입찰가 시뮬레이션은 시뮬레이션 데이터 및 관련 기간, 시뮬레이션 데이터의 유형, 캠페인, 광고그룹 또는 기준에 대한 정보로 구성됩니다. 시뮬레이션 데이터는 특정 기간 동안 다양한 입찰가를 적용한 예측 실적의 히스토그램을 제공하는 시뮬레이션 포인트의 시퀀스입니다. 시뮬레이션 지점에서 제공되는 정보는 시뮬레이션 데이터의 유형에 따라 다릅니다.
모든 입찰가 시뮬레이션은 적절한 리소스 (입찰 수준)에서 적절한 시뮬레이션 데이터 필드(시뮬레이션 데이터 유형)를 선택하여 GAQL 쿼리를 통해 가져올 수 있습니다.
| 입찰가 수준 및 리소스 | SimulationType | 시뮬레이션 데이터 필드 | 시뮬레이션 포인트 유형 |
|---|---|---|---|
| 광고 그룹 |
|
||
| 광고그룹 기준 | CPC_BID |
cpc_bid_point_list.points | CpcBidSimulationPoint |
| 입찰 전략 (포트폴리오) |
|
||
| Campaign |
|
캠페인 시뮬레이션에서 시뮬레이션 수정 방법 확장
캠페인 수준 시뮬레이션은 SCALING라는 특수한 시뮬레이션 수정 메서드를 지원합니다.
CampaignSimulation에 수정 메서드 SCALING가 있으면 모든 키워드 입찰이 지정된 확장 조정으로 조정되면 어떻게 되는지 보여줍니다. 예를 들어 배율 조정이 2.0이면 모든 키워드 입찰가가 두 배가 되면 어떻게 되는지 보여줍니다. 자세한 내용은 입찰가, 예산, 타겟 시뮬레이터로 결과를 추정하는 방법에 관한 문서를 참조하세요.
다음 예는 ID를 기준으로 특정 광고그룹을 필터링하는 기준에 사용할 수 있는 모든 CPC 입찰가 유형 시뮬레이션을 검색하고 인쇄하는 방법을 보여줍니다.
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a query that retrieves the ad group criterion CPC bid simulations.
String query =
String.format(
"SELECT ad_group_criterion_simulation.ad_group_id, "
+ "ad_group_criterion_simulation.criterion_id, "
+ "ad_group_criterion_simulation.start_date, "
+ "ad_group_criterion_simulation.end_date, "
+ "ad_group_criterion_simulation.cpc_bid_point_list.points "
+ "FROM ad_group_criterion_simulation "
+ "WHERE ad_group_criterion_simulation.type = CPC_BID "
+ "AND ad_group_criterion_simulation.ad_group_id = %d",
adGroupId);
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setQuery(query)
.build();
// Issues the search stream request.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates over all rows in all messages and prints the requested field values for
// the ad group criterion CPC bid simulation in each row.
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
AdGroupCriterionSimulation simulation = googleAdsRow.getAdGroupCriterionSimulation();
System.out.printf(
"Found ad group criterion CPC bid simulation for ad group ID %d, "
+ "criterion ID %d, start date '%s', end date '%s', and points:%n",
simulation.getAdGroupId(),
simulation.getCriterionId(),
simulation.getStartDate(),
simulation.getEndDate());
for (CpcBidSimulationPoint point : simulation.getCpcBidPointList().getPointsList()) {
System.out.printf(
" bid: %d => clicks: %d, cost: %d, impressions: %d, "
+ "biddable conversions: %.2f, biddable conversions value: %.2f%s",
point.getCpcBidMicros(),
point.getClicks(),
point.getCostMicros(),
point.getImpressions(),
point.getBiddableConversions(),
point.getBiddableConversions());
}
}
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
// Get the GoogleAdsService.
GoogleAdsServiceClient googleAdsService =
client.GetService(Services.V16.GoogleAdsService);
try
{
// Creates a query that retrieves the ad group criterion CPC bid simulations.
string query = $@"
SELECT
ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM
ad_group_criterion_simulation
WHERE
ad_group_criterion_simulation.type = CPC_BID AND
ad_group_criterion_simulation.ad_group_id = {adGroupId}";
// Issue a search stream request.
googleAdsService.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse response)
{
// Iterates over all rows in all messages and prints the requested field
// values for the ad group criterion CPC bid simulation in each row.
foreach (GoogleAdsRow googleAdsRow in response.Results)
{
AdGroupCriterionSimulation simulation =
googleAdsRow.AdGroupCriterionSimulation;
Console.WriteLine("Found ad group criterion CPC bid simulation for " +
$"ad group ID {simulation.AdGroupId}, " +
$"criterion ID {simulation.CriterionId}, " +
$"start date {simulation.StartDate}, " +
$"end date {simulation.EndDate}");
foreach (CpcBidSimulationPoint point in
simulation.CpcBidPointList.Points)
{
Console.WriteLine($"\tbid: {point.CpcBidMicros} => " +
$"clicks: {point.Clicks}, " +
$"cost: {point.CostMicros}, " +
$"impressions: {point.Impressions}, " +
$"biddable conversions: {point.BiddableConversions}, " +
"biddable conversions value: " +
$"{point.BiddableConversionsValue}");
}
Console.WriteLine();
}
}
);
}
2,399필리핀
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves the ad group criterion CPC bid simulations.
$query = sprintf(
'SELECT ad_group_criterion_simulation.ad_group_id, ' .
'ad_group_criterion_simulation.criterion_id, ' .
'ad_group_criterion_simulation.start_date, ' .
'ad_group_criterion_simulation.end_date, ' .
