Video: Vortrag zu Eintragsgruppen aus dem Workshop 2019
Mithilfe von Hotelanzeigengruppen können Sie Ihre Hotels in mehrere Hoteleintragsgruppen über mehrere Dimensionen hinweg unterteilen, sodass Sie Gebote für jede Gruppe entsprechend anpassen können. Betrachten Sie den Baum unten, in dem die Hotels auf der ersten Ebene allgemein in 5-Sterne-Hotels, 4-Sterne-Hotels und andere Hotelklassen unterteilt wurden. Auf der zweiten Ebene wurden die Hotels anderer Hotelklassen in „USA“-Hotels, „Vereinigtes Königreich“-Hotels und Hotels in anderen Regionen unterteilt.
Jeder Knoten in der Baumstruktur ist entweder eine Unterstruktur oder eine Einheit, wie durch ListingGroupType definiert.
Mit einer Unterstruktur wird eine neue Ebene in der Baumstruktur eingeführt, während Einheiten die Blätter der Struktur darstellen. Jede Unterteilung muss immer vollständig partitioniert sein, d. h., sie muss einen Knoten enthalten, der Other darstellt. Im Beispiel sind die Stammknoten und die Knoten Hotel Class: (Other) (Hotelklasse: (Other)) Untergruppen. In dieser Baumstruktur mit Untergruppen und Einheiten können Sie Gebote auf Anzeigenblockebene festlegen und dafür sorgen, dass jeder Hoteleintrag in einem einzigen Knoten in der Struktur liegt.
Knoten sind Objekte der Klasse ListingGroupInfo, die das Feld ListingGroupType enthält. Dieses gibt an, ob es sich bei den Knoten um Einheit oder Unterteilung handelt. Wenn Sie ListingGroupInfo auf listing_group von AdGroupCriterion setzen, wird es mit dem AdGroup verknüpft.
Prozentuale CPC-Gebote festlegen
Sie dürfen percent_cpc_bid_micros von AdGroupCriterion nur für Einheitenknoten festlegen. Wenn Sie versuchen, dies auf Unterteilungsknoten zu tun, wird ein Fehler ausgegeben.
Dimensionen auflisten
Ein ListingGroupInfo hat auch ein case_value-Element, also ein ListingDimensionInfo, das einen von mehreren Dimensionstypen enthält. Ein ListingGroupInfo steht für die Werte, die Ihren Hotels zugeordnet sind, z. B. Hotel-ID, Land des Hotels oder Hotelkategorie. Eine vollständige Beschreibung der verfügbaren ListingDimensionInfo-Typen finden Sie in der Referenzdokumentation.
Jeder direkte Unterknoten einer Unterstruktur muss einen case_value desselben Untertyps ListingDimensionInfo haben. Nur der Stammknoten hat keine case_value.
Jede Unterstruktur muss eine "leere" case_value des richtigen Typs enthalten, die "alle anderen Werte" darstellt.
Weitere Informationen finden Sie im folgenden Code-Snippet, mit dem die erste Ebene der Eintragsgruppenstruktur hinzugefügt wird.
Java
private static String addLevel1Nodes(
long customerId,
long adGroupId,
String rootResourceName,
List<AdGroupCriterionOperation> operations,
long percentCpcBidMicroAmount) {
// Creates hotel class info and dimension info for 5-star hotels.
ListingDimensionInfo fiveStarredDimensionInfo =
ListingDimensionInfo.newBuilder()
.setHotelClass(HotelClassInfo.newBuilder().setValue(5).build())
.build();
// Creates listing group info for 5-star hotels as a UNIT node.
ListingGroupInfo fiveStarredUnit =
ListingGroupInfo.newBuilder()
.setType(ListingGroupType.UNIT)
.setParentAdGroupCriterion(rootResourceName)
.setCaseValue(fiveStarredDimensionInfo)
.build();
// Creates an ad group criterion for 5-star hotels.
AdGroupCriterion fiveStarredAdGroupCriterion =
createAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount);
// Decrements the temp ID for the next ad group criterion.
AdGroupCriterionOperation operation = generateCreateOperation(fiveStarredAdGroupCriterion);
operations.add(operation);
// You can also create more UNIT nodes for other hotel classes by copying the above code in
// this method and modifying the value passed to HotelClassInfo() to the value you want.
// For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star
// hotels instead.
// Creates hotel class info and dimension info for other hotel classes by not specifying
// any attributes on those object.
ListingDimensionInfo otherHotelsDimensionInfo =
ListingDimensionInfo.newBuilder()
.setHotelClass(HotelClassInfo.newBuilder().build())
.build();
// Creates listing group info for other hotel classes as a SUBDIVISION node, which will be
// used as a parent node for children nodes of the next level.
