智慧廣告活動取決於稱為
SmartCampaignSetting
,其中包含
其他設定選項無法在主應用程式中使用
Campaign
資源。
智慧廣告活動設定必須連結到廣告活動才能存在,也就是 其中一項最佳做法,是在同一處建立兩個物件 請求。
建立廣告活動
因為智慧廣告活動主要是由 Google 的 您不需要在當中設定多個欄位
智慧廣告活動的重要規定:
- 它們必須有專屬的
CampaignBudget
。 advertising_channel_type
必須設為AdvertisingChannelTypeEnum.SMART
。advertising_channel_sub_type
必須設為AdvertisingChannelTypeSubEnum.SMART_CAMPAIGN
。
請注意,我們使用 臨時資源名稱: 如此一來,變更中的其他物件都能參照該廣告活動 之後,該要求才會存在於後端。
Java
private MutateOperation createSmartCampaignOperation(long customerId) { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignOperationBuilder() .getCreateBuilder() .setName("Smart campaign " + CodeSampleHelper.getShortPrintableDateTime()) .setStatus(CampaignStatus.PAUSED) .setAdvertisingChannelType(AdvertisingChannelType.SMART) .setAdvertisingChannelSubType(AdvertisingChannelSubType.SMART_CAMPAIGN) // Assigns the resource name with a temporary ID. .setResourceName(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID)); return builder.build(); }
C#
/// <summary> /// Creates a MutateOperation that creates a new Smart campaign. /// A temporary ID will be assigned to this campaign so that it can be referenced by other /// objects being created in the same Mutate request. /// </summary> /// <param name="customerId">The Google Ads customer ID.</param> /// <returns>A MutateOperation that creates a campaign.</returns> private MutateOperation CreateSmartCampaignOperation(long customerId) { return new MutateOperation { CampaignOperation = new CampaignOperation { Create = new Campaign { Name = $"Smart campaign #{ExampleUtilities.GetRandomString()}", // Set the campaign status as PAUSED. The campaign is the only entity in // the mutate request that should have its status set. Status = CampaignStatus.Paused, // AdvertisingChannelType must be SMART. AdvertisingChannelType = AdvertisingChannelType.Smart, // AdvertisingChannelSubType must be SMART_CAMPAIGN. AdvertisingChannelSubType = AdvertisingChannelSubType.SmartCampaign, // Assign the resource name with a temporary ID. ResourceName = ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the budget using the given budget resource name. CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID) } } }; }
PHP
private static function createSmartCampaignOperation(int $customerId): MutateOperation { // Creates the campaign object. $campaign = new Campaign([ 'name' => "Smart campaign #" . Helper::getPrintableDatetime(), // Sets the campaign status as PAUSED. The campaign is the only entity in the mutate // request that should have its' status set. 'status' => CampaignStatus::PAUSED, // The advertising channel type is required to be SMART. 'advertising_channel_type' => AdvertisingChannelType::SMART, // The advertising channel sub type is required to be SMART_CAMPAIGN. 'advertising_channel_sub_type' => AdvertisingChannelSubType::SMART_CAMPAIGN, // Assigns the resource name with a temporary ID. 'resource_name' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Sets the budget using the given budget resource name. 'campaign_budget' => ResourceNames::forCampaignBudget($customerId, self::BUDGET_TEMPORARY_ID) ]); // Creates the MutateOperation that creates the campaign. return new MutateOperation([ 'campaign_operation' => new CampaignOperation(['create' => $campaign]) ]); }
Python
def create_smart_campaign_operation(client, customer_id): """Creates a MutateOperation that creates a new Smart campaign. A temporary ID will be assigned to this campaign so that it can be referenced by other objects being created in the same Mutate request. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: a MutateOperation that creates a campaign. """ mutate_operation = client.get_type("MutateOperation") campaign = mutate_operation.campaign_operation.create campaign.name = f"Smart campaign #{uuid4()}" # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its' status set. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Campaign.AdvertisingChannelType is required to be SMART. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.SMART ) # Campaign.AdvertisingChannelSubType is required to be SMART_CAMPAIGN. campaign.advertising_channel_sub_type = ( client.enums.AdvertisingChannelSubTypeEnum.SMART_CAMPAIGN ) # Assign the resource name with a temporary ID. campaign_service = client.get_service("CampaignService") campaign.resource_name = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the budget using the given budget resource name. campaign.campaign_budget = campaign_service.campaign_budget_path( customer_id, _BUDGET_TEMPORARY_ID ) return mutate_operation
小茹
