購物商家資訊群組可讓您將產品分成不同群組。 稱為「產品」 群組。可分組 可讓您納入或排除產品
以下方的樹狀圖為例,產品在第一層 劃分為「新品」、「二手」和其他產品條件第二次 層級,其他產品條件中的產品則是按品牌 「CoolBrand」產品、「CheapBrand」等品牌
樹狀結構中的每個節點都是子產品群組或單元,如
ListingGroupType
。子產品群組
會在樹狀結構中引入一個新層級,而單元則是樹狀結構的樹葉。每項
子產品群組必須完全分區,所以必須包含節點
代表 Other。在這個例子中,根目錄和產品條件:
(Other) 節點是子產品群組,這種樹狀結構包含子產品群組
可讓您在廣告單元層級設定出價,同時確保
產品在樹狀結構中只有一個單位節點。
節點是 ListingGroupInfo
的物件
類別,其中包含
ListingGroupType
欄位,指明
節點為單元或子產品群組將ListingGroupInfo
設為listing_group
AdGroupCriterion
中的連結會連結至
AdGroup
。
至少須有一個單位節點才能使樹狀結構生效。該單位可以是根 「所有產品」節點。廣告要等到您完成設定後才會放送 請建立有效的商家資訊群組樹狀結構。
設定手動單次點擊出價
您可以將 cpc_bid_micros
設為
AdGroupCriterion
只會在單位節點上。
如果嘗試在子部門節點上執行這項操作,就會發生錯誤,並顯示錯誤。
房源資訊維度
ListingGroupInfo
也有 case_value
這個 ListingDimensionInfo
包含多種維度類型之一ListingGroupInfo
代表
與產品相關聯的值,例如優惠 ID、品牌或產品
值。可用 ListingDimensionInfo
類型的完整說明為
請參閱參考說明文件。
子產品群組中的每個子發布商都必須有相同的 case_value
ListingDimensionInfo
子類型。只有根節點不含 case_value
。
請注意,每個子產品群組都必須包含「空白」case_value
正確類型。這個子項通常稱為「其他」,因為
代表「所有其他值」該ListingDimensionInfo
。
請參閱下方程式碼片段,新增產品資訊群組樹狀結構第一層 ,掌握更多詳細資訊。
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, boolean replaceExistingTree) { // 1) Optional: Removes the existing listing group tree, if it already exists on the ad group. if (replaceExistingTree) { removeListingGroupTree(googleAdsClient, customerId, adGroupId); } // Creates a list of ad group criterion to add.q List<AdGroupCriterionOperation> operations = new ArrayList<>(); // 2) Constructs the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = createListingGroupSubdivisionRoot(customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.getResourceName(); operations.add(AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionRoot).build()); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.NEW).build()) .build(), 200_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionNew).build()); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.USED).build()) .build(), 100_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionUsed).build()); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = createListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() // All sibling nodes must have the same dimension type, even if they don't contain a // bid. // parent .setProductCondition(ProductConditionInfo.newBuilder().build()) .build()); // Gets the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.getResourceName(); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionOther).build()); // 4) Constructs the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CoolBrand").build()) .build(), 900_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCoolBrand).build()); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CheapBrand").build()) .build(), 10_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCheapBrand).build()); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().build()) .build(), 50_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandOther).build()); // Issues a mutate request to add the ad group criterion to the ad group. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { List<MutateAdGroupCriterionResult> mutateAdGroupCriteriaResults = adGroupCriterionServiceClient .mutateAdGroupCriteria(Long.toString(customerId), operations) .getResultsList(); for (MutateAdGroupCriterionResult mutateAdGroupCriterionResult : mutateAdGroupCriteriaResults) { System.out.printf( "Added ad group criterion for listing group with resource name: '%s'%n", mutateAdGroupCriterionResult.getResourceName()); } } }
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId, bool replaceExistingTree) { // Get the AdGroupCriterionService. AdGroupCriterionServiceClient adGroupCriterionService = client.GetService(Services.V17.AdGroupCriterionService); try { // 1) Optional: Remove the existing listing group tree, if it already exists on the // ad group. if (replaceExistingTree) { RemoveListingGroupTree(client, customerId, adGroupId); } // Create a list of ad group criterion to add List<AdGroupCriterionOperation> operations = new List<AdGroupCriterionOperation>(); // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = CreateListingGroupSubdivisionRoot( customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionRoot }); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.New } }, 200_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionNew }); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.Used } }, 100_000L ); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionUsed }); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = CreateListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { // All sibling nodes must have the same dimension type, even if they // don't contain a bid. ProductCondition = new ProductConditionInfo() } ); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionOther }); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CoolBrand" } }, 900_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCoolBrand }); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CheapBrand" } }, 10_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCheapBrand }); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() }, 50_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandOther }); // Issues a mutate request to add the ad group criterion to the ad group. MutateAdGroupCriteriaResponse response = adGroupCriterionService.MutateAdGroupCriteria( customerId.ToString(), operations); // Display the results. foreach (MutateAdGroupCriterionResult mutateAdGroupCriterionResult in response.Results) { Console.WriteLine("Added ad group criterion for listing group with resource " + $"name: '{mutateAdGroupCriterionResult.ResourceName}."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, bool $replaceExistingTree ) { // 1) Optional: Remove the existing listing group tree, if it already exists on the ad // group. if ($replaceExistingTree === 'true') { self::removeListingGroupTree($googleAdsClient, $customerId, $adGroupId); } // Create a list of ad group criteria to add. $operations = []; // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) $adGroupCriterionRoot = self::createListingGroupSubdivision($customerId, $adGroupId); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameRoot = $adGroupCriterionRoot->getResourceName(); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionRoot]); // 3) Construct the listing group unit nodes for NEW, USED and other. // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 $adGroupCriterionConditionNew = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::PBNEW] ) ]), 200000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionNew]); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 $adGroupCriterionConditionUsed = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::USED] ) ]), 100000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionUsed]); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) $adGroupCriterionConditionOther = self::createListingGroupSubdivision( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ // All sibling nodes must have the same dimension type, even if they don't contain a // bid. 'product_condition' => new ProductConditionInfo() ]) ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionOther]); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameConditionOther = $adGroupCriterionConditionOther->getResourceName(); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other. // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 $adGroupCriterionBrandCoolBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CoolBrand']) ]), 900000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCoolBrand]); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 $adGroupCriterionBrandCheapBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CheapBrand']) ]), 10000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCheapBrand]); // Biddable Unit node: (Brand other node) // * CPC bid: $0.05 $adGroupCriterionBrandOtherBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo() ]), 50000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandOtherBrand]); // Issues a mutate request. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $operations) ); printf( 'Added %d ad group criteria for listing group tree with the following resource ' . 'names:%s', $response->getResults()->count(), PHP_EOL ); foreach ($response->getResults() as $addedAdGroupCriterion) { /** @var AdGroupCriterion $addedAdGroupCriterion */ print $addedAdGroupCriterion->getResourceName() . PHP_EOL; } }
Python
def main(client, customer_id, ad_group_id, replace_existing_tree): """Adds a shopping listing group tree to a shopping ad group. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. replace_existing_tree: Boolean, whether to replace the existing listing group tree on the ad group. Defaults to false. """ # Get the AdGroupCriterionService client. ad_group_criterion_service = client.get_service("AdGroupCriterionService") # Optional: Remove the existing listing group tree, if it already exists # on the ad group. The example will throw a LISTING_GROUP_ALREADY_EXISTS # error if a listing group tree already exists and this option is not # set to true. if replace_existing_tree: remove_listing_group_tree(client, customer_id, ad_group_id) # Create a list of ad group criteria operations. operations = [] # Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root_operation = create_listing_group_subdivision( client, customer_id, ad_group_id ) # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_root_resource_name = ( ad_group_criterion_root_operation.create.resource_name ) operations.append(ad_group_criterion_root_operation) # Construct the listing group unit nodes for NEW, USED, and other. product_condition_enum = client.enums.ProductConditionEnum condition_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 condition_dimension_info.product_condition.condition = ( product_condition_enum.NEW ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 200_000, ) ) # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 condition_dimension_info.product_condition.condition = ( product_condition_enum.USED ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 100_000, ) ) # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) # Note that all sibling nodes must have the same dimension type, even if # they don't contain a bid. client.copy_from( condition_dimension_info.product_condition, client.get_type("ProductConditionInfo"), ) ad_group_criterion_other_operation = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, ) # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_other_resource_name = ( ad_group_criterion_other_operation.create.resource_name ) operations.append(ad_group_criterion_other_operation) # Build the listing group nodes for CoolBrand, CheapBrand, and other. brand_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 brand_dimension_info.product_brand.value = "CoolBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 900_000, ) ) # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 brand_dimension_info.product_brand.value = "CheapBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 10_000, ) ) # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 client.copy_from( brand_dimension_info.product_brand, client.get_type("ProductBrandInfo"), ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 50_000, ) ) # Add the ad group criteria. mutate_ad_group_criteria_response = ( ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=operations ) ) # Print the results of the successful mutates. print( "Added ad group criteria for the listing group tree with the " "following resource names:" ) for result in mutate_ad_group_criteria_response.results: print(f"\t{result.resource_name}") print(f"{len(mutate_ad_group_criteria_response.results)} criteria added.")
