مجموعات البيانات للبيع بالتجزئة

تُستخدَم مجموعات البيانات في "حملات الأداء الأفضل للبيع بالتجزئة" لتحديد المنتجات المطلوب تضمينها أو استبعادها في كل مجموعة مواد عرض. وبناءً على ذلك، يتم تطبيق مجموعات البيانات على مستوى AssetGroup باستخدام كائنات AssetGroupListingGroupFilter. هذا الأمر يشبه الأنواع الأخرى من حملات البيع بالتجزئة التي يتم فيها تطبيق مجموعات المنتجات على مستوى AdGroup.

تتطلّب كل مجموعات مواد العرض في "حملات الأداء الأفضل للبيع بالتجزئة" شجرة منتجات صالحة تتألف من AssetGroupListingGroupFilter عنصر. يمكنك استخدام شجرة ذات عقدة واحدة تشمل جميع المنتجات في حساب Merchant Center لاستيفاء هذا الشرط.

ملاحظة: اطّلِع على كيفية إنشاء أشجار تقسيم المنتجات باستخدام فلاتر مجموعات البيانات من خلال الدليل التفاعلي لـ "حملات الأداء الأفضل".

ويُشار إلى ذلك باسم مجموعات المنتجات في واجهة المستخدِم. يمكنك التجميع باستخدام سمات متعددة، ما يسمح لك بتضمين المنتجات أو استبعادها.

ضع في الاعتبار الشجرة الواردة أدناه، حيث تم في المستوى الأول تقسيم المنتجات حسب الحالة إلى "جديد" و"مستعملة" و"شروط منتجات أخرى". في المستوى الثاني، تم تقسيم المنتجات في حالات المنتجات الأخرى حسب العلامة التجارية على أنها منتجات "CoolBrand" و"CheapBrand" وعلامات تجارية أخرى.

تكون كل عقدة في الشجرة إما قسمًا فرعيًا أو وحدة، على النحو المحدّد في ListingGroupType. يقدم القسم الفرعي مستوى جديدًا في الشجرة، بينما تكون الوحدات أوراقًا من الشجرة. ويجب دائمًا تقسيم كل قسم فرعي بالكامل، بحيث يجب أن يحتوي على عقدة تمثّل الأخرى. في المثال، تكون عُقد الجذر وحالة المنتج: (غير ذلك) أقسامًا فرعية. تتيح لك بنية العرض التدرّجي هذه، التي تحتوي على التقسيمات الفرعية والوحدات، ضبط عروض الأسعار على مستوى الوحدة، وتضمن أيضًا إدراج كل منتج في عقدة واحدة فقط ضمن العرض التدرّجي.

العُقد هي كائنات من الفئة ListingGroupInfo التي تحتوي على الحقل ListingGroupType الذي يشير إلى ما إذا كانت العُقد وحدة أو قسمًا فرعيًا. يؤدي ضبط قيمة ListingGroupInfo على listing_group من AdGroupCriterion إلى ربطه بالرمز AdGroup.

تحتاج إلى عقدة وحدة واحدة على الأقل حتى تكون شجرة صالحة. يمكن أن تكون هذه الوحدة عقدة الجذر، التي ستصبح بعد ذلك قسم "جميع المنتجات". لن يتم عرض الإعلانات حتى تنشئ شجرة بيانات صالحة للمجموعات.

مجموعات بيانات حملات الأداء الأفضل

تعمل مجموعات البيانات في "حملات الأداء الأفضل" على أفضل نحو عند استهداف مجموعات المنتجات، لذلك يجب تفضيلها على استهداف منتجات فردية حسب معرّف السلعة. يمكنك استخدام سمات مختلفة مثل التصنيفات المخصّصة أو العلامة التجارية في خلاصة المنتج لتجميع المنتجات.

نقطة رئيسية: تختلف مجموعات بيانات "حملات الأداء الأفضل" للبيع بالتجزئة عن "حملات التسوّق" العادية. لا يتمّ استخدام فلاتر مجموعات البيانات لضبط عروض الأسعار (مثل "حملات Shopping العادية")، بل لتضمين مجموعة من المنتجات أو استبعادها منها.

