शॉपिंग कैंपेन बनाना

शॉपिंग विज्ञापन लागू करने का पहला कदम है शॉपिंग कैंपेन बनाना. शॉपिंग कैंपेन की मदद से उपयोगकर्ता ऐसे विज्ञापन देख सकते हैं जिनमें प्रॉडक्ट की इमेज दिखती हो इसमें टाइटल, कीमत, स्टोर का नाम वगैरह की जानकारी शामिल है. शॉपिंग कैंपेन बनाते समय, आपको उसका बजट, बिडिंग की रणनीति, और शॉपिंग की सेटिंग तय करनी होंगी.

शॉपिंग कैंपेन बनाने से पहले, आपको अपना Google Ads खाता लिंक करना होगा अपने Google Merchant Center खाते से लिंक किए जा सकते हैं जोड़ें. जोड़ने के बाद खाते हैं, तो आप शॉपिंग सेटिंग.

स्टैंडर्ड शॉपिंग कैंपेन

प्रॉडक्ट शॉपिंग" बनाने के लिए यह ज़रूरी कैंपेन है विज्ञापन. प्रॉडक्ट शॉपिंग विज्ञापनों से आने वाले विज्ञापन आप अपने ऐसेट में इमेज, टाइटल, कीमत, और स्टोर या कारोबार का नाम शामिल करते हैं विज्ञापनों का प्रमोशन करता है. इसके लिए, आपको बेचे जाने वाले हर प्रॉडक्ट के लिए, यूनीक विज्ञापन बनाने की ज़रूरत नहीं है.

स्टैंडर्ड शॉपिंग कैंपेन सेट अप करने का तरीका यहां बताया गया है:

1. कैंपेन की advertising_channel_type से SHOPPING.
2. एक ShoppingSetting बनाएं, फ़ील्ड खोजें, फिर इसे कैंपेन में जोड़ें.
3. पोर्टफ़ोलियो बिड रणनीति बनाएं या कैंपेन लेवल की बिडिंग की रणनीति सेट करें.
4. नया कैंपेन बजट बनाएं या मौजूदा शेयर किया गया बजट सेट करें.

स्टैंडर्ड शॉपिंग कैंपेन के लिए, ShoppingSetting इनके साथ काम करता है फ़ील्ड:

ज़रूरी है

merchant_id

उस खाते का Merchant Center आईडी जिसमें विज्ञापन देने के लिए प्रॉडक्ट मौजूद हैं.

campaign_priority

शॉपिंग कैंपेन की प्राथमिकता. ज़्यादा संख्या वाले कैंपेन कम प्राथमिकताओं वाली प्राथमिकताओं को प्राथमिकता दी जाती है. अनुमति वाली वैल्यू 0 और 2 के बीच है.

वैकल्पिक

feed_label

Merchant Center में दिए गए फ़ीड के लेबल के लिए इस्तेमाल की जाने वाली स्ट्रिंग. यह फ़ील्ड का इस्तेमाल तब किया जाना चाहिए, जब आपको किसी खास प्रॉडक्ट से जुड़े Merchant Center फ़ीड. अगर तय नहीं किया गया है, तो कैंपेन में सभी उपलब्ध फ़ीड का इस्तेमाल करता है Merchant Center.

अगर आपने पहले दो अक्षरों वाले फ़ील्ड में, अब काम नहीं करने वाले sales_country का इस्तेमाल किया है देश के कोड (XX) फ़ॉर्मैट में हैं, तो इसके बजाय feed_label का इस्तेमाल किया जाना चाहिए. ज़्यादा के लिए जानकारी देखें, फ़ीड का लेबल सहायता लेख.

ध्यान दें कि feed_label में देश का कोड सबमिट करने की प्रक्रिया अपने-आप नहीं होती उस देश में विज्ञापन दिखाने की सुविधा चालू करना; आपको पहले भौगोलिक स्थान सेट अप करना होगा जगह के हिसाब से टारगेटिंग.

enable_local

इस कैंपेन के लिए, स्थानीय स्टोर में बेचे जाने वाले प्रॉडक्ट के विज्ञापन चालू करने का विकल्प.

बिडिंग की रणनीति को ऐसे सेट अप किया जा सकता है:

पोर्टफ़ोलियो बिड रणनीति

एक ऑटोमैटिक बोली लगाने की रणनीति, जिसे शेयर किया जा सकता है ट्रैक कर सकते हैं. इसका इस्तेमाल करके बनाया गया BiddingStrategyService.

