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Anzeige in einer Shopping-Anzeigengruppe erstellen
Mit Sammlungen den Überblick behalten
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Das Erstellen einer Produkt-Shopping-Anzeige für eine Standard-Shopping-Kampagne umfasst zwei Schritte:
Erstellen Sie ein ShoppingProductAdInfo
-Objekt und legen Sie es als shopping_product_ad
-Feld eines neuen Ad
-Objekts fest.
Erstellen Sie ein AdGroupAd
und legen Sie das Feld ad
auf das zuvor erstellte Ad
-Objekt fest.
In diesem Codebeispiel wird gezeigt, wie Sie eine SHOPPING_PRODUCT_AD
-Anzeigengruppenanzeige für eine Standard-Shopping-Kampagne erstellen.
Java
private String addShoppingProductAdGroupAd(
GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) {
// Creates a new shopping product ad.
Ad ad =
Ad.newBuilder().setShoppingProductAd(ShoppingProductAdInfo.newBuilder().build()).build();
// Creates a new ad group ad and sets the shopping product ad to it.
AdGroupAd adGroupAd =
AdGroupAd.newBuilder()
// Sets the ad to the ad created above.
.setAd(ad)
.setStatus(AdGroupAdStatus.PAUSED)
// Sets the ad group.
.setAdGroup(adGroupResourceName)
.build();
// Creates an ad group ad operation.
AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();
// Issues a mutate request to add an ad group ad.
try (AdGroupAdServiceClient adGroupAdServiceClient =
googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
MutateAdGroupAdResult mutateAdGroupAdResult =
adGroupAdServiceClient
.mutateAdGroupAds(Long.toString(customerId), Collections.singletonList(operation))
.getResults(0);
System.out.printf(
"Added a product shopping ad group ad with resource name: '%s'%n",
mutateAdGroupAdResult.getResourceName());
return mutateAdGroupAdResult.getResourceName();
}
}
C#
private string AddProductShoppingAdGroupAd(GoogleAdsClient client, long customerId,
string adGroupResourceName)
{
// Get the AdGroupAdService.
AdGroupAdServiceClient adGroupAdService = client.GetService(
Services.V21.AdGroupAdService);
// Creates a new shopping product ad.
Ad ad = new Ad()
{
ShoppingProductAd = new ShoppingProductAdInfo()
{
}
};
// Creates a new ad group ad and sets the shopping product ad to it.
AdGroupAd adGroupAd = new AdGroupAd()
{
// Sets the ad to the ad created above.
Ad = ad,
Status = AdGroupAdStatus.Paused,
// Sets the ad group.
AdGroup = adGroupResourceName
};
// Creates an ad group ad operation.
AdGroupAdOperation operation = new AdGroupAdOperation()
{
Create = adGroupAd
};
// Issues a mutate request to add an ad group ad.
MutateAdGroupAdResult mutateAdGroupAdResult = adGroupAdService.MutateAdGroupAds(
customerId.ToString(), new AdGroupAdOperation[] { operation }).Results[0];
Console.WriteLine("Added a product shopping ad group ad with resource name: '{0}'.",
mutateAdGroupAdResult.ResourceName);
return mutateAdGroupAdResult.ResourceName;
}
PHP
private static function addShoppingProductAdGroupAd(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $adGroupResourceName
) {
// Creates a new shopping product ad.
$ad = new Ad(['shopping_product_ad' => new ShoppingProductAdInfo()]);
// Creates a new ad group ad and sets the shopping product ad to it.
$adGroupAd = new AdGroupAd([
'ad' => $ad,
'status' => AdGroupAdStatus::PAUSED,
// Sets the ad group.
'ad_group' => $adGroupResourceName
]);
// Creates an ad group ad operation.
$adGroupAdOperation = new AdGroupAdOperation();
$adGroupAdOperation->setCreate($adGroupAd);
// Issues a mutate request to add an ad group ad.
$adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
$response = $adGroupAdServiceClient->mutateAdGroupAds(
MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
);
/** @var AdGroupAd $addedAdGroupAd */
$addedAdGroupAd = $response->getResults()[0];
printf(
"Added a shopping product ad group ad with resource name '%s'.%s",
$addedAdGroupAd->getResourceName(),
PHP_EOL
);
}
Python
def add_shopping_product_ad_group_ad(
client: GoogleAdsClient,
customer_id: str,
ad_group_resource_name: str,
) -> str:
"""Creates a new shopping product ad group ad in the specified ad group."""
ad_group_ad_service: AdGroupAdServiceClient = client.get_service(
"AdGroupAdService"
)
# Creates a new ad group ad and sets the product ad to it.
ad_group_ad_operation: AdGroupAdOperation = client.get_type(
"AdGroupAdOperation"
)
ad_group_ad: AdGroupAd = ad_group_ad_operation.create
ad_group_ad.ad_group = ad_group_resource_name
ad_group_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED
# The Ad object itself is not directly manipulated for Shopping Product Ads.
# Instead, we copy ShoppingProductAdInfo into the ad's shopping_product_ad field.
client.copy_from(
ad_group_ad.ad.shopping_product_ad,
client.get_type("ShoppingProductAdInfo"),
)
# Add the ad group ad.
ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
customer_id=customer_id, operations=[ad_group_ad_operation]
)
ad_group_ad_resource_name: str = ad_group_ad_response.results[
0
].resource_name
print(
f"Created shopping product ad group ad '{ad_group_ad_resource_name}'."