# Creates a mutate_operation that creates a new Smart campaign. # A temporary ID will be assigned to this campaign so that it can # be referenced by other objects being created in the same mutate request. def create_smart_campaign_operation( client, customer_id) mutate_operation = client.operation.mutate do |m| m.campaign_operation = client.operation.create_resource.campaign do |c| c.name = "Smart campaign ##{(Time.new.to_f * 1000).to_i}" # Sets the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its' status set. c.status = :PAUSED # campaign.advertising_channel_type is required to be SMART. c.advertising_channel_type = :SMART # campaign.advertising_channel_sub_type is required to be SMART_CAMPAIGN. c.advertising_channel_sub_type = :SMART_CAMPAIGN # Assigns the resource name with a temporary ID. c.resource_name = client.path.campaign(customer_id, SMART_CAMPAIGN_TEMPORARY_ID) c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID) end end mutate_operation end
Perl
# Creates a MutateOperation that creates a new Smart campaign. # A temporary ID will be assigned to this campaign so that it can be referenced # by other objects being created in the same Mutate request. sub _create_smart_campaign_operation { my ($customer_id) = @_; return Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ campaignOperation => Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::Campaign->new({ name => "Smart campaign #" . uniqid(), # Set the campaign status as PAUSED. The campaign is the only # entity in the mutate request that should have its status set. status => PAUSED, # AdvertisingChannelType must be SMART. advertisingChannelType => SMART, # AdvertisingChannelSubType must be SMART_CAMPAIGN. advertisingChannelSubType => Google::Ads::GoogleAds::V17::Enums::AdvertisingChannelSubTypeEnum::SMART_CAMPAIGN, # Assign the resource name with a temporary ID. resourceName => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the budget using the given budget resource name. campaignBudget => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget( $customer_id, BUDGET_TEMPORARY_ID )})})}); }
建立智慧廣告活動設定
SmartCampaignSetting
資源僅用於設定智慧廣告活動
除非您有智慧廣告活動,否則無法建立
參照。基於這個原因,智慧廣告活動設定尤其重要;
可視為主要 Campaign
資源的延伸。
智慧廣告活動的設定與廣告活動非常密切,因此無法選取
透過 create
作業建立,您必須在 update
中建立
作業。
與 AdGroup
物件等資源不同,這類物件具有的 campaign
欄位,
可指定所屬的廣告活動;智慧廣告活動設定必須
而是直接使用與廣告活動相同的 ID 更新資源名稱。
建立新的智慧廣告活動設定時,就像使用個別項目一樣
資源更新現有廣告活動。
智慧廣告活動設定的重要規定:
- 已有可供參照的現有
Campaign
。 - 與
Campaign
的關係已在其resource_name
中定義,而非campaign
欄位。 - 必須符合
business_profile_location
或final_url
以及business_name
設定。 - 即使
update_mask
使用,也必須新增至update
作業 建立新的智慧廣告活動設定。 - 所有智慧廣告活動都必須提供到達網頁,此頁面可使用
final_url
,或選擇啟用 連結至自動到達網頁,用來建立到達網頁 在廣告活動中business_profile_location
。
Java
private MutateOperation createSmartCampaignSettingOperation( long customerId, String businessProfileLocation, String businessName) { MutateOperation.Builder builder = MutateOperation.newBuilder(); SmartCampaignSetting.Builder settingBuilder = builder .getSmartCampaignSettingOperationBuilder() .getUpdateBuilder() // Sets a temporary ID in the campaign setting's resource name to associate it with // the campaign created in the previous step. .setResourceName( ResourceNames.smartCampaignSetting(customerId, SMART_CAMPAIGN_TEMPORARY_ID)); // Configures the SmartCampaignSetting using many of the same details used to // generate a budget suggestion. settingBuilder .setFinalUrl(LANDING_PAGE_URL) .setAdvertisingLanguageCode(LANGUAGE_CODE) .getPhoneNumberBuilder() .setCountryCode(COUNTRY_CODE) .setPhoneNumber(PHONE_NUMBER); // It's required that either a business profile location resource name or a business name is // added to the SmartCampaignSetting. if (businessProfileLocation != null) { settingBuilder.setBusinessProfileLocation(businessProfileLocation); } else { settingBuilder.setBusinessName(businessName); } builder .getSmartCampaignSettingOperationBuilder() .setUpdateMask(FieldMasks.allSetFieldsOf(settingBuilder.build())); return builder.build(); }
C#
