إنشاء حملة Shopping

تتمثل الخطوة الأولى لتنفيذ إعلانات Shopping في إنشاء "حملة Shopping". تتيح حملات التسوّق للمستخدمين مشاهدة إعلانات تعرض صورة للمنتج. بما في ذلك العنوان والسعر واسم المتجر والمزيد. عند إنشاء حملة Shopping ستحتاج إلى ضبط ميزانيتها واستراتيجية عروض الأسعار وإعدادات التسوّق الخاصة بها.

لتتمكّن من إنشاء حملة Shopping، يجب ربط حسابك على "إعلانات Google". إلى حسابك على Google Merchant Center الحساب. بمجرد ربط يمكنك استخدام معرّف حساب Google Merchant Center عند تحديد إعدادات التسوّق.

حملات التسوّق العادية

هذه هي الحملة المطلوبة لإنشاء تسويق المنتجات. . تتيح إعلانات تسويق المنتجات تقوم بتضمين صورة وعنوان وسعر واسم متجرك أو نشاطك التجاري في الإعلانات، دون الحاجة إلى إنشاء إعلانات فريدة لكل منتج تبيعه.

في ما يلي خطوات إعداد "حملة Shopping عادية":

1. اضبط إعدادات advertising_channel_type إلى SHOPPING
2. إنشاء ShoppingSetting، وضبط الحقول، ثم أضِفها إلى الحملة
3. أنشئ استراتيجية محفظة لعروض الأسعار أو حدِّد استراتيجية عروض أسعار على مستوى الحملة.
4. أنشئ ميزانية حملة جديدة أو حدِّد ميزانية مشتركة حالية.

بالنسبة إلى "حملات Shopping العادية"، يتوافق ShoppingSetting مع ما يلي: الحقول:

مطلوب

merchant_id

رقم تعريف Merchant Center للحساب الذي يحتوي على المنتجات المطلوب الإعلان عنها.

campaign_priority

أولوية حملة Shopping الحملات ذات الأعداد الأعلى رقميًا الأولويات لها الأولوية على تلك ذات الأولويات الأقل. القيم المسموح بها تتراوح بين 0 و2 بشكل شامل.

اختياري

feed_label

سلسلة تُستخدَم لتصنيف الخلاصة على النحو المحدّد في Merchant Center. هذا الحقل يجب استخدامه في حال كنت بحاجة إلى اختيار منتجات من خلاصة في Merchant Center. وإذا لم يتم تحديده، ستستخدم الحملة جميع الخلاصات المتاحة في Merchant Center

إذا سبق لك استخدام علامة sales_country نهائيًا في الحرفين تنسيق رمز البلد (XX)، يجب استخدام feed_label بدلاً منه. لمزيد من المعلومات، المعلومات، راجع تصنيف الخلاصة مقالة مساعدة.

يُرجى العِلم أنّ إرسال رمز البلد في feed_label لا يتم بشكل تلقائي تفعيل عرض الإعلانات في هذا البلد يجب عليك أولاً إعداد معلومات جغرافية الاستهداف حسب الموقع الجغرافي

enable_local

خيار تفعيل الإعلانات للمنتجات التي تُباع في المتاجر المحلية لهذه الحملة.

يمكن إعداد استراتيجية عروض الأسعار على النحو التالي:

استراتيجية المحفظة لعروض الأسعار

استراتيجية عروض أسعار مبرمَجة يمكن مشاركتها على مستوى الحملات والمجموعات الإعلانية والكلمات الرئيسية تم إنشاؤه باستخدام BiddingStrategyService

استراتيجية عروض أسعار الحملة

استراتيجية عروض أسعار تمّ ضبطها مباشرةً على الحملة يمكن أن يشمل ذلك عمليات متوافقة مع استراتيجيات عروض الأسعار من خلال "حملات Shopping"

بالنسبة إلى "حملات Shopping العادية"، تتوفّر استراتيجيات عروض الأسعار التالية:

استراتيجيات المحفظة لعروض الأسعار

• target_spend
• target_roas

استراتيجية عروض أسعار الحملة

ملاحظة: تكلفة النقرة المحسّنة لحملات Shopping هي متوقّف نهائيًا. تعمل حملات Shopping التي استخدمت تكلفة النقرة المحسّنة الآن على النحو التالي: إذا كان يستخدم عرض سعر النقرة اليدوي. يؤثر هذا الإجراء في manual_cpc. مع تفعيل استراتيجية عروض الأسعار المستندة إلى تكلفة النقرة المحسّنة.

