कन्वर्ज़न में बदलाव अपलोड करें

Google Ads में कन्वर्ज़न की रिपोर्ट होने के बाद, आपके पास Google Ads API में कन्वर्ज़न में बदलाव करने का विकल्प होता है.

किसी कन्वर्ज़न में बदलाव करने के लिए, पहले आपके पास कन्वर्ज़न ऐक्शन को सेट अप करने के साथ-साथ, आपको वे कन्वर्ज़न भी रिकॉर्ड करने होंगे जिनमें आपको बदलाव करना है.

कोड का उदाहरण

कन्वर्ज़न की पहचान करने के लिए, Google Ads API में order_id का इस्तेमाल किया जा सकता है. इसे ट्रांज़ैक्शन आईडी भी कहा जाता है. इससे ConversionAdjustmentUploadService के साथ अडजस्ट होने वाले कन्वर्ज़न की पहचान की जा सकती है.

कन्वर्ज़न में बदलाव करने के लिए ज़रूरी conversion_action_id पाने के लिए, इनमें से कोई एक काम किया जा सकता है:

  • Google Ads यूज़र इंटरफ़ेस (यूआई) में कन्वर्ज़न की जानकारी पर क्लिक करके, यूआरएल में मौजूद ctId पैरामीटर से वैल्यू पाएं.

  • conversion_action रिपोर्ट में, conversion_action.id के लिए Google Ads API की क्वेरी करें.

Java

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long conversionActionId,
    String orderId,
    String adjustmentType,
    String adjustmentDateTime,
    @Nullable Float restatementValue)
    throws InvalidProtocolBufferException {
  // Gets the conversion adjustment enum value from the adjustmentType String.
  ConversionAdjustmentType conversionAdjustmentType =
      ConversionAdjustmentType.valueOf(adjustmentType);

  // Applies the conversion adjustment to the existing conversion.
  ConversionAdjustment conversionAdjustment =
      ConversionAdjustment.newBuilder()
          .setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId))
          .setAdjustmentType(conversionAdjustmentType)
          // Sets the orderId to identify the conversion to adjust.
          .setOrderId(orderId)
          // As an alternative to setting orderId, you can provide a GclidDateTimePair, but
          // setting orderId instead is strongly recommended.
          // .setGclidDateTimePair(
          //     GclidDateTimePair.newBuilder()
          //         .setGclid(gclid)
          //         .setConversionDateTime(conversionDateTime)
          //         .build())
          .setAdjustmentDateTime(adjustmentDateTime)
          .build();

  // Sets adjusted value for adjustment type RESTATEMENT.
  if (restatementValue != null
      && conversionAdjustmentType == ConversionAdjustmentType.RESTATEMENT) {
    conversionAdjustment =
        conversionAdjustment.toBuilder()
            .setRestatementValue(
                RestatementValue.newBuilder().setAdjustedValue(restatementValue).build())
            .build();
  }

  // Creates the conversion upload service client.
  try (ConversionAdjustmentUploadServiceClient conversionUploadServiceClient =
      googleAdsClient.getLatestVersion().createConversionAdjustmentUploadServiceClient()) {
    // Uploads the click conversion. Partial failure should always be set to true.
    UploadConversionAdjustmentsRequest request =
        UploadConversionAdjustmentsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            // Enables partial failure (must be true).
            .setPartialFailure(true)
            .addConversionAdjustments(conversionAdjustment)
            .build();
    UploadConversionAdjustmentsResponse response =
        conversionUploadServiceClient.uploadConversionAdjustments(request);

    // Extracts the partial failure error if present on the response.
    ErrorUtils errorUtils = ErrorUtils.getInstance();
    GoogleAdsFailure googleAdsFailure =
        response.hasPartialFailureError()
            ? errorUtils.getGoogleAdsFailure(response.getPartialFailureError())
            : null;

