歷來指標提供 提供關鍵字先前在 Google 搜尋上的成效指標，包括：
- 每月平均搜尋量 (過去 12 個月)
- 每月預估搜尋量 (每月)
- 競爭程度
- 競爭指數
- 出價的第 20 個百分位數
- 出價的第 80 個百分位數
你可以使用歷來指標，將大量關鍵字數量縮減至更多關鍵字 根據成效調整可管理的大小如果您已知道要用哪些關鍵字 可以略過歷來指標，直接前往下一步 預測指標。
產生指標
如何產生歷來指標呼叫
KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics敬上
並加入您要加入的參數
Java
private void runExample(GoogleAdsClient googleAdsClient, Long customerId) { GenerateKeywordHistoricalMetricsRequest request = GenerateKeywordHistoricalMetricsRequest.newBuilder() .setCustomerId(String.valueOf(customerId)) .addAllKeywords(Arrays.asList("mars cruise", "cheap cruise", "jupiter cruise")) // See https://developers.google.com/google-ads/api/reference/data/geotargets for the // list of geo target IDs. // Geo target constant 2840 is for USA. .addGeoTargetConstants(ResourceNames.geoTargetConstant(2840)) .setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH) // See // https://developers.google.com/google-ads/api/reference/data/codes-formats#languages // for the list of language constant IDs. // Language constant 1000 is for English. .setLanguage(ResourceNames.languageConstant(1000)) .build(); try (KeywordPlanIdeaServiceClient keywordPlanIdeaServiceClient = googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) { GenerateKeywordHistoricalMetricsResponse response = keywordPlanIdeaServiceClient.generateKeywordHistoricalMetrics(request); for (GenerateKeywordHistoricalMetricsResult result : response.getResultsList()) { KeywordPlanHistoricalMetrics metrics = result.getKeywordMetrics(); System.out.printf("The search query: %s%n", result.getText()); System.out.printf( "and the following variants: %s%n", Joiner.on(",").join(result.getCloseVariantsList())); System.out.println("generated the following historical metrics:"); // Approximate number of monthly searches on this query averaged for the past 12 // months. System.out.printf( "Approximate monthly searches: %s%n", metrics.hasAvgMonthlySearches() ? metrics.getAvgMonthlySearches() : null); // The competition level for this search query. System.out.printf("Competition level: %s%n", metrics.getCompetition()); // The competition index for the query in the range [0,100]. This shows how // competitive ad placement is for a keyword. The level of competition from 0-100 is // determined by the number of ad slots filled divided by the total number of slots // available. If not enough data is available, null will be returned. System.out.printf( "Competition index: %s%n", metrics.hasCompetitionIndex() ? metrics.getCompetitionIndex() : null); // Top of page bid low range (20th percentile) in micros for the keyword. System.out.printf( "Top of page bid low range: %s%n", metrics.hasLowTopOfPageBidMicros() ? metrics.getLowTopOfPageBidMicros() : null); // Top of page bid high range (80th percentile) in micros for the keyword. System.out.printf( "Top of page bid high range: %s%n", metrics.hasHighTopOfPageBidMicros() ? metrics.getHighTopOfPageBidMicros() : null); // Approximate number of searches on this query for the past twelve months. metrics.getMonthlySearchVolumesList().stream() // Orders the monthly search volumes by descending year, then descending month. .sorted( (a, b) -> ComparisonChain.start() .compare(b.getYear(), a.getYear()) .compare(b.getMonth(), a.getMonth()) .result()) // Prints each monthly search volume. .forEachOrdered( monthlySearchVolume -> System.out.printf( "Approximately %d searches in %s, %s%n", monthlySearchVolume.getMonthlySearches(), monthlySearchVolume.getMonth(), monthlySearchVolume.getYear())); } } }
C#
public void Run(GoogleAdsClient client, long customerId) { KeywordPlanIdeaServiceClient keywordPlanIdeaService = client.GetService(Services.V17.KeywordPlanIdeaService); GenerateKeywordHistoricalMetricsRequest request = new GenerateKeywordHistoricalMetricsRequest() { CustomerId = customerId.ToString(), Keywords = { "mars cruise", "cheap cruise", "jupiter cruise" }, // See https://developers.google.com/google-ads/api/reference/data/geotargets // for the list of geo target IDs. // Geo target constant 2840 is for USA. GeoTargetConstants = { ResourceNames.GeoTargetConstant(2840) }, KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearch, // See https://developers.google.com/google-ads/api/reference/data/codes-formats#languages // for the list of language constant IDs. // Language constant 1000 is for English. Language = ResourceNames.LanguageConstant(1000) }; try { GenerateKeywordHistoricalMetricsResponse response = keywordPlanIdeaService.GenerateKeywordHistoricalMetrics(request); foreach (GenerateKeywordHistoricalMetricsResult result in response.Results) { KeywordPlanHistoricalMetrics metrics = result.KeywordMetrics; Console.WriteLine($"The search query {result.Text}"); Console.WriteLine("and the following variants: " + $"{String.Join(",", result.CloseVariants)}"); Console.WriteLine("Generated the following historical metrics:"); // Approximate number of monthly searches on this query averaged for the past 12 // months. Console.WriteLine($"Approximate monthly searches: {metrics.AvgMonthlySearches}"); // The competition