'ad_group_criterion_simulation.cpc_bid_point_list.points ' .
'FROM ad_group_criterion_simulation ' .
'WHERE ad_group_criterion_simulation.type = CPC_BID ' .
'AND ad_group_criterion_simulation.ad_group_id = %d',
$adGroupId
);
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($customerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// the ad group criterion CPC bid simulation in each row.
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$simulation = $googleAdsRow->getAdGroupCriterionSimulation();
printf(
'Found ad group criterion CPC bid simulation for ad group ID %d, ' .
'criterion ID %d, start date "%s", end date "%s", and points:%s',
$simulation->getAdGroupId(),
$simulation->getCriterionId(),
$simulation->getStartDate(),
$simulation->getEndDate(),
PHP_EOL
);
foreach ($simulation->getCpcBidPointList()->getPoints() as $point) {
/** @var CpcBidSimulationPoint $point */
printf(
' bid: %d => clicks: %d, cost: %d, impressions: %d, ' .
'biddable conversions: %.2f, biddable conversions value: %.2f%s',
$point->getCpcBidMicros(),
$point->getClicks(),
$point->getCostMicros(),
$point->getImpressions(),
$point->getBiddableConversions(),
$point->getBiddableConversionsValue(),
PHP_EOL
);
}
print PHP_EOL;
}
}
Python
def main(client, customer_id, ad_group_id):
googleads_service = client.get_service("GoogleAdsService")
query = f"""
SELECT
ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM ad_group_criterion_simulation
WHERE
ad_group_criterion_simulation.type = CPC_BID
AND ad_group_criterion_simulation.ad_group_id = {ad_group_id}"""
# Issues a search request using streaming.
stream = googleads_service.search_stream(
customer_id=customer_id, query=query
)
# Iterates over all rows in all messages and prints the requested field
# values for the ad group criterion CPC bid simulation in each row.
for batch in stream:
for row in batch.results:
simulation = row.ad_group_criterion_simulation
print(
"found ad group criterion CPC bid simulation for "
f"ad group ID {simulation.ad_group_id}, "
f"criterion ID {simulation.criterion_id}, "
f"start date {simulation.start_date}, "
f"end date {simulation.end_date}"
)
for point in simulation.cpc_bid_point_list.points:
print(
f"\tbid: {point.cpc_bid_micros} => "
f"clicks: {point.clicks}",
f"cost: {point.cost_micros}, "
f"impressions: {point.impressions},"
"biddable conversions: "
f"{point.biddable_conversions},"
f"biddable conversions value: "
f"{point.biddable_conversions_value}",
)
print()
Ruby
def get_ad_group_criterion_cpc_bid_simulations(customer_id, ad_group_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
query = <<~QUERY
SELECT ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM ad_group_criterion_simulation
WHERE ad_group_criterion_simulation.type = CPC_BID
AND ad_group_criterion_simulation.ad_group_id = #{ad_group_id}
QUERY
responses = client.service.google_ads.search_stream(
customer_id: customer_id,
query: query,
)
responses.each do |response|
response.results.each do |row|
simulation = row.ad_group_criterion_simulation
puts "Found ad group criterion CPC bid simulation for " \
"ad group ID #{simulation.ad_group_id}, " \
"criterion ID #{simulation.criterion_id}, " \
"start date '#{simulation.start_date}', " \
"end date '#{simulation.end_date}', and points:"
simulation.cpc_bid_point_list.points.each do |point|
puts " bid: #{point.cpc_bid_micros} => " \
"clicks: #{point.clicks}, " \
"cost: #{point.cost_micros}, " \
"impressions: #{point.impressions}, " \
"biddable conversions: #{point.biddable_conversions.round(2)}, " \
"biddable conversions value: #{point.biddable_conversions_value.round(2)}"
end
end
end
end
Perl
sub get_ad_group_criterion_cpc_bid_simulations {
my ($api_client, $customer_id, $ad_group_id) = @_;
# Create a query that retrieves the ad group criterion CPC bid simulations.
my $search_query =
"SELECT ad_group_criterion_simulation.ad_group_id, " .
"ad_group_criterion_simulation.criterion_id, " .
"ad_group_criterion_simulation.start_date, " .
"ad_group_criterion_simulation.end_date, " .
"ad_group_criterion_simulation.cpc_bid_point_list.points " .
"FROM ad_group_criterion_simulation " .
"WHERE ad_group_criterion_simulation.type = CPC_BID " .
"AND ad_group_criterion_simulation.ad_group_id = $ad_group_id";
my $search_stream_request =
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => $search_query
});
# Get the GoogleAdsService.
my $google_ads_service = $api_client->GoogleAdsService();
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $google_ads_service,
request => $search_stream_request
});
# Issue a search stream request, iterate over all rows in all messages and
# print the requested field values for the ad group criterion CPC bid
# simulation in each row.
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $simulation = $google_ads_row->{adGroupCriterionSimulation};
printf
"Found ad group criterion CPC bid simulation for ad group ID %d, " .
"criterion ID %d, start date '%s', end date '%s', and points:\n",
$simulation->{adGroupId}, $simulation->{criterionId},
$simulation->{startDate}, $simulation->{endDate};
foreach my $point (@{$simulation->{cpcBidPointList}{points}}) {
printf " bid: %d => clicks: %d, cost: %d, impressions: %d, " .
"biddable conversions: %.2f, biddable conversions value: %.2f\n",
$point->{cpcBidMicros},
$point->{clicks},
$point->{costMicros},
$point->{impressions},
$point->{biddableConversions},
$point->{biddableConversionsValue};
}
});
return 1;
}