Untuk mendiskusikan dan memberikan masukan tentang produk kami, bergabunglah ke channel Discord Google Ads resmi di server Komunitas Iklan dan Pengukuran Google.
Berikut alur kerja umum saat menggunakan Perencanaan Kata Kunci.
Buat daftar ide yang mudah dikelola. Anda dapat menggunakan
volume penelusuran dan CPC historis untuk mengurangi daftar kata kunci yang akan
disertakan dalam perkiraan.
Buat metrik
perkiraan untuk kata kunci dalam
rangka mendapatkan traffic untuk kata kunci dalam rencana.
Buat kampanye baru dengan kata kunci baru.
Sesuaikan kata kunci dan parameter estimasi untuk menemukan penyiapan yang memenuhi sasaran pemasaran Anda menggunakan kata kunci dan bid CPC yang Anda pilih di atas.
Biarkan kampanye berjalan selama durasi
forecast_period.
Perkiraan didasarkan pada kampanye Anda yang berjalan tanpa diubah selama durasi periode perkiraan. Mengubah kampanye, termasuk bid dan penargetan sebelum periode perkiraan, akan mengubah performa karena tren harian dan musiman juga dipertimbangkan.
Perencanaan Kata Kunci di API dapat melakukan hal berikut:
[null,null,["Terakhir diperbarui pada 2025-08-27 UTC."],[[["\u003cp\u003eKeyword Planning helps you research and forecast keyword performance for Google Ads campaigns.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Ads API enforces rate limits on Keyword Planning requests, so caching results is recommended.\u003c/p\u003e\n"],["\u003cp\u003eKeyword Planning involves generating ideas, forecasting metrics, and creating campaigns based on insights.\u003c/p\u003e\n"],["\u003cp\u003eForecasts remain accurate if campaign settings are kept consistent throughout the specified forecast period.\u003c/p\u003e\n"],["\u003cp\u003eKeyword Planning via the API offers functionalities such as idea generation, theme creation, historical data retrieval, and performance forecasting.\u003c/p\u003e\n"]]],[],null,["# Keyword Planning\n\n| **Important:** All requests to Keyword Planning services for both standard and basic access are rate limited. [Fewer requests](/google-ads/api/docs/best-practices/quotas) are allowed per minute when compared to other services.\n|\n|\n| Our recommendation is to cache or store results, as you do receive the same\n| response over a long time span. For example, if you request a set of existing\n| keywords, the response is not going to change over a period of hours or days.\n| In the case of historical metrics, the statistics refresh monthly.\n\nKeyword Planning is a process for [getting keyword metrics and\nforecasts](//support.google.com/google-ads/answer/3022575) as well as\n[searching for new keywords](//support.google.com/google-ads/answer/6325025) to\nadd to campaigns.\n\nWorkflow\n--------\n\nHere's a common workflow when using Keyword Planning.\n\n1. Create a manageable list of [ideas](/google-ads/api/docs/keyword-planning/generate-keyword-ideas). You can use historical search volume and CPC to reduce the list of keywords to be included in forecasts.\n2. Generate [forecast\n metrics](/google-ads/api/docs/keyword-planning/generate-forecast-metrics) for keywords in order to get traffic for keywords in the plan.\n3. Create a new campaign with the new keywords.\n4. Adjust the keywords and estimation parameters to find a setup which delivers your marketing goals using the keywords and CPC bids which you selected above.\n5. Leave the campaign for the duration of the [`forecast_period`](/google-ads/api/reference/rpc/v21/GenerateKeywordForecastMetricsRequest#forecast_period). Forecasts are based on your campaign running unmodified for the duration of the forecast period. Changing the campaign, including bids and targeting prior to the forecast period, changes performance since daily and seasonal trends are also considered.\n\nKeyword Planning in the API can do the following:\n\n- [Generate keyword ideas](/google-ads/api/docs/keyword-planning/generate-keyword-ideas)\n- [Generate ad group\n themes](/google-ads/api/docs/keyword-planning/generate-ad-group-themes)\n- [Generate historical\n metrics](/google-ads/api/docs/keyword-planning/generate-historical-metrics)\n- [Generate forecast\n metrics](/google-ads/api/docs/keyword-planning/generate-forecast-metrics)"]]
