יצירת קבוצה של מודעות שופינג

כדי להציג מודעות בקמפיין השופינג, צריך ליצור AdGroup

קמפיינים רגילים לשופינג תומכים SHOPPING_PRODUCT_ADS סוג קבוצת המודעות. זהו סוג קבוצת המודעות שמוגדר כברירת מחדל לקמפיינים של שופינג, לצורך הצגת מודעות מודעות רגילות למוצר. כדי להגדיר את הפרמטר הזה, יש לציין את קבוצת המודעות type.

קמפיינים רגילים לשופינג יכולים להכיל כמה קבוצות של מודעות, שכל אחת מהן כוללת מודעה אחת לפחות.

הקוד לדוגמה הזה מדגים איך יוצרים קבוצת מודעות בקמפיין שופינג רגיל . הדוגמה גם מגדירה הצעת מחיר לקליק שמתאימה לשיטת הבידינג של הקמפיין, שמוגדר ל-ManualCpc.

Java

private String addShoppingProductAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
  // Creates an ad group.
  AdGroup adGroup =
      AdGroup.newBuilder()
          .setName("Earth to Mars Cruises #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for
          // ad groups that contain shopping product ads.
          .setType(AdGroupType.SHOPPING_PRODUCT_ADS)
          .setCpcBidMicros(1_000_000L)
          .setStatus(AdGroupStatus.ENABLED)
          .build();

  // Creates an ad group operation.
  AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();

  // Issues a mutate request to add an ad group.
  try (AdGroupServiceClient adGroupServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
    MutateAdGroupResult mutateAdGroupResult =
        adGroupServiceClient
            .mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation))
            .getResults(0);
    System.out.printf(
        "Added a product shopping ad group with resource name: '%s'%n",
        mutateAdGroupResult.getResourceName());
    return mutateAdGroupResult.getResourceName();
  }
}
AddShoppingProductAd.java
      

C#‎

private string AddProductShoppingAdGroup(GoogleAdsClient client, long customerId,
            string campaignResourceName)
{
    // Get the AdGroupService.
    AdGroupServiceClient adGroupService = client.GetService(Services.V17.AdGroupService);

    // Creates an ad group.
    AdGroup adGroup = new AdGroup()
    {
        Name = "Earth to Mars Cruises #" + ExampleUtilities.GetRandomString(),
        Campaign = campaignResourceName,
        // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible
        // for ad groups that contain shopping product ads.
        Type = AdGroupType.ShoppingProductAds,
        CpcBidMicros = 1_000_000L,
        Status = AdGroupStatus.Enabled
    };

    // Creates an ad group operation.
    AdGroupOperation operation = new AdGroupOperation()
    {
        Create = adGroup
    };

    // Issues a mutate request to add an ad group.
    MutateAdGroupResult mutateAdGroupResult =
        adGroupService
            .MutateAdGroups(customerId.ToString(), new AdGroupOperation[] { operation })
            .Results[0];
    Console.WriteLine("Added a product shopping ad group with resource name: '{0}'.",
        mutateAdGroupResult.ResourceName);
    return mutateAdGroupResult.ResourceName;
}
AddShoppingProductAd.cs
      

PHP

private static function addShoppingProductAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignResourceName
) {
    // Creates an ad group.
    $adGroup = new AdGroup([
        'name' => 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(),
        // Sets the campaign.
        'campaign' => $campaignResourceName,
        // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for
        // ad groups that contain shopping product ads.
        'type' => AdGroupType::SHOPPING_PRODUCT_ADS,
        'cpc_bid_micros' => 10000000,
        'status' => AdGroupStatus::ENABLED
    ]);

    // Creates an ad group operation.
    $adGroupOperation = new AdGroupOperation();
    $adGroupOperation->setCreate($adGroup);

    // Issues a mutate request to add an ad group.
    $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
    $response = $adGroupServiceClient->mutateAdGroups(
        MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
    );

    /** @var AdGroup $addedAdGroup */
    $addedAdGroup = $response->getResults()[0];
    printf(
        "Added a shopping product ad group with resource name '%s'.%s",
        $addedAdGroup->getResourceName(),
        PHP_EOL
    );

    return $addedAdGroup->getResourceName();
}
AddShoppingProductAd.php
      

Python

def add_shopping_product_ad_group(client, customer_id, campaign_resource_name):
    """Creates a new shopping product ad group in the specified campaign."""
    ad_group_service = client.get_service("AdGroupService")

    # Create ad group.
    ad_group_operation = client.get_type("AdGroupOperation")
    ad_group = ad_group_operation.create
    ad_group.name = f"Earth to Mars cruise {uuid.uuid4()}"
    ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
    ad_group.campaign = campaign_resource_name
    # Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value
    # possible for ad groups that contain shopping product ads.
    ad_group.type_ = client.enums.AdGroupTypeEnum.SHOPPING_PRODUCT_ADS
    ad_group.cpc_bid_micros = 10000000

    # Add the ad group.
    ad_group_response = ad_group_service.mutate_ad_groups(
        customer_id=customer_id, operations=[ad_group_operation]
    )

    ad_group_resource_name = ad_group_response.results[0].resource_name

    print(
        "Added a product shopping ad group with resource name "
        f"'{ad_group_resource_name}'."
    )

    return ad_group_resource_name
add_shopping_product_ad.py
      

Ruby

def add_shopping_product_ad_group(client, customer_id, campaign_name)
  operation = client.operation.create_resource.ad_group do |ad_group|
    ad_group.name = "Earth to Mars cruise ##{(Time.new.to_f * 1000).to_i}"
    ad_group.status = :ENABLED
    ad_group.campaign = campaign_name
    ad_group.type = :SHOPPING_PRODUCT_ADS
    ad_group.cpc_bid_micros = 10_000_000
  end

  service = client.service.ad_group
  response = service.mutate_ad_groups(
    customer_id: customer_id,
    operations: [operation],
  )

  ad_group_name = response.results.first.resource_name

  puts "Added a product shopping ad group with resource name #{ad_group_name}."

  ad_group_name
end
add_shopping_product_ad.rb
      

Perl

sub add_shopping_product_ad_group {
  my ($api_client, $customer_id, $campaign_resource_name) = @_;

  # Create an ad group.
  my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({
    name     => "Earth to Mars Cruises #" . uniqid(),
    campaign => $campaign_resource_name,
    # Set the ad group type to SHOPPING_PRODUCT_ADS. This is the only value
    # possible for ad groups that contain shopping product ads.
    type         => SHOPPING_PRODUCT_ADS,
    cpcBidMicros => 1000000,
    status => Google::Ads::GoogleAds::V17::Enums::AdGroupStatusEnum::ENABLED
  });

  # Create an ad group operation.
  my $ad_group_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation->
    new({create => $ad_group});

  # Add the ad group.
  my $ad_group_resource_name = $api_client->AdGroupService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_operation]})->{results}[0]{resourceName};

  printf "Added a product shopping ad group with resource name: '%s'.\n",
    $ad_group_resource_name;

  return $ad_group_resource_name;
}
add_shopping_product_ad.pl