    // Constructs a protocol buffer printer that will print error details in a concise format.
    final Printer errorPrinter = JsonFormat.printer().omittingInsignificantWhitespace();
    // Prints the results for each adjustment, including any partial errors returned.
    for (int opIndex = 0; opIndex < request.getConversionAdjustmentsCount(); opIndex++) {
      ConversionAdjustmentResult result = response.getResults(opIndex);
      if (errorUtils.isPartialFailureResult(result)) {
        // The operation failed. Prints the error details.
        for (GoogleAdsError googleAdsError :
            errorUtils.getGoogleAdsErrors(opIndex, googleAdsFailure)) {
          System.out.printf(
              "%4d: Partial failure occurred: %s%n", opIndex, errorPrinter.print(googleAdsError));
        }
      } else {
        System.out.printf(
            "%4d: Uploaded conversion adjustment for conversion action '%s' and order ID '%s'.%n",
            opIndex, result.getConversionAction(), result.getOrderId());
      }
    }
  }
}
UploadConversionAdjustment.java

C#

public void Run(GoogleAdsClient client, long customerId, long conversionActionId,
    string gclid, string conversionDateTime, string adjustmentDateTime,
    ConversionAdjustmentType adjustmentType,
    double? restatementValue)
{
    // Get the ConversionAdjustmentUploadService.
    ConversionAdjustmentUploadServiceClient conversionAdjustmentUploadService =
        client.GetService(Services.V16.ConversionAdjustmentUploadService);

    // Associate conversion adjustments with the existing conversion action.
    // The GCLID should have been uploaded before with a conversion.
    ConversionAdjustment conversionAdjustment = new ConversionAdjustment()
    {
        ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
        AdjustmentType = adjustmentType,
        GclidDateTimePair = new GclidDateTimePair()
        {
            Gclid = gclid,
            ConversionDateTime = conversionDateTime,
        },
        AdjustmentDateTime = adjustmentDateTime,
    };

    // Set adjusted value for adjustment type RESTATEMENT.
    if (adjustmentType == ConversionAdjustmentType.Restatement)
    {
        conversionAdjustment.RestatementValue = new RestatementValue()
        {
            AdjustedValue = restatementValue.Value
        };
    }

    try
    {
        // Issue a request to upload the conversion adjustment.
        UploadConversionAdjustmentsResponse response =
            conversionAdjustmentUploadService.UploadConversionAdjustments(
                new UploadConversionAdjustmentsRequest()
                {
                    CustomerId = customerId.ToString(),
                    ConversionAdjustments = { conversionAdjustment },
                    PartialFailure = true,
                    ValidateOnly = false
                });

        ConversionAdjustmentResult result = response.Results[0];
        // Print the result.
        Console.WriteLine($"Uploaded conversion adjustment value of" +
            $" '{result.ConversionAction}' for Google Click ID " +
            $"'{result.GclidDateTimePair.Gclid}'");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
UploadConversionAdjustment.cs

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $conversionActionId,
    string $gclid,
    string $adjustmentType,
    string $conversionDateTime,
    string $adjustmentDateTime,
    float $restatementValue
) {
    $conversionAdjustmentType = ConversionAdjustmentType::value($adjustmentType);

    // Associates conversion adjustments with the existing conversion action.
    // The GCLID should have been uploaded before with a conversion.
    $conversionAdjustment = new ConversionAdjustment([
        'conversion_action' =>
            ResourceNames::forConversionAction($customerId, $conversionActionId),
        'adjustment_type' => $conversionAdjustmentType,
        'gclid_date_time_pair' => new GclidDateTimePair([
            'gclid' => $gclid,
            'conversion_date_time' => $conversionDateTime
        ]),
        'adjustment_date_time' => $adjustmentDateTime
    ]);

    // Sets adjusted value for adjustment type RESTATEMENT.
    if (
        $restatementValue !== null
        && $conversionAdjustmentType === ConversionAdjustmentType::RESTATEMENT
    ) {
        $conversionAdjustment->setRestatementValue(new RestatementValue([
            'adjusted_value' => $restatementValue
        ]));
    }