/// <summary> /// Creates a MutateOperation to create a new SmartCampaignSetting. SmartCampaignSettings /// are unique in that they only support UPDATE operations, which are used to update and /// create them. Below we will use a temporary ID in the resource name to associate it with /// the campaign created in the previous step. /// </summary> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="businessProfileLocation">The identifier of a Business Profile location.</param> /// <param name="businessName">The name of a Business Profile business.</param> /// <returns>A MutateOperation that creates a SmartCampaignSetting.</returns> private MutateOperation CreateSmartCampaignSettingOperation(long customerId, string businessProfileLocation, string businessName) { SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting { // Set a temporary ID in the campaign setting's resource name to associate it with // the campaign created in the previous step. ResourceName = ResourceNames.SmartCampaignSetting(customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Below we configure the SmartCampaignSetting using many of the same details used // to generate a budget suggestion. PhoneNumber = new SmartCampaignSetting.Types.PhoneNumber { CountryCode = COUNTRY_CODE, PhoneNumber_ = PHONE_NUMBER }, FinalUrl = LANDING_PAGE_URL, AdvertisingLanguageCode = LANGUAGE_CODE }; // Either a business profile location or a business name must be added to the // SmartCampaignSetting. if (!string.IsNullOrEmpty(businessProfileLocation)) { // Transform Google Business Location ID to a compatible format before // passing it onto the API. smartCampaignSetting.BusinessProfileLocation = businessProfileLocation; } else { smartCampaignSetting.BusinessName = businessName; } return new MutateOperation { SmartCampaignSettingOperation = new SmartCampaignSettingOperation { Update = smartCampaignSetting, // Set the update mask on the operation. This is required since the smart // campaign setting is created in an UPDATE operation. Here the update mask // will be a list of all the fields that were set on the SmartCampaignSetting. UpdateMask = FieldMasks.AllSetFieldsOf(smartCampaignSetting) } }; }
PHP
private static function createSmartCampaignSettingOperation( int $customerId, ?string $businessProfileLocationResourceName, ?string $businessName ): MutateOperation { // Creates the smart campaign setting object. $smartCampaignSetting = new SmartCampaignSetting([ // Sets a temporary ID in the campaign setting's resource name to associate it with // the campaign created in the previous step. 'resource_name' => ResourceNames::forSmartCampaignSetting( $customerId, self::SMART_CAMPAIGN_TEMPORARY_ID ), // Below we configure the SmartCampaignSetting using many of the same details used to // generate a budget suggestion. 'phone_number' => new PhoneNumber([ 'country_code' => self::COUNTRY_CODE, 'phone_number' => self::PHONE_NUMBER ]), 'final_url' => self::LANDING_PAGE_URL, 'advertising_language_code' => self::LANGUAGE_CODE, ]); // It's required that either a business profile location resource name or a business name is // added to the SmartCampaignSetting. if ($businessProfileLocationResourceName) { $smartCampaignSetting->setBusinessProfileLocation($businessProfileLocationResourceName); } else { $smartCampaignSetting->setBusinessName($businessName); } // Creates the MutateOperation that creates the smart campaign setting with an update. return new MutateOperation([ 'smart_campaign_setting_operation' => new SmartCampaignSettingOperation([ 'update' => $smartCampaignSetting, // Sets the update mask on the operation. This is required since the smart campaign // setting is created in an UPDATE operation. Here the update mask will be a list // of all the fields that were set on the SmartCampaignSetting. 'update_mask' => FieldMasks::allSetFieldsOf($smartCampaignSetting) ]) ]); }
Python
def create_smart_campaign_setting_operation( client, customer_id, business_profile_location, business_name ): """Creates a MutateOperation to create a new SmartCampaignSetting. SmartCampaignSettings are unique in that they only support UPDATE operations, which are used to update and create them. Below we will use a temporary ID in the resource name to associate it with the campaign created in the previous step. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. business_profile_location: the resource name of a Business Profile location. business_name: the name of a Business Profile. Returns: a MutateOperation that creates a SmartCampaignSetting. """ mutate_operation = client.get_type("MutateOperation") smart_campaign_setting = ( mutate_operation.smart_campaign_setting_operation.update ) # Set a temporary ID in the campaign setting's resource name to associate it # with the campaign created in the previous step. smart_campaign_setting.resource_name = client.get_service( "SmartCampaignSettingService" ).smart_campaign_setting_path(customer_id, _SMART_CAMPAIGN_TEMPORARY_ID) # Below we configure the SmartCampaignSetting using many of the same # details used to generate a budget suggestion. smart_campaign_setting.phone_number.country_code = _COUNTRY_CODE smart_campaign_setting.phone_number.phone_number = _PHONE_NUMBER smart_campaign_setting.final_url = _LANDING_PAGE_URL smart_campaign_setting.advertising_language_code = _LANGUAGE_CODE # Set either of the business_profile_location or business_name, depending on # whichever is provided. if business_profile_location: smart_campaign_setting.business_profile_location = ( business_profile_location ) else: smart_campaign_setting.business_name = business_name # Set the update mask on the operation. This is required since the smart # campaign setting is created in an UPDATE operation. Here the update # mask will be a list of all the fields that were set on the # SmartCampaignSetting. client.copy_from( mutate_operation.smart_campaign_setting_operation.update_mask, protobuf_helpers.field_mask(None, smart_campaign_setting._pb), ) return mutate_operation
小茹
# Creates a mutate_operation to create a new smart_campaign_setting. # smart_campaign_settings are unique in that they only support UPDATE # operations, which are used to update and create them. Below we will # use a temporary ID in the resource name to associate it with the # campaign created in the previous step. def create_smart_campaign_setting_operation( client, customer_id, business_profile_location, business_name) mutate_operation = client.operation.mutate do |m| m.smart_campaign_setting_operation = client.operation.update_resource.smart_campaign_setting( # Sets a temporary ID in the campaign setting's resource name to # associate it with the campaign created in the previous step. client.path.smart_campaign_setting( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) ) do |scs| # Below we configure the smart_campaign_setting using many of the same # details used to generate a budget suggestion. scs.phone_number = client.resource.phone_number do |p| p.country_code = COUNTRY_CODE p.phone_number = PHONE_NUMBER end scs.final_url = LANDING_PAGE_URL scs.advertising_language_code = LANGUAGE_CODE # It's required that either a business location ID or a business name is # added to the smart_campaign_setting. if business_profile_location scs.business_profile_location = business_profile_location else scs.business_name = business_name end end end mutate_operation end
Perl
# Creates a MutateOperation to create a new SmartCampaignSetting. # SmartCampaignSettings are unique in that they only support UPDATE operations, # which are used to update and create them. Below we will use a temporary ID in # the resource name to associate it with the campaign created in the previous step. sub _create_smart_campaign_setting_operation { my ($customer_id, $business_profile_location, $business_name) = @_; my $smart_campaign_setting = Google::Ads::GoogleAds::V17::Resources::SmartCampaignSetting->new({ # Set a temporary ID in the campaign setting's resource name to associate it # with the campaign created in the previous step. resourceName => Google::Ads::GoogleAds::V17::Utils::ResourceNames::smart_campaign_setting( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Below we configure the SmartCampaignSetting using many of the same # details used to generate a budget suggestion. phoneNumber => Google::Ads::GoogleAds::V17::Resources::PhoneNumber->new({ countryCode => COUNTRY_CODE, phoneNumber => PHONE_NUMBER } ), finalUrl => LANDING_PAGE_URL, advertisingLanguageCode => LANGUAGE_CODE }); # It's required that either a business profile location or a business name is # added to the SmartCampaignSetting. if (defined $business_profile_location) { $smart_campaign_setting->{businessProfileLocation} = $business_profile_location; } else { $smart_campaign_setting->{businessName} = $business_name; } return Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ smartCampaignSettingOperation => Google::Ads::GoogleAds::V17::Services::SmartCampaignSettingService::SmartCampaignSettingOperation ->new({ update => $smart_campaign_setting, # Set the update mask on the operation. This is required since the # smart campaign setting is created in an UPDATE operation. Here the # update mask will be a list of all the fields that were set on the # SmartCampaignSetting. updateMask => all_set_fields_of($smart_campaign_setting)})}); }
到達網頁
智慧廣告活動必須提供到達網頁來引導觀眾
。您可以使用 final_url
提供現有網站,或
建立到達網頁,並由啟用自動化到達網頁功能為您建立。
新的到達網頁會使用商家檔案中的資訊。
如要替廣告活動產生到達網頁,您必須提供
business_profile_location
ID,然後將
ad_optimized_business_profile_setting
將欄位設為空白
AdOptimizedBusinessProfileSetting
執行個體。以下舉例說明具體做法:
Java
SmartCampaignSetting smartCampaignSetting =
SmartCampaignSetting.newBuilder()
.setBusinessProfileLocation(businessProfileLocation)
// Sets the ad optimized business profile setting to an empty
// instance of AdOptimizedBusinessProfileSetting.
