Create a Smart campaign and a Smart campaign setting

Smart campaigns depend on a resource called SmartCampaignSetting which contains additional configuration options that are not available on the main Campaign resource.

A Smart campaign setting cannot exist without being tied to a campaign, which is part of the reason why it's best to create the two objects in the same mutate request.

Create a campaign

Because a Smart campaign is primarily managed automatically by Google's advertising technology, it's not necessary to set many fields on it.

Key requirements for Smart campaigns:

Notice that we set the value for this campaign's resource name using a temporary resource name. This enables the campaign to be referenced by other objects in the mutate request before it exists in the backend.

Java

private MutateOperation createSmartCampaignOperation(long customerId) {
  MutateOperation.Builder builder = MutateOperation.newBuilder();
  builder
      .getCampaignOperationBuilder()
      .getCreateBuilder()
      .setName("Smart campaign " + CodeSampleHelper.getShortPrintableDateTime())
      .setStatus(CampaignStatus.PAUSED)
      .setAdvertisingChannelType(AdvertisingChannelType.SMART)
      .setAdvertisingChannelSubType(AdvertisingChannelSubType.SMART_CAMPAIGN)
      // Assigns the resource name with a temporary ID.
      .setResourceName(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
      .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID));
  return builder.build();
}
AddSmartCampaign.java

C#

/// <summary>
/// Creates a MutateOperation that creates a new Smart campaign.
/// A temporary ID will be assigned to this campaign so that it can be referenced by other
/// objects being created in the same Mutate request.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <returns>A MutateOperation that creates a campaign.</returns>
private MutateOperation CreateSmartCampaignOperation(long customerId)
{
    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = new Campaign
            {
                Name = $"Smart campaign #{ExampleUtilities.GetRandomString()}",
                // Set the campaign status as PAUSED. The campaign is the only entity in
                // the mutate request that should have its status set.
                Status = CampaignStatus.Paused,
                // AdvertisingChannelType must be SMART.
                AdvertisingChannelType = AdvertisingChannelType.Smart,
                // AdvertisingChannelSubType must be SMART_CAMPAIGN.
                AdvertisingChannelSubType = AdvertisingChannelSubType.SmartCampaign,
                // Assign the resource name with a temporary ID.
                ResourceName =
                    ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID),
                // Set the budget using the given budget resource name.
                CampaignBudget =
                    ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID)
            }
        }
    };
}
AddSmartCampaign.cs

PHP

private static function createSmartCampaignOperation(int $customerId): MutateOperation
{
    // Creates the campaign object.
    $campaign = new Campaign([
        'name' => "Smart campaign #" . Helper::getPrintableDatetime(),
        // Sets the campaign status as PAUSED. The campaign is the only entity in the mutate
        // request that should have its' status set.
        'status' => CampaignStatus::PAUSED,
        // The advertising channel type is required to be SMART.
        'advertising_channel_type' => AdvertisingChannelType::SMART,
        // The advertising channel sub type is required to be SMART_CAMPAIGN.
        'advertising_channel_sub_type' => AdvertisingChannelSubType::SMART_CAMPAIGN,
        // Assigns the resource name with a temporary ID.
        'resource_name' =>
            ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
        // Sets the budget using the given budget resource name.
        'campaign_budget' =>
            ResourceNames::forCampaignBudget($customerId, self::BUDGET_TEMPORARY_ID)
    ]);

    // Creates the MutateOperation that creates the campaign.
    return new MutateOperation([
        'campaign_operation' => new CampaignOperation(['create' => $campaign])
    ]);
}
AddSmartCampaign.php

Python

def create_smart_campaign_operation(client, customer_id):
    """Creates a MutateOperation that creates a new Smart campaign.