小茹
def add_shopping_product_listing_group_tree( customer_id, ad_group_id, should_replace_existing_tree ) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if should_replace_existing_tree remove_listing_group_tree(client, customer_id, ad_group_id) end # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root = create_listing_group_subdivision( client, customer_id, ad_group_id, ) # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. ad_group_criterion_root_resource_name = ad_group_criterion_root.resource_name operations = [client.operation.create_resource.ad_group_criterion(ad_group_criterion_root)] # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :NEW end end ad_group_criterion_condition_new = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 200_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_new ) operations << operation # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :USED end end ad_group_criterion_condition_used = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 100_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_used ) operations << operation # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info end ad_group_criterion_condition_other = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_other ) operations << operation ad_group_criterion_condition_other_resource_name = ad_group_criterion_condition_other.resource_name # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CoolBrand" end end ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 900_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cool_brand ) operations << operation # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CheapBrand" end end ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 10_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cheap_brand ) operations << operation # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info end ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 50_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_other_brand ) operations << operation # Issue the mutate request. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) total_count = 0 response.results.each do |added_criterion| puts "Added ad group criterion with name: #{added_criterion.resource_name}" total_count += 1 end puts "#{total_count} criteria added in total." end
Perl
sub add_shopping_product_listing_group_tree { my ($api_client, $customer_id, $ad_group_id, $replace_existing_tree) = @_; # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if ($replace_existing_tree) { remove_listing_group_tree($api_client, $customer_id, $ad_group_id); } # Create a list of ad group criteria operations to add. my $operations = []; # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) my $ad_group_criterion_root = create_listing_group_subdivision($customer_id, $ad_group_id); # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_root_resource_name = $ad_group_criterion_root->{resourceName}; push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_root }); # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 my $ad_group_criterion_condition_new = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V17::Common::ProductConditionInfo->new({ condition => NEW })} ), 200000 ); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_new }); # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 my $ad_group_criterion_condition_used = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V17::Common::ProductConditionInfo->new({ condition => USED })} ), 100000 ); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_used }); # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) my $ad_group_criterion_condition_other = create_listing_group_subdivision( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ # All sibling nodes must have the same dimension type, even if they # don't contain a bid. productCondition => Google::Ads::GoogleAds::V17::Common::ProductConditionInfo->new()})); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_other }); # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_condition_other_resource_name = $ad_group_criterion_condition_other->{resourceName}; # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 my $ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V17::Common::ProductBrandInfo->new( {value => "CoolBrand"})} ), 900000 ); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cool_brand }); # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 my $ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V17::Common::ProductBrandInfo->new( {value => "CheapBrand"})} ), 10000 ); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cheap_brand }); # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 my $ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V17::Common::ProductBrandInfo->new()} ), 50000 ); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_other_brand }); # Add the ad group criterion. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Added %d ad group criteria for listing group tree with the " . "following resource names:\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { print $result->{resourceName}, "\n"; } return 1; }
ListingDimensionsInfo 可用的維度
商家資訊群組可以包含多個商家資訊維度 ( 廣告群組) 或產品資訊範圍 (廣告活動層級)。
以下 ListingDimensionInfo
類型可用於購物廣告活動:
ProductBrandInfo
ProductCategoryInfo
ProductCustomAttributeInfo
ProductChannelInfo
ProductChannelExclusivityInfo
ProductConditionInfo
ProductItemIdInfo
ProductTypeInfo
每項資源都包含支援的本地化版本清單 (位於
ProductCategoryConstant.ProductCategoryLocalization
] 欄位。
如要瞭解資源傳回的資料,請嘗試
取得產品類別常數範例。
臨時編號
廣告群組條件並未指定 ID,直到建立的 變更 請求為止
而會由伺服器處理。不過,ListingGroupInfo
在下列日期前無效:
因此,當您建立子產品群組時
同一個要求中至少有一個子項和「Other」節點。
為了設定 parent_criterion_id
的
ListingGroupInfo
適用於
輸入臨時條件 ID
這些名稱在本機上獨有 (而非全域唯一性)
僅適用於單一 Mutate 請求情境的識別碼。不限
暫時 ID 可做為負整數。在程式碼中
範例,根 ListingGroupInfo
的 ID 設為 -1
。
要求處理完畢後,系統會為每個 AdGroupCriterion
指派正值
全域 ID
程式碼範例
以下是建立購物商家資訊群組的完整程式碼。
Java
// Copyright 2018 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // https://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. package com.google.ads.googleads.examples.shoppingads; import com.beust.jcommander.Parameter; import com.google.ads.googleads.examples.utils.ArgumentNames; import com.google.ads.googleads.examples.utils.CodeSampleParams; import com.google.ads.googleads.lib.GoogleAdsClient; import com.google.ads.googleads.v17.common.ListingDimensionInfo; import com.google.ads.googleads.v17.common.ListingGroupInfo; import com.google.ads.googleads.v17.common.ProductBrandInfo; import com.google.ads.googleads.v17.common.ProductConditionInfo; import com.google.ads.googleads.v17.enums.AdGroupCriterionStatusEnum.AdGroupCriterionStatus; import com.google.ads.googleads.v17.enums.ListingGroupTypeEnum.ListingGroupType; import com.google.ads.googleads.v17.enums.ProductConditionEnum.ProductCondition; import com.google.ads.googleads.v17.errors.GoogleAdsError; import com.google.ads.googleads.v17.errors.GoogleAdsException; import com.google.ads.googleads.v17.resources.AdGroupCriterion; import com.google.ads.googleads.v17.services.AdGroupCriterionOperation; import com.google.ads.googleads.v17.services.AdGroupCriterionServiceClient; import com.google.ads.googleads.v17.services.GoogleAdsRow; import com.google.ads.googleads.v17.services.GoogleAdsServiceClient; import com.google.ads.googleads.v17.services.GoogleAdsServiceClient.SearchPagedResponse; import com.google.ads.googleads.v17.services.MutateAdGroupCriteriaResponse; import com.google.ads.googleads.v17.services.MutateAdGroupCriterionResult; import com.google.ads.googleads.v17.services.SearchGoogleAdsRequest; import com.google.ads.googleads.v17.utils.ResourceNames; import java.io.FileNotFoundException; import java.io.IOException; import java.util.ArrayList; import java.util.Collections; import java.util.List; /** * Adds a shopping listing group tree to a shopping ad group. The example will clear an existing * listing group tree and rebuild it include the following tree structure: * * <pre> * ProductCanonicalCondition NEW $0.20 * ProductCanonicalCondition USED $0.10 * ProductCanonicalCondition null (everything else) * ProductBrand CoolBrand $0.90 * ProductBrand CheapBrand $0.01 * ProductBrand null (everything else) $0.50 * </pre> */ public class AddShoppingProductListingGroupTree { private static class AddShoppingListingGroupParams extends CodeSampleParams { @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true) private Long customerId; @Parameter(names = ArgumentNames.AD_GROUP_ID, required = true) private Long adGroupId; @Parameter(names = ArgumentNames.REPLACE_EXISTING_TREE, required = true, arity = 1) private Boolean replaceExistingTree; } public static void main(String[] args) { AddShoppingListingGroupParams params = new AddShoppingListingGroupParams(); if (!params.parseArguments(args)) { // Either pass the required parameters for this example on the command line, or insert them // into the code here. See the parameter class definition above for descriptions. params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE"); params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE"); // Optional: To replace the existing listing group tree on an ad group set this parameter to // true. // This option will remove the existing listing group tree before creating a replacement. params.replaceExistingTree = Boolean.parseBoolean("INSERT_REPLACE_EXISTING_TREE_HERE"); } GoogleAdsClient googleAdsClient = null; try { googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build(); } catch (FileNotFoundException fnfe) { System.err.printf( "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe); System.exit(1); } catch (IOException ioe) { System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe); System.exit(1); } try { new AddShoppingProductListingGroupTree() .runExample( googleAdsClient, params.customerId, params.adGroupId, params.replaceExistingTree); } catch (GoogleAdsException gae) { // GoogleAdsException is the base class for most exceptions thrown by an API request. // Instances of this exception have a message and a GoogleAdsFailure that contains a // collection of GoogleAdsErrors that indicate the underlying causes of the // GoogleAdsException. System.err.printf( "Request ID %s failed due to GoogleAdsException. Underlying errors:%n", gae.getRequestId()); int i = 0; for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) { System.err.printf(" Error %d: %s%n", i++, googleAdsError); } System.exit(1); } } /** * Runs the example. * * @param googleAdsClient the Google Ads API client. * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param replaceExistingTree replace the existing listing group tree on the ad group, if it * already exists. The example will throw a 'LISTING_GROUP_ALREADY_EXISTS' error if listing * group tree already exists and this option is not set to true. * @throws GoogleAdsException if an API request failed with one or more service errors. */ private void