ListingGroupInfo otherHotelsSubdivision =
createListingGroupInfo(
ListingGroupType.SUBDIVISION, rootResourceName, otherHotelsDimensionInfo);
// Creates an ad group criterion for other hotel classes.
AdGroupCriterion otherHotelsAdGroupCriterion =
createAdGroupCriterion(
customerId, adGroupId, otherHotelsSubdivision, percentCpcBidMicroAmount);
operation = generateCreateOperation(otherHotelsAdGroupCriterion);
operations.add(operation);
return otherHotelsAdGroupCriterion.getResourceName();
}
C#
private string AddLevel1Nodes(long customerId, long adGroupId, string rootResourceName,
List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount)
{
// Create listing dimension info for 5-star class hotels.
ListingDimensionInfo fiveStarredListingDimensionInfo = new ListingDimensionInfo
{
HotelClass = new HotelClassInfo
{
Value = 5
}
};
// Create a listing group info for 5-star hotels as a UNIT node.
ListingGroupInfo fiveStarredUnit = CreateListingGroupInfo(ListingGroupType.Unit,
rootResourceName, fiveStarredListingDimensionInfo);
// Create an ad group criterion for 5-star hotels.
AdGroupCriterion fiveStarredAdGroupCriterion = CreateAdGroupCriterion(customerId,
adGroupId, fiveStarredUnit, percentCpcBidMicroAmount);
// Create an operation and add it to the list of operations.
operations.Add(new AdGroupCriterionOperation
{
Create = fiveStarredAdGroupCriterion
});
// Decrement the temp ID for the next ad group criterion.
nextTempId--;
// You can also create more UNIT nodes for other hotel classes by copying the above code
// in this method and modifying the value passed to HotelClassInfo().
// For instance, passing 4 instead of 5 in the above code will instead create a UNIT
// node of 4-star hotels.
// Create hotel class info and dimension info for other hotel classes by *not*
// specifying any attributes on those object.
ListingDimensionInfo otherHotelsListingDimensionInfo = new ListingDimensionInfo
{
HotelClass = new HotelClassInfo()
};
// Create listing group info for other hotel classes as a SUBDIVISION node, which will
// be used as a parent node for children nodes of the next level.
ListingGroupInfo otherHotelsSubdivisionListingGroupInfo = CreateListingGroupInfo
(ListingGroupType.Subdivision, rootResourceName, otherHotelsListingDimensionInfo);
// Create an ad group criterion for other hotel classes.
AdGroupCriterion otherHotelsAdGroupCriterion = CreateAdGroupCriterion(customerId,
adGroupId, otherHotelsSubdivisionListingGroupInfo, percentCpcBidMicroAmount);
// Create an operation and add it to the list of operations.
operations.Add(new AdGroupCriterionOperation
{
Create = otherHotelsAdGroupCriterion
});
// Decrement the temp ID for the next ad group criterion.
nextTempId--;
return otherHotelsAdGroupCriterion.ResourceName;
}
PHP
private static function addLevel1Nodes(
int $customerId,
int $adGroupId,
string $rootResourceName,
array &$operations,
int $percentCpcBidMicroAmount
) {
// Creates hotel class info and dimension info for 5-star hotels.
$fiveStarredDimensionInfo = new ListingDimensionInfo([
'hotel_class' => new HotelClassInfo(['value' => 5])
]);
// Creates listing group info for 5-star hotels as a UNIT node.
$fiveStarredUnit = self::createListingGroupInfo(
ListingGroupType::UNIT,
$rootResourceName,
$fiveStarredDimensionInfo
);
// Creates an ad group criterion for 5-star hotels.
$fiveStarredAdGroupCriterion = self::createAdGroupCriterion(
$customerId,
$adGroupId,
$fiveStarredUnit,
$percentCpcBidMicroAmount
);
// Decrements the temp ID for the next ad group criterion.
self::$nextTempId--;
$operation = self::generateCreateOperation($fiveStarredAdGroupCriterion);
$operations[] = $operation;
// You can also create more UNIT nodes for other hotel classes by copying the above code in
// this method and modifying the value passed to HotelClassInfo() to the value you want.
// For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star
// hotels instead.
// Creates hotel class info and dimension info for other hotel classes by *not* specifying
// any attributes on those object.
$othersHotelsDimensionInfo = new ListingDimensionInfo([
'hotel_class' => new HotelClassInfo()
]);
// Creates listing group info for other hotel classes as a SUBDIVISION node, which will be
// used as a parent node for children nodes of the next level.
$otherHotelsSubDivision = self::createListingGroupInfo(
ListingGroupType::SUBDIVISION,
$rootResourceName,
$othersHotelsDimensionInfo
);
// Creates an ad group criterion for other hotel classes.
