Otel reklamlarında, teklif stratejisi tek bir kampanyaya atanabilir.
Otel reklamları için teklif stratejileri seçmeyle ilgili ayrıntıları Otel reklamlarında teklif vermeye genel bakış bölümünde bulabilirsiniz. Teklif stratejileri hakkında bilgi edindikten sonra, Otel kampanyası teklif stratejilerini atamak ve güncellemek için Google Ads API'yi kullanabilirsiniz.
Teklif stratejisi atayın
Yeni bir Otel kampanyası oluşturma kapsamında bir strateji atamak için aşağıdaki adımları izleyin:
Bir
campaign_bidding_strategy
seçin. Otel reklamlarında aşağıdaki stratejiler kullanılabilir:commission
(dönüşüm veya konaklama başına)percent_cpc
(Geliştirilmiş TBM'yi destekler)manual_cpc
(Geliştirilmiş TBM'yi destekler)
Seçilen strateji için kullanmak istediğiniz alan adı-değer çiftini belirleyin. Örneğin,
percent_cpc
stratejisi içinenhanced_cpc_enabled
değerinitrue
olarak ayarlayabilirsiniz.Stratejiyi, yeni kampanyayı oluştururken belirleyin. Örneğin, Java'da, bir
Campaign
örneği oluşturucunun içindencampaign_bidding_strategy
alanı için setter yöntemini çağırın (yöntem adı kuralısetcampaign_bidding_strategy
).commission
stratejisi için yeni kampanyayı oluştururkenPaymentMode
özelliğini ayarlayan ek bir ifade eklemeyi unutmayın.
Bu örnekte, yeni bir kampanya oluştururken percent_cpc
teklif stratejisinin nasıl ayarlanacağı gösterilmektedir:
Java
// Creates the campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) // Configures settings related to hotel campaigns including advertising channel type // and hotel setting info. .setAdvertisingChannelType(AdvertisingChannelType.HOTEL) .setHotelSetting(hotelSettingInfo) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy to Percent CPC. Only Manual CPC and Percent CPC can be used // for hotel campaigns. .setPercentCpc( PercentCpc.newBuilder().setCpcBidCeilingMicros(cpcBidCeilingMicroAmount).build()) // Sets the budget. .setCampaignBudget(budgetResourceName) // Adds the networkSettings configured above. .setNetworkSettings(networkSettings) .build();
C#
// Create a campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise Campaign #" + ExampleUtilities.GetRandomString(), // Configure settings related to hotel campaigns including advertising channel type // and hotel setting info. AdvertisingChannelType = AdvertisingChannelType.Hotel, HotelSetting = new HotelSettingInfo() { HotelCenterId = hotelCenterAccountId }, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. Status = CampaignStatus.Paused, // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can // be used for hotel campaigns. PercentCpc = new PercentCpc() { CpcBidCeilingMicros = cpcBidCeilingMicroAmount }, // Set the budget. CampaignBudget = budgetResourceName, // Configure the campaign network options. Only Google Search is allowed for // hotel campaigns. NetworkSettings = new NetworkSettings() { TargetGoogleSearch = true } };
PHP
// Creates a campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to hotel campaigns including advertising channel type // and hotel setting info. 'advertising_channel_type' => AdvertisingChannelType::HOTEL, 'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used // for hotel campaigns. 'percent_cpc' => new PercentCpc([ 'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount ]), // Sets the budget. 'campaign_budget' => $budgetResourceName, // Configures the campaign network options. Only Google Search is allowed for // hotel campaigns. 'network_settings' => new NetworkSettings([ 'target_google_search' => true, ]), ]);
Python
# Create campaign. campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}" # Configures settings related to hotel campaigns including advertising # channel type and hotel setting info. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.HOTEL ) campaign.hotel_setting.hotel_center_id = hotel_center_account_id # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount # Sets the budget. campaign.campaign_budget = budget_resource_name # Set the campaign network options. Only Google Search is allowed for hotel # campaigns. campaign.network_settings.target_google_search = True
Ruby
# Create a campaign. campaign_operation = client.operation.create_resource.campaign do |c| c.name = generate_random_name_field("Interplanetary Cruise Campaign") # Configure settings related to hotel campaigns. c.advertising_channel_type = :HOTEL c.hotel_setting = client.resource.hotel_setting_info do |hsi| hsi.hotel_center_id = hotel_center_account_id end # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting and # the ads are ready to serve. c.status = :PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can # be used for hotel campaigns. c.percent_cpc = client.resource.percent_cpc do |pcpc| pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount end # Set the budget. c.campaign_budget = budget_resource # Configures the campaign network options. Only Google Search is allowed for # hotel campaigns. c.network_settings = client.resource.network_settings do |ns| ns.target_google_search = true end end
Perl
# Create a hotel campaign. my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to hotel campaigns including advertising # channel type and hotel setting info. advertisingChannelType => HOTEL, hotelSetting => Google::Ads::GoogleAds::V16::Resources::HotelSettingInfo->new({ hotelCenterId => $hotel_center_account_id } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V16::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. percentCpc => Google::Ads::GoogleAds::V16::Common::PercentCpc->new( {cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount} ), # Set the budget. campaignBudget => $budget_resource_name, # Configure the campaign network options. Only Google Search is allowed for # hotel campaigns. networkSettings => Google::Ads::GoogleAds::V16::Resources::NetworkSettings->new({ targetGoogleSearch => "true" })});
Teklif stratejisini güncelleme
Bir kampanyanın teklif stratejisini güncellemek için CampaignOperation.update
da Campaign
alanlarını Teklif stratejisi atama bölümünde açıklandığı gibi ayarlayın.