runExample( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, boolean replaceExistingTree) { // 1) Optional: Removes the existing listing group tree, if it already exists on the ad group. if (replaceExistingTree) { removeListingGroupTree(googleAdsClient, customerId, adGroupId); } // Creates a list of ad group criterion to add.q List<AdGroupCriterionOperation> operations = new ArrayList<>(); // 2) Constructs the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = createListingGroupSubdivisionRoot(customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.getResourceName(); operations.add(AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionRoot).build()); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.NEW).build()) .build(), 200_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionNew).build()); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.USED).build()) .build(), 100_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionUsed).build()); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = createListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() // All sibling nodes must have the same dimension type, even if they don't contain a // bid. // parent .setProductCondition(ProductConditionInfo.newBuilder().build()) .build()); // Gets the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.getResourceName(); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionOther).build()); // 4) Constructs the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CoolBrand").build()) .build(), 900_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCoolBrand).build()); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CheapBrand").build()) .build(), 10_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCheapBrand).build()); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().build()) .build(), 50_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandOther).build()); // Issues a mutate request to add the ad group criterion to the ad group. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { List<MutateAdGroupCriterionResult> mutateAdGroupCriteriaResults = adGroupCriterionServiceClient .mutateAdGroupCriteria(Long.toString(customerId), operations) .getResultsList(); for (MutateAdGroupCriterionResult mutateAdGroupCriterionResult : mutateAdGroupCriteriaResults) { System.out.printf( "Added ad group criterion for listing group with resource name: '%s'%n", mutateAdGroupCriterionResult.getResourceName()); } } } /** * Removes all the ad group criteria that define the existing listing group tree for an ad group. * Returns without an error if all listing group criterion are successfully removed. * * @param googleAdsClient the Google Ads API client. * @param customerId the client customer ID. * @param adGroupId the ID of the ad group that the new listing group tree will be removed from. * @throws GoogleAdsException if an API request failed with one or more service errors. */ private void removeListingGroupTree( GoogleAdsClient googleAdsClient, long customerId, long adGroupId) { try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { String searchQuery = "SELECT ad_group_criterion.resource_name " + "FROM ad_group_criterion " + "WHERE ad_group_criterion.type = LISTING_GROUP " + "AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL " + String.format("AND ad_group.id = %d", adGroupId); // Creates a request that will retrieve all listing groups where the parent ad group criterion // is NULL (and hence the root node in the tree) for a given ad group id. SearchGoogleAdsRequest request = SearchGoogleAdsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery(searchQuery) .build(); // Issues the search request. SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request); // Iterates over all rows in all pages to find the ad group criterion to remove. for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) { AdGroupCriterion adGroupCriterion = googleAdsRow.getAdGroupCriterion(); System.out.printf( "Found ad group criterion with the resource name: '%s'.%n", adGroupCriterion.getResourceName()); AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder() .setRemove(adGroupCriterion.getResourceName()) .build(); try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), Collections.singletonList(operation)); System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount()); } } } } /** * Creates a new criterion containing a biddable unit listing group node. * * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param parentAdGroupCriterionResourceName the resource name of the parent of this criterion. * @param listingDimensionInfo the ListingDimensionInfo to be set for this listing group. * @param cpcBidMicros the CPC bid for items in this listing group. This value should be specified * in micros. * @return the ad group criterion object that contains the biddable unit listing group node. */ private AdGroupCriterion createListingGroupUnitBiddable( long customerId, long adGroupId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo, long cpcBidMicros) { String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId); // Note: There are two approaches for creating new unit nodes: // (1) Set the ad group resource name on the criterion (no temporary ID required). // (2) Use a temporary ID to construct the criterion resource name and set it using // setResourceName. // In both cases you must set the parentAdGroupCriterionResourceName on the listing // group for non-root nodes. // This example demonstrates method (1). AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() // The ad group the listing group will be attached to. .setAdGroup(adGroupResourceName) .setStatus(AdGroupCriterionStatus.ENABLED) .setListingGroup( ListingGroupInfo.newBuilder() // Sets the type as a UNIT, which will allow the group to be biddable. .setType(ListingGroupType.UNIT) // Sets the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. // Use StringValue to convert from a String to a compatible argument type. .setParentAdGroupCriterion(parentAdGroupCriterionResourceName) // Case values contain the listing dimension used for the node. .setCaseValue(listingDimensionInfo) .build()) // Sets the bid for this listing group unit. // This will be used as the CPC bid for items that are included in this listing group .setCpcBidMicros(cpcBidMicros) .build(); return adGroupCriterion; } /** * Creates a new criterion containing a subdivision listing group node. * * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param adGroupCriterionId the ID of the criterion. This value will used to construct the * resource name. This can be a negative number if the criterion is yet to be created. * @param parentAdGroupCriterionResourceName the resource name of the parent of this criterion. * @param listingDimensionInfo the ListingDimensionInfo to be set for this listing group. * @return the ad group criterion object that contains the subdivision listing group node. */ private AdGroupCriterion createListingGroupSubdivision( long customerId, long adGroupId, long adGroupCriterionId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo) { String adGroupCriterionResourceName = ResourceNames.adGroupCriterion(customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() // The resource name the criterion will be created with. This will define the ID for the // ad group criterion. .setResourceName(adGroupCriterionResourceName) .setStatus(AdGroupCriterionStatus.ENABLED) .setListingGroup( ListingGroupInfo.newBuilder() // Sets the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. .setType(ListingGroupType.SUBDIVISION) // Sets the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. // Uses StringValue to convert from a String to a compatible argument type. .setParentAdGroupCriterion(parentAdGroupCriterionResourceName) // Case values contain the listing dimension used for the node. .setCaseValue(listingDimensionInfo) .build()) .build(); return adGroupCriterion; } /** * Creates a new criterion containing a root subdivision listing group node. * * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param adGroupCriterionId the ID of the criterion. This value will used to construct the * resource name. This can be a negative number if the criterion is yet to be created. * @return the ad group criterion object that contains the listing group root node. */ private AdGroupCriterion createListingGroupSubdivisionRoot( long customerId, long adGroupId, long adGroupCriterionId) { String adGroupCriterionResourceName = ResourceNames.adGroupCriterion(customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() // The resource name the criterion will be created with. This will define the ID for the // ad group criterion. .setResourceName(adGroupCriterionResourceName) .setStatus(AdGroupCriterionStatus.ENABLED) .setListingGroup( ListingGroupInfo.newBuilder() // Sets the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. .setType(ListingGroupType.SUBDIVISION) .build()) .build(); return adGroupCriterion; } }
C#
// Copyright 2019 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. using CommandLine; using Google.Ads.Gax.Examples; using Google.Ads.GoogleAds.Lib; using Google.Ads.GoogleAds.V17.Common; using Google.Ads.GoogleAds.V17.Errors; using Google.Ads.GoogleAds.V17.Resources; using Google.Ads.GoogleAds.V17.Services; using System; using System.Collections.Generic; using System.Linq; using static Google.Ads.GoogleAds.V17.Enums.AdGroupCriterionStatusEnum.Types; using static Google.Ads.GoogleAds.V17.Enums.ListingGroupTypeEnum.Types; using static Google.Ads.GoogleAds.V17.Enums.ProductConditionEnum.Types; namespace Google.Ads.GoogleAds.Examples.V17 { /// <summary> /// This code example shows how to add a shopping listing group tree to a shopping ad group. /// The example will clear an existing listing group tree and rebuild it include the following /// tree structure: /// /// <code> /// ProductCanonicalCondition NEW $0.20 /// ProductCanonicalCondition USED $0.10 /// ProductCanonicalCondition null (everything else) /// ProductBrand CoolBrand $0.90 /// ProductBrand CheapBrand $0.01 /// ProductBrand null (everything else) $0.50 /// </code> /// </summary> public class AddShoppingProductListingGroupTree : ExampleBase { /// <summary> /// Command line options for running the <see cref="AddShoppingProductListingGroupTree"/> /// example. /// </summary> public class Options : OptionsBase { /// <summary> /// The Google Ads customer ID for which the call is made. /// </summary> [Option("customerId", Required = true, HelpText = "The Google Ads customer ID for which the call is made.")] public long CustomerId { get; set; } /// <summary> /// The ID of the ad group. /// </summary> [Option("adGroupId", Required = true, HelpText = "The ID of the ad group.")] public long AdGroupId { get; set; } /// <summary> /// The boolean to indicate whether to replace the existing listing group tree on the /// ad group, if it already exists. The example will throw a /// LISTING_GROUP_ALREADY_EXISTS error if listing group tree already exists and this /// option is not set to true. /// </summary> [Option("replaceExistingTree", Required = true, HelpText = "The boolean to indicate whether to replace the existing listing group tree on " + "the ad group, if it already exists. The example will throw a " + "LISTING_GROUP_ALREADY_EXISTS error if listing group tree already exists and " + "this option is not set to true.")] public bool ReplaceExistingTree { get; set; } } /// <summary> /// Main method, to run this code example as a standalone application. /// </summary> /// <param name="args">The command line arguments.