• manual_cpc
• target_spend
• target_roas

إعدادات الشبكة

اعتبارًا من الأسبوع الذي يبدأ في 28 شباط (فبراير) 2022، ستتوقف "حملات Shopping العادية" إتاحة network_settings.target_content_network .

ضبط هذا الحقل على true في حملة Shopping عادية في طلب تغيير ينشئ CANNOT_TARGET_CONTENT_NETWORK خطأ.

لمزيد من التفاصيل، يُرجى الاطّلاع على التغييرات في إعدادات الشبكة لمعيار "إعلانات Google" العادي. حملات Shopping:

يعرض مثال الرمز هذا كيفية إنشاء "حملة Shopping عادية".

Java

private String addStandardShoppingCampaign(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String budgetResourceName,
    long merchantCenterAccountId) {

  // Configures the shopping settings.
  ShoppingSetting shoppingSetting =
      ShoppingSetting.newBuilder()
          // Sets the priority of the campaign. Higher numbers take priority over lower numbers.
          // For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive.
          .setCampaignPriority(0)
          .setMerchantId(merchantCenterAccountId)
          // Enables local inventory ads for this campaign.
          .setEnableLocal(true)
          .build();

  // Create the standard shopping campaign.
  Campaign campaign =
      Campaign.newBuilder()
          .setName("Interplanetary Cruise #" + getPrintableDateTime())
          // Configures settings related to shopping campaigns including advertising channel type
          // and shopping setting.
          .setAdvertisingChannelType(AdvertisingChannelType.SHOPPING)
          .setShoppingSetting(shoppingSetting)
          // Recommendation: Sets the campaign to PAUSED when creating it to prevent
          // the ads from immediately serving. Set to ENABLED once you've added
          // targeting and the ads are ready to serve.
          .setStatus(CampaignStatus.PAUSED)
          // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
          // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
          // setting and behaves as if the setting was false. See this blog post for more
          // information:
          // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
          // Recommendation: Use one of the automated bidding strategies for Shopping campaigns
          // to help you optimize your advertising spend. More information can be found here:
          // https://support.google.com/google-ads/answer/6309029.
          .setManualCpc(ManualCpc.newBuilder().setEnhancedCpcEnabled(false).build())
          // Sets the budget.
          .setCampaignBudget(budgetResourceName)
          .build();

  // Creates a campaign operation.
  CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();

  // Issues a mutate request to add the campaign.
  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(customerId), Collections.singletonList(operation));
    MutateCampaignResult result = response.getResults(0);
    System.out.printf(
        "Added a standard shopping campaign with resource name: '%s'%n",
        result.getResourceName());
    return result.getResourceName();
  }
}
AddShoppingProductAd.java
      

#C

private string AddStandardShoppingCampaign(GoogleAdsClient client, long customerId,
    string budgetResourceName, long merchantCenterAccountId)
{
    // Get the CampaignService.
    CampaignServiceClient campaignService =
        client.GetService(Services.V17.CampaignService);

    // Configures the shopping settings.
    ShoppingSetting shoppingSetting = new ShoppingSetting()
    {
        // Sets the priority of the campaign. Higher numbers take priority over lower
        // numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2,
        // inclusive.
        CampaignPriority = 0,

        MerchantId = merchantCenterAccountId,

        // Enables local inventory ads for this campaign.
        EnableLocal = true
    };

    // Create the standard shopping campaign.
    Campaign campaign = new Campaign()
    {
        Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),

        // Configures settings related to shopping campaigns including advertising channel
        // type and shopping setting.
        AdvertisingChannelType = AdvertisingChannelType.Shopping,