)
Ruby
def add_shopping_product_ad_group_ad(client, customer_id, ad_group_name)
operation = client.operation.create_resource.ad_group_ad do |ad_group_ad|
ad_group_ad.ad_group = ad_group_name
ad_group_ad.status = :PAUSED
ad_group_ad.ad = client.resource.ad do |ad|
ad.shopping_product_ad = client.resource.shopping_product_ad_info
end
end
service = client.service.ad_group_ad
response = service.mutate_ad_group_ads(
customer_id: customer_id,
operations: [operation],
)
puts "Created shopping product ad group ad " \
"#{response.results.first.resource_name}"
end
Perl
sub add_shopping_product_ad_group_ad {
my ($api_client, $customer_id, $ad_group_resource_name) = @_;
# Create an ad group ad and set a shopping product ad to it.
my $ad_group_ad = Google::Ads::GoogleAds::V21::Resources::AdGroupAd->new({
# Set the ad group.
adGroup => $ad_group_resource_name,
# Set the ad to a new shopping product ad.
ad => Google::Ads::GoogleAds::V21::Resources::Ad->new({
shoppingProductAd =>
Google::Ads::GoogleAds::V21::Common::ShoppingProductAdInfo->new()}
),
status => Google::Ads::GoogleAds::V21::Enums::AdGroupAdStatusEnum::PAUSED
});
# Create an ad group ad operation.
my $ad_group_ad_operation =
Google::Ads::GoogleAds::V21::Services::AdGroupAdService::AdGroupAdOperation
->new({create => $ad_group_ad});
# Add the ad group ad.
my $ad_group_ad_resource_name = $api_client->AdGroupAdService()->mutate({
customerId => $customer_id,
operations => [$ad_group_ad_operation]})->{results}[0]{resourceName};
printf "Added a product shopping ad group ad with resource name: '%s'.\n",
$ad_group_ad_resource_name;
return $ad_group_ad_resource_name;
}
Sofern nicht anders angegeben, sind die Inhalte dieser Seite unter der Creative Commons Attribution 4.0 License und Codebeispiele unter der Apache 2.0 License lizenziert. Weitere Informationen finden Sie in den Websiterichtlinien von Google Developers. Java ist eine eingetragene Marke von Oracle und/oder seinen Partnern.
Zuletzt aktualisiert: 2025-08-31 (UTC).
[null,null,["Zuletzt aktualisiert: 2025-08-31 (UTC)."],[[["\u003cp\u003eTo create a Shopping product ad, you need to create a \u003ccode\u003eShoppingProductAdInfo\u003c/code\u003e object and set it within a new \u003ccode\u003eAd\u003c/code\u003e object.\u003c/p\u003e\n"],["\u003cp\u003eThis \u003ccode\u003eAd\u003c/code\u003e object is then used to create an \u003ccode\u003eAdGroupAd\u003c/code\u003e, linking the ad to a specific ad group within your campaign.\u003c/p\u003e\n"],["\u003cp\u003eThe provided code examples demonstrate this process using the Google Ads API in various programming languages such as Java, C#, PHP, Python, Ruby, and Perl.\u003c/p\u003e\n"],["\u003cp\u003eThis process focuses on creating Shopping product ads specifically for standard Shopping campaigns within Google Ads.\u003c/p\u003e\n"]]],[],null,["# Creating a Shopping Ad Group Ad\n\nCreating a Shopping product ad for a standard Shopping campaign involves two\nsteps:\n\n1. Create a [`ShoppingProductAdInfo`](/google-ads/api/reference/rpc/v21/ShoppingProductAdInfo)\n object and set it as the\n [`shopping_product_ad`](/google-ads/api/reference/rpc/v21/Ad#shopping_product_ad)\n field of a new [`Ad`](/google-ads/api/reference/rpc/v21/Ad) object.\n\n2. Create an [`AdGroupAd`](/google-ads/api/reference/rpc/v21/AdGroupAd) and set the\n [`ad`](/google-ads/api/reference/rpc/v21/AdGroupAd#ad) field to the previously created `Ad`\n object.\n\nThis code example demonstrates how to create a\n[`SHOPPING_PRODUCT_AD`](/google-ads/api/reference/rpc/v21/AdTypeEnum.AdType#shopping_product_ad) ad\ngroup ad for a standard Shopping campaign.\n\n\n### Java\n\n```java\nprivate String addShoppingProductAdGroupAd(\n GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) {\n // Creates a new shopping product ad.