مثال الرمز البرمجي

Java

/**
 * Runs the example.
 *
 * @param googleAdsClient the Google Ads API client.
 * @param customerId the client customer ID.
 * @param assetGroupId the asset group id for the Performance Max campaign.
 * @param replaceExistingTree option to remove existing product tree from the passed in asset
 *     group.
 * @throws GoogleAdsException if an API request failed with one or more service errors.
 */
private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long assetGroupId,
    boolean replaceExistingTree)
    throws Exception {
  String assetGroupResourceName = ResourceNames.assetGroup(customerId, assetGroupId);

  List<MutateOperation> operations = new ArrayList<>();

  if (replaceExistingTree) {
    List<AssetGroupListingGroupFilter> existingListingGroupFilters =
        getAllExistingListingGroupFilterAssetsInAssetGroup(
            googleAdsClient, customerId, assetGroupResourceName);

    if (!existingListingGroupFilters.isEmpty()) {
      // A special factory object that ensures the creation of remove operations in the
      // correct order (child listing group filters must be removed before their parents).
      AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
          new AssetGroupListingGroupFilterRemoveOperationFactory(existingListingGroupFilters);

      operations.addAll(removeOperationFactory.removeAll());
    }
  }

  // Uses a factory to create all the MutateOperations that manipulate a specific
  // AssetGroup for a specific customer. The operations returned by the factory's methods
  // are used to construct a new tree of filters. These filters can have parent-child
  // relationships, and also include a special root that includes all children.
  //
  // When creating these filters, temporary IDs are used to create the hierarchy between
  // each of the nodes in the tree, beginning with the root listing group filter.
  //
  // The factory created below is specific to a customerId and assetGroupId.
  AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
      new AssetGroupListingGroupFilterCreateOperationFactory(
          customerId, assetGroupId, TEMPORARY_ID_LISTING_GROUP_ROOT);

  // Creates the operation to add the root node of the tree.
  operations.add(createOperationFactory.createRoot());

  // Creates an operation to add a leaf node for new products.
  ListingGroupFilterDimension newProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(
              ProductCondition.newBuilder()
                  .setCondition(ListingGroupFilterProductCondition.NEW)
                  .build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          TEMPORARY_ID_LISTING_GROUP_ROOT, createOperationFactory.nextId(), newProductDimension));

  // Creates an operation to add a leaf node for used products.
  ListingGroupFilterDimension usedProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(
              ProductCondition.newBuilder()
                  .setCondition(ListingGroupFilterProductCondition.USED)
                  .build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          TEMPORARY_ID_LISTING_GROUP_ROOT,
          createOperationFactory.nextId(),
          usedProductDimension));

  // This represents the ID of the "other" category in the ProductCondition subdivision. This ID
  // is saved because the node with this ID will be further partitioned, and this ID will serve as
  // the parent ID for subsequent child nodes of the "other" category.
  long otherSubdivisionId = createOperationFactory.nextId();

  // Creates an operation to add a subdivision node for other products in the ProductCondition
  // subdivision.
  ListingGroupFilterDimension otherProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(ProductCondition.newBuilder().build())
          .build();
  operations.add(
      // Calls createSubdivision because this listing group will have children.
      createOperationFactory.createSubdivision(
          TEMPORARY_ID_LISTING_GROUP_ROOT, otherSubdivisionId, otherProductDimension));

  // Creates an operation to add a leaf node for products with the brand "CoolBrand".
  ListingGroupFilterDimension coolBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().setValue("CoolBrand").build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), coolBrandProductDimension));

  // Creates an operation to add a leaf node for products with the brand "CheapBrand".
  ListingGroupFilterDimension cheapBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().setValue("CheapBrand").build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), cheapBrandProductDimension));

  // Creates an operation to add a leaf node for other products in the ProductBrand subdivision.
  ListingGroupFilterDimension otherBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), otherBrandProductDimension));

  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    MutateGoogleAdsRequest request =
        MutateGoogleAdsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .addAllMutateOperations(operations)
            .build();
    MutateGoogleAdsResponse response = googleAdsServiceClient.mutate(request);
    printResponseDetails(request, response);
  }
}
AddPerformanceMaxProductListingGroupTree.java
      