.setAdOptimizedBusinessProfileSetting(
AdOptimizedBusinessProfileSetting.newBuilder().build())
.build();
C#
SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting()
{
BusinessProfileLocation = businessProfileLocation,
/// Sets the ad optimized business profile setting to an empty
/// instance of AdOptimizedBusinessProfileSetting.
AdOptimizedBusinessProfileSetting =
new SmartCampaignSetting.Types.AdOptimizedBusinessProfileSetting()
};
PHP
$smartCampaignSetting = new SmartCampaignSetting([
'business_profile_location' => business_profile_location,
// Sets the ad optimized business profile setting to an empty instance
// of AdOptimizedBusinessProfileSetting.
'ad_optimized_business_profile_setting' => new AdOptimizedBusinessProfileSetting(),
]);
Python
smart_campaign_setting = client.get_type("SmartCampaignSetting")
smart_campaign_setting.business_profile_location = business_profile_location
# Sets the ad optimized business profile setting to an empty instance of
# AdOptimizedBusinessProfileSetting.
client.copy_from(
smart_campaign_setting.ad_optimized_business_profile_setting,
client.get_type("AdOptimizedBusinessProfileSetting")
)
小茹
smart_campaign_setting = client.resource.smart_campaign_setting do |s|
s.business_profile_location = business_profile_location
# Sets the ad optimized business profile setting to an empty instance of
# AdOptimizedBusinessProfileSetting.
s.ad_optimized_business_profile_setting = client.resource.ad_optimized_business_profile_setting
end
Perl
my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
businessProfileLocation => $business_profile_location,
# Sets the ad optimized business profile setting to an empty instance of
# AdOptimizedBusinessProfileSetting.
adOptimizedBusinessProfileSetting =>
Google::Ads::GoogleAds::V17::Common::AdOptimizedBusinessProfileSetting->new()
});
此外,
include_lead_form
敬上
欄位可讓您指定系統產生的到達網頁是否要
加入待開發客戶表單,方便潛在客戶直接與您聯絡:
填寫表單。以下是啟用方式的範例:
Java
SmartCampaignSetting smartCampaignSetting =
SmartCampaignSetting.newBuilder()
.setBusinessProfileLocation(businessProfileLocation)
// Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to true.
.setAdOptimizedBusinessProfileSetting(
AdOptimizedBusinessProfileSetting.newBuilder().setIncludeLeadForm(true).build())
.build();
C#
SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting()
{
BusinessProfileLocation = businessProfileLocation,
/// Sets the AdOptimizedBusinessProfileSetting.include_lead_form
/// field to true.
AdOptimizedBusinessProfileSetting =
new SmartCampaignSetting.Types.AdOptimizedBusinessProfileSetting
{
IncludeLeadForm = true
}
};
PHP
$smartCampaignSetting = new SmartCampaignSetting([
'business_profile_location' => business_profile_location,
// Sets the AdOptimizedBusinessProfileSetting.include_lead_form field
// to true.
'ad_optimized_business_profile_setting' => new AdOptimizedBusinessProfileSetting([
'include_lead_form' => true
]),
]);
Python
smart_campaign_setting = client.get_type("SmartCampaignSetting")
smart_campaign_setting.business_profile_location = business_profile_location
# Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
# true.
smart_campaign_setting.ad_optimized_business_profile_setting.include_lead_form = True
小茹
smart_campaign_setting = client.resource.smart_campaign_setting do |s|
s.business_profile_location = business_profile_location
# Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
# true.
s.ad_optimized_business_profile_setting = client.resource.ad_optimized_business_profile_setting do |a|
a.include_lead_form = true
end
end
Perl
my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
businessProfileLocation => $business_profile_location,
# Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
# true.
adOptimizedBusinessProfileSetting =>
Google::Ads::GoogleAds::V17::Common::AdOptimizedBusinessProfileSetting->new({
includeLeadForm => "true"
})
});