$otherHotelsAdGroupCriterion = self::createAdGroupCriterion(
$customerId,
$adGroupId,
$otherHotelsSubDivision,
$percentCpcBidMicroAmount
);
$operation = self::generateCreateOperation($otherHotelsAdGroupCriterion);
$operations[] = $operation;
self::$nextTempId--;
return $otherHotelsAdGroupCriterion->getResourceName();
}
Python
def add_level1_nodes(
client,
customer_id,
ad_group_id,
root_resource_name,
operations,
percent_cpc_bid_micro_amount,
):
"""Creates child nodes on level 1, partitioned by the hotel class info.
Args:
client: The Google Ads API client.
customer_id: The Google Ads customer ID.
ad_group_id: The ad group ID to which the hotel listing group will be
added.
root_resource_name: The string resource name of the listing group's root
node.
operations: A list of AdGroupCriterionOperations.
percent_cpc_bid_micro_amount: The CPC bid micro amount to be set on
created ad group criteria.
Returns:
The string resource name of the "other hotel classes" node, which serves
as the parent node for the next level of the listing tree.
"""
global next_temp_id
# Create listing dimension info for 5-star class hotels.
five_starred_listing_dimension_info = client.get_type(
"ListingDimensionInfo"
)
five_starred_listing_dimension_info.hotel_class.value = 5
# Create a listing group info for 5-star hotels as a UNIT node.
five_starred_unit = create_listing_group_info(
client,
client.enums.ListingGroupTypeEnum.UNIT,
root_resource_name,
five_starred_listing_dimension_info,
)
# Create an ad group criterion for 5-star hotels.
five_starred_ad_group_criterion = create_ad_group_criterion(
client,
customer_id,
ad_group_id,
five_starred_unit,
percent_cpc_bid_micro_amount,
)
# Create an operation and add it to the list of operations.
five_starred_ad_group_criterion_operation = client.get_type(
"AdGroupCriterionOperation"
)
client.copy_from(
five_starred_ad_group_criterion_operation.create,
five_starred_ad_group_criterion,
)
operations.append(five_starred_ad_group_criterion_operation)
# Decrement the temp ID for the next ad group criterion.
next_temp_id -= 1
# You can also create more UNIT nodes for other hotel classes by copying the
# above code in this method and modifying the hotel class value.
# For instance, passing 4 instead of 5 in the above code will instead create
# a UNIT node of 4-star hotels.
# Create hotel class info and dimension info without any specifying
# attributes. This node will then represent hotel classes other than those
# already covered by UNIT nodes at this level.
other_hotels_listing_dimension_info = client.get_type(
"ListingDimensionInfo"
)
# Set "hotel_class" as the oneof field on the ListingDimensionInfo object
# without specifying the optional hotel_class field.
client.copy_from(
other_hotels_listing_dimension_info.hotel_class,
client.get_type("HotelClassInfo"),
)
# Create listing group info for other hotel classes as a SUBDIVISION node,
# which will be used as a parent node for children nodes of the next level.
other_hotels_subdivision_listing_group_info = create_listing_group_info(
client,
client.enums.ListingGroupTypeEnum.SUBDIVISION,
root_resource_name,
other_hotels_listing_dimension_info,
)
# Create an ad group criterion for other hotel classes.
other_hotels_ad_group_criterion = create_ad_group_criterion(
client,
customer_id,
ad_group_id,
other_hotels_subdivision_listing_group_info,
percent_cpc_bid_micro_amount,
)
# Create an operation and add it to the list of operations.
other_hotels_ad_group_criterion_operation = client.get_type(
"AdGroupCriterionOperation"
)
client.copy_from(
other_hotels_ad_group_criterion_operation.create,
other_hotels_ad_group_criterion,
)
operations.append(other_hotels_ad_group_criterion_operation)
# Decrement the temp ID for the next ad group criterion.
next_temp_id -= 1
return other_hotels_ad_group_criterion.resource_name
Ruby
def add_level1_nodes(
client,
customer_id,
ad_group_id,
root_resource_name,
operations,
percent_cpc_bid_micro_amount)
# Creates hotel class info and dimension info for 5-star hotels.
five_starred_dimension_info = client.resource.listing_dimension_info do |d|
d.hotel_class = client.resource.hotel_class_info do |c|
c.value = 5
end
end
# Creates listing group info for 5-star hotels as a UNIT node.
five_starred_unit = create_listing_group_info(
client,
:UNIT,
root_resource_name,
five_starred_dimension_info,
)
# Creates an ad group criterion for 5-star hotels.
five_starred_ad_group_criterion = create_ad_group_criterion(
client,
customer_id,
ad_group_id,
five_starred_unit,
percent_cpc_bid_micro_amount,
)
operations << generate_create_operation(
client,
five_starred_ad_group_criterion,
)
