Crea una campagna Demand Gen

Verifica che i requisiti minimi siano soddisfatti. Gli asset della campagna Demand Gen devono soddisfare standard di qualità elevati, in quanto verranno pubblicati su piattaforme visive e di intrattenimento come Discover e YouTube.

Per creare una campagna Demand Gen:

  1. Stabilisci un budget.
  2. Crea una campagna Demand Gen con strategie di offerta appropriate.
  3. Crea un gruppo di annunci senza un tipo.
  4. Crea segmenti di pubblico.
  5. Crea asset e annunci Demand Gen.

Ti consigliamo di creare tutte le entità richieste in un'unica richiesta API utilizzando il metodo GoogleAdsService.Mutate:

Java

// The below methods create and return MutateOperations that we later provide to
// the GoogleAdsService.Mutate method in order to create the entities in a single
// request. Since the entities for a Demand Gen campaign are closely tied to one-another
// it's considered a best practice to create them in a single Mutate request; the
// entities will either all complete successfully or fail entirely, leaving no
// orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview
List<MutateOperation> operations = new ArrayList<>();
// A utility to create temporary IDs for the resources.
AtomicLong tempId = new AtomicLong(-1);

// Creates a new campaign budget operation and adds it to the list of operations.
String budgetResourceName = ResourceNames.campaignBudget(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setCampaignBudgetOperation(createCampaignBudgetOperation(budgetResourceName))
        .build());

// Creates a new campaign operation and adds it to the list of operations.
String campaignResourceName = ResourceNames.campaign(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setCampaignOperation(
            createDemandGenCampaignOperation(campaignResourceName, budgetResourceName))
        .build());

// Creates a new ad group operation and adds it to the list of operations.
String adGroupResourceName = ResourceNames.adGroup(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setAdGroupOperation(
            createDemandGenAdGroupOperation(adGroupResourceName, campaignResourceName))
        .build());

// Creates the asset operations for the ad.
Map<String, String> assetResourceNames = new HashMap<>();
operations.addAll(
    createAssetOperations(customerId, youTubeVideoId, tempId, assetResourceNames));

// Creates a new ad group ad operation and adds it to the list of operations.
operations.add(
    MutateOperation.newBuilder()
        .setAdGroupAdOperation(
            createDemandGenAdGroupAdOperation(adGroupResourceName, assetResourceNames))
        .build());

// Creates the service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
    googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
  // Sends the mutate request.
  MutateGoogleAdsResponse response =
      googleAdsServiceClient.mutate(String.valueOf(customerId), operations);

  // Prints the results.
  System.out.printf(
      "Created campaign with resource name: %s%n",
      response
          .getMutateOperationResponses(1)
          .getCampaignResult()
          .getResourceName());
  System.out.printf(
      "Created ad group with resource name: %s%n",
      response
          .getMutateOperationResponses(2)
          .getAdGroupResult()
          .getResourceName());
  for (Map.Entry<String, String> entry : assetResourceNames.entrySet()) {
    System.out.printf(
        "Created asset with temporary resource name '%s' and final resource name '%s'.%n",
        entry.getValue(),
        response
            .getMutateOperationResponses(
                operations.indexOf(getOperationForAsset(operations, entry.getValue())))
            .getAssetResult()
            .getResourceName());
  }
  System.out.printf(
      "Created ad group ad with resource name: %s%n",
      response
          .getMutateOperationResponses(operations.size() - 1)
          .getAdGroupAdResult()
          .getResourceName());
}
AddDemandGenCampaign.java

C#

// The below methods create and return MutateOperations that we later provide to
// the GoogleAdsService.Mutate method in order to create the entities in a single
// request. Since the entities for a Demand Gen campaign are closely tied to one-another
// it's considered a best practice to create them in a single Mutate request; the
// entities will either all complete successfully or fail entirely, leaving no
// orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview
MutateOperation campaignBudgetOperation =
    CreateCampaignBudgetOperation(budgetResourceName);
MutateOperation campaignOperation =
    CreateDemandGenCampaignOperation(campaignResourceName, budgetResourceName);
MutateOperation adGroupOperation =
    CreateAdGroupOperation(adGroupResourceName, campaignResourceName);