C#

/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="assetGroupId">The asset group id for the Performance Max campaign.</param>
/// <param name="replaceExistingTree">Option to remove existing product tree
/// from the passed in asset group.</param>
public void Run(
    GoogleAdsClient client,
    long customerId,
    long assetGroupId,
    bool replaceExistingTree)
{
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V16.GoogleAdsService);

    string assetGroupResourceName = ResourceNames.AssetGroup(customerId, assetGroupId);

    // We use a factory to create all the MutateOperations that manipulate a specific
    // AssetGroup for a specific customer. The operations returned by the factory's methods
    // are used to optionally remove all AssetGroupListingGroupFilters from the tree, and
    // then to construct a new tree of filters. These filters can have a parent-child
    // relationship, and also include a special root that includes all children.
    //
    // When creating these filters, we use temporary IDs to create the hierarchy between
    // the root listing group filter, and the subdivisions and leave nodes beneath that.
    //
    // The factory specific to a customerId and assetGroupId is created below.
    AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
        new AssetGroupListingGroupFilterCreateOperationFactory(
            customerId,
            assetGroupId,
            TEMPORARY_ID_LISTING_GROUP_ROOT
        );

    MutateGoogleAdsRequest request = new MutateGoogleAdsRequest
    {
        CustomerId = customerId.ToString()
    };

    if (replaceExistingTree)
    {
        List<AssetGroupListingGroupFilter> existingListingGroupFilters =
            GetAllExistingListingGroupFilterAssetsInAssetGroup(
                client,
                customerId,
                assetGroupResourceName
            );

        if (existingListingGroupFilters.Count > 0)
        {
            // A special factory object that ensures the creation of remove operations in the
            // correct order (child listing group filters must be removed before their parents).
            AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
                new AssetGroupListingGroupFilterRemoveOperationFactory(
                    existingListingGroupFilters
                );

            request.MutateOperations.AddRange(removeOperationFactory.RemoveAll());
        }
    }

    request.MutateOperations.Add(createOperationFactory.CreateRoot());

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
                {
                    Condition = ListingGroupFilterProductCondition.New
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
                {
                    Condition = ListingGroupFilterProductCondition.Used
                }
            }
        )
    );

    // We save this ID because create child nodes underneath it.
    long subdivisionIdConditionOther = createOperationFactory.NextId();

    request.MutateOperations.Add(
        // We're calling CreateSubdivision because this listing group will have children.
        createOperationFactory.CreateSubdivision(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            subdivisionIdConditionOther,
            new ListingGroupFilterDimension()
            {
                // All sibling nodes must have the same dimension type. We use an empty
                // ProductCondition to indicate that this is an "Other" partition.
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
                {
                    Value = "CoolBrand"
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
                {
                    Value = "CheapBrand"
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
            }
        )
    );

    MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(request);

    PrintResponseDetails(request, response);
}
AddPerformanceMaxProductListingGroupTree.cs
      

PHP

/**
 * Runs the example.
 *
 * @param GoogleAdsClient $googleAdsClient the Google Ads API client
 * @param int $customerId the customer ID
 * @param int $assetGroupId the asset group ID
 * @param bool $replaceExistingTree true if it should replace the existing listing group
 *     tree on the asset group
 */
public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $assetGroupId,
    bool $replaceExistingTree
) {
    // We create all the mutate operations that manipulate a specific asset group for a specific
    // customer. The operations are used to optionally remove all asset group listing group
    // filters from the tree, and then to construct a new tree of filters. These filters can
    // have a parent-child relationship, and also include a special root that includes all
    // children.
    //
    // When creating these filters, we use temporary IDs to create the hierarchy between
    // the root listing group filter, and the subdivisions and leave nodes beneath that.
    $mutateOperations = [];
    if ($replaceExistingTree === true) {
        $existingListingGroupFilters = self::getAllExistingListingGroupFilterAssetsInAssetGroup(
            $googleAdsClient,
            $customerId,
            ResourceNames::forAssetGroup($customerId, $assetGroupId)
        );
        if (count($existingListingGroupFilters) > 0) {
            $mutateOperations = array_merge(
                $mutateOperations,
                // Ensures the creation of remove operations in the correct order (child listing
                // group filters must be removed before their parents).
                self::createMutateOperationsForRemovingListingGroupFiltersTree(
                    $existingListingGroupFilters
                )
            );
        }
    }

    $mutateOperations[] = self::createMutateOperationForRoot(
        $customerId,
        $assetGroupId,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID
    );