</param> public static void Main(string[] args) { Options options = ExampleUtilities.ParseCommandLine<Options>(args); AddShoppingProductListingGroupTree codeExample = new AddShoppingProductListingGroupTree(); Console.WriteLine(codeExample.Description); codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.AdGroupId, options.ReplaceExistingTree); } /// <summary> /// Returns a description about the code example. /// </summary> public override string Description => "This code example shows how to add a shopping listing group tree to a shopping ad " + "group. The example will clear an existing listing group tree and rebuild it include " + "the following tree structure:\n" + "ProductCanonicalCondition NEW $0.20\n" + "ProductCanonicalCondition USED $0.10\n" + "ProductCanonicalCondition null (everything else)\n" + " ProductBrand CoolBrand $0.90\n" + " ProductBrand CheapBrand $0.01\n" + " ProductBrand null (everything else) $0.50\n"; /// <summary> /// Runs the code example. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID for which the call is made.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="replaceExistingTree">The boolean to indicate whether to replace the /// existing listing group tree on the ad group, if it already exists. The example will /// throw a <code>LISTING_GROUP_ALREADY_EXISTS</code> error if listing group tree already /// exists and this option is not set to true.</param> public void Run(GoogleAdsClient client, long customerId, long adGroupId, bool replaceExistingTree) { // Get the AdGroupCriterionService. AdGroupCriterionServiceClient adGroupCriterionService = client.GetService(Services.V17.AdGroupCriterionService); try { // 1) Optional: Remove the existing listing group tree, if it already exists on the // ad group. if (replaceExistingTree) { RemoveListingGroupTree(client, customerId, adGroupId); } // Create a list of ad group criterion to add List<AdGroupCriterionOperation> operations = new List<AdGroupCriterionOperation>(); // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = CreateListingGroupSubdivisionRoot( customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionRoot }); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.New } }, 200_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionNew }); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.Used } }, 100_000L ); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionUsed }); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = CreateListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { // All sibling nodes must have the same dimension type, even if they // don't contain a bid. ProductCondition = new ProductConditionInfo() } ); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionOther }); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CoolBrand" } }, 900_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCoolBrand }); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CheapBrand" } }, 10_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCheapBrand }); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() }, 50_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandOther }); // Issues a mutate request to add the ad group criterion to the ad group. MutateAdGroupCriteriaResponse response = adGroupCriterionService.MutateAdGroupCriteria( customerId.ToString(), operations); // Display the results. foreach (MutateAdGroupCriterionResult mutateAdGroupCriterionResult in response.Results) { Console.WriteLine("Added ad group criterion for listing group with resource " + $"name: '{mutateAdGroupCriterionResult.ResourceName}."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } } /// <summary> /// Removes all the ad group criteria that define the existing listing group tree for an /// ad group. Returns without an error if all listing group criterion are successfully /// removed. /// </summary> /// <param name="client">The Google Ads API client..</param> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group that the new listing group tree will /// be removed from.</param> /// <exception cref="GoogleAdsException">Thrown if an API request failed with one or more /// service errors.</exception> private void RemoveListingGroupTree(GoogleAdsClient client, long customerId, long adGroupId) { // Get the GoogleAdsService. GoogleAdsServiceClient googleAdsService = client.GetService( Services.V17.GoogleAdsService); // Get the AdGroupCriterionService. AdGroupCriterionServiceClient adGroupCriterionService = client.GetService(Services.V17.AdGroupCriterionService); String searchQuery = "SELECT ad_group_criterion.resource_name FROM " + "ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP AND " + "ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL " + $"AND ad_group.id = {adGroupId}"; // Creates a request that will retrieve all listing groups where the parent ad group // criterion is NULL (and hence the root node in the tree) for a given ad group ID. SearchGoogleAdsRequest request = new SearchGoogleAdsRequest() { CustomerId = customerId.ToString(), Query = searchQuery }; // Issues the search request. GoogleAdsRow googleAdsRow = googleAdsService.Search(request).FirstOrDefault(); if (googleAdsRow == null) { return; } AdGroupCriterion adGroupCriterion = googleAdsRow.AdGroupCriterion; Console.WriteLine("Found ad group criterion with the resource name: '{0}'.", adGroupCriterion.ResourceName); AdGroupCriterionOperation operation = new AdGroupCriterionOperation() { Remove = adGroupCriterion.ResourceName }; MutateAdGroupCriteriaResponse response = adGroupCriterionService.MutateAdGroupCriteria( customerId.ToString(), new AdGroupCriterionOperation[] { operation }); Console.WriteLine($"Removed {response.Results.Count}."); } /// <summary> /// Creates a new criterion containing a biddable unit listing group node. /// </summary> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="parentAdGroupCriterionResourceName">The resource name of the parent of /// this criterion.</param> /// <param name="listingDimensionInfo">The ListingDimensionInfo to be set for this listing /// group.</param> /// <param name="cpcBidMicros">The CPC bid for items in this listing group. This value /// should be specified in micros.</param> /// <returns>The ad group criterion object that contains the biddable unit listing group /// node.</returns> private AdGroupCriterion CreateListingGroupUnitBiddable(long customerId, long adGroupId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo, long cpcBidMicros) { String adGroupResourceName = ResourceNames.AdGroup(customerId, adGroupId); AdGroupCriterion adGroupCriterion = new AdGroupCriterion() { // The resource name the ad group the listing group node will be attached to unit. // Note: Listing group units do not require temporary IDs if ad group resource name // and parentAdGroupCriterionResourceName are specified. To use temporary IDs for // unit criteria, use ResourceName property. AdGroup = adGroupResourceName, Status = AdGroupCriterionStatus.Enabled, ListingGroup = new ListingGroupInfo() { // Set the type as a UNIT, which will allow the group to be biddable Type = ListingGroupType.Unit, // Set the ad group criterion resource name for the parent listing group. // This can include a criterion ID if the parent criterion is not yet created. // Use StringValue to convert from a String to a compatible argument type. ParentAdGroupCriterion = parentAdGroupCriterionResourceName, // Case values contain the listing dimension used for the node. CaseValue = listingDimensionInfo }, // Set the bid for this listing group unit. // This will be used as the CPC bid for items that are included in this // listing group CpcBidMicros = cpcBidMicros }; return adGroupCriterion; } /// <summary> /// Creates a new criterion containing a subdivision listing group node. /// </summary> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="adGroupCriterionId">The ID of the criterion. This value will used to /// construct the resource name. This can be a negative number if the criterion is yet to /// be created.</param> /// <param name="parentAdGroupCriterionResourceName">The resource name of the parent of /// this criterion.</param> /// <param name="listingDimensionInfo">The ListingDimensionInfo to be set for this listing /// group.</param> /// <returns>The ad group criterion object that contains the subdivision listing group /// node.</returns> private AdGroupCriterion CreateListingGroupSubdivision(long customerId, long adGroupId, long adGroupCriterionId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo) { String adGroupCriterionResourceName = ResourceNames.AdGroupCriterion( customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = new AdGroupCriterion() { // The resource name the criterion will be created with. This will define the // ID for the ad group criterion. ResourceName = adGroupCriterionResourceName, Status = AdGroupCriterionStatus.Enabled, ListingGroup = new ListingGroupInfo() { Type = ListingGroupType.Subdivision, // Set the ad group criterion resource name for the parent listing group. // This can include a criterion ID if the parent criterion is not yet created. // Use StringValue to convert from a String to a compatible argument type. ParentAdGroupCriterion = parentAdGroupCriterionResourceName, // Case values contain the listing dimension used for the node. CaseValue = listingDimensionInfo } }; return adGroupCriterion; } /// <summary> /// Creates a new criterion containing a root subdivision listing group node. /// </summary> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="adGroupCriterionId">The ID of the criterion. This value will used to /// construct the resource name. This can be a negative number if the criterion is yet /// to be created.</param> /// <returns>The ad group criterion object that contains the listing group root node. /// </returns> private AdGroupCriterion CreateListingGroupSubdivisionRoot(long customerId, long adGroupId, long adGroupCriterionId) { String adGroupCriterionResourceName = ResourceNames.AdGroupCriterion(customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = new AdGroupCriterion() { // The resource name the criterion will be created with. This will define the ID // for the ad group criterion. ResourceName = adGroupCriterionResourceName, Status = AdGroupCriterionStatus.Enabled, ListingGroup = new ListingGroupInfo() { // Set the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. Type = ListingGroupType.Subdivision } }; return adGroupCriterion; } } }