    A temporary ID will be assigned to this campaign so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        a MutateOperation that creates a campaign.
    """
    mutate_operation = client.get_type("MutateOperation")
    campaign = mutate_operation.campaign_operation.create
    campaign.name = f"Smart campaign #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in
    # the mutate request that should have its' status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # Campaign.AdvertisingChannelType is required to be SMART.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SMART
    )
    # Campaign.AdvertisingChannelSubType is required to be SMART_CAMPAIGN.
    campaign.advertising_channel_sub_type = (
        client.enums.AdvertisingChannelSubTypeEnum.SMART_CAMPAIGN
    )
    # Assign the resource name with a temporary ID.
    campaign_service = client.get_service("CampaignService")
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
    )
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = campaign_service.campaign_budget_path(
        customer_id, _BUDGET_TEMPORARY_ID
    )

    return mutate_operation
add_smart_campaign.py

Ruby

# Creates a mutate_operation that creates a new Smart campaign.
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same mutate request.
def create_smart_campaign_operation(
    client,
    customer_id)
  mutate_operation = client.operation.mutate do |m|
    m.campaign_operation = client.operation.create_resource.campaign do |c|
      c.name = "Smart campaign ##{(Time.new.to_f * 1000).to_i}"
      # Sets the campaign status as PAUSED. The campaign is the only entity in
      # the mutate request that should have its' status set.
      c.status = :PAUSED
      # campaign.advertising_channel_type is required to be SMART.
      c.advertising_channel_type = :SMART
      # campaign.advertising_channel_sub_type is required to be SMART_CAMPAIGN.
      c.advertising_channel_sub_type = :SMART_CAMPAIGN
      # Assigns the resource name with a temporary ID.
      c.resource_name = client.path.campaign(customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
      c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
    end
  end

  mutate_operation
end
add_smart_campaign.rb

Perl

# Creates a MutateOperation that creates a new Smart campaign.
# A temporary ID will be assigned to this campaign so that it can be referenced
# by other objects being created in the same Mutate request.
sub _create_smart_campaign_operation {
  my ($customer_id) = @_;

  return
    Google::Ads::GoogleAds::V18::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V18::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V18::Resources::Campaign->new({
              name => "Smart campaign #" . uniqid(),
              # Set the campaign status as PAUSED. The campaign is the only
              # entity in the mutate request that should have its status set.
              status => PAUSED,
              # AdvertisingChannelType must be SMART.
              advertisingChannelType => SMART,
              # AdvertisingChannelSubType must be SMART_CAMPAIGN.
              advertisingChannelSubType =>
                Google::Ads::GoogleAds::V18::Enums::AdvertisingChannelSubTypeEnum::SMART_CAMPAIGN,
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V18::Utils::ResourceNames::campaign(
                $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                ),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V18::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                )})})});
}
add_smart_campaign.pl

Create a Smart campaign setting

The SmartCampaignSetting resource is only used for configuring Smart campaigns and it cannot be created unless a Smart campaign already exists that it can reference. Smart campaign settings are particularly unique for this reason; you can think of them as an extension of the main Campaign resource.

Because a Smart campaign setting is so closely tied to a campaign, it cannot be created using a create operation—it must be created in an update operation instead.

Unlike resources like AdGroup objects, that have a campaign field that specifies which campaign they belong to, Smart campaign settings must have their resource names updated directly using the same ID as their campaign. Think of creating a new Smart campaign setting as just using a separate resource to update an existing campaign.

Key requirements for Smart campaign settings:

  • There must be an existing Campaign that it can reference.
  • The relationship to its Campaign is defined in its resource_name, not a campaign field.
  • Either business_profile_location or final_url and business_name must be set.
  • An update_mask must be added to the update operation, even when using it to create a new Smart campaign setting.
  • All Smart campaigns must have a landing page, which can be set using a final_url, or by opting in to an automatic landing page, which creates a landing page for your campaign using information from the given business_profile_location.