कैंपेन बोली लगाने की रणनीति

बिडिंग की रणनीति, जो सीधे कैंपेन पर सेट की जाती है. इसमें ऑटोमेटेड बिडिंग की रणनीतियों के साथ काम करता है इस्तेमाल करें.

स्टैंडर्ड शॉपिंग कैंपेन के लिए, नीचे दी गई बिडिंग की रणनीतियां काम करती हैं:

पोर्टफ़ोलियो बोली रणनीति

• target_spend
• target_roas

कैंपेन बोली लगाने की रणनीति

ध्यान दें: शॉपिंग कैंपेन के लिए बेहतर सीपीसी है अब सेवा में नहीं है. बेहतर CPC का इस्तेमाल करने वाले शॉपिंग कैंपेन अब इस तरह व्यवहार करते हैं और मैन्युअल बिडिंग की लागत (सीपीसी) बिडिंग का इस्तेमाल कर रहे हैं. इसका असर manual_cpc पर होगा इसमें बिडिंग की बेहतर सीपीसी की सुविधा चालू की गई है.

• manual_cpc
• target_spend
• target_roas

नेटवर्क सेटिंग

स्टैंडर्ड शॉपिंग कैंपेन के लिए, 28 फ़रवरी, 2022 से स्टैंडर्ड शॉपिंग कैंपेन बंद कर दिए जाएंगे हमारी टीम network_settings.target_content_network फ़ील्ड में डालें.

बदलाव करने के अनुरोध में, स्टैंडर्ड शॉपिंग कैंपेन के लिए इस फ़ील्ड को true पर सेट करना जनरेट करता है CANNOT_TARGET_CONTENT_NETWORK गड़बड़ी.

ज़्यादा जानकारी के लिए, Google Ads मानक के लिए नेटवर्क सेटिंग में बदलाव देखें शॉपिंग कैंपेन.

कोड के इस उदाहरण में, स्टैंडर्ड शॉपिंग कैंपेन बनाने का तरीका बताया गया है.

Java

private String addStandardShoppingCampaign(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String budgetResourceName,
    long merchantCenterAccountId) {

  // Configures the shopping settings.
  ShoppingSetting shoppingSetting =
      ShoppingSetting.newBuilder()
          // Sets the priority of the campaign. Higher numbers take priority over lower numbers.
          // For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive.
          .setCampaignPriority(0)
          .setMerchantId(merchantCenterAccountId)
          // Enables local inventory ads for this campaign.
          .setEnableLocal(true)
          .build();

  // Create the standard shopping campaign.
  Campaign campaign =
      Campaign.newBuilder()
          .setName("Interplanetary Cruise #" + getPrintableDateTime())
          // Configures settings related to shopping campaigns including advertising channel type
          // and shopping setting.
          .setAdvertisingChannelType(AdvertisingChannelType.SHOPPING)
          .setShoppingSetting(shoppingSetting)
          // Recommendation: Sets the campaign to PAUSED when creating it to prevent
          // the ads from immediately serving. Set to ENABLED once you've added
          // targeting and the ads are ready to serve.
          .setStatus(CampaignStatus.PAUSED)
          // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
          // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
          // setting and behaves as if the setting was false. See this blog post for more
          // information:
          // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
          // Recommendation: Use one of the automated bidding strategies for Shopping campaigns
          // to help you optimize your advertising spend. More information can be found here:
          // https://support.google.com/google-ads/answer/6309029.
          .setManualCpc(ManualCpc.newBuilder().setEnhancedCpcEnabled(false).build())
          // Sets the budget.
          .setCampaignBudget(budgetResourceName)
          .build();

  // Creates a campaign operation.
  CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();

  // Issues a mutate request to add the campaign.
  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(customerId), Collections.singletonList(operation));
    MutateCampaignResult result = response.getResults(0);
    System.out.printf(
        "Added a standard shopping campaign with resource name: '%s'%n",
        result.getResourceName());
    return result.getResourceName();
  }
}
AddShoppingProductAd.java
      

C#

private string AddStandardShoppingCampaign(GoogleAdsClient client, long customerId,
    string budgetResourceName, long merchantCenterAccountId)
{
    // Get the CampaignService.
    CampaignServiceClient campaignService =
        client.GetService(Services.V17.CampaignService);

