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Mit Sammlungen den Überblick behalten
Sie können Inhalte basierend auf Ihren Einstellungen speichern und kategorisieren.
Wenn Sie eine App-Kampagne erstellen, um mehr App-Installationen, In-App-Aktionen oder einen höheren Wert von In-App-Aktionen zu erzielen, benötigen Sie Anzeigengruppen und Anzeigen.
Optional: Wenn advertising_channel_sub_type der Kampagne APP_CAMPAIGN_FOR_ENGAGEMENT ist, können Sie das Standardzielvorhaben für den CPA auf Anzeigengruppenebene überschreiben, indem Sie target_cpa festlegen.
Wenn advertising_channel_sub_type auf APP_CAMPAIGN festgelegt ist, können Sie die Gebotseinstellungen nicht auf Anzeigengruppenebene überschreiben.
Wenn die advertising_channel_sub_type der Kampagne APP_CAMPAIGN_FOR_ENGAGEMENT ist, müssen Sie eine bestimmte Zielgruppe ansprechen, indem Sie eine AdGroupCriterion hinzufügen. Legen Sie das Feld user_list_info auf UserListInfo fest, wobei user_list den Ressourcennamen des UserList enthält, auf das abgezielt werden soll.
Gebotseinstellungen lassen sich nicht auf Anzeigengruppenkriteriumsebene überschreiben.
Sie können keine Kriterien ausschließen. Achten Sie also darauf, dass negativefalse ist.
[null,null,["Zuletzt aktualisiert: 2025-08-27 (UTC)."],[[["\u003cp\u003eApp campaigns require ad groups and ads to drive installs, in-app actions, or in-app action value.\u003c/p\u003e\n"],["\u003cp\u003eAd group bid settings can be overridden only for \u003ccode\u003eAPP_CAMPAIGN_FOR_ENGAGEMENT\u003c/code\u003e campaigns by setting \u003ccode\u003etarget_cpa\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eAPP_CAMPAIGN_FOR_ENGAGEMENT\u003c/code\u003e campaigns need an \u003ccode\u003eAdGroupCriterion\u003c/code\u003e targeting a specific \u003ccode\u003eUserList\u003c/code\u003e for audience targeting.\u003c/p\u003e\n"],["\u003cp\u003eCreate ad group ads using the appropriate ad type based on the campaign's \u003ccode\u003eadvertising_channel_sub_type\u003c/code\u003e: \u003ccode\u003eAppAdInfo\u003c/code\u003e, \u003ccode\u003eAppEngagementAdInfo\u003c/code\u003e, or \u003ccode\u003eAppPreRegistrationAdInfo\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eUtilize existing assets for ad creation, except for text assets, which can be created during the process.\u003c/p\u003e\n"]]],[],null,["# Create Ad Group and Ad\n\nWhether you are creating an App campaign to drive more app installs, in-app\nactions or in-app action value, you will need ad groups and ads.\n\nCreate ad group and criteria\n----------------------------\n\nCreate an [ad group](/google-ads/api/reference/rpc/v21/AdGroup) using\n[`AdGroupService`](/google-ads/api/reference/rpc/v21/AdGroupService). Do *not* specify a `type` for the ad\ngroup.\n\n- (Optional) If the [`advertising_channel_sub_type`](/google-ads/api/reference/rpc/v21/Campaign#advertising_channel_sub_type) of the campaign is\n `APP_CAMPAIGN_FOR_ENGAGEMENT`, you can override the default CPA target at the\n ad group level by setting `target_cpa`.\n\n- If the [`advertising_channel_sub_type`](/google-ads/api/reference/rpc/v21/Campaign#advertising_channel_sub_type) is `APP_CAMPAIGN`, you cannot override\n bid settings at the ad group level.\n\nIf the [`advertising_channel_sub_type`](/google-ads/api/reference/rpc/v21/Campaign#advertising_channel_sub_type) of the campaign is\n`APP_CAMPAIGN_FOR_ENGAGEMENT`, you must target a specific audience by adding an\n[`AdGroupCriterion`](/google-ads/api/reference/rpc/v21/AdGroupCriterion). Set the `user_list_info` field to\na [`UserListInfo`](/google-ads/api/reference/rpc/v21/UserListInfo), where the [`user_list`](/google-ads/api/reference/rpc/v21/AdGroupCriterion#user_list) contains the\nresource name of the [`UserList`](/google-ads/api/reference/rpc/v21/UserList) to target.\n\n- You cannot override bid settings at the ad group criterion level.\n\n- You cannot *exclude* criteria, so ensure that [`negative`](/google-ads/api/reference/rpc/v21/AdGroupCriterion#negative) is `false`.\n\n- If the [`advertising_channel_sub_type`](/google-ads/api/reference/rpc/v21/Campaign#advertising_channel_sub_type)\n is `APP_CAMPAIGN`, you cannot add ad group criteria.\n\nCreate ad group ad\n------------------\n\nFor each logical set of [assets](/google-ads/api/docs/assets/overview), including videos,\nimages, and text, add an [ad group ad](/google-ads/api/reference/rpc/v21/AdGroupAd) with the\ncorresponding [ad](/google-ads/api/reference/rpc/v21/Ad) for the campaign's\n[`advertising_channel_sub_type`](/google-ads/api/reference/rpc/v21/Campaign#advertising_channel_sub_type):\n\n- If the sub type is `APP_CAMPAIGN`, use [`AppAdInfo`](/google-ads/api/reference/rpc/v21/AppAdInfo).\n\n- If the sub type is `APP_CAMPAIGN_FOR_ENGAGEMENT`, use\n [`AppEngagementAdInfo`](/google-ads/api/reference/rpc/v21/AppEngagementAdInfo).\n\n- If the sub type is `APP_CAMPAIGN_FOR_PRE_REGISTRATION`, use\n [`AppPreRegistrationAdInfo`](/google-ads/api/reference/rpc/v21/AppPreRegistrationAdInfo).\n\n| **Key Point:** You can create text assets for your ad during ad creation. For all other asset types, use existing assets and identify each asset by its resource name. For more detailed information about using assets, see the [Assets](/google-ads/api/docs/assets/overview) developer guide."]]
