הקצאת תקציב לקמפיין
אחרי שיוצרים CampaignBudget עם CampaignBudgetService או זיהוי של שדה קיים, צריך להשתמש בערך השדה resource_name בקריאה הבאה ל-CampaignService. שימו לב שאם פעולת הקצאת הקמפיין נכשלת אבל הפעולה של יצירת התקציב מצליחה, יכול להיות שתקבלו תקציב שלא משויך לאף קמפיין. אנחנו ממליצים לעשות שימוש חוזר בתקציבים כאלה או להסיר אותם.
קמפיין חדש
בקמפיין חדש, ב-CampaignOperation.create, מגדירים את השדה campaign_budget של האובייקט Campaign לשם של משאב תקציב, כפי שמוצג בדוגמה בקוד שבהמשך.
Java
// Creates the campaign.
Campaign campaign =
Campaign.newBuilder()
.setName("Interplanetary Cruise #" + getPrintableDateTime())
.setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
.setStatus(CampaignStatus.PAUSED)
// Sets the bidding strategy and budget.
.setManualCpc(ManualCpc.newBuilder().build())
.setCampaignBudget(budgetResourceName)
// Adds the networkSettings configured above.
.setNetworkSettings(networkSettings)
// Optional: Sets the start & end dates.
.setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
.setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
.build();
C#
// Create the campaign.
Campaign campaign = new Campaign()
{
Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
AdvertisingChannelType = AdvertisingChannelType.Search,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
Status = CampaignStatus.Paused,
// Set the bidding strategy and budget.
ManualCpc = new ManualCpc(),
CampaignBudget = budget,
// Set the campaign network options.
NetworkSettings = new NetworkSettings
{
TargetGoogleSearch = true,
TargetSearchNetwork = true,
// Enable Display Expansion on Search campaigns. See
// https://support.google.com/google-ads/answer/7193800 to learn more.
TargetContentNetwork = true,
TargetPartnerSearchNetwork = false
},
// Optional: Set the start date.
StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
// Optional: Set the end date.
EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"),
};
PHP
$campaign = new Campaign([
'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
'advertising_channel_type' => AdvertisingChannelType::SEARCH,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
'status' => CampaignStatus::PAUSED,
// Sets the bidding strategy and budget.
'manual_cpc' => new ManualCpc(),
'campaign_budget' => $budgetResourceName,
// Adds the network settings configured above.
'network_settings' => $networkSettings,
// Optional: Sets the start and end dates.
'start_date' => date('Ymd', strtotime('+1 day')),
'end_date' => date('Ymd', strtotime('+1 month'))
]);
Python
# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# Set the bidding strategy and budget.
campaign.manual_cpc.enhanced_cpc_enabled = True
campaign.campaign_budget = campaign_budget_response.results[0].resource_name
# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = True
Ruby
# Create campaign.
campaign = client.resource.campaign do |c|
c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}"
c.advertising_channel_type = :SEARCH
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
c.status = :PAUSED
# Set the bidding strategy and budget.
c.manual_cpc = client.resource.manual_cpc
c.campaign_budget = return_budget.results.first.resource_name
# Set the campaign network options.
c.network_settings = client.resource.network_settings do |ns|
ns.target_google_search = true
ns.target_search_network = true
# Enable Display Expansion on Search campaigns. See
# https://support.google.com/google-ads/answer/7193800 to learn more.
ns.target_content_network = true
ns.target_partner_search_network = false
end
# Optional: Set the start date.
c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
# Optional: Set the end date.
c.end_date = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d')
end
Perl
# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({
name => "Interplanetary Cruise #" . uniqid(),
advertisingChannelType => SEARCH,
# Recommendation: Set the campaign to PAUSED when creating it to stop
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
status => PAUSED,
# Set the bidding strategy and budget.
manualCpc => Google::Ads::GoogleAds::V16::Common::ManualCpc->new(
{enhancedCpcEnabled => "true"}
),
campaignBudget => $campaign_budgets_response->{results}[0]{resourceName},
# Set the campaign network options.
networkSettings =>
Google::Ads::GoogleAds::V16::Resources::NetworkSettings->new({
targetGoogleSearch => "true",
targetSearchNetwork => "true",
# Enable Display Expansion on Search campaigns. See
# https://support.google.com/google-ads/answer/7193800 to learn more.
targetContentNetwork => "true",
targetPartnerSearchNetwork => "false"
}
),
# Optional: Set the start date. The campaign starts tomorrow.
startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
# Optional: Set the end date. The campaign runs for 30 days.
endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
});
קמפיין קיים
כדי להחליף את התקציב בקמפיין קיים, מגדירים ב-CampaignOperation.update את השדה campaign_budget של האובייקט Campaign לשם המשאב של תקציב קיים (יחד עם שדות אחרים של הקמפיין שאולי תרצו להגדיר). שימו לב שהפעולה הזו תחליף את התקציב הקיים שהוקצה לקמפיין בתקציב שצוין בשדה campaign_budget, כי אפשר לשייך את הקמפיין רק לתקציב אחד בכל פעם.
ביטול שיוך של תקציב לקמפיין
הקמפיין צריך תמיד להיות משויך לתקציב. אפשר להסיר תקציב מקמפיין מסוים על ידי שינוי התקציב שמשויך לקמפיין, וכך החלפתו בתקציב אחר. לחלק הבא מוסבר איך לזהות קמפיינים שמוגדר להם תקציב מסוים.
אחזור קמפיינים שהוקצו להם תקציב
קבלת רשימת הקמפיינים שמוגדר בהם אותו התקציב יכולה לעזור לאזן בין ניצול התקציב. שאילתת GAQL הבאה תחזיר את כל הקמפיינים במזהה התקציב שצוין:
SELECT campaign.id FROM campaign WHERE campaign_budget.id = campaign_budget_id