        ShoppingSetting = shoppingSetting,

        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        Status = CampaignStatus.Paused,

        // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
        // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
        // setting and behaves as if the setting was false. See this blog post for more
        // information:
        // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
        // Recommendation: Use one of the automated bidding strategies for Shopping
        // campaigns to help you optimize your advertising spend. More information can be
        // found here: https://support.google.com/google-ads/answer/6309029
        ManualCpc = new ManualCpc()
        {
            EnhancedCpcEnabled = false
        },

        // Sets the budget.
        CampaignBudget = budgetResourceName
    };

    // Creates a campaign operation.
    CampaignOperation operation = new CampaignOperation()
    {
        Create = campaign
    };

    // Issues a mutate request to add the campaign.
    MutateCampaignsResponse response =
        campaignService.MutateCampaigns(customerId.ToString(),
            new CampaignOperation[] { operation });
    MutateCampaignResult result = response.Results[0];
    Console.WriteLine("Added a standard shopping campaign with resource name: '{0}'.",
        result.ResourceName);
    return result.ResourceName;
}
AddShoppingProductAd.cs
      

PHP

private static function addStandardShoppingCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $budgetResourceName,
    int $merchantCenterAccountId
) {
    // Creates a standard shopping campaign.
    $campaign = new Campaign([
        'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
        // Configures settings related to shopping campaigns including advertising channel type
        // and shopping setting.
        'advertising_channel_type' => AdvertisingChannelType::SHOPPING,
        // Configures the shopping settings.
        'shopping_setting' => new ShoppingSetting([
            // Sets the priority of the campaign. Higher numbers take priority over lower
            // numbers. For Shopping product ad campaigns, allowed values are between 0 and 2,
            // inclusive.
            'campaign_priority' => 0,
            'merchant_id' => $merchantCenterAccountId,
            // Enables local inventory ads for this campaign
            'enable_local' => true
        ]),
        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve.
        'status' => CampaignStatus::PAUSED,
        // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
        // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
        // setting and behaves as if the setting was false. See this blog post for more
        // information:
        // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
        // Recommendation: Use one of the automated bidding strategies for Shopping campaigns
        // to help you optimize your advertising spend. More information can be found here:
        // https://support.google.com/google-ads/answer/6309029.
        'manual_cpc' => new ManualCpc(['enhanced_cpc_enabled' => false]),
        // Sets the budget.
        'campaign_budget' => $budgetResourceName
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add campaigns.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    $response = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($customerId, [$campaignOperation])
    );

    /** @var Campaign $addedCampaign */
    $addedCampaign = $response->getResults()[0];
    printf(
        "Added a standard shopping campaign with resource name '%s'.%s",
        $addedCampaign->getResourceName(),
        PHP_EOL
    );

    return $addedCampaign->getResourceName();
}
AddShoppingProductAd.php
      

Python

def add_standard_shopping_campaign(
    client, customer_id, budget_resource_name, merchant_center_account_id
):
    """Creates a new standard shopping campaign in the specified client account."""
    campaign_service = client.get_service("CampaignService")

    # Create standard shopping campaign.
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.create
    campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"

    # Configures settings related to shopping campaigns including advertising
    # channel type and shopping setting.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SHOPPING
    )
    campaign.shopping_setting.merchant_id = merchant_center_account_id

    # Sets the priority of the campaign. Higher numbers take priority over lower
    # numbers. For standard shopping campaigns, allowed values are between 0 and
    # 2, inclusive.
    campaign.shopping_setting.campaign_priority = 0

    # Enables local inventory ads for this campaign.
    campaign.shopping_setting.enable_local = True

    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting
    # and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED

    # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for
    # standard Shopping campaigns is deprecated. If eCPC is set to true, Google
    # Ads ignores the setting and behaves as if the setting was false. See this
    # blog post for more information:
    # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
    # Recommendation: Use one of the automated bidding strategies for Shopping
    # campaigns to help you optimize your advertising spend. More information
    # can be found here: https://support.google.com/google-ads/answer/6309029
    campaign.manual_cpc.enhanced_cpc_enabled = False