Java

private MutateOperation createSmartCampaignSettingOperation(
    long customerId, String businessProfileLocation, String businessName) {
  MutateOperation.Builder builder = MutateOperation.newBuilder();
  SmartCampaignSetting.Builder settingBuilder =
      builder
          .getSmartCampaignSettingOperationBuilder()
          .getUpdateBuilder()
          // Sets a temporary ID in the campaign setting's resource name to associate it with
          // the campaign created in the previous step.
          .setResourceName(
              ResourceNames.smartCampaignSetting(customerId, SMART_CAMPAIGN_TEMPORARY_ID));
  // Configures the SmartCampaignSetting using many of the same details used to
  // generate a budget suggestion.
  settingBuilder
      .setFinalUrl(LANDING_PAGE_URL)
      .setAdvertisingLanguageCode(LANGUAGE_CODE)
      .getPhoneNumberBuilder()
      .setCountryCode(COUNTRY_CODE)
      .setPhoneNumber(PHONE_NUMBER);

  // It's required that either a business profile location resource name or a business name is
  // added to the SmartCampaignSetting.
  if (businessProfileLocation != null) {
    settingBuilder.setBusinessProfileLocation(businessProfileLocation);
  } else {
    settingBuilder.setBusinessName(businessName);
  }
  builder
      .getSmartCampaignSettingOperationBuilder()
      .setUpdateMask(FieldMasks.allSetFieldsOf(settingBuilder.build()));
  return builder.build();
}
AddSmartCampaign.java

C#

/// <summary>
/// Creates a MutateOperation to create a new SmartCampaignSetting. SmartCampaignSettings
/// are unique in that they only support UPDATE operations, which are used to update and
/// create them. Below we will use a temporary ID in the resource name to associate it with
/// the campaign created in the previous step.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="businessProfileLocation">The identifier of a Business Profile location.</param>
/// <param name="businessName">The name of a Business Profile business.</param>
/// <returns>A MutateOperation that creates a SmartCampaignSetting.</returns>
private MutateOperation CreateSmartCampaignSettingOperation(long customerId,
    string businessProfileLocation, string businessName)
{
    SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting
    {
        // Set a temporary ID in the campaign setting's resource name to associate it with
        // the campaign created in the previous step.
        ResourceName =
            ResourceNames.SmartCampaignSetting(customerId, SMART_CAMPAIGN_TEMPORARY_ID),
        // Below we configure the SmartCampaignSetting using many of the same details used
        // to generate a budget suggestion.
        PhoneNumber = new SmartCampaignSetting.Types.PhoneNumber
        {
            CountryCode = COUNTRY_CODE,
            PhoneNumber_ = PHONE_NUMBER
        },
        FinalUrl = LANDING_PAGE_URL,
        AdvertisingLanguageCode = LANGUAGE_CODE
    };

    // Either a business profile location or a business name must be added to the
    // SmartCampaignSetting.
    if (!string.IsNullOrEmpty(businessProfileLocation))
    {
        // Transform Google Business Location ID to a compatible format before
        // passing it onto the API.
        smartCampaignSetting.BusinessProfileLocation = businessProfileLocation;
    }
    else
    {
        smartCampaignSetting.BusinessName = businessName;
    }

    return new MutateOperation
    {
        SmartCampaignSettingOperation = new SmartCampaignSettingOperation
        {
            Update = smartCampaignSetting,
            // Set the update mask on the operation. This is required since the smart
            // campaign setting is created in an UPDATE operation. Here the update mask
            // will be a list of all the fields that were set on the SmartCampaignSetting.
            UpdateMask = FieldMasks.AllSetFieldsOf(smartCampaignSetting)
        }
    };
}
AddSmartCampaign.cs