    // Configures the shopping settings.
    ShoppingSetting shoppingSetting = new ShoppingSetting()
    {
        // Sets the priority of the campaign. Higher numbers take priority over lower
        // numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2,
        // inclusive.
        CampaignPriority = 0,

        MerchantId = merchantCenterAccountId,

        // Enables local inventory ads for this campaign.
        EnableLocal = true
    };

    // Create the standard shopping campaign.
    Campaign campaign = new Campaign()
    {
        Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),

        // Configures settings related to shopping campaigns including advertising channel
        // type and shopping setting.
        AdvertisingChannelType = AdvertisingChannelType.Shopping,

        ShoppingSetting = shoppingSetting,

        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        Status = CampaignStatus.Paused,

        // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
        // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
        // setting and behaves as if the setting was false. See this blog post for more
        // information:
        // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
        // Recommendation: Use one of the automated bidding strategies for Shopping
        // campaigns to help you optimize your advertising spend. More information can be
        // found here: https://support.google.com/google-ads/answer/6309029
        ManualCpc = new ManualCpc()
        {
            EnhancedCpcEnabled = false
        },

        // Sets the budget.
        CampaignBudget = budgetResourceName
    };

    // Creates a campaign operation.
    CampaignOperation operation = new CampaignOperation()
    {
        Create = campaign
    };

    // Issues a mutate request to add the campaign.
    MutateCampaignsResponse response =
        campaignService.MutateCampaigns(customerId.ToString(),
            new CampaignOperation[] { operation });
    MutateCampaignResult result = response.Results[0];
    Console.WriteLine("Added a standard shopping campaign with resource name: '{0}'.",
        result.ResourceName);
    return result.ResourceName;
}
AddShoppingProductAd.cs
      

PHP

private static function addStandardShoppingCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $budgetResourceName,
    int $merchantCenterAccountId
) {
    // Creates a standard shopping campaign.
    $campaign = new Campaign([
        'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
        // Configures settings related to shopping campaigns including advertising channel type
        // and shopping setting.
        'advertising_channel_type' => AdvertisingChannelType::SHOPPING,
        // Configures the shopping settings.
        'shopping_setting' => new ShoppingSetting([
            // Sets the priority of the campaign. Higher numbers take priority over lower
            // numbers. For Shopping product ad campaigns, allowed values are between 0 and 2,
            // inclusive.
            'campaign_priority' => 0,
            'merchant_id' => $merchantCenterAccountId,
            // Enables local inventory ads for this campaign
            'enable_local' => true
        ]),
        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve.
        'status' => CampaignStatus::PAUSED,
        // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
        // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
        // setting and behaves as if the setting was false. See this blog post for more
        // information:
        // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
        // Recommendation: Use one of the automated bidding strategies for Shopping campaigns
        // to help you optimize your advertising spend. More information can be found here:
        // https://support.google.com/google-ads/answer/6309029.
        'manual_cpc' => new ManualCpc(['enhanced_cpc_enabled' => false]),
        // Sets the budget.
        'campaign_budget' => $budgetResourceName
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add campaigns.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    $response = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($customerId, [$campaignOperation])
    );

    /** @var Campaign $addedCampaign */
    $addedCampaign = $response->getResults()[0];
    printf(
        "Added a standard shopping campaign with resource name '%s'.%s",
        $addedCampaign->getResourceName(),
        PHP_EOL
    );

    return $addedCampaign->getResourceName();
}
AddShoppingProductAd.php
      

Python

def add_standard_shopping_campaign(
    client, customer_id, budget_resource_name, merchant_center_account_id
):
    """Creates a new standard shopping campaign in the specified client account."""
    campaign_service = client.get_service("CampaignService")

    # Create standard shopping campaign.
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.create
    campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"

    # Configures settings related to shopping campaigns including advertising
    # channel type and shopping setting.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SHOPPING
    )
    campaign.shopping_setting.merchant_id = merchant_center_account_id

    # Sets the priority of the campaign. Higher numbers take priority over lower
    # numbers. For standard shopping campaigns, allowed values are between 0 and
    # 2, inclusive.
    campaign.shopping_setting.campaign_priority = 0

    # Enables local inventory ads for this campaign.
    campaign.shopping_setting.enable_local = True

    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting
    # and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED

    # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for
    # standard Shopping campaigns is deprecated. If eCPC is set to true, Google
    # Ads ignores the setting and behaves as if the setting was false. See this
    # blog post for more information:
    # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
    # Recommendation: Use one of the automated bidding strategies for Shopping
    # campaigns to help you optimize your advertising spend. More information
    # can be found here: https://support.google.com/google-ads/answer/6309029
    campaign.manual_cpc.enhanced_cpc_enabled = False

    # Sets the budget.
    campaign.campaign_budget = budget_resource_name

    # Add the campaign.
    campaign_response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )

    campaign_resource_name = campaign_response.results[0].resource_name

    print(
        "Added a standard shopping campaign with resource name "
        f"'{campaign_resource_name}'."
    )

    return campaign_resource_name
add_shopping_product_ad.py
      

Ruby

def add_standard_shopping_campaign(
    client, customer_id, budget_name, merchant_center_id)

  operation = client.operation.create_resource.campaign do |campaign|
    campaign.name = "Interplanetary Cruise Campaign ##{(Time.new.to_f * 1000).to_i}"

    # Shopping campaign specific settings
    campaign.advertising_channel_type = :SHOPPING

    campaign.shopping_setting = client.resource.shopping_setting do |shopping_setting|
      shopping_setting.merchant_id = merchant_center_id
      shopping_setting.campaign_priority = 0
      shopping_setting.enable_local = true
    end

    campaign.status = :PAUSED

    # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
    # Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
    # setting and behaves as if the setting was false. See this blog post for more
    # information:
    # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
    campaign.manual_cpc = client.resource.manual_cpc do |manual_cpc|
      manual_cpc.enhanced_cpc_enabled = false
    end

    campaign.campaign_budget = budget_name
  end

  service = client.service.campaign
  response = service.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )

  campaign_name = response.results.first.resource_name

  puts "Added a standard shopping campaign with resource name #{campaign_name}."

  campaign_name
end
add_shopping_product_ad.rb
      

Perl

sub add_standard_shopping_campaign {
  my ($api_client, $customer_id, $budget_resource_name,
    $merchant_center_account_id)
    = @_;

  # Create a standard shopping campaign.
  my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
      name => "Interplanetary Cruise Campaign #" . uniqid(),
      # Configure settings related to shopping campaigns including advertising
      # channel type and shopping setting.
      advertisingChannelType => SHOPPING,
      shoppingSetting        =>
        Google::Ads::GoogleAds::V17::Resources::ShoppingSetting->new({
          merchantId => $merchant_center_account_id,
          # Set the priority of the campaign. Higher numbers take priority over
          # lower numbers. For standard shopping campaigns, allowed values are
          # between 0 and 2, inclusive.
          campaignPriority => 0,
          # Enable local inventory ads for this campaign.
          enableLocal => "true"
        }
        ),
      # Recommendation: Set the campaign to PAUSED when creating it to prevent
      # the ads from immediately serving. Set to ENABLED once you've added
      # targeting and the ads are ready to serve.
      status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
      # Set the bidding strategy to Manual CPC (with eCPC disabled). eCPC for
      # standard Shopping campaigns is deprecated. If eCPC is set to true,
      # Google Ads ignores the setting and behaves as if the setting was false.
      # See this blog post for more information:
      # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
      # Recommendation: Use one of the automated bidding strategies for shopping
      # campaigns to help you optimize your advertising spend. More information
      # can be found here: https://support.google.com/google-ads/answer/6309029.
      manualCpc => Google::Ads::GoogleAds::V17::Common::ManualCpc->new(
        {enhancedCpcEnabled => "false"}
      ),
      # Set the budget.
      campaignBudget => $budget_resource_name
    });

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
    new({create => $campaign});

  # Add the campaign.
  my $campaign_resource_name = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]})->{results}[0]{resourceName};

  printf "Added a standard shopping campaign with resource name: '%s'.\n",
    $campaign_resource_name;

  return $campaign_resource_name;
}
add_shopping_product_ad.pl
      

स्मार्ट शॉपिंग कैंपेन

अहम जानकारी: स्मार्ट शॉपिंग कैंपेन को इस पर अपग्रेड किया जा रहा है: बेहतरीन परफ़ॉर्मेंस में मदद करने वाले कैंपेन. ज़्यादा जानकारी के लिए, यह देखें स्मार्ट शॉपिंग और लोकल कैंपेन को बेहतरीन परफ़ॉर्मेंस में मदद करने वाले कैंपेन में अपग्रेड किया जा रहा है.