PHP
<?php /** * Copyright 2018 Google LLC * * Licensed under the Apache License, Version 2.0 (the "License"); * you may not use this file except in compliance with the License. * You may obtain a copy of the License at * * https://www.apache.org/licenses/LICENSE-2.0 * * Unless required by applicable law or agreed to in writing, software * distributed under the License is distributed on an "AS IS" BASIS, * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. * See the License for the specific language governing permissions and * limitations under the License. */ namespace Google\Ads\GoogleAds\Examples\ShoppingAds; require __DIR__ . '/../../vendor/autoload.php'; use GetOpt\GetOpt; use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames; use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser; use Google\Ads\GoogleAds\Lib\V17\GoogleAdsClient; use Google\Ads\GoogleAds\Lib\V17\GoogleAdsClientBuilder; use Google\Ads\GoogleAds\Lib\V17\GoogleAdsException; use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder; use Google\Ads\GoogleAds\Util\V17\ResourceNames; use Google\Ads\GoogleAds\V17\Common\ProductBrandInfo; use Google\Ads\GoogleAds\V17\Common\ListingDimensionInfo; use Google\Ads\GoogleAds\V17\Common\ListingGroupInfo; use Google\Ads\GoogleAds\V17\Common\ProductConditionInfo; use Google\Ads\GoogleAds\V17\Enums\AdGroupCriterionStatusEnum\AdGroupCriterionStatus; use Google\Ads\GoogleAds\V17\Enums\ListingGroupTypeEnum\ListingGroupType; use Google\Ads\GoogleAds\V17\Enums\ProductConditionEnum\ProductCondition; use Google\Ads\GoogleAds\V17\Errors\GoogleAdsError; use Google\Ads\GoogleAds\V17\Resources\AdGroupCriterion; use Google\Ads\GoogleAds\V17\Services\AdGroupCriterionOperation; use Google\Ads\GoogleAds\V17\Services\GoogleAdsRow; use Google\Ads\GoogleAds\V17\Services\MutateAdGroupCriteriaRequest; use Google\Ads\GoogleAds\V17\Services\SearchGoogleAdsRequest; use Google\ApiCore\ApiException; /** * This example shows how to add a shopping listing group tree to a shopping ad group. The example * will optionally clear an existing listing group tree and rebuild it to include the following tree * structure: * * <pre> * ProductCanonicalCondition NEW $0.20 * ProductCanonicalCondition USED $0.10 * ProductCanonicalCondition null (everything else) * ProductBrand CoolBrand $0.90 * ProductBrand CheapBrand $0.01 * ProductBrand null (everything else) $0.50 * </pre> */ class AddShoppingProductListingGroupTree { private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE'; private const AD_GROUP_ID = 'INSERT_AD_GROUP_ID_HERE'; private const REPLACE_EXISTING_TREE = 'INSERT_BOOLEAN_TRUE_OR_FALSE_HERE'; public static function main() { // Either pass the required parameters for this example on the command line, or insert them // into the constants above. $options = (new ArgumentParser())->parseCommandArguments([ ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT, ArgumentNames::AD_GROUP_ID => GetOpt::REQUIRED_ARGUMENT, ArgumentNames::REPLACE_EXISTING_TREE => GetOpt::REQUIRED_ARGUMENT ]); // Generate a refreshable OAuth2 credential for authentication. $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build(); // Construct a Google Ads client configured from a properties file and the // OAuth2 credentials above. $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile() ->withOAuth2Credential($oAuth2Credential) // We set this value to true to show how to use GAPIC v2 source code. You can remove the // below line if you wish to use the old-style source code. Note that in that case, you // probably need to modify some parts of the code below to make it work. // For more information, see // https://developers.devsite.corp.google.com/google-ads/api/docs/client-libs/php/gapic. ->usingGapicV2Source(true) ->build(); try { self::runExample( $googleAdsClient, $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID, $options[ArgumentNames::AD_GROUP_ID] ?: self::AD_GROUP_ID, $options[ArgumentNames::REPLACE_EXISTING_TREE] ?: self::REPLACE_EXISTING_TREE ); } catch (GoogleAdsException $googleAdsException) { printf( "Request with ID '%s' has failed.%sGoogle Ads failure details:%s", $googleAdsException->getRequestId(), PHP_EOL, PHP_EOL ); foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) { /** @var GoogleAdsError $error */ printf( "\t%s: %s%s", $error->getErrorCode()->getErrorCode(), $error->getMessage(), PHP_EOL ); } exit(1); } catch (ApiException $apiException) { printf( "ApiException was thrown with message '%s'.%s", $apiException->getMessage(), PHP_EOL ); exit(1); } } /** * Runs the example. * * @param GoogleAdsClient $googleAdsClient the Google Ads API client * @param int $customerId the customer ID * @param int $adGroupId the ad group ID * @param bool $replaceExistingTree true if it should replace the existing listing group * tree on the ad group, if it already exists. The example will throw a * 'LISTING_GROUP_ALREADY_EXISTS' error if listing group tree already exists and this option * is not set to true */ public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, bool $replaceExistingTree ) { // 1) Optional: Remove the existing listing group tree, if it already exists on the ad // group. if ($replaceExistingTree === 'true') { self::removeListingGroupTree($googleAdsClient, $customerId, $adGroupId); } // Create a list of ad group criteria to add. $operations = []; // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) $adGroupCriterionRoot = self::createListingGroupSubdivision($customerId, $adGroupId); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameRoot = $adGroupCriterionRoot->getResourceName(); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionRoot]); // 3) Construct the listing group unit nodes for NEW, USED and other. // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 $adGroupCriterionConditionNew = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::PBNEW] ) ]), 200000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionNew]); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 $adGroupCriterionConditionUsed = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::USED] ) ]), 100000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionUsed]); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) $adGroupCriterionConditionOther = self::createListingGroupSubdivision( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ // All sibling nodes must have the same dimension type, even if they don't contain a // bid. 'product_condition' => new ProductConditionInfo() ]) ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionOther]); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameConditionOther = $adGroupCriterionConditionOther->getResourceName(); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other. // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 $adGroupCriterionBrandCoolBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CoolBrand']) ]), 900000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCoolBrand]); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 $adGroupCriterionBrandCheapBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CheapBrand']) ]), 10000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCheapBrand]); // Biddable Unit node: (Brand other node) // * CPC bid: $0.05 $adGroupCriterionBrandOtherBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo() ]), 50000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandOtherBrand]); // Issues a mutate request. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $operations) ); printf( 'Added %d ad group criteria for listing group tree with the following resource ' . 'names:%s', $response->getResults()->count(), PHP_EOL ); foreach ($response->getResults() as $addedAdGroupCriterion) { /** @var AdGroupCriterion $addedAdGroupCriterion */ print $addedAdGroupCriterion->getResourceName() . PHP_EOL; } } /** * Removes all the ad group criteria that define the existing listing group tree for an ad * group. * * @param GoogleAdsClient $googleAdsClient the Google Ads API client * @param int $customerId the customer ID * @param int $adGroupId the ID of ad group that the existing listing group tree will be * removed from */ private static function removeListingGroupTree( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId ) { $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Creates a query that retrieves a listing group tree. $query = 'SELECT ad_group_criterion.resource_name ' . 'FROM ad_group_criterion ' . 'WHERE ad_group_criterion.type = LISTING_GROUP ' . 'AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL ' . 'AND ad_group.id = ' . $adGroupId; // Issues a search request. $response = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)); $operations = []; // Iterates over all rows in all pages and prints the requested field values for // the listing group tree in each row. foreach ($response->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ $adGroupCriterion = $googleAdsRow->getAdGroupCriterion(); printf( "Found an ad group criterion with the resource name: '%s'.%s", $adGroupCriterion->getResourceName(), PHP_EOL ); // Creates an ad group criterion operation. $adGroupCriterionOperation = new AdGroupCriterionOperation(); $adGroupCriterionOperation->setRemove($adGroupCriterion->getResourceName()); $operations[] = $adGroupCriterionOperation; } if (count($operations) > 0) { // Issues a mutate request. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $operations) ); printf("Removed %d ad group criteria.%s", $response->getResults()->count(), PHP_EOL); } } /** * Creates a new criterion containing a subdivision listing group node. If the parent ad group * criterion resource name is not specified, this method creates a root node. * * @param int $customerId the customer ID * @param int $adGroupId the ad group ID * @param string|null $parentAdGroupCriterionResourceName the resource name of the parent of * this criterion. If null, this method will create a root of the tree * @param ListingDimensionInfo|null $listingDimensionInfo the listing dimension info to be set * for this listing group. This is required for non-root subdivisions * @return AdGroupCriterion the ad group criterion that contains the listing group root node */ private static function createListingGroupSubdivision( int $customerId, int $adGroupId, string $parentAdGroupCriterionResourceName = null, ListingDimensionInfo $listingDimensionInfo = null ) { static $tempId = 0; $listingGroupInfo = new ListingGroupInfo([ // Set the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. 