# You can also create more UNIT nodes for other hotel classes by copying the
# above code in this method and modifying the value passed to HotelClassInfo()
# to the value you want.
# For instance, passing 4 instead of 5 in the above code will create a UNIT
# node of 4-star hotels instead.
# Creates hotel class info and dimension info for other hotel classes
# by *not* specifying any attributes on those object.
other_hotels_dimention_info = client.resource.listing_dimension_info do |d|
d.hotel_class = client.resource.hotel_class_info
end
# Creates listing group info for other hotel classes as a SUBDIVISION node,
# which will be used as a parent node for children nodes of the next level.
other_hotels_subdivision = create_listing_group_info(
client,
:SUBDIVISION,
root_resource_name,
other_hotels_dimention_info,
)
# Creates an ad group criterion for other hotel classes.
other_hotels_ad_group_criterion = create_ad_group_criterion(
client,
customer_id,
ad_group_id,
other_hotels_subdivision,
percent_cpc_bid_micro_amount,
)
operations << generate_create_operation(
client,
other_hotels_ad_group_criterion,
)
other_hotels_ad_group_criterion.resource_name
end
Perl
sub add_level_1_nodes {
my ($customer_id, $ad_group_id, $root_resource_name, $operations,
$percent_cpc_bid_micro_amount)
= @_;
# Create hotel class info and dimension info for 5-star hotels.
my $five_starred_dimension_info =
Google::Ads::GoogleAds::V16::Common::ListingDimensionInfo->new({
hotelClass => Google::Ads::GoogleAds::V16::Common::HotelClassInfo->new({
value => 5
})});
# Create listing group info for 5-star hotels as a UNIT node.
my $five_starred_unit = create_listing_group_info(UNIT, $root_resource_name,
$five_starred_dimension_info);
# Create an ad group criterion for 5-star hotels.
my $five_starred_ad_group_criterion =
create_ad_group_criterion($customer_id, $ad_group_id, $five_starred_unit,
$percent_cpc_bid_micro_amount);
my $operation = generate_create_operation($five_starred_ad_group_criterion);
push @$operations, $operation;
# You can also create more UNIT nodes for other hotel classes by copying the
# above code in this method and modifying the value passed to HotelClassInfo
# to the value you want. For instance, passing 4 instead of 5 in the above code
# will create a UNIT node of 4-star hotels instead.
# Create hotel class info and dimension info for other hotel classes by *not*
# specifying any attributes on those object.
my $others_hotels_dimension_info =
Google::Ads::GoogleAds::V16::Common::ListingDimensionInfo->new({
hotelClass => Google::Ads::GoogleAds::V16::Common::HotelClassInfo->new()}
);
# Create listing group info for other hotel classes as a SUBDIVISION node, which
# will be used as a parent node for children nodes of the next level.
my $other_hotels_subdivision =
create_listing_group_info(SUBDIVISION, $root_resource_name,
$others_hotels_dimension_info);
# Create an ad group criterion for other hotel classes.
my $other_hotels_ad_group_criterion =
create_ad_group_criterion($customer_id, $ad_group_id,
$other_hotels_subdivision, $percent_cpc_bid_micro_amount);
$operation = generate_create_operation($other_hotels_ad_group_criterion);
push @$operations, $operation;
return $other_hotels_ad_group_criterion->{resourceName};
}
Verfügbare Dimensionen für ListingDimensionInfo
Die folgenden ListingDimensionInfo-Typen sind für Hotelanzeigen verfügbar:
Temporäre IDs
Anzeigengruppenkriterien werden erst dann IDs zugewiesen, wenn die mutate-Anfrage, mit der sie erstellt werden, vom Server verarbeitet wurde. Eine ListingGroupInfo ist jedoch so lange ungültig, bis sie abgeschlossen ist. Daher müssen Sie bei der Erstellung einer Unterstruktur immer mindestens ein untergeordnetes Element im selben Vorgang erstellen.
Damit Sie den parent_ad_group_criterion von ListingGroupInfo für die untergeordneten Knoten festlegen können, können Sie temporäre Kriteriums-IDs verwenden. Es handelt sich um lokal (nicht global) eindeutige Kennungen, die nur im Kontext einer einzelnen Änderungsanfrage gelten. Eine beliebige negative Ganzzahl (z. B. -1) kann als temporäre ID verwendet werden.
Bei der Verarbeitung der Anfrage wird dann wie gewohnt jedem AdGroupCriterion eine positive globale ID zugewiesen.