// Send the operations in a single mutate request.
MutateGoogleAdsRequest mutateGoogleAdsRequest = new MutateGoogleAdsRequest
{
    CustomerId = customerId.ToString()
};
// It's important to create these entities in this order because they depend on
// each other, for example the ad group depends on the
// campaign, and the ad group ad depends on the ad group.
mutateGoogleAdsRequest.MutateOperations.Add(campaignBudgetOperation);
mutateGoogleAdsRequest.MutateOperations.Add(campaignOperation);
mutateGoogleAdsRequest.MutateOperations.Add(adGroupOperation);

mutateGoogleAdsRequest.MutateOperations.AddRange(
    CreateAssetOperations(
        videoAssetResourceName,
        videoId,
        logoResourceName,
        client.Config
    )
);

mutateGoogleAdsRequest.MutateOperations.Add(
    CreateDemandGenAdOperation(
        adGroupResourceName,
        videoAssetResourceName,
        logoResourceName
    )
);

MutateGoogleAdsResponse response =
        googleAdsServiceClient.Mutate(mutateGoogleAdsRequest);
AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

# The below methods create and return MutateOperations that we later provide
# to the GoogleAdsService.Mutate method in order to create the entities in a
# single request. Since the entities for a Demand Gen campaign are closely
# tied to one-another it's considered a best practice to create them in a
# single Mutate request; the entities will either all complete successfully
# or fail entirely, leaving no orphaned entities. See:
# https://developers.google.com/google-ads/api/docs/mutating/overview
mutate_operations: List[MutateOperation] = [
    # It's important to create these entities in this order because they
    # depend on each other, for example the ad group depends on the
    # campaign, and the ad group ad depends on the ad group.
    create_campaign_budget_operation(client, budget_resource_name),
    create_demand_gen_campaign_operation(
        client, campaign_resource_name, budget_resource_name
    ),
    create_ad_group_operation(
        client, ad_group_resource_name, campaign_resource_name
    ),
    *create_asset_operations(  # Use iterable unpacking
        client,
        video_asset_resource_name,
        video_id,
        logo_asset_resource_name,
    ),
    create_demand_gen_ad_operation(
        client,
        ad_group_resource_name,
        video_asset_resource_name,
        logo_asset_resource_name,
    ),
]

# Send the operations in a single mutate request.
googleads_service.mutate(
    customer_id=customer_id, mutate_operations=mutate_operations
)
add_demand_gen_campaign.py

Ruby

operations = []

operations << client.operation.mutate do |m|
  m.campaign_budget_operation = create_campaign_budget_operation(client, budget_resource_name)
end

operations << client.operation.mutate do |m|
  m.campaign_operation = create_demand_gen_campaign_operation(client, campaign_resource_name, budget_resource_name)
end

operations << client.operation.mutate do |m|
  m.ad_group_operation = create_ad_group_operation(client, ad_group_resource_name, campaign_resource_name)
end

operations += create_asset_operations(client, video_asset_resource_name, video_id, logo_asset_resource_name).map do |asset_op|
  client.operation.mutate do |m|
    m.asset_operation = asset_op
  end
end

operations << client.operation.mutate do |m|
  m.ad_group_ad_operation = create_demand_gen_ad_operation(client, ad_group_resource_name, video_asset_resource_name, logo_asset_resource_name)
end

response = client.service.google_ads.mutate(
  customer_id: customer_id,
  mutate_operations: operations,
)
add_demand_gen_campaign.rb

Perl

This example is not yet available in Perl; you can take a look at the other languages.

Crea budget

Crea un budget. Tieni presente che una campagna Demand Gen non può utilizzare un budget condiviso. Ti consigliamo di disporre di un budget giornaliero sufficiente, pari ad almeno 15 volte la tua offerta basata sul CPA target previsto. Scopri di più.