'type' => ListingGroupType::SUBDIVISION ]); // If $parentAdGroupCriterionResourceName and $listingDimensionInfo are not null, create // a non-root division by setting its parent and case value. if (!is_null($parentAdGroupCriterionResourceName) && !is_null($listingDimensionInfo)) { // Set the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. $listingGroupInfo->setParentAdGroupCriterion($parentAdGroupCriterionResourceName); // Case values contain the listing dimension used for the node. $listingGroupInfo->setCaseValue($listingDimensionInfo); } $adGroupCriterion = new AdGroupCriterion([ // The resource name the criterion will be created with. This will define the ID for the // ad group criterion. 'resource_name' => ResourceNames::forAdGroupCriterion( $customerId, $adGroupId, // Specify a decreasing negative number as a temporary ad group criterion ID. The // ad group criterion will get the real ID when created on the server. --$tempId ), 'status' => AdGroupCriterionStatus::ENABLED, 'listing_group' => $listingGroupInfo ]); return $adGroupCriterion; } /** * Creates a new criterion containing a biddable unit listing group node. * * @param int $customerId the customer ID * @param int $adGroupId the ad group ID * @param string $parentAdGroupCriterionResourceName the resource name of the parent of this * criterion * @param ListingDimensionInfo $listingDimensionInfo the listing dimension info to be set for * this listing group * @param int $cpcBidMicros the CPC bid for items in this listing group. This value should be * specified * @return AdGroupCriterion the ad group criterion that contains the biddable unit listing * group node */ private static function createListingGroupUnitBiddable( int $customerId, int $adGroupId, string $parentAdGroupCriterionResourceName, ListingDimensionInfo $listingDimensionInfo, int $cpcBidMicros ) { // Note: There are two approaches for creating new unit nodes: // (1) Set the ad group resource name on the criterion (no temporary ID required). // (2) Use a temporary ID to construct the criterion resource name and set it using // setResourceName. // In both cases you must set the parentAdGroupCriterionResourceName on the listing // group for non-root nodes. // This example demonstrates method (1). $adGroupCriterion = new AdGroupCriterion([ // The ad group the listing group will be attached to. 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'status' => AdGroupCriterionStatus::ENABLED, 'listing_group' => new ListingGroupInfo([ // Set the type as a UNIT, which will allow the group to be biddable. 'type' => ListingGroupType::UNIT, // Set the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. 'parent_ad_group_criterion' => $parentAdGroupCriterionResourceName, // Case values contain the listing dimension used for the node. 'case_value' => $listingDimensionInfo ]), // Set the bid for this listing group unit. // This will be used as the CPC bid for items that are included in this listing group. 'cpc_bid_micros' => $cpcBidMicros ]); return $adGroupCriterion; } } AddShoppingProductListingGroupTree::main();
Python
#!/usr/bin/env python # Copyright 2020 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. """Adds a shopping listing group tree to a shopping ad group. The example will clear an existing listing group tree and rebuild it include the following tree structure: ProductCanonicalCondition NEW $0.20 ProductCanonicalCondition USED $0.10 ProductCanonicalCondition null (everything else) ProductBrand CoolBrand $0.90 ProductBrand CheapBrand $0.01 ProductBrand null (everything else) $0.50 """ import argparse import sys from google.ads.googleads.client import GoogleAdsClient from google.ads.googleads.errors import GoogleAdsException last_criterion_id = 0 def next_id(): """Returns a decreasing negative number for temporary ad group criteria IDs. The ad group criteria will get real IDs when created on the server. Returns -1, -2, -3, etc. on subsequent calls. Returns: The string representation of a negative integer. """ global last_criterion_id last_criterion_id -= 1 return str(last_criterion_id) def main(client, customer_id, ad_group_id, replace_existing_tree): """Adds a shopping listing group tree to a shopping ad group. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. replace_existing_tree: Boolean, whether to replace the existing listing group tree on the ad group. Defaults to false. """ # Get the AdGroupCriterionService client. ad_group_criterion_service = client.get_service("AdGroupCriterionService") # Optional: Remove the existing listing group tree, if it already exists # on the ad group. The example will throw a LISTING_GROUP_ALREADY_EXISTS # error if a listing group tree already exists and this option is not # set to true. if replace_existing_tree: remove_listing_group_tree(client, customer_id, ad_group_id) # Create a list of ad group criteria operations. operations = [] # Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root_operation = create_listing_group_subdivision( client, customer_id, ad_group_id ) # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_root_resource_name = ( ad_group_criterion_root_operation.create.resource_name ) operations.append(ad_group_criterion_root_operation) # Construct the listing group unit nodes for NEW, USED, and other. product_condition_enum = client.enums.ProductConditionEnum condition_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 condition_dimension_info.product_condition.condition = ( product_condition_enum.NEW ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 200_000, ) ) # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 condition_dimension_info.product_condition.condition = ( product_condition_enum.USED ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 100_000, ) ) # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) # Note that all sibling nodes must have the same dimension type, even if # they don't contain a bid. client.copy_from( condition_dimension_info.product_condition, client.get_type("ProductConditionInfo"), ) ad_group_criterion_other_operation = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, ) # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_other_resource_name = ( ad_group_criterion_other_operation.create.resource_name ) operations.append(ad_group_criterion_other_operation) # Build the listing group nodes for CoolBrand, CheapBrand, and other. brand_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 brand_dimension_info.product_brand.value = "CoolBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 900_000, ) ) # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 brand_dimension_info.product_brand.value = "CheapBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 10_000, ) ) # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 client.copy_from( brand_dimension_info.product_brand, client.get_type("ProductBrandInfo"), ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 50_000, ) ) # Add the ad group criteria. mutate_ad_group_criteria_response = ( ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=operations ) ) # Print the results of the successful mutates. print( "Added ad group criteria for the listing group tree with the " "following resource names:" ) for result in mutate_ad_group_criteria_response.results: print(f"\t{result.resource_name}") print(f"{len(mutate_ad_group_criteria_response.results)} criteria added.") def remove_listing_group_tree(client, customer_id, ad_group_id): """Removes ad group criteria for an ad group's existing listing group tree. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID from which to remove the listing group tree. """ # Get the GoogleAdsService client. googleads_service = client.get_service("GoogleAdsService") print("Removing existing listing group tree...") # Create a search Google Ads request that will retrieve all listing groups # where the parent ad group criterion is NULL (and hence the root node in # the tree) for a given ad group id. query = f""" SELECT ad_group_criterion.resource_name FROM ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL AND ad_group.id = {ad_group_id}""" results = googleads_service.search(customer_id=customer_id, query=query) ad_group_criterion_operations = [] # Iterate over all rows to find the ad group criteria to remove. for row in results: criterion = row.ad_group_criterion print( "Found an ad group criterion with resource name: " f"'{criterion.resource_name}'." ) ad_group_criterion_operation = client.get_type( "AdGroupCriterionOperation" ) ad_group_criterion_operation.remove = criterion.resource_name ad_group_criterion_operations.append(ad_group_criterion_operation) if ad_group_criterion_operations: # Remove the ad group criteria that define the listing group tree. ad_group_criterion_service = client.get_service( "AdGroupCriterionService" ) response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=ad_group_criterion_operations ) print(f"Removed {len(response.results)} ad group criteria.") def create_listing_group_subdivision( client, customer_id, ad_group_id, parent_ad_group_criterion_resource_name=None, listing_dimension_info=None, ): """Creates a new criterion containing a subdivision listing group node. If the parent ad group criterion resource name or listing dimension info are not specified, this method creates a root node. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. parent_ad_group_criterion_resource_name: The string resource name of the parent node to which this listing will be attached. listing_dimension_info: A ListingDimensionInfo object containing details for this listing. Returns: An AdGroupCriterionOperation containing a populated ad group criterion. """ # Create an ad group criterion operation and populate the criterion. operation = client.get_type("AdGroupCriterionOperation") ad_group_criterion = operation.create # The resource name the criterion will be created with. This will define # the ID for the ad group criterion. ad_group_criterion.resource_name = client.get_service( "AdGroupCriterionService" ).ad_group_criterion_path(customer_id, ad_group_id, next_id()) ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED listing_group_info = ad_group_criterion.listing_group # Set the type as a SUBDIVISION, which will allow the node to be the # parent of another sub-tree. listing_group_info.type_ = client.enums.ListingGroupTypeEnum.SUBDIVISION # If parent_ad_group_criterion_resource_name and listing_dimension_info # are not null, create a non-root division by setting its parent and case # value. if ( parent_ad_group_criterion_resource_name and listing_dimension_info != None ): # Set the ad group criterion resource name for the parent listing group. # This can include a temporary ID if the parent criterion is not yet # created. listing_group_info.parent_ad_group_criterion = ( parent_ad_group_criterion_resource_name ) # Case values contain the listing dimension used for the node. client.copy_from(listing_group_info.case_value, listing_dimension_info) return operation def create_listing_group_unit_biddable( client, customer_id, ad_group_id, parent_ad_group_criterion_resource_name, listing_dimension_info, cpc_bid_micros=None, ): """Creates a new criterion containing a biddable unit listing group node. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. parent_ad_group_criterion_resource_name: The string resource name of the parent node to which this listing will be attached. listing_dimension_info: A ListingDimensionInfo object containing details for this listing. cpc_bid_micros: The cost-per-click bid for this listing in micros. Returns: An AdGroupCriterionOperation with a populated create field. """ # Note: There are two approaches for creating new unit nodes: # (1) Set the ad group resource name on the criterion (no temporary ID # required). # (2) Use a temporary ID to construct the criterion resource name and set # it to the 'resourceName' attribute. # In both cases you must set the parent ad group criterion's resource name # on the listing group for non-root nodes. # This example demonstrates method (1). operation = client.get_type("AdGroupCriterionOperation") criterion = operation.create criterion.ad_group = client.get_service("AdGroupService").ad_group_path( customer_id, ad_group_id ) criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED # Set the bid for this listing group unit. # This will be used as the CPC bid for items that are included in this # listing group. if cpc_bid_micros: criterion.cpc_bid_micros = cpc_bid_micros listing_group = criterion.listing_group # Set the type as a UNIT, which will allow the group to be biddable. listing_group.type_ = client.enums.ListingGroupTypeEnum.UNIT # Set the ad group criterion resource name for the parent listing group. # This can have a temporary ID if the parent criterion is not yet created. listing_group.parent_ad_group_criterion = ( parent_ad_group_criterion_resource_name ) # Case values contain the listing dimension used for the node. if listing_dimension_info != None: client.copy_from(listing_group.case_value, listing_dimension_info) return operation if __name__ == "__main__": parser = argparse.ArgumentParser( description="Add shopping product listing group tree to a shopping ad " "group." ) # The following argument(s) should be provided to run the example. parser.add_argument( "-c", "--customer_id", type=str, required=True, help="The Google Ads customer ID.", ) parser.add_argument( "-a", "--ad_group_id", type=str, required=True, help="The ID of the ad group that will receive the listing group tree.", ) parser.add_argument( "-r", "--replace_existing_tree", action="store_true", required=False, default=False, help="Optional, whether to replace the existing listing group tree on " "the ad group if one already exists. Defaults to false.", ) args = parser.parse_args() # GoogleAdsClient will read the google-ads.yaml configuration file in the # home directory if none is specified. googleads_client = GoogleAdsClient.load_from_storage(version="v17") try: main( googleads_client, args.customer_id, args.ad_group_id, args.replace_existing_tree, ) except GoogleAdsException as ex: print( f"Request with ID '{ex.request_id}' failed with status " f"'{ex.error.code().name}' and includes the following errors:" ) for error in ex.failure.errors: print(f"\tError with message '{error.message}'.") if error.location: for field_path_element in error.location.field_path_elements: print(f"\t\tOn field: {field_path_element.field_name}") sys.exit(1)
小茹
#!/usr/bin/env ruby # Encoding: utf-8 # # Copyright 2019 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example shows how to add a shopping listing group tree to a shopping ad # group. The example will optionally clear an existing listing group tree and # rebuild it to include the following tree structure: # # ProductCanonicalCondition NEW $0.20 # ProductCanonicalCondition USED $0.10 # ProductCanonicalCondition null (everything else) # ProductBrand CoolBrand $0.90 # ProductBrand CheapBrand $0.01 # ProductBrand null (everything else) $0.50 require 'optparse' require 'google/ads/google_ads' require 'date' def add_shopping_product_listing_group_tree( customer_id, ad_group_id, should_replace_existing_tree ) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if should_replace_existing_tree remove_listing_group_tree(client, customer_id, ad_group_id) end # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root = create_listing_group_subdivision( client, customer_id, ad_group_id, ) # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. ad_group_criterion_root_resource_name = ad_group_criterion_root.resource_name operations = [client.operation.create_resource.ad_group_criterion(ad_group_criterion_root)] # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :NEW end end ad_group_criterion_condition_new = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 200_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_new ) operations << operation # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :USED end end ad_group_criterion_condition_used = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 100_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_used ) operations << operation # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info end ad_group_criterion_condition_other = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_other ) operations << operation ad_group_criterion_condition_other_resource_name = ad_group_criterion_condition_other.resource_name # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CoolBrand" end end ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 900_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cool_brand ) operations << operation # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CheapBrand" end end ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 10_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cheap_brand ) operations << operation # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info end ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 50_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_other_brand ) operations << operation # Issue the mutate request. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) total_count = 0 response.results.each do |added_criterion| puts "Added ad group criterion with name: #{added_criterion.resource_name}" total_count += 1 end puts "#{total_count} criteria added in total." end def remove_listing_group_tree(client, customer_id, ad_group_id) ga_service = client.service.google_ads query = <<~QUERY SELECT ad_group_criterion.resource_name FROM ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL AND ad_group.id = #{ad_group_id} QUERY response = ga_service.search(customer_id: customer_id, query: query, page_size: PAGE_SIZE) operations = response.map do |row| criterion = row.ad_group_criterion puts "Found an ad group criterion with resource name: #{criterion.resource_name}" client.operation.remove_resource.ad_group_criterion(criterion.resource_name) end if operations.any? response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) puts "Removed #{response.results.count} ad group criteria." end end # Specify a decreasing negative number for temporary ad group criteria IDs. The # ad group criteria will get real IDs when created on the server. # Returns -1, -2, -3, etc. on subsequent calls. def next_id @id ||= 0 @id -= 1 end def create_listing_group_subdivision( client, customer_id, ad_group_id, parent_ad_group_criterion_name = nil, listing_dimension_info = nil ) client.resource.ad_group_criterion do |criterion| criterion.resource_name = client.path.ad_group_criterion( customer_id, ad_group_id, next_id, ) criterion.status = :ENABLED criterion.listing_group = client.resource.listing_group_info do |listing_group_info| listing_group_info.type = :SUBDIVISION if parent_ad_group_criterion_name && listing_dimension_info listing_group_info.parent_ad_group_criterion = parent_ad_group_criterion_name listing_group_info.case_value = listing_dimension_info end end end end def create_listing_group_unit_biddable(client, customer_id, ad_group_id, parent_ad_group_criterion_name, listing_dimension_info, cpc_bid_micros) # Note: There are two approaches for creating new unit nodes: # (1) Set the ad group resource name on the criterion (no temporary ID # required). # (2) Use a temporary ID to construct the criterion resource name and set it # using the client.path utility. # In both cases you must set the parent ad group criterion's resource name on # the listing group for non-root nodes. # This example demonstrates method (1). client.resource.ad_group_criterion do |criterion| criterion.ad_group = client.path.ad_group(customer_id, ad_group_id) criterion.status = :ENABLED criterion.cpc_bid_micros = cpc_bid_micros criterion.listing_group = client.resource.listing_group_info do |listing_group| # The type UNIT allows the group to be biddable. listing_group.type = :UNIT listing_group.parent_ad_group_criterion = parent_ad_group_criterion_name listing_group.case_value = listing_dimension_info end end end if __FILE__ == $0 PAGE_SIZE = 1000 options = {} # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE' options[:ad_group_id] = 'INSERT_AD_GROUP_ID_HERE' # Specifying any value for this field on the command line will override this # to true. options[:should_replace_existing_tree] = false OptionParser.new do |opts| opts.banner = sprintf("Usage: #{File.basename(__FILE__)} [options]") opts.separator '' opts.separator 'Options:' opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v| options[:customer_id] = v end opts.on('-A', '--ad-group-id AD-GROUP-ID', String, 'Ad Group ID') do |v| options[:ad_group_id] = v end opts.on('-r', '--replace-existing-tree REPLACE-EXISTING-TREE', TrueClass, 'Create Default Listing Group') do |v| options[:should_replace_existing_tree] = v end opts.separator '' opts.separator 'Help:' opts.on_tail('-h', '--help', 'Show this message') do puts opts exit end end.parse! begin add_shopping_product_listing_group_tree( options.fetch(:customer_id).tr("-", ""), options.fetch(:ad_group_id), options.fetch(:should_replace_existing_tree), ) rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e e.failure.errors.each do |error| STDERR.printf("Error with message: %s\n", error.message) if error.location error.location.field_path_elements.each do |field_path_element| STDERR.printf("\tOn field: %s\n", field_path_element.field_name) end end error.error_code.to_h.each do |k, v| next if v == :UNSPECIFIED STDERR.printf("\tType: %s\n\tCode: %s\n", k, v) end end raise end end
Perl