    // Issues a request to upload the conversion adjustment.
    $conversionAdjustmentUploadServiceClient =
        $googleAdsClient->getConversionAdjustmentUploadServiceClient();
    $response = $conversionAdjustmentUploadServiceClient->uploadConversionAdjustments(
        UploadConversionAdjustmentsRequest::build($customerId, [$conversionAdjustment], true)
    );

    // Prints the status message if any partial failure error is returned.
    // Note: The details of each partial failure error are not printed here, you can refer to
    // the example HandlePartialFailure.php to learn more.
    if ($response->hasPartialFailureError()) {
        printf(
            "Partial failures occurred: '%s'.%s",
            $response->getPartialFailureError()->getMessage(),
            PHP_EOL
        );
    } else {
        // Prints the result if exists.
        /** @var ConversionAdjustmentResult $uploadedConversionAdjustment */
        $uploadedConversionAdjustment = $response->getResults()[0];
        printf(
            "Uploaded conversion adjustment of '%s' for Google Click ID '%s'.%s",
            $uploadedConversionAdjustment->getConversionAction(),
            $uploadedConversionAdjustment->getGclidDateTimePair()->getGclid(),
            PHP_EOL
        );
    }
}
UploadConversionAdjustment.php

Python

def main(
    client,
    customer_id,
    conversion_action_id,
    gclid,
    adjustment_type,
    conversion_date_time,
    adjustment_date_time,
    restatement_value,
):
    conversion_adjustment_type_enum = client.enums.ConversionAdjustmentTypeEnum
    # Determine the adjustment type.
    conversion_adjustment_type = conversion_adjustment_type_enum[
        adjustment_type
    ].value

    # Associates conversion adjustments with the existing conversion action.
    # The GCLID should have been uploaded before with a conversion
    conversion_adjustment = client.get_type("ConversionAdjustment")
    conversion_action_service = client.get_service("ConversionActionService")
    conversion_adjustment.conversion_action = (
        conversion_action_service.conversion_action_path(
            customer_id, conversion_action_id
        )
    )
    conversion_adjustment.adjustment_type = conversion_adjustment_type
    conversion_adjustment.adjustment_date_time = adjustment_date_time

    # Set the Gclid Date
    conversion_adjustment.gclid_date_time_pair.gclid = gclid
    conversion_adjustment.gclid_date_time_pair.conversion_date_time = (
        conversion_date_time
    )

    # Sets adjusted value for adjustment type RESTATEMENT.
    if (
        restatement_value
        and conversion_adjustment_type
        == conversion_adjustment_type_enum.RESTATEMENT.value
    ):
        conversion_adjustment.restatement_value.adjusted_value = float(
            restatement_value
        )

    conversion_adjustment_upload_service = client.get_service(
        "ConversionAdjustmentUploadService"
    )
    request = client.get_type("UploadConversionAdjustmentsRequest")
    request.customer_id = customer_id
    request.conversion_adjustments = [conversion_adjustment]
    request.partial_failure = True
    response = (
        conversion_adjustment_upload_service.upload_conversion_adjustments(
            request=request,
        )
    )
    conversion_adjustment_result = response.results[0]
    print(
        f"Uploaded conversion that occurred at "
        f'"{conversion_adjustment_result.adjustment_date_time}" '
        f"from Gclid "
        f'"{conversion_adjustment_result.gclid_date_time_pair.gclid}"'
        f' to "{conversion_adjustment_result.conversion_action}"'
    )
upload_conversion_adjustment.py

Ruby

def upload_conversion_adjustment(
  customer_id,
  conversion_action_id,
  gclid,
  adjustment_type,
  conversion_date_time,
  adjustment_date_time,
  restatement_value
)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Associate conversion adjustments with the existing conversion action.
  # The GCLID should have been uploaded before with a conversion.
  conversion_adjustment = client.resource.conversion_adjustment do |ca|
    ca.conversion_action = client.path.conversion_action(customer_id, conversion_action_id)
    ca.adjustment_type = adjustment_type
    ca.gclid_date_time_pair = client.resource.gclid_date_time_pair do |gdtp|
      gdtp.gclid = gclid
      gdtp.conversion_date_time = conversion_date_time
    end
    ca.adjustment_date_time = adjustment_date_time