Java

private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
  CampaignBudget budget =
      CampaignBudget.newBuilder()
          .setName("Interplanetary Cruise Budget #" + getPrintableDateTime())
          .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
          .setAmountMicros(500_000)
          .build();

  CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build();

  try (CampaignBudgetServiceClient campaignBudgetServiceClient =
      googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
    MutateCampaignBudgetsResponse response =
        campaignBudgetServiceClient.mutateCampaignBudgets(
            Long.toString(customerId), ImmutableList.of(op));
    String budgetResourceName = response.getResults(0).getResourceName();
    System.out.printf("Added budget: %s%n", budgetResourceName);
    return budgetResourceName;
  }
}
AddCampaigns.java

C#

private static string CreateBudget(GoogleAdsClient client, long customerId)
{
    // Get the BudgetService.
    CampaignBudgetServiceClient budgetService = client.GetService(
        Services.V22.CampaignBudgetService);

    // Create the campaign budget.
    CampaignBudget budget = new CampaignBudget()
    {
        Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
        DeliveryMethod = BudgetDeliveryMethod.Standard,
        AmountMicros = 500000
    };

    // Create the operation.
    CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()
    {
        Create = budget
    };

    // Create the campaign budget.
    MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(
        customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });
    return response.Results[0].ResourceName;
}
AddCampaigns.cs

PHP

private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a campaign budget.
    $budget = new CampaignBudget([
        'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(),
        'delivery_method' => BudgetDeliveryMethod::STANDARD,
        'amount_micros' => 500000
    ]);

    // Creates a campaign budget operation.
    $campaignBudgetOperation = new CampaignBudgetOperation();
    $campaignBudgetOperation->setCreate($budget);

    // Issues a mutate request.
    $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
    $response = $campaignBudgetServiceClient->mutateCampaignBudgets(
        MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
    );

    /** @var CampaignBudget $addedBudget */
    $addedBudget = $response->getResults()[0];
    printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL);

    return $addedBudget->getResourceName();
}
AddCampaigns.php

Python

# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation: CampaignBudgetOperation = client.get_type(
    "CampaignBudgetOperation"
)
campaign_budget: CampaignBudget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
    client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000

# Add budget.
campaign_budget_response: MutateCampaignBudgetsResponse
try:
    budget_operations: List[CampaignBudgetOperation] = [
        campaign_budget_operation
    ]
    campaign_budget_response = (
        campaign_budget_service.mutate_campaign_budgets(
            customer_id=customer_id,
            operations=budget_operations,
        )
    )
except GoogleAdsException as ex:
    handle_googleads_exception(ex)
add_campaigns.py

Ruby

# Create a budget, which can be shared by multiple campaigns.
campaign_budget = client.resource.campaign_budget do |cb|
  cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}"
  cb.delivery_method = :STANDARD
  cb.amount_micros = 500000
end

operation = client.operation.create_resource.campaign_budget(campaign_budget)

# Add budget.
return_budget = client.service.campaign_budget.mutate_campaign_budgets(
  customer_id: customer_id,
  operations: [operation],
)
add_campaigns.rb

Perl

# Create a campaign budget, which can be shared by multiple campaigns.
my $campaign_budget =
  Google::Ads::GoogleAds::V22::Resources::CampaignBudget->new({
    name           => "Interplanetary budget #" . uniqid(),
    deliveryMethod => STANDARD,
    amountMicros   => 500000
  });

# Create a campaign budget operation.
my $campaign_budget_operation =
  Google::Ads::GoogleAds::V22::Services::CampaignBudgetService::CampaignBudgetOperation
  ->new({create => $campaign_budget});

# Add the campaign budget.
my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
    customerId => $customer_id,
    operations => [$campaign_budget_operation]});
add_campaigns.pl

Impostare il budget totale della campagna

Le campagne Demand Gen supportano l'impostazione di un budget totale della campagna.

Per utilizzare un CampaignBudget come budget totale della campagna, imposta il campo total_amount_micros anziché il campo amount_micros e imposta il campo period su CUSTOM.

Crea una campagna e una strategia di offerta

Dopo aver creato il budget, puoi creare una campagna.

Le campagne Demand Gen hanno un AdvertisingChannelType di DEMAND_GEN. Non deve essere impostato alcun AdvertisingChannelSubType.

Configura gli obiettivi di conversione per la tua campagna.

Le strategie di offerta supportate sono Massimizza i clic, CPA target, Massimizza le conversioni e ROAS target.