    // The temporary ID to be used for creating subdivisions and units.
    static $tempId = self::LISTING_GROUP_ROOT_TEMPORARY_ID - 1;

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            'product_condition' => new ProductCondition([
                'condition' => ListingGroupFilterProductCondition::PBNEW
            ])
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            'product_condition' => new ProductCondition([
                'condition' => ListingGroupFilterProductCondition::USED
            ])
        ])
    );

    // We save this ID to create child nodes underneath it.
    $conditionOtherSubdivisionId = $tempId--;

    // We're calling createMutateOperationForSubdivision() because this listing group will
    // have children.
    $mutateOperations[] = self::createMutateOperationForSubdivision(
        $customerId,
        $assetGroupId,
        $conditionOtherSubdivisionId,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            // All sibling nodes must have the same dimension type. We use an empty
            // ProductCondition to indicate that this is an "Other" partition.
            'product_condition' => new ProductCondition()
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        new ListingGroupFilterDimension(
            ['product_brand' => new ProductBrand(['value' => 'CoolBrand'])]
        )
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        new ListingGroupFilterDimension([
            'product_brand' => new ProductBrand(['value' => 'CheapBrand'])
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        // All other product brands.
        new ListingGroupFilterDimension(['product_brand' => new ProductBrand()])
    );

    // Issues a mutate request to create everything and prints its information.
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
    $response = $googleAdsServiceClient->mutate(
        MutateGoogleAdsRequest::build($customerId, $mutateOperations)
    );

    self::printResponseDetails($mutateOperations, $response);
}
AddPerformanceMaxProductListingGroupTree.php
      

Python

def main(client, customer_id, asset_group_id, replace_existing_tree):
    """The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        asset_group_id: the asset group id for the Performance Max campaign.
        replace_existing_tree: option to remove existing product tree from the
            passed in asset group.
    """
    googleads_service = client.get_service("GoogleAdsService")
    asset_group_resource_name = googleads_service.asset_group_path(
        customer_id, asset_group_id
    )
    operations = []

    if replace_existing_tree:
        # Retrieve a list of existing AssetGroupListingGroupFilters
        existing_listing_group_filters = (
            get_all_existing_listing_group_filter_assets_in_asset_group(
                client, customer_id, asset_group_resource_name
            )
        )

        # If present, create MutateOperations to remove each
        # AssetGroupListingGroupFilter and add them to the list of operations.
        if existing_listing_group_filters:
            remove_operation_factory = (
                AssetGroupListingGroupFilterRemoveOperationFactory(
                    client, existing_listing_group_filters
                )
            )
            operations.extend(remove_operation_factory.remove_all())

    create_operation_factory = (
        AssetGroupListingGroupFilterCreateOperationFactory(
            client,
            customer_id,
            asset_group_id,
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
        )
    )

    operations.append(create_operation_factory.create_root())

    new_dimension = client.get_type("ListingGroupFilterDimension")
    new_dimension.product_condition.condition = (
        client.enums.ListingGroupFilterProductConditionEnum.NEW
    )
    operations.append(
        create_operation_factory.create_unit(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            create_operation_factory.next_id(),
            new_dimension,
        )
    )

    used_dimension = client.get_type("ListingGroupFilterDimension")
    used_dimension.product_condition.condition = (
        client.enums.ListingGroupFilterProductConditionEnum.USED
    )
    operations.append(
        create_operation_factory.create_unit(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            create_operation_factory.next_id(),
            used_dimension,
        )
    )

    # We save this ID because create child nodes underneath it.
    subdivision_id_condition_other = create_operation_factory.next_id()