PHP

private static function createSmartCampaignSettingOperation(
    int $customerId,
    ?string $businessProfileLocationResourceName,
    ?string $businessName
): MutateOperation {
    // Creates the smart campaign setting object.
    $smartCampaignSetting = new SmartCampaignSetting([
        // Sets a temporary ID in the campaign setting's resource name to associate it with
        // the campaign created in the previous step.
        'resource_name' => ResourceNames::forSmartCampaignSetting(
            $customerId,
            self::SMART_CAMPAIGN_TEMPORARY_ID
        ),
        // Below we configure the SmartCampaignSetting using many of the same details used to
        // generate a budget suggestion.
        'phone_number' => new PhoneNumber([
            'country_code' => self::COUNTRY_CODE,
            'phone_number' => self::PHONE_NUMBER
        ]),
        'final_url' => self::LANDING_PAGE_URL,
        'advertising_language_code' => self::LANGUAGE_CODE,
    ]);

    // It's required that either a business profile location resource name or a business name is
    // added to the SmartCampaignSetting.
    if ($businessProfileLocationResourceName) {
        $smartCampaignSetting->setBusinessProfileLocation($businessProfileLocationResourceName);
    } else {
        $smartCampaignSetting->setBusinessName($businessName);
    }

    // Creates the MutateOperation that creates the smart campaign setting with an update.
    return new MutateOperation([
        'smart_campaign_setting_operation' => new SmartCampaignSettingOperation([
            'update' => $smartCampaignSetting,
            // Sets the update mask on the operation. This is required since the smart campaign
            // setting is created in an UPDATE operation. Here the update mask will be a list
            // of all the fields that were set on the SmartCampaignSetting.
            'update_mask' => FieldMasks::allSetFieldsOf($smartCampaignSetting)
        ])
    ]);
}
AddSmartCampaign.php

Python

def create_smart_campaign_setting_operation(
    client, customer_id, business_profile_location, business_name
):
    """Creates a MutateOperation to create a new SmartCampaignSetting.

    SmartCampaignSettings are unique in that they only support UPDATE
    operations, which are used to update and create them. Below we will
    use a temporary ID in the resource name to associate it with the
    campaign created in the previous step.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        business_profile_location: the resource name of a Business Profile
          location.
        business_name: the name of a Business Profile.

    Returns:
        a MutateOperation that creates a SmartCampaignSetting.
    """
    mutate_operation = client.get_type("MutateOperation")
    smart_campaign_setting = (
        mutate_operation.smart_campaign_setting_operation.update
    )
    # Set a temporary ID in the campaign setting's resource name to associate it
    # with the campaign created in the previous step.
    smart_campaign_setting.resource_name = client.get_service(
        "SmartCampaignSettingService"
    ).smart_campaign_setting_path(customer_id, _SMART_CAMPAIGN_TEMPORARY_ID)

    # Below we configure the SmartCampaignSetting using many of the same
    # details used to generate a budget suggestion.
    smart_campaign_setting.phone_number.country_code = _COUNTRY_CODE
    smart_campaign_setting.phone_number.phone_number = _PHONE_NUMBER
    smart_campaign_setting.final_url = _LANDING_PAGE_URL
    smart_campaign_setting.advertising_language_code = _LANGUAGE_CODE

    # Set either of the business_profile_location or business_name, depending on
    # whichever is provided.
    if business_profile_location:
        smart_campaign_setting.business_profile_location = (
            business_profile_location
        )
    else:
        smart_campaign_setting.business_name = business_name

    # Set the update mask on the operation. This is required since the smart
    # campaign setting is created in an UPDATE operation. Here the update
    # mask will be a list of all the fields that were set on the
    # SmartCampaignSetting.
    client.copy_from(
        mutate_operation.smart_campaign_setting_operation.update_mask,
        protobuf_helpers.field_mask(None, smart_campaign_setting._pb),
    )