Java

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setResourceName(campaignResourceName)
        .setName("Demand Gen campaign " + System.currentTimeMillis())
        // Demand Gen campaigns are supported in the DEMAND_GEN channel.
        .setAdvertisingChannelType(AdvertisingChannelType.DEMAND_GEN)
        // Sets the campaign status to PAUSED. The campaign is enabled later.
        .setStatus(CampaignStatus.PAUSED)
        .setCampaignBudget(budgetResourceName)
        // Declares whether this campaign serves political ads targeting the EU.
        .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
        // Sets the bidding strategy.
        .setTargetCpa(TargetCpa.newBuilder().setTargetCpaMicros(10_000_000L).build())
        .build();

// Creates the operation.
return CampaignOperation.newBuilder().setCreate(campaign).build();
AddDemandGenCampaign.java

C#

private MutateOperation CreateDemandGenCampaignOperation(
    string campaignResourceName, string budgetResourceName)
{
    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = new Campaign
            {
                Name = $"Demand Gen #{ExampleUtilities.GetRandomString()}",
                // Set the campaign status as PAUSED.
                Status = CampaignStatus.Paused,

                // AdvertisingChannelType must be DEMAND_GEN.
                AdvertisingChannelType = AdvertisingChannelType.DemandGen,

                // Assign the resource name with a temporary ID.
                ResourceName = campaignResourceName,

                // Set the budget using the given budget resource name.
                CampaignBudget = budgetResourceName,

                // Use the Target CPA bidding strategy.
                TargetCpa = new TargetCpa()
                {
                    TargetCpaMicros = 1_000_000,
                },

                ContainsEuPoliticalAdvertising =
                    EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising
            }
        }
    };
}
AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

def create_demand_gen_campaign_operation(
    client: GoogleAdsClient,
    campaign_resource_name: str,
    budget_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Campaign.

    A temporary ID will be assigned to this campaign so that it can be
    referenced by other objects being created in the same Mutate request.

    Args:
        client: An initialized GoogleAdsClient instance.
        campaign_resource_name: The temporary resource name of the campaign.
        budget_resource_name: The resource name of the budget to assign.

    Returns:
        A MutateOperation for creating a Campaign.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign_operation: CampaignOperation = mutate_operation.campaign_operation
    campaign: Campaign = campaign_operation.create
    campaign.name = f"Demand Gen #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in the
    # mutate request that should have its status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # AdvertisingChannelType must be DEMAND_GEN.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.DEMAND_GEN
    )
    # Assign the resource name with a temporary ID.
    campaign.resource_name = campaign_resource_name
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = budget_resource_name
    # Use the Target CPA bidding strategy.
    campaign.bidding_strategy_type = (
        client.enums.BiddingStrategyTypeEnum.TARGET_CPA
    )
    campaign.target_cpa.target_cpa_micros = 1_000_000
    return mutate_operation
add_demand_gen_campaign.py

Ruby

def create_demand_gen_campaign_operation(client, campaign_resource_name, budget_resource_name)
  client.operation.create_resource.campaign do |c|
    c.name = "Demand Gen ##{Time.now.to_f}"

    # Recommendation: Set the campaign to PAUSED when creating it to
    # prevent the ads from immediately serving. Set to ENABLED once you've
    # added targeting and the ads are ready to serve.
    c.status = :PAUSED

    # AdvertisingChannelType must be DEMAND_GEN.
    c.advertising_channel_type = :DEMAND_GEN

    # Assign the resource name with a temporary ID.
    c.resource_name = campaign_resource_name

    # Set the budget using the given budget resource name.
    c.campaign_budget = budget_resource_name

    # Use the Target CPA bidding strategy.
    c.bidding_strategy_type = :TARGET_CPA
    c.target_cpa = client.resource.target_cpa do |tc|
      tc.target_cpa_micros = 1_000_000
    end

    # Declare whether or not this campaign serves political ads targeting the EU.
    # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
    # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
    c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

    # Optional fields
    c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
    c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
  end
end
add_demand_gen_campaign.rb

Perl

This example is not yet available in Perl; you can take a look at the other languages.

Crea gruppo di annunci

Crea un gruppo di annunci senza un tipo e collegalo alla campagna Demand Gen.