    # All sibling nodes must have the same dimension type. We use an empty
    # product_condition to indicate that this is an "Other" partition.
    other_dimension = client.get_type("ListingGroupFilterDimension")
    # This triggers the presence of the product_condition field without
    # specifying any field values. This is important in order to tell the API
    # that this is an "other" node.
    other_dimension.product_condition._pb.SetInParent()
    # We're calling create_subdivision because this listing group will have
    # children.
    operations.append(
        create_operation_factory.create_subdivision(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            subdivision_id_condition_other,
            other_dimension,
        )
    )

    cool_dimension = client.get_type("ListingGroupFilterDimension")
    cool_dimension.product_brand.value = "CoolBrand"
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            cool_dimension,
        )
    )

    cheap_dimension = client.get_type("ListingGroupFilterDimension")
    cheap_dimension.product_brand.value = "CheapBrand"
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            cheap_dimension,
        )
    )

    empty_dimension = client.get_type("ListingGroupFilterDimension")
    # This triggers the presence of the product_brand field without specifying
    # any field values. This is important in order to tell the API
    # that this is an "other" node.
    empty_dimension.product_brand._pb.SetInParent()
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            empty_dimension,
        )
    )

    response = googleads_service.mutate(
        customer_id=customer_id, mutate_operations=operations
    )

    print_response_details(operations, response)
add_performance_max_product_listing_group_tree.py
      

Ruby

def add_performance_max_product_listing_group_tree(
    customer_id,
    asset_group_id,
    replace_existing_tree)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  asset_group_resource_name = client.path.asset_group(
    customer_id,
    asset_group_id,
  )

  # We use a factory to create all the MutateOperations that manipulate a
  # specific AssetGroup for a specific customer. The operations returned by the
  # factory's methods are used to optionally remove all
  # AssetGroupListingGroupFilters from the tree, and then to construct a new
  # tree of filters. These filters can have a parent-child relationship, and
  # also include a special root that includes all children.
  #
  # When creating these filters, we use temporary IDs to create the hierarchy
  # between the root listing group filter, and the subdivisions and leave nodes
  # beneath that.
  #
  # The factory specific to a customerId and assetGroupId is created below.
  create_operation_factory = AssetGroupListingGroupFilterCreateOperationFactory.new(
    customer_id,
    asset_group_id,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
  )

  operations = []

  if replace_existing_tree
    existing_listing_group_filters = get_existing_listing_group_filters_in_asset_group(
      client,
      customer_id,
      asset_group_resource_name,
    )

    if existing_listing_group_filters.length > 0
      # A special factory object that ensures the creation of remove operations
      # in the correct order (child listing group filters must be removed
      # before their parents).
      remove_operation_factory = AssetGroupListingGroupFilterRemoveOperationFactory.new(
        existing_listing_group_filters
      )

      operations += remove_operation_factory.remove_all(client)
    end
  end

  operations << create_operation_factory.create_root(client)

  operations << create_operation_factory.create_unit(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        condition.condition = :NEW
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        condition.condition = :USED
      end
    end,
  )

  # We save this ID because we create child nodes underneath it.
  subdivision_id_condition_other = create_operation_factory.next_id

  operations << create_operation_factory.create_subdivision(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    subdivision_id_condition_other,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        # All sibling nodes must have the same dimension type. We use an empty
        # ProductCondition to indicate that this is an "Other" partition.
      end
    end,
  )

  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
        brand.value = 'CoolBrand'
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
        brand.value = 'CheapBrand'
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
      end
    end,
  )

  response = client.service.google_ads.mutate(
    customer_id: customer_id,
    mutate_operations: operations,
  )

  print_response_details(operations, response)
end
add_performance_max_product_listing_group_tree.rb
      

Perl

sub add_performance_max_product_listing_group_tree {
  my ($api_client, $customer_id, $asset_group_id, $replace_existing_tree) = @_;

  # We create all the mutate operations that manipulate a specific asset group for
  # a specific customer. The operations are used to optionally remove all asset
  # group listing group filters from the tree, and then to construct a new tree
  # of filters. These filters can have a parent-child relationship, and also include
  # a special root that includes all children.
  #
  # When creating these filters, we use temporary IDs to create the hierarchy between
  # the root listing group filter, and the subdivisions and leave nodes beneath that.
  my $mutate_operations = [];
  if (defined $replace_existing_tree) {
    my $existing_listing_group_filters =
      get_all_existing_listing_group_filter_assets_in_asset_group(
      $api_client,
      $customer_id,
      Google::Ads::GoogleAds::V16::Utils::ResourceNames::asset_group(
        $customer_id, $asset_group_id
      ));

    if (scalar @$existing_listing_group_filters > 0) {
      push @$mutate_operations,
        # Ensure the creation of remove operations in the correct order (child
        # listing group filters must be removed before their parents).
        @{
        create_mutate_operations_for_removing_listing_group_filters_tree(
          $existing_listing_group_filters)};
    }
  }

  push @$mutate_operations,
    create_mutate_operation_for_root($customer_id, $asset_group_id,
    LISTING_GROUP_ROOT_TEMPORARY_ID);