    return mutate_operation
add_smart_campaign.py

Ruby

# Creates a mutate_operation to create a new smart_campaign_setting.
# smart_campaign_settings are unique in that they only support UPDATE
# operations, which are used to update and create them. Below we will
# use a temporary ID in the resource name to associate it with the
# campaign created in the previous step.
def create_smart_campaign_setting_operation(
  client,
  customer_id,
  business_profile_location,
  business_name)
  mutate_operation = client.operation.mutate do |m|
    m.smart_campaign_setting_operation =
      client.operation.update_resource.smart_campaign_setting(
        # Sets a temporary ID in the campaign setting's resource name to
        # associate it with the campaign created in the previous step.
        client.path.smart_campaign_setting(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
      ) do |scs|
      # Below we configure the smart_campaign_setting using many of the same
      # details used to generate a budget suggestion.
      scs.phone_number = client.resource.phone_number do |p|
        p.country_code = COUNTRY_CODE
        p.phone_number = PHONE_NUMBER
      end
      scs.final_url = LANDING_PAGE_URL
      scs.advertising_language_code = LANGUAGE_CODE
      # It's required that either a business location ID or a business name is
      # added to the smart_campaign_setting.
      if business_profile_location
        scs.business_profile_location = business_profile_location
      else
        scs.business_name = business_name
      end
    end
  end

  mutate_operation
end
add_smart_campaign.rb

Perl

# Creates a MutateOperation to create a new SmartCampaignSetting.
# SmartCampaignSettings are unique in that they only support UPDATE operations,
# which are used to update and create them. Below we will use a temporary ID in
# the resource name to associate it with the campaign created in the previous step.
sub _create_smart_campaign_setting_operation {
  my ($customer_id, $business_profile_location, $business_name) = @_;

  my $smart_campaign_setting =
    Google::Ads::GoogleAds::V18::Resources::SmartCampaignSetting->new({
      # Set a temporary ID in the campaign setting's resource name to associate it
      # with the campaign created in the previous step.
      resourceName =>
        Google::Ads::GoogleAds::V18::Utils::ResourceNames::smart_campaign_setting(
        $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
        ),
      # Below we configure the SmartCampaignSetting using many of the same
      # details used to generate a budget suggestion.
      phoneNumber => Google::Ads::GoogleAds::V18::Resources::PhoneNumber->new({
          countryCode => COUNTRY_CODE,
          phoneNumber => PHONE_NUMBER
        }
      ),
      finalUrl                => LANDING_PAGE_URL,
      advertisingLanguageCode => LANGUAGE_CODE
    });

  # It's required that either a business profile location or a business name is
  # added to the SmartCampaignSetting.
  if (defined $business_profile_location) {
    $smart_campaign_setting->{businessProfileLocation} =
      $business_profile_location;
  } else {
    $smart_campaign_setting->{businessName} = $business_name;
  }

  return
    Google::Ads::GoogleAds::V18::Services::GoogleAdsService::MutateOperation->
    new({
      smartCampaignSettingOperation =>
        Google::Ads::GoogleAds::V18::Services::SmartCampaignSettingService::SmartCampaignSettingOperation
        ->new({
          update => $smart_campaign_setting,
          # Set the update mask on the operation. This is required since the
          # smart campaign setting is created in an UPDATE operation. Here the
          # update mask will be a list of all the fields that were set on the
          # SmartCampaignSetting.
          updateMask => all_set_fields_of($smart_campaign_setting)})});
}
add_smart_campaign.pl

Landing pages

It's required that your Smart campaign has a landing page to direct viewers to. You can either provide a final_url to use an existing website, or have a landing page created for you by opting in to automated landing pages. The new landing page uses information from your Business Profile.

To have a landing page generated for your campaign, you must provide a business_profile_location identifier, and set the ad_optimized_business_profile_setting field to an empty AdOptimizedBusinessProfileSetting instance. Here's an example of how to do that:

Java

SmartCampaignSetting smartCampaignSetting =
    SmartCampaignSetting.newBuilder()
        .setBusinessProfileLocation(businessProfileLocation)
        // Sets the ad optimized business profile setting to an empty
        // instance of AdOptimizedBusinessProfileSetting.
        .setAdOptimizedBusinessProfileSetting(
            AdOptimizedBusinessProfileSetting.newBuilder().build())
        .build();

