Google Ads API is returning to beta status. Please read our blog post for more details.

App Campaigns

App campaigns allow you to promote your app based on a specific area of focus. The campaign creation workflow differs slightly from other campaign types, and consists of the following high-level steps:

  1. Create a campaign, specifying your app information and the campaign's advertising channel sub-type, goal type, budget, and bidding strategy. You can also add targeting criteria such as languages or locations.
  2. Create an ad group. If the goal of the campaign is to drive in-app actions or in-app action value, you can also add ad group criteria for user lists.
  3. Create ads using the asset-based ad type that corresponds to your campaign's advertising channel sub-type.

Google Ads will automate targeting and bidding according to the specified goal and show ads based on the assets you provided.

Whitelisting

If you are unsure if you are whitelisted, here are steps to see if your account is whitelisted. Log into the UI to check the campaign type, campaign subytpe, and ad groups.

Campaign Whitelisted Campaign Type UI Campaign Subtype UI Has Ad Groups
App Campaign (installs) Yes App App installs Yes
App Campaign Legacy (installs) No App App installs No

If you are whitelisted for App Campaigns (engagement), then you can create App Campaigns (engagment) successfully.

Campaign Whitelisted Campaign Type UI Campaign Subtype UI Has Ad Groups
App Campaign (engagement) Yes App App engagement Yes

If you would like your account whitelisted, please contact your account manager. If you do not have a Google account manager, then your account will be updated to use the new campaign types on August 6th as explained in this blog post.

Compatibility

Your account may or may not be compatible with this feature, depending on if it is whitelisted (using App Campaigns for engagement or installs) or not (using legacy Universal App Campaigns).

The following table shows what is supported on mutates and reporting for Campaigns.

Campaign Whitelisted AdWords API Google Ads API UI
App Campaign (engagement) Yes Not Supported Supported Supported
App Campaign (installs) Yes Supported Supported Supported
App Campaign Legacy (installs) No Supported Not Supported Supported

The following table shows what is supported for Geographic reporting for this campaign type.

Campaign Whitelisted AdWords API Google Ads API UI
App Campaign (engagement) Yes Not Supported Supported Supported
App Campaign (installs) Yes Not Supported Supported Supported
App Campaign Legacy (installs) No Supported Not Supported Supported

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