    # Sets the budget.
    campaign.campaign_budget = budget_resource_name

    # Add the campaign.
    campaign_response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )

    campaign_resource_name = campaign_response.results[0].resource_name

    print(
        "Added a standard shopping campaign with resource name "
        f"'{campaign_resource_name}'."
    )

    return campaign_resource_name
add_shopping_product_ad.py
      

Ruby

def add_standard_shopping_campaign(
    client, customer_id, budget_name, merchant_center_id)

  operation = client.operation.create_resource.campaign do |campaign|
    campaign.name = "Interplanetary Cruise Campaign ##{(Time.new.to_f * 1000).to_i}"

    # Shopping campaign specific settings
    campaign.advertising_channel_type = :SHOPPING

    campaign.shopping_setting = client.resource.shopping_setting do |shopping_setting|
      shopping_setting.merchant_id = merchant_center_id
      shopping_setting.campaign_priority = 0
      shopping_setting.enable_local = true
    end

    campaign.status = :PAUSED

    # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
    # Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
    # setting and behaves as if the setting was false. See this blog post for more
    # information:
    # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
    campaign.manual_cpc = client.resource.manual_cpc do |manual_cpc|
      manual_cpc.enhanced_cpc_enabled = false
    end

    campaign.campaign_budget = budget_name
  end

  service = client.service.campaign
  response = service.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )

  campaign_name = response.results.first.resource_name

  puts "Added a standard shopping campaign with resource name #{campaign_name}."

  campaign_name
end
add_shopping_product_ad.rb
      

Perl

sub add_standard_shopping_campaign {
  my ($api_client, $customer_id, $budget_resource_name,
    $merchant_center_account_id)
    = @_;

  # Create a standard shopping campaign.
  my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
      name => "Interplanetary Cruise Campaign #" . uniqid(),
      # Configure settings related to shopping campaigns including advertising
      # channel type and shopping setting.
      advertisingChannelType => SHOPPING,
      shoppingSetting        =>
        Google::Ads::GoogleAds::V17::Resources::ShoppingSetting->new({
          merchantId => $merchant_center_account_id,
          # Set the priority of the campaign. Higher numbers take priority over
          # lower numbers. For standard shopping campaigns, allowed values are
          # between 0 and 2, inclusive.
          campaignPriority => 0,
          # Enable local inventory ads for this campaign.
          enableLocal => "true"
        }
        ),
      # Recommendation: Set the campaign to PAUSED when creating it to prevent
      # the ads from immediately serving. Set to ENABLED once you've added
      # targeting and the ads are ready to serve.
      status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
      # Set the bidding strategy to Manual CPC (with eCPC disabled). eCPC for
      # standard Shopping campaigns is deprecated. If eCPC is set to true,
      # Google Ads ignores the setting and behaves as if the setting was false.
      # See this blog post for more information:
      # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
      # Recommendation: Use one of the automated bidding strategies for shopping
      # campaigns to help you optimize your advertising spend. More information
      # can be found here: https://support.google.com/google-ads/answer/6309029.
      manualCpc => Google::Ads::GoogleAds::V17::Common::ManualCpc->new(
        {enhancedCpcEnabled => "false"}
      ),
      # Set the budget.
      campaignBudget => $budget_resource_name
    });

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
    new({create => $campaign});

  # Add the campaign.
  my $campaign_resource_name = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]})->{results}[0]{resourceName};

  printf "Added a standard shopping campaign with resource name: '%s'.\n",
    $campaign_resource_name;

  return $campaign_resource_name;
}
add_shopping_product_ad.pl
      

حملات التسوّق الذكية

ملاحظة مهمّة: تتم ترقية "حملات Shopping الذكية" إلى حملات الأداء الأفضل: لمزيد من التفاصيل، يُرجى مراجعة ترقية "حملات Shopping الذكية" و"الحملات المحلية" إلى "حملات الأداء الأفضل"