C#

SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting()
{
    BusinessProfileLocation = businessProfileLocation,
    /// Sets the ad optimized business profile setting to an empty
    /// instance of AdOptimizedBusinessProfileSetting.
    AdOptimizedBusinessProfileSetting =
        new SmartCampaignSetting.Types.AdOptimizedBusinessProfileSetting()
};

PHP

$smartCampaignSetting = new SmartCampaignSetting([
    'business_profile_location' => business_profile_location,
    // Sets the ad optimized business profile setting to an empty instance
    // of AdOptimizedBusinessProfileSetting.
    'ad_optimized_business_profile_setting' => new AdOptimizedBusinessProfileSetting(),
]);

Python

smart_campaign_setting = client.get_type("SmartCampaignSetting")
smart_campaign_setting.business_profile_location = business_profile_location
# Sets the ad optimized business profile setting to an empty instance of
# AdOptimizedBusinessProfileSetting.
client.copy_from(
    smart_campaign_setting.ad_optimized_business_profile_setting,
    client.get_type("AdOptimizedBusinessProfileSetting")
)

Ruby

smart_campaign_setting = client.resource.smart_campaign_setting do |s|
  s.business_profile_location = business_profile_location
  # Sets the ad optimized business profile setting to an empty instance of
  # AdOptimizedBusinessProfileSetting.
  s.ad_optimized_business_profile_setting = client.resource.ad_optimized_business_profile_setting
end

Perl

my $campaign = Google::Ads::GoogleAds::V18::Resources::Campaign->new({
    businessProfileLocation => $business_profile_location,
    # Sets the ad optimized business profile setting to an empty instance of
    # AdOptimizedBusinessProfileSetting.
    adOptimizedBusinessProfileSetting =>
      Google::Ads::GoogleAds::V18::Common::AdOptimizedBusinessProfileSetting->new()
});

Additionally, the include_lead_form field gives you the ability to specify whether the generated landing page should include a lead form, enabling prospective customers to contact you directly by filling out a form. Here's an example of how to enable it:

Java

SmartCampaignSetting smartCampaignSetting =
    SmartCampaignSetting.newBuilder()
        .setBusinessProfileLocation(businessProfileLocation)
        // Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to true.
        .setAdOptimizedBusinessProfileSetting(
            AdOptimizedBusinessProfileSetting.newBuilder().setIncludeLeadForm(true).build())
        .build();

C#

SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting()
{
    BusinessProfileLocation = businessProfileLocation,
    /// Sets the AdOptimizedBusinessProfileSetting.include_lead_form
    /// field to true.
    AdOptimizedBusinessProfileSetting =
        new SmartCampaignSetting.Types.AdOptimizedBusinessProfileSetting
            {
                IncludeLeadForm = true
            }
};

PHP

$smartCampaignSetting = new SmartCampaignSetting([
    'business_profile_location' => business_profile_location,
    // Sets the AdOptimizedBusinessProfileSetting.include_lead_form field
    // to true.
    'ad_optimized_business_profile_setting' => new AdOptimizedBusinessProfileSetting([
        'include_lead_form' => true
    ]),
]);

Python

smart_campaign_setting = client.get_type("SmartCampaignSetting")
smart_campaign_setting.business_profile_location = business_profile_location
# Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
# true.
smart_campaign_setting.ad_optimized_business_profile_setting.include_lead_form = True

Ruby

smart_campaign_setting = client.resource.smart_campaign_setting do |s|
  s.business_profile_location = business_profile_location
  # Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
  # true.
  s.ad_optimized_business_profile_setting = client.resource.ad_optimized_business_profile_setting do |a|
    a.include_lead_form = true
  end
end

Perl

my $campaign = Google::Ads::GoogleAds::V18::Resources::Campaign->new({
    businessProfileLocation => $business_profile_location,
    # Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
    # true.
    adOptimizedBusinessProfileSetting =>
      Google::Ads::GoogleAds::V18::Common::AdOptimizedBusinessProfileSetting->new({
        includeLeadForm => "true"
      })
});
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