    # Set adjusted value for adjustment type RESTATEMENT.
    if adjustment_type == :RESTATEMENT
      ca.restatement_value = client.resource.restatement_value do |ra|
        ra.adjusted_value = restatement_value.to_f
      end
    end
  end

  # Issue a request to upload the conversion adjustment(s).
  response = client.service.conversion_adjustment_upload.upload_conversion_adjustments(
    customer_id: customer_id,
    # This example shows just one adjustment but you may upload multiple ones.
    conversion_adjustments: [conversion_adjustment],
    partial_failure: true
  )

  if response.partial_failure_error.nil?
    # Process and print all results for multiple adjustments
    response.results.each do |result|
      puts "Uploaded conversion adjustment at #{result.adjustment_date_time} " \
      "for adjustment #{result.adjustment_type} to #{result.conversion_action}."
    end
  else
    # Print any partial errors returned.
    failures = client.decode_partial_failure_error(response.partial_failure_error)
    puts 'Request failed. Failure details:'
    failures.each do |failure|
      failure.errors.each do |error|
        puts "\t#{error.error_code.error_code}: #{error.message}"
      end
    end
  end
end
upload_conversion_adjustment.rb

Perl

sub upload_conversion_adjustment {
  my ($api_client, $customer_id, $conversion_action_id, $gclid,
    $adjustment_type, $conversion_date_time, $adjustment_date_time,
    $restatement_value)
    = @_;

  # Associate conversion adjustments with the existing conversion action.
  # The GCLID should have been uploaded before with a conversion.
  my $conversion_adjustment =
    Google::Ads::GoogleAds::V16::Services::ConversionAdjustmentUploadService::ConversionAdjustment
    ->new({
      conversionAction =>
        Google::Ads::GoogleAds::V16::Utils::ResourceNames::conversion_action(
        $customer_id, $conversion_action_id
        ),
      adjustmentType    => $adjustment_type,
      gclidDateTimePair =>
        Google::Ads::GoogleAds::V16::Services::ConversionAdjustmentUploadService::GclidDateTimePair
        ->new({
          gclid              => $gclid,
          conversionDateTime => $conversion_date_time
        }
        ),
      adjustmentDateTime => $adjustment_date_time,
    });

  # Set adjusted value for adjustment type RESTATEMENT.
  $conversion_adjustment->{restatementValue} =
    Google::Ads::GoogleAds::V16::Services::ConversionAdjustmentUploadService::RestatementValue
    ->new({
      adjustedValue => $restatement_value
    }) if defined $restatement_value && $adjustment_type eq RESTATEMENT;

  # Issue a request to upload the conversion adjustment.
  my $upload_conversion_adjustments_response =
    $api_client->ConversionAdjustmentUploadService()
    ->upload_conversion_adjustments({
      customerId            => $customer_id,
      conversionAdjustments => [$conversion_adjustment],
      partialFailure        => "true"
    });

  # Print any partial errors returned.
  if ($upload_conversion_adjustments_response->{partialFailureError}) {
    printf "Partial error encountered: '%s'.\n",
      $upload_conversion_adjustments_response->{partialFailureError}{message};
  }

  # Print the result if valid.
  my $uploaded_conversion_adjustment =
    $upload_conversion_adjustments_response->{results}[0];
  if (%$uploaded_conversion_adjustment) {
    printf "Uploaded conversion adjustment of the conversion action " .
      "with resource name '%s' for Google Click ID '%s'.\n",
      $uploaded_conversion_adjustment->{conversionAction},
      $uploaded_conversion_adjustment->{gclidDateTimePair}{gclid};
  }

  return 1;
}
upload_conversion_adjustment.pl

ज़रूरी शर्तें

एपीआई में कन्वर्ज़न में बदलाव करते समय इन ज़रूरी शर्तों और पाबंदियों को ध्यान में रखें:

  • सिर्फ़ कन्वर्ज़न कार्रवाइयों को मैनेज करने वाले खाते से ही अडजस्टमेंट अपलोड किए जा सकते हैं. यह तय करने के लिए कि कौन सा खाता आपके Google Ads खाते के लिए कन्वर्ज़न प्रबंधित कर रहा है, कन्वर्ज़न ट्रैकिंग सेटअप के निर्देशों का इस्तेमाल करें.