  # The temporary ID to be used for creating subdivisions and units.
  my $temp_id = LISTING_GROUP_ROOT_TEMPORARY_ID - 1;

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
        productCondition =>
          Google::Ads::GoogleAds::V16::Resources::ProductCondition->new({
            condition => NEW
          })}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
        productCondition =>
          Google::Ads::GoogleAds::V16::Resources::ProductCondition->new({
            condition => USED
          })}));

  # We save this ID to create child nodes underneath it.
  my $condition_other_subdivision_id = $temp_id--;

  # We're calling create_mutate_operation_for_subdivision() because this listing
  # group will have children.
  push @$mutate_operations, create_mutate_operation_for_subdivision(
    $customer_id,
    $asset_group_id,
    $condition_other_subdivision_id,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
        # All sibling nodes must have the same dimension type. We use an empty
        # ProductCondition to indicate that this is an "Other" partition.
        productCondition =>
          Google::Ads::GoogleAds::V16::Resources::ProductCondition->new({})}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V16::Resources::ProductBrand->new({
            value => "CoolBrand"
          })}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V16::Resources::ProductBrand->new({
            value => "CheapBrand"
          })}));

  push @$mutate_operations, create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    # All other product brands.
    Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V16::Resources::ProductBrand->new({})}));

  # Issue a mutate request to create everything and print its information.
  my $response = $api_client->GoogleAdsService()->mutate({
    customerId       => $customer_id,
    mutateOperations => $mutate_operations
  });

  print_response_details($mutate_operations, $response);

  return 1;
}
add_performance_max_product_listing_group_tree.pl
      

السمات المتاحة لـ ListingTypeInfo

ملاحظة: اطّلِع على كيفية فلترة السمات وأقسام المنتجات باستخدام الدليل التفاعلي لـ "حملات الأداء الأفضل".

تتوفّر سمات بيانات متعدّدة يمكن أن تكون جزءًا من مجموعة بيانات "حملات الأداء الأفضل". يمكن استخدام النوعَين (ListingDimensionInfo) التاليَين مع "حملات الأداء الأفضل للبيع بالتجزئة":

• ProductBrandInfo
• ProductCategoryInfo
• ProductChannelInfo
• ProductConditionInfo
• ProductCustomAttributeInfo
• ProductItemIdInfo
• ProductTypeInfo

ملاحظة: في الإصدار 15، تمت إعادة تسمية ProductBiddingCategoryInfo إلى ProductCategoryInfo واستخدام مورد جديد ProductCategoryConstant لم يعد يعتمد على country_code في اسم المورد. يتضمّن كل مورد قائمة بعمليات الترجمة المتوافقة في الحقل ProductCategoryConstant.ProductCategoryLocalization. لفهم البيانات التي يعرضها المرجع، يُرجى الاطّلاع على مثال على مثال على اتساق فئة المنتجات.

يمكن إنشاء عُقد وحدات أخرى عن طريق تمرير عنصر فارغ من ListingDimensionInfo من الأنواع إلى ListingGroupInfo.

نقطة رئيسية: السمة المخصّصة في "إعلانات Google" تعادل التصنيف المخصّص في Google Merchant Center.

مستندات التعريف المؤقتة

لا يتم تعيين معرّفات لمعايير مجموعة مواد العرض إلى أن يعالج الخادم طلب التبديل الذي تنشئه. وتصبح علامة ListingGroupInfo غير صالحة حتى تكتمل، لذا كلما أنشأت قسمًا فرعيًا، يجب أيضًا إنشاء جزء واحد على الأقل من عناصره الثانوية وعقدة أخرى في الطلب نفسه.

لضبط parent_criterion_id الخاصة بـ ListingGroupInfo للعُقد الفرعية التي تم إنشاؤها في طلب العنصر الرئيسي نفسه، يمكنك استخدام أرقام تعريف المعايير المؤقتة. لا تنطبق المعرفات هذه إلا في سياق طلب تغيير واحد. يمكن استخدام أي عدد صحيح سالب كمعرف مؤقت.