\n Ad ad =\n Ad.newBuilder().setShoppingProductAd(ShoppingProductAdInfo.newBuilder().build()).build();\n // Creates a new ad group ad and sets the shopping product ad to it.\n AdGroupAd adGroupAd =\n AdGroupAd.newBuilder()\n // Sets the ad to the ad created above.\n .setAd(ad)\n .setStatus(AdGroupAdStatus.PAUSED)\n // Sets the ad group.\n .setAdGroup(adGroupResourceName)\n .build();\n\n // Creates an ad group ad operation.\n AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();\n\n // Issues a mutate request to add an ad group ad.\n try (AdGroupAdServiceClient adGroupAdServiceClient =\n googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {\n MutateAdGroupAdResult mutateAdGroupAdResult =\n adGroupAdServiceClient\n .mutateAdGroupAds(Long.toString(customerId), Collections.singletonList(operation))\n .getResults(0);\n System.out.printf(\n \"Added a product shopping ad group ad with resource name: '%s'%n\",\n mutateAdGroupAdResult.getResourceName());\n return mutateAdGroupAdResult.getResourceName();\n }\n}\nhttps://github.com/googleads/google-ads-java/blob/3c3c1041c2a0ab81553e3b2a79876256649397ed/google-ads-examples/src/main/java/com/google/ads/googleads/examples/shoppingads/AddShoppingProductAd.java#L326-L357\n \n```\n\n### C#\n\n```c#\nprivate string AddProductShoppingAdGroupAd(GoogleAdsClient client, long customerId,\n string adGroupResourceName)\n{\n // Get the AdGroupAdService.\n AdGroupAdServiceClient adGroupAdService = client.GetService(\n Services.V21.AdGroupAdService);\n\n // Creates a new shopping product ad.\n Ad ad = new Ad()\n {\n ShoppingProductAd = new ShoppingProductAdInfo()\n {\n }\n };\n\n // Creates a new ad group ad and sets the shopping product ad to it.\n AdGroupAd adGroupAd = new AdGroupAd()\n {\n // Sets the ad to the ad created above.\n Ad = ad,\n\n Status = AdGroupAdStatus.Paused,\n\n // Sets the ad group.\n AdGroup = adGroupResourceName\n };\n\n // Creates an ad group ad operation.\n AdGroupAdOperation operation = new AdGroupAdOperation()\n {\n Create = adGroupAd\n };\n\n // Issues a mutate request to add an ad group ad.\n MutateAdGroupAdResult mutateAdGroupAdResult = adGroupAdService.MutateAdGroupAds(\n customerId.ToString(), new AdGroupAdOperation[] { operation }).Results[0];\n Console.WriteLine(\"Added a product shopping ad group ad with resource name: '{0}'.\",\n mutateAdGroupAdResult.ResourceName);\n return mutateAdGroupAdResult.ResourceName;\n}https://github.com/googleads/google-ads-dotnet/blob/ada966e1983b655e82172b6c3e7d9b091b522377/Google.Ads.GoogleAds/examples/ShoppingAds/AddShoppingProductAd.cs#L324-L363\n \n```\n\n### PHP\n\n```php\nprivate static function addShoppingProductAdGroupAd(\n GoogleAdsClient $googleAdsClient,\n int $customerId,\n string $adGroupResourceName\n) {\n // Creates a new shopping product ad.\n $ad = new Ad(['shopping_product_ad' =\u003e new ShoppingProductAdInfo()]);\n\n // Creates a new ad group ad and sets the shopping product ad to it.\n $adGroupAd = new AdGroupAd([\n 'ad' =\u003e $ad,\n 'status' =\u003e AdGroupAdStatus::PAUSED,\n // Sets the ad group.\n 'ad_group' =\u003e $adGroupResourceName\n ]);\n\n // Creates an ad group ad operation.\n $adGroupAdOperation = new AdGroupAdOperation();\n $adGroupAdOperation-\u003esetCreate($adGroupAd);\n\n // Issues a mutate request to add an ad group ad.\n $adGroupAdServiceClient = $googleAdsClient-\u003egetAdGroupAdServiceClient();\n $response = $adGroupAdServiceClient-\u003emutateAdGroupAds(\n MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])\n );\n\n /** @var AdGroupAd $addedAdGroupAd */\n $addedAdGroupAd = $response-\u003egetResults()[0];\n printf(\n \"Added a shopping product ad group ad with resource name '%s'.