    किसी दूसरे खाते का इस्तेमाल करके अडजस्टमेंट अपलोड करने की कोशिश करने पर, NO_CONVERSION_ACTION_FOUND गड़बड़ी हो सकती है. यह गड़बड़ी तब भी दिखती है, जब बदलाव करने वाला कन्वर्ज़न ऐक्शन चालू न हो.

  • Google Ads में सिर्फ़ SALESFORCE, UPLOAD_CLICKS या WEBPAGE के कन्वर्ज़न ऐक्शन टाइप के लिए, कन्वर्ज़न में बदलाव किया जा सकता है. किसी ऐसे कन्वर्ज़न के लिए अडजस्टमेंट अपलोड करने की कोशिश करने पर जहां कन्वर्ज़न ऐक्शन इनमें से कोई टाइप नहीं है, तो INVALID_CONVERSION_ACTION_TYPE गड़बड़ी होती है.

  • तारीख और समय बताने वाले फ़ील्ड के लिए ऐसे समय क्षेत्र की ज़रूरत होती है, जिसे खाते का होना ज़रूरी नहीं है. इन फ़ील्ड का फ़ॉर्मैट yyyy-mm-dd HH:mm:ss+|-HH:mm है. उदाहरण के लिए: 2022-01-01 19:32:45-05:00 (डेलाइट सेविंग टाइम को अनदेखा करते हुए) .

  • कन्वर्ज़न ऐक्शन बनाने के बाद, उसके कन्वर्ज़न में बदलाव करने के बाद, चार से छह घंटे इंतज़ार करें, ताकि TOO_RECENT_CONVERSION_ACTION गड़बड़ी से बचा जा सके.

  • अगर इनमें से कोई भी शर्त पूरी होती है, तो बदलाव करने में CONVERSION_NOT_FOUND गड़बड़ी आ सकती है:

    • कन्वर्ज़न को कभी रिपोर्ट नहीं किया गया.

    • कन्वर्ज़न को अडजस्ट करने की कोशिश किए जाने से, 24 घंटे से कम समय पहले रिपोर्ट किया गया था. कुछ मामलों में, इसकी वजह से TOO_RECENT_CONVERSION गड़बड़ी हो सकती है.

  • आपको इनमें से किसी भी शर्त के तहत, ConversionAdjustment में order_id तय करना होगा:

    • कन्वर्ज़न ऐक्शन का type, WEBPAGE के बराबर है.

    • जिस मूल कन्वर्ज़न में बदलाव किया जा रहा है उसे order_id असाइन किया गया है.

    इसके बजाय, अगर gclid_date_time_pair दिया जाता है, तो कार्रवाई ConversionAdjustmentUploadError.MISSING_ORDER_ID_FOR_WEBPAGE या ConversionAdjustmentUploadError.CONVERSION_NOT_FOUND गड़बड़ी के साथ फ़ेल हो जाएगी.

  • ConversionAdjustment बनाते समय, UploadConversionAdjustmentsRequest का partial_failure एट्रिब्यूट हमेशा true पर सेट होना चाहिए. मान्य और असफल कार्रवाइयों को एक साथ मैनेज करते समय, कुछ मामलों में गड़बड़ी से जुड़े दिशा-निर्देशों का पालन करें.

  • ConversionAction को अडजस्टमेंट से नहीं बदला जा सकता. इसके बजाय, पिछले कन्वर्ज़न को हटाने के लिए RETRACTION का इस्तेमाल करें और अपडेट किए गए ConversionAction को इस्तेमाल करके, नया कन्वर्ज़न अपलोड करें. टाइमस्टैंप में बदलाव करने की ज़रूरत नहीं है. कन्वर्ज़न में बदलाव के बारे में जानकारी देखें.

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