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Responsive Display Ads
Responsive display ads are generated from a set of assets (images, headlines,
descriptions, etc.) for the Google Display Network.
The main features of responsive
display ads are:
- You can upload your assets and Google will use a machine learning model
to determine the optimal combination to show ads.
- Multiple assets can be uploaded per asset type. The ads that Google assembles
automatically adjust their size, appearance, and format to fit just about any
available ad space.
- You can attach a feed to your campaigns to use responsive display ads with dynamic remarketing.
Example
Here's an example of what an ad like this might look like, based on the example
shown later in the guide:
Additional resources
To learn more about responsive display ads, check out the following Help Center
articles.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-03-03 UTC.
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