%s\",\n $addedAdGroupAd-\u003egetResourceName(),\n PHP_EOL\n );\n} \nhttps://github.com/googleads/google-ads-php/blob/be0249c30c27b4760387bec6682b82c9f4167761/examples/ShoppingAds/AddShoppingProductAd.php#L340-L373\n\n \n```\n\n### Python\n\n```python\ndef add_shopping_product_ad_group_ad(\n client: GoogleAdsClient,\n customer_id: str,\n ad_group_resource_name: str,\n) -\u003e str:\n \"\"\"Creates a new shopping product ad group ad in the specified ad group.\"\"\"\n ad_group_ad_service: AdGroupAdServiceClient = client.get_service(\n \"AdGroupAdService\"\n )\n\n # Creates a new ad group ad and sets the product ad to it.\n ad_group_ad_operation: AdGroupAdOperation = client.get_type(\n \"AdGroupAdOperation\"\n )\n ad_group_ad: AdGroupAd = ad_group_ad_operation.create\n ad_group_ad.ad_group = ad_group_resource_name\n ad_group_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED\n # The Ad object itself is not directly manipulated for Shopping Product Ads.\n # Instead, we copy ShoppingProductAdInfo into the ad's shopping_product_ad field.\n client.copy_from(\n ad_group_ad.ad.shopping_product_ad,\n client.get_type(\"ShoppingProductAdInfo\"),\n )\n\n # Add the ad group ad.\n ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(\n customer_id=customer_id, operations=[ad_group_ad_operation]\n )\n\n ad_group_ad_resource_name: str = ad_group_ad_response.results[\n 0\n ].resource_name\n\n print(\n f\"Created shopping product ad group ad '{ad_group_ad_resource_name}'.\"\n )https://github.com/googleads/google-ads-python/blob/d0595698b8a7de6cc00684b467462601037c9db9/examples/shopping_ads/add_shopping_product_ad.py#L140-L175\n \n```\n\n### Ruby\n\n```ruby\ndef add_shopping_product_ad_group_ad(client, customer_id, ad_group_name)\n\n operation = client.operation.create_resource.ad_group_ad do |ad_group_ad|\n ad_group_ad.ad_group = ad_group_name\n ad_group_ad.status = :PAUSED\n ad_group_ad.ad = client.resource.ad do |ad|\n ad.shopping_product_ad = client.resource.shopping_product_ad_info\n end\n end\n\n service = client.service.ad_group_ad\n response = service.mutate_ad_group_ads(\n customer_id: customer_id,\n operations: [operation],\n )\n\n puts \"Created shopping product ad group ad \" \\\n \"#{response.results.first.resource_name}\"\nend \nhttps://github.com/googleads/google-ads-ruby/blob/2752563c7ffd15a4d2238116869f64aea3011cc3/examples/shopping_ads/add_shopping_product_ad.rb#L149-L167\n\n \n```\n\n### Perl\n\n```perl\nsub add_shopping_product_ad_group_ad {\n my ($api_client, $customer_id, $ad_group_resource_name) = @_;\n\n # Create an ad group ad and set a shopping product ad to it.\n my $ad_group_ad = Google::Ads::GoogleAds::V21::Resources::AdGroupAd-\u003enew({\n # Set the ad group.\n adGroup =\u003e $ad_group_resource_name,\n # Set the ad to a new shopping product ad.\n ad =\u003e Google::Ads::GoogleAds::V21::Resources::Ad-\u003enew({\n shoppingProductAd =\u003e\n Google::Ads::GoogleAds::V21::Common::ShoppingProductAdInfo-\u003enew()}\n ),\n status =\u003e Google::Ads::GoogleAds::V21::Enums::AdGroupAdStatusEnum::PAUSED\n });\n\n # Create an ad group ad operation.\n my $ad_group_ad_operation =\n Google::Ads::GoogleAds::V21::Services::AdGroupAdService::AdGroupAdOperation\n -\u003enew({create =\u003e $ad_group_ad});\n\n # Add the ad group ad.\n my $ad_group_ad_resource_name = $api_client-\u003eAdGroupAdService()-\u003emutate({\n customerId =\u003e $customer_id,\n operations =\u003e [$ad_group_ad_operation]})-\u003e{results}[0]{resourceName};\n\n printf \"Added a product shopping ad group ad with resource name: '%s'.\\n\",\n $ad_group_ad_resource_name;\n\n return $ad_group_ad_resource_name;\n}https://github.com/googleads/google-ads-perl/blob/9abffd69cd856633dfdcee5c636fe9cd0eb4b5ed/examples/shopping_ads/add_shopping_product_ad.pl#L236-L265\n \n```\n\n\u003cbr /\u003e"]]