Con Demand Gen, puoi scegliere di impostare i criteri per il gruppo di località e lingua a livello di gruppo di annunci.

Quando crei un gruppo di annunci, puoi anche configurare i controlli dei canali per decidere dove verranno mostrati i tuoi annunci.

Java

// Creates the ad group.
AdGroup adGroup =
    AdGroup.newBuilder()
        .setResourceName(adGroupResourceName)
        .setName("Demand Gen ad group " + System.currentTimeMillis())
        .setCampaign(campaignResourceName)
        .setStatus(AdGroupStatus.ENABLED)
        // Selects the specific channels for the ad group.
        // For further information on Demand Gen channel controls, see
        // https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
        .setDemandGenAdGroupSettings(
            DemandGenAdGroupSettings.newBuilder()
                .setChannelControls(
                    DemandGenChannelControls.newBuilder()
                        .setSelectedChannels(DemandGenSelectedChannels.newBuilder()
                            .setGmail(false)
                            .setDiscover(false)
                            .setDisplay(false)
                            .setYoutubeInFeed(true)
                            .setYoutubeInStream(true)
                            .setYoutubeShorts(true)
                        .build())
                    .build())
            .build())
        .build();

// Creates the operation.
return AdGroupOperation.newBuilder().setCreate(adGroup).build();
AddDemandGenCampaign.java

C#

private MutateOperation CreateAdGroupOperation(
    string adGroupResourceName,
    string campaignResourceName
)
{
    return new MutateOperation
    {
        AdGroupOperation = new AdGroupOperation
        {
            // Creates an ad group.
            Create = new AdGroup
            {
                ResourceName = adGroupResourceName,
                Name = $"Earth to Mars Cruises #{ExampleUtilities.GetRandomString()}",
                Status = AdGroupStatus.Enabled,
                Campaign = campaignResourceName,

                // Select the specific channels for the ad group.
                // For further information on Demand Gen channel controls, see
                // https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
                DemandGenAdGroupSettings = new DemandGenAdGroupSettings
                {
                    ChannelControls = new DemandGenChannelControls
                    {
                        SelectedChannels = new DemandGenSelectedChannels
                        {
                            Gmail = false,
                            Discover = false,
                            Display = false,
                            YoutubeInFeed = true,
                            YoutubeInStream = true,
                            YoutubeShorts = true,
                        }
                    }
                }
            }
        }
    };
}
AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

def create_ad_group_operation(
    client: GoogleAdsClient,
    ad_group_resource_name: str,
    campaign_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new AdGroup.

    Args:
        client: An initialized GoogleAdsClient instance.
        ad_group_resource_name: The temporary resource name of the ad group.
        campaign_resource_name: The temporary resource name of the campaign the
            ad group will belong to.

    Returns:
        A MutateOperation for creating an AdGroup.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    ad_group_operation: AdGroupOperation = mutate_operation.ad_group_operation
    # Creates an ad group.
    ad_group: AdGroup = ad_group_operation.create
    ad_group.resource_name = ad_group_resource_name
    ad_group.name = f"Earth to Mars Cruises #{uuid4()}"
    ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
    ad_group.campaign = campaign_resource_name

    # Select the specific channels for the ad group. For further information on
    # Demand Gen channel controls, see:
    # https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
    selected_channel_controls = (
        ad_group.demand_gen_ad_group_settings.channel_controls.selected_channels
    )
    selected_channel_controls.gmail = False
    selected_channel_controls.discover = False
    selected_channel_controls.display = False
    selected_channel_controls.youtube_in_feed = True
    selected_channel_controls.youtube_in_stream = True
    selected_channel_controls.youtube_shorts = True

    return mutate_operation
add_demand_gen_campaign.py

Ruby

def create_ad_group_operation(client, ad_group_resource_name, campaign_resource_name)
  # Creates an ad group.
  client.operation.create_resource.ad_group do |ag|
    ag.resource_name = ad_group_resource_name
    ag.name = "Earth to Mars Cruises ##{Time.now.to_f}"
    ag.status = :ENABLED
    ag.campaign = campaign_resource_name

