Campaign criterion performance

Page Summary

• Campaign criterion reports are only populated for supported criterion types.

• You can query Performance Max location criteria data from the location_view report.

• An example query is provided to demonstrate how to retrieve location criteria data.

Campaign criterion reports are only populated for supported criterion types, which you can find in the create campaign criteria guide.

Location criterion performance

Here is an example of querying Performance Max location criteria data from the location_view report:

SELECT
  campaign.id,
  campaign.name,
  metrics.clicks,
  metrics.impressions,
  campaign_criterion.location.geo_target_constant
FROM location_view
WHERE campaign.status != 'REMOVED'

Search terms performance

If you want metrics that evaluate search term performance, use campaign_search_term_view to find data for both Performance Max and search network campaigns aggregated at the campaign level. Use this view instead of the search_term_view, which aggregates at the ad group level and does not include data for Performance Max campaigns.

Note: If you use any keyword-related segments, such as keyword.info.text, with the campaign_search_term_view, that will filter out all Performance Max data from the results.

In addition to performance metrics, the search term insights report can help you understand how your customers search and engage with your business on Google. This report analyzes search terms where your ads appear in the selected time period, grouping them into search categories and subcategories to provide you with key performance metrics for each. For search term insights, segment metrics to aggregate at the appropriate level using either customer_search_term_insight (aggregate at the campaign level) or campaign_search_term_insight (aggregate at the ad group or asset group level).

Note: We recommend that you request the customer_search_term_insight data first and then refine your request using the campaign_search_term_insight. This is due to the volume of data required to be processed when segmenting at lower granularity. You may get a RESOURCE_EXHAUSTED error if you use campaign_search_term_insight too often on an account.