في مقالة الحصول على اقتراحات، أوضحنا كيفية استرداد مجموعة من كائنات KeywordThemeConstant
باستخدام كلمة أو عبارة. في هذه الخطوة، نستخدم الثوابت نفسها لمواضيع الكلمات الرئيسية
لإنشاء مجموعة من عناصر CampaignCriterion
لكي تستهدفها "الحملة الذكية".
وعلى غرار طريقة استخدامنا لمبلغ الميزانية المقترَح من SmartCampaignSuggestService
عند إنشاء
ميزانية، ننصحك بإنشاء
معايير حملة استنادًا إلى ثوابت مواضيع الكلمات الرئيسية التي تمّ استردادها من
KeywordThemeConstantService
في الحصول على اقتراحات.
في ما يلي المتطلبات الرئيسية لمعايير "الحملة الذكية":
لا تتوافق الحملات الذكية إلا مع أنواع المعايير التالية:
بالنسبة إلى الموقع الجغرافي المستهدف، في حال عدم تحديد موقع جغرافي محدّد، سيتم تلقائيًا تضمين كل المناطق.
يمكن ربط معايير
location
متعددة بحملة ذكية، ولكن لا يمكن استخدام سوى معيارproximity
واحد.لا يمكن استخدام استهداف
location
وproximity
معًا.
في المثال التالي، تم تحويل ثوابت موضوع الكلمات الرئيسية إلى عناصر KeywordThemeInfo
من خلال ضبط اسم المورد في الحقل KeywordThemeInfo.keyword_theme_constant
. ونعيّن الحقل campaign
باستخدام اسم المورد المؤقت الذي تم تعيينه على الحملة في الخطوة السابقة.
Java
/** * Creates {@link com.google.ads.googleads.v17.resources.CampaignCriterion} operations for add * each {@link KeywordThemeInfo}. */ private Collection<? extends MutateOperation> createCampaignCriterionOperations( long customerId, List<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> keywordThemeOperations = keywordThemeInfos.stream() .map( keywordTheme -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setKeywordTheme(keywordTheme); return builder.build(); }) .collect(Collectors.toList()); List<MutateOperation> locationOperations = suggestionInfo.getLocationList().getLocationsList().stream() .map( location -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setLocation(location); return builder.build(); }) .collect(Collectors.toList()); return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream()) .collect(Collectors.toList()); }
C#
/// <summary> /// Creates a list of MutateOperations that create new campaign criteria. /// </summary> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param> /// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param> /// <returns>A list of MutateOperations that create new campaign criteria.</returns> private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId, IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> mutateOperations = keywordThemeInfos.Select( keywordThemeInfo => new MutateOperation { CampaignCriterionOperation = new CampaignCriterionOperation { Create = new CampaignCriterion { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign( customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the keyword theme to each KeywordThemeInfo in turn. KeywordTheme = keywordThemeInfo, } } }).ToList(); // Create a location criterion for each location in the suggestion info. mutateOperations.AddRange( suggestionInfo.LocationList.Locations.Select( locationInfo => new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. Location = locationInfo } } }).ToList() ); return mutateOperations; }
PHP
private static function createCampaignCriterionOperations( int $customerId, array $keywordThemeInfos, SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo ): array { $operations = []; foreach ($keywordThemeInfos as $info) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion([ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Sets the keyword theme to the given KeywordThemeInfo. 'keyword_theme' => $info ]); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => $campaignCriterion ]) ]); } // Create a location criterion for each location in the suggestion info object to add // corresponding location targeting to the Smart campaign. foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion([ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. 'location' => $location ]); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => $campaignCriterion ]) ]); } return $operations; }
Python
def create_campaign_criterion_operations( client, customer_id, keyword_theme_infos, suggestion_info ): """Creates a list of MutateOperations that create new campaign criteria. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. keyword_theme_infos: a list of KeywordThemeInfos. suggestion_info: A SmartCampaignSuggestionInfo instance. Returns: a list of MutateOperations that create new campaign criteria. """ campaign_service = client.get_service("CampaignService") operations = [] for info in keyword_theme_infos: mutate_operation = client.get_type("MutateOperation") campaign_criterion = ( mutate_operation.campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the keyword theme to the given KeywordThemeInfo. campaign_criterion.keyword_theme = info # Add the mutate operation to the list of other operations. operations.append(mutate_operation) # Create a location criterion for each location in the suggestion info # object to add corresponding location targeting to the Smart campaign for location_info in suggestion_info.location_list.locations: mutate_operation = client.get_type("MutateOperation") campaign_criterion = ( mutate_operation.campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the location to the given location. campaign_criterion.location = location_info # Add the mutate operation to the list of other operations. operations.append(mutate_operation) return operations
Ruby
# Creates a list of mutate_operations that create new campaign criteria. def create_campaign_criterion_operations( client, customer_id, keyword_theme_infos, suggestion_info) operations = [] keyword_theme_infos.each do |info| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the keyword theme to the given keyword_theme_info. cc.keyword_theme = info end end end # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign suggestion_info.location_list.locations.each do |location| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the location to the given location. cc.location = location end end end operations end
Perl
# Creates a list of MutateOperations that create new campaign criteria. sub _create_campaign_criterion_operations { my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_; my $campaign_criterion_operations = []; foreach my $keyword_theme_info (@$keyword_theme_infos) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the keyword theme to the given KeywordThemeInfo. keywordTheme => $keyword_theme_info })})}); } # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign. foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the location to the given location. location => $location_info })})}); } return $campaign_criterion_operations; }
معايير الحملة التي تركّز على مواضيع الكلمات الرئيسية السلبية
لاستهداف معيار حملة موضوع كلمة رئيسية بشكل سلبي في "حملة ذكية"، عليك
استخدام
موضوع رئيسي بتصميم مرن
عن طريق ضبط الحقل
free_form_keyword_theme
على مثيل
KeywordThemeInfo
.
تعمل معايير موضوع الكلمات الرئيسية السلبية بشكل مختلف عن معايير موضوعات الكلمات الرئيسية الإيجابية. في حين يتم تعديل معيار موضوع الكلمات الرئيسية الإيجابية لاستهداف معايير مشابهة أخرى تلقائيًا، يتم تقييد معيار موضوع الكلمات الرئيسية السلبية لاستهداف العبارة المحددة بشكل سلبي فقط. ويعادل السلوك سلوك الكلمة الرئيسية التي تستخدم مطابقة عبارة سلبية.