level for this search query. Console.WriteLine($"Competition level: {metrics.Competition}"); // The competition index for the query in the range [0,100]. This shows how // competitive ad placement is for a keyword. The level of competition from 0-100 is // determined by the number of ad slots filled divided by the total number of slots // available. If not enough data is available, null will be returned. Console.WriteLine($"Competition index: {metrics.CompetitionIndex}"); // Top of page bid low range (20th percentile) in micros for the keyword. Console.WriteLine($"Top of page bid low range: {metrics.LowTopOfPageBidMicros}"); // Top of page bid high range (80th percentile) in micros for the keyword. Console.WriteLine($"Top of page bid high range: {metrics.HighTopOfPageBidMicros}"); // Approximate number of searches on this query for the past twelve months. foreach (MonthlySearchVolume month in metrics.MonthlySearchVolumes) { Console.WriteLine($"Approximately {month.MonthlySearches} searches in " + $"{month.Month}, {month.Year}"); } } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId ): void { $keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient(); // Generates keyword historical metrics based on the specified parameters. $response = $keywordPlanIdeaServiceClient->generateKeywordHistoricalMetrics( new GenerateKeywordHistoricalMetricsRequest([ 'customer_id' => $customerId, 'keywords' => ['mars cruise', 'cheap cruise', 'jupiter cruise'], // See https://developers.google.com/google-ads/api/reference/data/geotargets for // the list of geo target IDs. // Geo target constant 2840 is for USA. 'geo_target_constants' => [ResourceNames::forGeoTargetConstant(2840)], 'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH, // https://developers.google.com/google-ads/api/reference/data/codes-formats#languages // for the list of language constant IDs. // Language constant 1000 is for English. 'language' => ResourceNames::forLanguageConstant(1000) ]) ); // Iterates over the results and print its detail. foreach ($response->getResults() as $result) { /** @var GenerateKeywordHistoricalMetricsResult $result */ $metrics = $result->getKeywordMetrics(); printf("The search query: '%s' ", $result->getText()); printf( "and the following variants: '%s' ", implode(',', iterator_to_array($result->getCloseVariants()->getIterator())) ); print "generated the following historical metrics:" . PHP_EOL; // Approximate number of monthly searches on this query averaged for the past 12 months. printf( "Approximate monthly searches: %s%s", $metrics->hasAvgMonthlySearches() ? sprintf("%d", $metrics->getAvgMonthlySearches()) : "'none'", PHP_EOL ); // The competition level for this search query. printf( "Competition level: '%s'%s", KeywordPlanCompetitionLevel::name($metrics->getCompetition()), PHP_EOL ); // The competition index for the query in the range [0,100]. This shows how // competitive ad placement is for a keyword. The level of competition from 0-100 is // determined by the number of ad slots filled divided by the total number of slots // available. If not enough data is available, null will be returned. printf( "Competition index: %s%s", $metrics->hasCompetitionIndex() ? sprintf("%d", $metrics->getCompetitionIndex()) : "'none'", PHP_EOL ); // Top of page bid low range (20th percentile) in micros for the keyword. printf( "Top of page bid low range: %s%s", $metrics->hasLowTopOfPageBidMicros() ? sprintf("%d", $metrics->getLowTopOfPageBidMicros()) : "'none'", PHP_EOL ); // Top of page bid high range (80th percentile) in micros for the keyword. printf( "Top of page bid high range: %s%s", $metrics->hasHighTopOfPageBidMicros() ? sprintf("%d", $metrics->getHighTopOfPageBidMicros()) : "'none'", PHP_EOL ); // Approximate number of searches on this query for the past twelve months. $monthlySearchVolumes = iterator_to_array($metrics->getMonthlySearchVolumes()->getIterator()); usort( $monthlySearchVolumes, // Orders the monthly search volumes by descending year, then descending month. function (MonthlySearchVolume $volume1, MonthlySearchVolume $volume2) { $yearsCompared = $volume2->getYear() <=> $volume1->getYear(); if ($yearsCompared != 0) { return $yearsCompared; } else { return $volume2->getMonth() <=> $volume1->getMonth(); } } ); // Prints each monthly search volume. array_walk($monthlySearchVolumes, function (MonthlySearchVolume $monthlySearchVolume) { printf( "Approximately %d searches in %s, %s.%s", $monthlySearchVolume->getMonthlySearches(), MonthOfYear::name($monthlySearchVolume->getMonth()), $monthlySearchVolume->getYear(), PHP_EOL ); }); print PHP_EOL; } }
Python
