購物廣告
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購物廣告是一種廣告，會顯示你銷售的特定產品詳細資訊。這類廣告能宣傳線上和店面庫存商品、吸引更多人造訪網站或親臨門市，並協助您找出更合適的有效待開發客戶。
進一步瞭解購物廣告。
你必須先將產品提交至 Google Merchant Center 帳戶，才能建立購物廣告。你可以透過 Google Merchant Center 將產品資料上傳至 Google，以便用於廣告或其他 Google 服務。上傳產品的方式有兩種：
- 以產品動態饋給形式
- 使用 Content API for Shopping 提交的個別產品
提交產品後，請將 Google Ads 帳戶連結至 Google Merchant Center 帳戶。詳情請參閱連結帳戶一文。
使用 Content API for Shopping 自動執行作業
你可以使用 Google Merchant Center 帳戶或 Google Content API for Shopping 執行下列工作：
- 管理 Merchant Center 帳戶
- 管理產品資料 (包括價格和供貨情形)
- 管理稅金和運送設定
使用 Google Ads API 自動化作業
透過 Google Ads API，您可以自動執行許多在 Google Ads 使用者介面中執行的工作，例如建立、更新或刪除下列項目：
- 廣告活動
- 廣告活動出價策略
- 廣告活動預算
- 廣告群組
- 產品購物廣告
- 購物產品資訊群組樹狀結構 (相當於 Google Ads 使用者介面中的產品群組)
您也可以透過下列檢視畫面存取報表資訊：
必要條件
如要透過 Google Ads API 使用購物廣告，請先取得下列項目：
- Merchant Center 的帳戶 ID
- 你可以在 Merchant Center 使用者介面中找到這項資訊。
你需要這個帳戶 ID，才能將 Google Ads 帳戶連結至 Merchant Center 帳戶，以及建立連結至 Merchant Center 的購物廣告活動。
- 提交至 Merchant Center 的已核准產品資料
- 這項產品可以透過產品動態饋給提交，或使用 Content API for Shopping 上傳。這些產品通過核准後，即可在 Google Ads 中使用。如要瞭解提交資料的相關規定，請參閱產品資料規格。
如要使用 Google Ads API 建立購物廣告活動、廣告群組和廣告，請按照下列步驟操作：
- 連結 Merchant Center 和 Google Ads 帳戶
- 製作購物廣告活動
- 建立購物廣告群組
- 建立購物廣告群組廣告
- 建立購物產品資訊群組
- 報表
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上次更新時間：2025-08-27 (世界標準時間)。
[null,null,["上次更新時間：2025-08-27 (世界標準時間)。"],[[["\u003cp\u003eShopping ads showcase detailed product information, driving traffic and qualified leads to online and local shops.\u003c/p\u003e\n"],["\u003cp\u003eBefore creating Shopping ads, submit your products to Google Merchant Center, either via feed or Content API.\u003c/p\u003e\n"],["\u003cp\u003eLink your Google Ads and Merchant Center accounts to utilize product data for Shopping campaigns.\u003c/p\u003e\n"],["\u003cp\u003eAutomate Shopping ad management tasks like campaign creation, product updates, and reporting using the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eTo get started, ensure you have a Merchant Center account ID, approved product data, and follow the steps to create campaigns, ad groups, and ads.\u003c/p\u003e\n"]]],[],null,["# Shopping Ads\n\n| **Tip:** Already using Shopping Ads? See the benefits of [upgrading to Performance Max](/google-ads/api/performance-max/upgrade-overview).\n\nA Shopping ad is an ad type that features detailed information about specific\nproducts that you sell. They let you promote your online and local inventory,\nboost traffic to your website or local shop and find better qualified leads.\n\n[Learn more about Shopping Ads](//www.google.com/retail/).\n\nBefore you can create Shopping ads, you must first submit your products to your\n[Google Merchant Center](//support.google.com/google-ads/answer/188493) account.\nGoogle Merchant Center lets you upload your product data to Google to use\nwith ads or other Google services. There are two approaches to uploading your\nproducts:\n\n1. As a product [feed](//support.google.com/merchants/answer/7439882)\n2. As individual products using [Content API for\n Shopping](/shopping-content/guides/quickstart)\n\nOnce you've submitted your products, you need to link your Google Ads account to\nyour Google Merchant Center account. See the article on [linking your\naccounts](/google-ads/api/docs/shopping-ads/merchant-center) for more information.\n\nAutomate using the Content API for Shopping\n-------------------------------------------\n\nThe following tasks can be done using your [Google Merchant\nCenter](//support.google.com/google-ads/answer/188493) account or using [Google\nContent API for Shopping](/shopping-content/guides/quickstart):\n\n- Manage your Merchant Center account\n- Manage your product data (including price and availability)\n- Manage your tax \\& shipping settings\n\nAutomate using the Google Ads API\n---------------------------------\n\nWith the Google Ads API, you can automate many of the tasks you are able to perform in\nthe [Google Ads UI](//ads.google.com) such as creating, updating, or deleting the\nfollowing:\n\n- Campaigns\n- Campaign bidding strategies\n- Campaign budgets\n- Ad groups\n- Shopping product ads\n- Shopping listing group trees (equivalent to [Product\n Groups](//support.google.com/google-ads/answer/3517331) in the Google Ads UI)\n\nYou can also access [reporting](/google-ads/api/docs/shopping-ads/reporting) information from\nthe following views:\n\n- [Shopping Performance View](/google-ads/api/fields/v21/shopping_performance_view)\n- [Product Group View](/google-ads/api/fields/v21/product_group_view)\n\nPrerequisites\n-------------\n\nBefore you can use the Google Ads API with Shopping ads, you must first obtain the\nfollowing:\n\nAccount ID of the Merchant Center\n: This can be found inside the [Merchant Center UI](//merchants.google.com).\n You need this account ID to [link your Google Ads account with your Merchant\n Center account](/google-ads/api/docs/shopping-ads/merchant-center) and to [create\n Shopping campaigns](/google-ads/api/docs/shopping-ads/create-campaign) that link to the\n Merchant Center.\n\nApproved product data submitted to the Merchant Center\n: This product can be submitted as a product feed or uploaded using the\n Content API for Shopping. Once these products have been approved, they\n become available to use with Google Ads. To understand the requirements for\n submitted data, see the [Product data\n specification](//support.google.com/merchants/answer/7052112).\n\nHere are the steps necessary to create Shopping campaigns, ad groups, and ads\nwith the Google Ads API:\n\n1. [Link your Merchant Center and Google Ads\n accounts](/google-ads/api/docs/shopping-ads/merchant-center)\n2. [Create a Shopping campaign](/google-ads/api/docs/shopping-ads/create-campaign)\n3. [Create a Shopping ad group](/google-ads/api/docs/shopping-ads/create-ad-group)\n4. [Create a Shopping ad group ad](/google-ads/api/docs/shopping-ads/create-ad-group-ad)\n5. [Create Shopping listing groups](/google-ads/api/docs/shopping-ads/create-listing-groups)\n6. [Reporting](/google-ads/api/docs/shopping-ads/reporting)"]]