#!/usr/bin/perl -w # # Copyright 2019, Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # http://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example shows how to add a shopping listing group tree to a shopping ad # group. The example will optionally clear an existing listing group tree and # rebuild it to include the following tree structure: # # ProductCanonicalCondition NEW $0.20 # ProductCanonicalCondition USED $0.10 # ProductCanonicalCondition null (everything else) # ProductBrand CoolBrand $0.90 # ProductBrand CheapBrand $0.01 # ProductBrand null (everything else) $0.50 use strict; use warnings; use utf8; use FindBin qw($Bin); use lib "$Bin/../../lib"; use Google::Ads::GoogleAds::Client; use Google::Ads::GoogleAds::Utils::GoogleAdsHelper; use Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator; use Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion; use Google::Ads::GoogleAds::V17::Common::ListingGroupInfo; use Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo; use Google::Ads::GoogleAds::V17::Common::ProductConditionInfo; use Google::Ads::GoogleAds::V17::Common::ProductBrandInfo; use Google::Ads::GoogleAds::V17::Enums::ListingGroupTypeEnum qw(SUBDIVISION UNIT); use Google::Ads::GoogleAds::V17::Enums::AdGroupCriterionStatusEnum qw(ENABLED); use Google::Ads::GoogleAds::V17::Enums::ProductConditionEnum qw(NEW USED); use Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation; use Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsRequest; use Google::Ads::GoogleAds::V17::Utils::ResourceNames; use Getopt::Long qw(:config auto_help); use Pod::Usage; use Cwd qw(abs_path); use Data::Uniqid qw(uniqid); # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. my $customer_id = "INSERT_CUSTOMER_ID_HERE"; my $ad_group_id = "INSERT_AD_GROUP_ID_HERE"; my $replace_existing_tree = undef; sub add_shopping_product_listing_group_tree { my ($api_client, $customer_id, $ad_group_id, $replace_existing_tree) = @_; # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if ($replace_existing_tree) { remove_listing_group_tree($api_client, $customer_id, $ad_group_id); } # Create a list of ad group criteria operations to add. my $operations = []; # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) my $ad_group_criterion_root = create_listing_group_subdivision($customer_id, $ad_group_id); # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_root_resource_name = $ad_group_criterion_root->{resourceName}; push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_root }); # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 my $ad_group_criterion_condition_new = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V17::Common::ProductConditionInfo->new({ condition => NEW })} ), 200000 ); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_new }); # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 my $ad_group_criterion_condition_used = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V17::Common::ProductConditionInfo->new({ condition => USED })} ), 100000 ); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_used }); # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) my $ad_group_criterion_condition_other = create_listing_group_subdivision( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ # All sibling nodes must have the same dimension type, even if they # don't contain a bid. productCondition => Google::Ads::GoogleAds::V17::Common::ProductConditionInfo->new()})); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_other }); # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_condition_other_resource_name = $ad_group_criterion_condition_other->{resourceName}; # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 my $ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V17::Common::ProductBrandInfo->new( {value => "CoolBrand"})} ), 900000 ); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cool_brand }); # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 my $ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V17::Common::ProductBrandInfo->new( {value => "CheapBrand"})} ), 10000 ); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cheap_brand }); # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 my $ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V17::Common::ProductBrandInfo->new()} ), 50000 ); push @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_other_brand }); # Add the ad group criterion. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Added %d ad group criteria for listing group tree with the " . "following resource names:\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { print $result->{resourceName}, "\n"; } return 1; } # Removes all the ad group criteria that define the existing listing group # tree for an ad group. sub remove_listing_group_tree { my ($api_client, $customer_id, $ad_group_id) = @_; my $search_query = "SELECT ad_group_criterion.resource_name " . "FROM ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP " . "AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL " . "AND ad_group.id = $ad_group_id"; # Create a search Google Ads request that will retrieve all listing groups # where the parent ad group criterion is NULL (and hence the root node in # the tree) for a given ad group id. my $search_request = Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsRequest ->new({ customerId => $customer_id, query => $search_query }); # Get the GoogleAdsService. my $google_ads_service = $api_client->GoogleAdsService(); my $iterator = Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator->new({ service => $google_ads_service, request => $search_request }); my $operations = []; # Iterate over all rows in all pages to find the ad group criterion to remove. while ($iterator->has_next) { my $google_ads_row = $iterator->next; my $ad_group_criterion = $google_ads_row->{adGroupCriterion}; printf "Found an ad group criterion with the resource name: '%s'.\n", $ad_group_criterion->{resourceName}; # Create an ad group criterion operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ remove => $ad_group_criterion->{resourceName}}); push @$operations, $ad_group_criterion_operation; } if (scalar @$operations) { # Remove the ad group criterion that define the listing group tree. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Removed %d ad group criteria.\n", scalar @{$ad_group_criteria_response->{results}}; } } # Creates a new criterion containing a subdivision listing group node. If # the parent ad group criterion resource name is not specified, this method # creates a root node. sub create_listing_group_subdivision { my ($customer_id, $ad_group_id, $parent_ad_group_criterion_resource_name, $listing_dimension_info) = @_; my $listing_group_info = Google::Ads::GoogleAds::V17::Common::ListingGroupInfo->new({ # Set the type as a SUBDIVISION, which will allow the node to be the # parent of another sub-tree. 'type' => SUBDIVISION }); # If $parent_ad_group_criterion_resource_name and $listing_dimension_info # are not null, create a non-root division by setting its parent and case value. if ($parent_ad_group_criterion_resource_name and $listing_dimension_info) { # Set the ad group criterion resource name for the parent listing group. # This can include a temporary ID if the parent criterion is not yet created. $listing_group_info->{parentAdGroupCriterion} = $parent_ad_group_criterion_resource_name; # Case values contain the listing dimension used for the node. $listing_group_info->{caseValue} = $listing_dimension_info; } my $ad_group_criterion = Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({ # The resource name the criterion will be created with. This will define # the ID for the ad group criterion. resourceName => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group_criterion( $customer_id, $ad_group_id, next_id() ), status => ENABLED, listingGroup => $listing_group_info }); return $ad_group_criterion; } # Creates a new criterion containing a biddable unit listing group node. sub create_listing_group_unit_biddable { my ($customer_id, $ad_group_id, $parent_ad_group_criterion_resource_name, $listing_dimension_info, $cpc_bid_micros) = @_; # Note: There are two approaches for creating new unit nodes: # (1) Set the ad group resource name on the criterion (no temporary ID # required). # (2) Use a temporary ID to construct the criterion resource name and set it # to the 'resourceName' attribute. # In both cases you must set the parent ad group criterion's resource name on # the listing group for non-root nodes. # This example demonstrates method (1). my $ad_group_criterion = Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), status => ENABLED, listingGroup => Google::Ads::GoogleAds::V17::Common::ListingGroupInfo->new({ # Set the type as a UNIT, which will allow the group to be biddable. type => UNIT, # Set the ad group criterion resource name for the parent listing group. # This can include a temporary ID if the parent criterion is not yet created. parentAdGroupCriterion => $parent_ad_group_criterion_resource_name, # Case values contain the listing dimension used for the node. caseValue => $listing_dimension_info } ), # Set the bid for this listing group unit. # This will be used as the CPC bid for items that are included in this # listing group. cpcBidMicros => $cpc_bid_micros }); return $ad_group_criterion; } # Specifies a decreasing negative number for temporary ad group criteria IDs. # The ad group criteria will get real IDs when created on the server. # Returns -1, -2, -3, etc. on subsequent calls. sub next_id { our $id ||= 0; $id -= 1; } # Don't run the example if the file is being included. if (abs_path($0) ne abs_path(__FILE__)) { return 1; } # Get Google Ads Client, credentials will be read from ~/googleads.properties. my $api_client = Google::Ads::GoogleAds::Client->new(); # By default examples are set to die on any server returned fault. $api_client->set_die_on_faults(1); # Parameters passed on the command line will override any parameters set in code. GetOptions( "customer_id=s" => \$customer_id, "ad_group_id=i" => \$ad_group_id, "replace_existing_tree=s" => \$replace_existing_tree ); # Print the help message if the parameters are not initialized in the code nor # in the command line. pod2usage(2) if not check_params($customer_id, $ad_group_id); # Call the example. add_shopping_product_listing_group_tree($api_client, $customer_id =~ s/-//gr, $ad_group_id, $replace_existing_tree); =pod =head1 NAME add_shopping_product_listing_group_tree =head1 DESCRIPTION This example shows how to add a shopping listing group tree to a shopping ad group. The example will optionally clear an existing listing group tree and rebuild it to include the following tree structure: ProductCanonicalCondition NEW $0.20 ProductCanonicalCondition USED $0.10 ProductCanonicalCondition null (everything else) ProductBrand CoolBrand $0.90 ProductBrand CheapBrand $0.01 ProductBrand null (everything else) $0.50 =head1 SYNOPSIS add_shopping_product_listing_group_tree.pl [options] -help Show the help message. -customer_id The Google Ads customer ID. -ad_group_id The ad group ID. -replace_existing_tree [optional] Replace the existing listing group tree on the ad group, if it already exists. =cut