def main(client, customer_id): """The main method that creates all necessary entities for the example. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. """ generate_historical_metrics(client, customer_id) def generate_historical_metrics(client, customer_id): """Generates historical metrics and prints the results. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. """ googleads_service = client.get_service("GoogleAdsService") keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService") request = client.get_type("GenerateKeywordHistoricalMetricsRequest") request.customer_id = customer_id request.keywords = ["mars cruise", "cheap cruise", "jupiter cruise"] # Geo target constant 2840 is for USA. request.geo_target_constants.append( googleads_service.geo_target_constant_path("2840") ) request.keyword_plan_network = ( client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH ) # Language criteria 1000 is for English. For the list of language criteria # IDs, see: # https://developers.google.com/google-ads/api/reference/data/codes-formats#languages request.language = googleads_service.language_constant_path("1000") response = keyword_plan_idea_service.generate_keyword_historical_metrics( request=request ) for result in response.results: metrics = result.keyword_metrics # These metrics include those for both the search query and any variants # included in the response. print( f"The search query '{result.text}' (and the following variants: " f"'{result.close_variants if result.close_variants else 'None'}'), " "generated the following historical metrics:\n" ) # Approximate number of monthly searches on this query averaged for the # past 12 months. print(f"\tApproximate monthly searches: {metrics.avg_monthly_searches}") # The competition level for this search query. print(f"\tCompetition level: {metrics.competition}") # The competition index for the query in the range [0, 100]. This shows # how competitive ad placement is for a keyword. The level of # competition from 0-100 is determined by the number of ad slots filled # divided by the total number of ad slots available. If not enough data # is available, undef will be returned. print(f"\tCompetition index: {metrics.competition_index}") # Top of page bid low range (20th percentile) in micros for the keyword. print( f"\tTop of page bid low range: {metrics.low_top_of_page_bid_micros}" ) # Top of page bid high range (80th percentile) in micros for the # keyword. print( "\tTop of page bid high range: " f"{metrics.high_top_of_page_bid_micros}" ) # Approximate number of searches on this query for the past twelve # months. for month in metrics.monthly_search_volumes: print( f"\tApproximately {month.monthly_searches} searches in " f"{month.month.name}, {month.year}" )
小茹
This example is not yet available in Ruby; you can take a look at the other languages.
Perl
sub generate_historical_metrics { my ($api_client, $customer_id) = @_; my $keyword_historical_metrics_response = $api_client->KeywordPlanIdeaService()->generate_keyword_historical_metrics({ customerId => $customer_id, keywords => ["mars cruise", "cheap cruise", "jupiter cruise"], # Geo target constant 2840 is for USA. geoTargetConstants => [ Google::Ads::GoogleAds::V17::Utils::ResourceNames::geo_target_constant( 2840) ], keywordPlanNetwork => 'GOOGLE_SEARCH', # Language criteria 1000 is for English. See # https://developers.google.com/google-ads/api/reference/data/codes-formats#languages # for the list of language criteria IDs. language => Google::Ads::GoogleAds::V17::Utils::ResourceNames::language_constant( 1000)}); foreach my $result (@{$keyword_historical_metrics_response->{results}}) { my $metric = $result->{keywordMetrics}; # These metrics include those for both the search query and any # variants included in the response. # If the metric is undefined, print (undef) as a placeholder. printf "The search query, %s, (and the following variants: %s), generated the following historical metrics:\n", $result->{text}, $result->{closeVariants} ? join(', ', $result->{closeVariants}) : "(undef)"; # Approximate number of monthly searches on this query averaged for # the past 12 months. printf "\tApproximate monthly searches: %s.\n", value_or_undef($metric->{avgMonthlySearches}); # The competition level for this search query. printf "\tCompetition level: %s.\n", value_or_undef($metric->{competition}); # The competition index for the query in the range [0, 100]. This shows how # competitive ad placement is for a keyword. The level of competition from # 0-100 is determined by the number of ad slots filled divided by the total # number of ad slots available. If not enough data is available, undef will # be returned. printf "\tCompetition index: %s.\n", value_or_undef($metric->{competitionIndex}); # Top of page bid low range (20th percentile) in micros for the keyword. printf "\tTop of page bid low range: %s.\n", value_or_undef($metric->{lowTopOfPageBidMicros}); # Top of page bid high range (80th percentile) in micros for the keyword. printf "\tTop of page bid high range: %s.\n", value_or_undef($metric->{highTopOfPageBidMicros}); # Approximate number of searches on this query for the past twelve months. foreach my $month (@{$metric->{monthlySearchVolumes}}) { printf "\tApproximately %d searches in %s, %s.\n", $month->{monthlySearches}, $month->{month}, $month->{year}; } } return 1; }
搜尋量等指標每個月都會根據上個月的 搜尋量。這些資料與 Google 搜尋趨勢相同。
對應至 UI
KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics敬上
它在使用者介面中的關鍵字規劃工具功能類似