El primer paso para implementar Anuncios de hoteles es crear una campaña de hotel. En Al crear una campaña de hotel, estableces el presupuesto, la estrategia de ofertas y de Google Center.
Sigue estos pasos para configurar una campaña de hotel:
- Establecer el parámetro
advertising_channel_typede la campaña enHOTEL - Creando un parámetro de configuración
HotelSettingInfosuhotel_center_id, y, luego, agregarlo a la campaña. - Crear una estrategia de ofertas
PercentCpcpara el campaña. Para obtener detalles sobre las estrategias y la configuración de ofertas, consulta Descripción general de las ofertas.
Estos pasos se demuestran en el siguiente código.
Java
private void runExample(
GoogleAdsClient googleAdsClient,
long customerId,
long hotelCenterAccountId,
long cpcBidCeilingMicroAmount) {
// Creates a budget to be used by the campaign that will be created below.
String budgetResourceName = addCampaignBudget(googleAdsClient, customerId);
// Creates a hotel campaign.
String campaignResourceName =
addHotelCampaign(
googleAdsClient,
customerId,
budgetResourceName,
hotelCenterAccountId,
cpcBidCeilingMicroAmount);
// Creates a hotel ad group.
String adGroupResourceName = addHotelAdGroup(googleAdsClient, customerId, campaignResourceName);
// Creates a hotel ad group ad.
addHotelAdGroupAd(googleAdsClient, customerId, adGroupResourceName);
}
C#
public void Run(GoogleAdsClient client, long customerId, long hotelCenterAccountId,
long cpcBidCeilingMicroAmount)
{
try
{
// Create a budget to be used by the campaign that will be created below.
string budgetResourceName = AddCampaignBudget(client, customerId);
// Create a hotel campaign.
string campaignResourceName = AddHotelCampaign(client, customerId,
budgetResourceName, hotelCenterAccountId, cpcBidCeilingMicroAmount);
// Create a hotel ad group.
string adGroupResourceName = AddHotelAdGroup(client, customerId,
campaignResourceName);
// Create a hotel ad group ad.
AddHotelAdGroupAd(client, customerId, adGroupResourceName);
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
private static function addHotelCampaign(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $budgetResourceName,
int $hotelCenterAccountId,
int $cpcBidCeilingMicroAmount
) {
// Creates a campaign.
$campaign = new Campaign([
'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
// Configures settings related to hotel campaigns including advertising channel type
// and hotel setting info.
'advertising_channel_type' => AdvertisingChannelType::HOTEL,
'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]),
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
'status' => CampaignStatus::PAUSED,
// Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used
// for hotel campaigns.
'percent_cpc' => new PercentCpc([
'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount
]),
// Sets the budget.
'campaign_budget' => $budgetResourceName,
// Configures the campaign network options. Only Google Search is allowed for
// hotel campaigns.
'network_settings' => new NetworkSettings([
'target_google_search' => true,
]),
]);
// Creates a campaign operation.
$campaignOperation = new CampaignOperation();
$campaignOperation->setCreate($campaign);
// Issues a mutate request to add campaigns.
$campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
$response = $campaignServiceClient->mutateCampaigns(
MutateCampaignsRequest::build($customerId, [$campaignOperation])
);
/** @var Campaign $addedCampaign */
$addedCampaign = $response->getResults()[0];
printf(
"Added a hotel campaign with resource name '%s'.%s",
$addedCampaign->getResourceName(),
PHP_EOL
);
return $addedCampaign->getResourceName();
}
Python
def add_hotel_campaign(
client,
customer_id,
budget_resource_name,
hotel_center_account_id,
cpc_bid_ceiling_micro_amount,
):
campaign_service = client.get_service("CampaignService")
# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"
# Configures settings related to hotel campaigns including advertising
# channel type and hotel setting info.
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.HOTEL
)
campaign.hotel_setting.hotel_center_id = hotel_center_account_id
# Recommendation: Set the campaign to PAUSED when creating it to prevent the
# ads from immediately serving. Set to ENABLED once you've added targeting
# and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
# can be used for hotel campaigns.
campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount
# Sets the budget.
campaign.campaign_budget = budget_resource_name
# Set the campaign network options. Only Google Search is allowed for hotel
# campaigns.
campaign.network_settings.target_google_search = True
# Add the campaign.
campaign_response = campaign_service.mutate_campaigns(
customer_id=customer_id, operations=[campaign_operation]
)
campaign_resource_name = campaign_response.results[0].resource_name
print(
"Added a hotel campaign with resource name '{campaign_resource_name}'."
)
return campaign_resource_name
Rita
def add_hotel_campaign(client, customer_id, budget_resource,
hotel_center_account_id, cpc_bid_ceiling_micro_amount)
# Create a campaign.
campaign_operation = client.operation.create_resource.campaign do |c|
c.name = generate_random_name_field("Interplanetary Cruise Campaign")
# Configure settings related to hotel campaigns.
c.advertising_channel_type = :HOTEL
c.hotel_setting = client.resource.hotel_setting_info do |hsi|
hsi.hotel_center_id = hotel_center_account_id
end
# Recommendation: Set the campaign to PAUSED when creating it to prevent the
# ads from immediately serving. Set to ENABLED once you've added targeting and
# the ads are ready to serve.
c.status = :PAUSED
# Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
# be used for hotel campaigns.
c.percent_cpc = client.resource.percent_cpc do |pcpc|
pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount
end
# Set the budget.
c.campaign_budget = budget_resource
# Configures the campaign network options. Only Google Search is allowed for
# hotel campaigns.
c.network_settings = client.resource.network_settings do |ns|
ns.target_google_search = true
end
end
# Issue a mutate request to add the campaign.
campaign_service = client.service.campaign
response = campaign_service.mutate_campaigns(
customer_id: customer_id,
operations: [campaign_operation],
)
# Fetch the new campaign's resource name.
campaign_resource = response.results.first.resource_name
puts "Added hotel campaign with resource name '#{campaign_resource}'."
campaign_resource
end
Perl
sub add_hotel_campaign {
my ($api_client, $customer_id, $budget_resource_name,
$hotel_center_account_id, $cpc_bid_ceiling_micro_amount)
= @_;
# Create a hotel campaign.
my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
name => "Interplanetary Cruise Campaign #" . uniqid(),
# Configure settings related to hotel campaigns including advertising
# channel type and hotel setting info.
advertisingChannelType => HOTEL,
hotelSetting =>
Google::Ads::GoogleAds::V17::Resources::HotelSettingInfo->new({
hotelCenterId => $hotel_center_account_id
}
),
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
# Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
# can be used for hotel campaigns.
percentCpc => Google::Ads::GoogleAds::V17::Common::PercentCpc->new(
{cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount}
),
# Set the budget.
campaignBudget => $budget_resource_name,
# Configure the campaign network options. Only Google Search is allowed for
# hotel campaigns.
networkSettings =>
Google::Ads::GoogleAds::V17::Resources::NetworkSettings->new({
targetGoogleSearch => "true"
})});
# Create a campaign operation.
my $campaign_operation =
Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
new({create => $campaign});
# Add the campaign.
my $campaign_resource_name = $api_client->CampaignService()->mutate({
customerId => $customer_id,
operations => [$campaign_operation]})->{results}[0]{resourceName};
printf "Added a hotel campaign with resource name: '%s'.\n",
$campaign_resource_name;
return $campaign_resource_name;
}