    # Select the specific channels for the ad group.
    # For further information on Demand Gen channel controls, see
    # https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
    ag.demand_gen_ad_group_settings = client.resource.demand_gen_ad_group_settings do |dgas|
      dgas.channel_controls = client.resource.demand_gen_channel_controls do |dcc|
        dcc.selected_channels = client.resource.demand_gen_selected_channels do |dsc|
          dsc.gmail = false
          dsc.discover = false
          dsc.display = false
          dsc.youtube_in_feed = true
          dsc.youtube_in_stream = true
          dsc.youtube_shorts = true
        end
      end
    end
  end
end
add_demand_gen_campaign.rb

Perl

This example is not yet available in Perl; you can take a look at the other languages.

Creare asset e annunci

Sono disponibili tre tipi di annunci per le campagne Demand Gen:

Innanzitutto, crea gli asset per questi tipi di annuncio. Consulta la guida alle best practice e alle specifiche degli asset delle campagne Demand Gen per l'elenco degli asset disponibili per ogni tipo di annuncio Demand Gen. La guida fornisce indicazioni sugli asset richiesti e su quanti asset sono consigliati. Ti consigliamo inoltre di valutare il rendimento degli asset per perfezionare le creatività: la sezione report illustra come recuperare le metriche sul rendimento per le campagne Demand Gen.

DemandGenCarouselAdInfo ha un asset specializzato aggiuntivo chiamato AdDemandGenCarouselCardAsset.

Dopo aver creato gli asset e gli annunci, aggiungili al gruppo di annunci.

Java

DemandGenVideoResponsiveAdInfo.Builder videoResponsiveAdbuilder =
    DemandGenVideoResponsiveAdInfo.newBuilder()
        .setBusinessName(
            AdTextAsset.newBuilder()
            .setText("Interplanetary Cruises")
            .build()
        )
        .addVideos(
            AdVideoAsset.newBuilder()
            .setAsset(assetResourceNames.get("Video"))
            .build()
        )
        .addAllLongHeadlines(
            Arrays.asList("Long headline 1").stream()
            .map(s -> AdTextAsset.newBuilder().setText(s).build())
            .collect(Collectors.toList())
        )
        .addAllHeadlines(
            Arrays.asList("Headline 1", "Headline 2", "Headline 3").stream()
                .map(s -> AdTextAsset.newBuilder().setText(s).build())
                .collect(Collectors.toList()))
        .addAllDescriptions(
            Arrays.asList("Description 1", "Description 2").stream()
                .map(s -> AdTextAsset.newBuilder().setText(s).build())
                .collect(Collectors.toList()))
        .addLogoImages(AdImageAsset.newBuilder().setAsset(assetResourceNames.get("LogoImage")));

AdGroupAd adGroupAd =
    AdGroupAd.newBuilder()
        .setAdGroup(adGroupResourceName)
        .setAd(
            Ad.newBuilder()
                .setName("Demand gen video responsive ad")
                .addFinalUrls("https://www.example.com")
                .setDemandGenVideoResponsiveAd(videoResponsiveAdbuilder.build())
                .build())
        .build();

return AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();
AddDemandGenCampaign.java

C#

private MutateOperation CreateDemandGenAdOperation(
    string adGroupResourceName,
    string videoAssetResourceName,
    string logoResourceName
)
{

    Ad ad = new Ad
    {
        Name = "Demand gen video responsive ad",
        FinalUrls = { "http://example.com" },
        DemandGenVideoResponsiveAd = new DemandGenVideoResponsiveAdInfo
        {
            BusinessName = new AdTextAsset
            {
                Text = "Interplanetary Cruises"
            },

        }
    };

    ad.DemandGenVideoResponsiveAd.Videos.Add(new AdVideoAsset
    {
        Asset = videoAssetResourceName
    });

    ad.DemandGenVideoResponsiveAd.LogoImages.Add(new AdImageAsset
    {
        Asset = logoResourceName
    });

    ad.DemandGenVideoResponsiveAd.Headlines.Add(new AdTextAsset
    {
        Text = "Interplanetary cruises"
    });

    ad.DemandGenVideoResponsiveAd.LongHeadlines.Add(new AdTextAsset
    {
        Text = "Travel the World"
    });

    ad.DemandGenVideoResponsiveAd.Descriptions.Add(new AdTextAsset
    {
        Text = "Book now for an extra discount"
    });


    return new MutateOperation
    {
        AdGroupAdOperation = new AdGroupAdOperation
        {
            Create = new AdGroupAd
            {
                AdGroup = adGroupResourceName,
                Ad = ad
            }
        }
    };
}
AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

def create_demand_gen_ad_operation(
    client: GoogleAdsClient,
    ad_group_resource_name: str,
    video_asset_resource_name: str,
    logo_asset_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Demand Gen Ad.

