campaign(customerId, campaignId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
{
Create = campaignCriterion
};
// Add the campaign criterion and print the resulting criterion's resource name.
MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
new[] { campaignCriterionOperation });
string campaignCriterionResourceName =
mutateCampaignCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created campaign criterion with resource name " +
$"'{campaignCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with campaign with ID {campaignId}.");
return campaignCriterionResourceName;
}
PHP
private static function targetAdsInCampaignToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId,
string $userListResourceName
): string {
// Creates the campaign criterion.
$campaignCriterion = new CampaignCriterion([
'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new CampaignCriterionOperation();
$operation->setCreate($campaignCriterion);
// Issues a mutate request to create a campaign criterion.
$campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
/** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
$campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
MutateCampaignCriteriaRequest::build($customerId, [$operation])
);
$campaignCriterionResourceName =
$campaignCriteriaResponse->getResults()[0]->getResourceName();
printf(
"Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.%s",
$campaignCriterionResourceName,
$userListResourceName,
$campaignId,
PHP_EOL
);
return $campaignCriterionResourceName;
}
Python
def target_ads_in_campaign_to_user_list(
client, customer_id, campaign_id, user_list_resource_name
):
"""Creates a campaign criterion that targets a user list with a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an campaign
criterion.
campaign_id: a str ID for a campaign used to create a campaign
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for a campaign criterion.
"""
campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
campaign_criterion = campaign_criterion_operation.create
campaign_criterion.campaign = client.get_service(
"CampaignService"
).campaign_path(customer_id, campaign_id)
campaign_criterion.user_list.user_list = user_list_resource_name
campaign_criterion_service = client.get_service("CampaignCriterionService")
response = campaign_criterion_service.mutate_campaign_criteria(
customer_id=customer_id, operations=[campaign_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created campaign criterion with resource name "
f"'{resource_name}' targeting user list with resource name "
f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
)
return resource_name
Ruby
def target_ads_in_campaign_to_user_list(
client,
customer_id,
campaign_id,
user_list
)
# Creates the campaign criterion targeting members of the user list.
operation = client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(customer_id, campaign_id)
cc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the campaign criterion.
response = client.service.campaign_criterion.mutate_campaign_criteria(
customer_id: customer_id,
operations: [operation],
)
campaign_criterion_resource_name = response.results.first.resource_name
puts "Successfully created campaign criterion with resource name " \
"'#{campaign_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with campaign with ID #{campaign_id}"
campaign_criterion_resource_name
end
Perl
sub target_ads_in_campaign_to_user_list {
my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;
# Create the campaign criterion.
my $campaign_criterion =
Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
campaign => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $campaign_criterion_operation =
Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create => $campaign_criterion
});
# Add the campaign criterion and print the resulting criterion's resource name.
my $campaign_criteria_response =
$api_client->CampaignCriterionService()->mutate({
customerId => $customer_id,
operations => [$campaign_criterion_operation]});
my $campaign_criterion_resource_name =
$campaign_criteria_response->{results}[0]{resourceName};
printf "Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.\n",
$campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;
return $campaign_criterion_resource_name;
}
Examiner les performances de la liste
Afin de collecter les données de performances pour vos segments d'audience, envoyez une requête de recherche sur la ressource ad_group_audience_view ou campaign_audience_view.
Par exemple, vous pouvez consulter conversions ou cost_per_conversion pour déterminer si le ciblage du segment d'audience génère réellement plus de conversions, puis ajuster vos modificateurs d'enchères en conséquence.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view