    Args:
        client: An initialized GoogleAdsClient instance.
        ad_group_resource_name: The ad group the ad will belong to.
        video_asset_resource_name: The video asset resource name.
        logo_asset_resource_name: The logo asset resource name.

    Returns:
        A MutateOperation for creating an AdGroupAd.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    ad_group_ad_operation: AdGroupAdOperation = (
        mutate_operation.ad_group_ad_operation
    )
    ad_group_ad: AdGroupAd = ad_group_ad_operation.create
    ad_group_ad.ad_group = ad_group_resource_name
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.ENABLED

    ad: Ad = ad_group_ad.ad
    ad.name = "Demand gen multi asset ad"
    ad.final_urls.append(DEFAULT_FINAL_URL)

    demand_gen_ad: DemandGenVideoResponsiveAdInfo = (
        ad.demand_gen_video_responsive_ad
    )
    # Ensure business_name is an AssetLink and assign text to its text_asset.text
    demand_gen_ad.business_name.text = "Interplanetary Cruises"
    # If it needs to be an AssetLink to a text asset,
    # that would require creating another asset.

    # Create AssetLink for video
    video_asset_link: AdVideoAsset = client.get_type("AdVideoAsset")
    video_asset_link.asset = video_asset_resource_name
    demand_gen_ad.videos.append(video_asset_link)

    # Create AssetLink for logo
    logo_image_asset_link: AdImageAsset = client.get_type("AdImageAsset")
    logo_image_asset_link.asset = logo_asset_resource_name
    demand_gen_ad.logo_images.append(logo_image_asset_link)

    # Create AssetLink for headline
    headline_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    headline_asset_link.text = "Interplanetary cruises"
    demand_gen_ad.headlines.append(headline_asset_link)

    # Create AssetLink for long headline
    long_headline_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    long_headline_asset_link.text = "Travel the World"
    demand_gen_ad.long_headlines.append(long_headline_asset_link)

    # Create AssetLink for description
    description_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    description_asset_link.text = "Book now for an extra discount"
    demand_gen_ad.descriptions.append(description_asset_link)

    return mutate_operation
add_demand_gen_campaign.py

Ruby

def create_demand_gen_ad_operation(client, ad_group_resource_name, video_asset_resource_name, logo_asset_resource_name)
  client.operation.create_resource.ad_group_ad do |aga|
    aga.ad_group = ad_group_resource_name
    aga.status = :ENABLED
    aga.ad = client.resource.ad do |ad|
      ad.name = "Demand gen video responsive ad"
      ad.final_urls << DEFAULT_FINAL_URL
      ad.demand_gen_video_responsive_ad = client.resource.demand_gen_video_responsive_ad_info do |dgv|
        dgv.business_name = client.resource.ad_text_asset do |ata|
          ata.text = "Interplanetary Cruises"
        end
        dgv.videos << client.resource.ad_video_asset do |ava|
          ava.asset = video_asset_resource_name
        end
        dgv.logo_images << client.resource.ad_image_asset do |aia|
          aia.asset = logo_asset_resource_name
        end
        dgv.headlines << client.resource.ad_text_asset do |ata|
          ata.text = "Interplanetary cruises"
        end
        dgv.long_headlines << client.resource.ad_text_asset do |ata|
          ata.text = "Travel the World"
        end
        dgv.descriptions << client.resource.ad_text_asset do |ata|
          ata.text = "Book now for an extra discount"
        end
      end
    end
  end
end
add_demand_gen_campaign.rb

Perl

This example is not yet available in Perl; you can take a look at the other languages.

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